Amazon Ads forge deal with IPG Mediabrands to revolutionize Prime Video ads

Amazon Ads and IPG Mediabrands have entered into a partnership, focusing on assisting advertisers in reaching audiences through Prime Video ads. This three-year collaboration offers brands the chance to connect with "relevant" audiences through Prime Video ads, which are set to debut on Amazon's streaming platform in early 2024. Notably, IPG Mediabrands, the media-buying arm associated with Interpublic Group, becomes the first media holding company to collaborate with Amazon Ads on this innovative venture.Under this agreement, IPG Mediabrands, home to agencies like UM, Initiative, and Mediahub, will be granted "first-look opportunities" to utilize new ad formats and content sponsorships in various regions. In return, advertisers aligned with IPG Mediabrands will receive access to Amazon's first-party shopping and entertainment insights, enabling them to create precisely targeted ads tailored for Prime Video viewers.Eileen Kiernan, the Global CEO of IPG Mediabrands, highlighted the groundbreaking opportunity this collaboration provides for clients to connect comprehensively with consumers, spanning culture, content, commerce, and shoppable experiences.The rollout of Prime Video ads is initially planned for the US, UK, Germany, and Canada, with subsequent expansion into France, Italy, Spain, Mexico, and Australia in the following year. IPG Mediabrands has committed to providing support in all these countries in 2024. Alan Moss, the Vice President of Global Sales for Amazon Ads, emphasized IPG Mediabrands' proactive approach, positioning their clients as early participants in engaging with the Prime Video streaming audience across the nine countries scheduled for coverage in early 2024. Moss also underscored the significant reach and frequency Amazon Ads aims to offer brands, positioning Prime Video as a prominent premium ad-supported service across most operating countries.

Polestar integrates Prime Video for intuitive infotainment

Polestar, the Swedish electric performance car brand, has announced the addition of Prime Video as it continues to pioneer the intuitive infotainment experience. Accessible to stream content while parked or charging, Prime Video joins YouTube which launched in Polestar 2 in June 2023.Polestar 2 was the first car in the market to feature Google’s Android Automotive OS with Google built-in when it launched in 2019. Since launch, Polestar and related suppliers have continuously released useful apps for the car, including the likes of Waze, EasyPark, A Better Routeplanner, AccuWeather, Range Assistant, Journey Log and the Performance app for dual-motor cars.Polestar 2 has also featured the Vivaldi web browser since December 2021 that unlocks web access to other entertainment services that may not yet have a native in-car app.Thomas Ingenlath, Polestar CEO, comments: “The successful launch and integration of Android Automotive OS in Polestar 2 has proven that we can leverage the best navigation and voice control in the business to make life with a Polestar easier. The Google Play store has also gained a rich variety of apps that offer interactivity and entertainment, from playing games to streaming series.”The launch and ongoing development of Android Automotive OS in Polestar 2, which has been done in close collaboration with Google, has laid the foundations for Polestar’s forthcoming cars. Polestar 3 and Polestar 4 feature an evolution of the interface with larger screens and more capability. Apps developed for Polestar 2 are planned to be available in future cars as well.Headquartered in Gothenburg, Sweden, Polestar’s cars are available online in 27 markets globally across North America, Europe and Asia Pacific.

Prime Video to introduce ads

Beginning next year, Amazon's Prime Video streaming service will incorporate limited advertisements. Ads in Prime Video content will be introduced in the US, UK, Germany and Canada in early 2024, followed by France, Italy, Spain, Mexico and Australia later in the year, said the company. Amazon said the idea is to provide an ad experience with significantly fewer interruptions compared to traditional linear TV and other streaming platforms.Crucially, this transformation will not result in any changes to the current pricing structure of Prime membership for customers. "We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required for Prime members. We’re not making changes in 2024 to the current price of Prime membership," said the company.Amazon is working on introducing a new ad-free option, and the pricing details for this option will be shared at a later date. Amazon will ensure that its Prime members are well-informed about these developments and will provide ample time and guidance on how to opt for the ad-free option, should they prefer it.Since its launch in 2007, Amazon Prime has consistently evolved, offering an expanding list of benefits to its members. Live event content such as sports will continue to include advertising.

The Rings of Power attracts 25m+ viewers on Prime Video

Amazon today announced The Lord of the Rings: The Rings of Power attracted more than 25 million global viewers on its first day, breaking all previous records, marking the biggest premiere in the history of Prime Video. The series launched exclusively on Prime Video in more than 240 countries and territories worldwide.Jennifer Salke, head of Amazon Studios, said: “It is somehow fitting that Tolkien’s stories - among the most popular of all time, and what many consider to be the true origin of the fantasy genre - have led us to this proud moment. I am so grateful to the Tolkien Estate – and to our showrunners J.D. Payne and Patrick McKay, executive producer Lindsey Weber, cast and crew - for their tireless collaborative efforts and boundless creative energy. And it is the tens of millions of fans watching – clearly as passionate about Middle-earth as we are – who are our true measure of success.”Episodes of The Lord of the Rings: The Rings of Power will launch weekly through the October 14 season finale on Prime Video.Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth's history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads, and one of the greatest villains that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared reemergence of evil to Middle-earth. From the darkest depths of the Misty Mountains to the majestic forests of the elf-capital of Lindon, to the breathtaking island kingdom of Númenor, to the farthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.The series is led by showrunners and executive producers J.D. Payne & Patrick McKay. They are joined by executive producers Lindsey Weber, Callum Greene, J.A. Bayona, Belén Atienza, Justin Doble, Jason Cahill, Gennifer Hutchison, Bruce Richmond, and Sharon Tal Yguado, and producers Ron Ames and Christopher Newman. Wayne Che Yip is co-executive producer and directs along with J.A. Bayona and Charlotte Brändström.A world-renowned literary work, and winner of the International Fantasy Award and Prometheus Hall of Fame Award, The Lord of the Rings was named Amazon customers’ favorite book of the millennium in 1999 and Britain’s best-loved novel of all time in BBC’s "The Big Read" in 2003.The Lord of the Rings books have been translated into over 38 languages and have sold more than 150 million copies.