Apple could be gearing up to develop its own search engine, potentially ending its long-standing reliance on Google as the default search engine for its devices. According to various credible media reports, Apple has all the necessary elements in place to create a competitive search engine. While the move is seen as a "long shot," Apple has been quietly working on its search technology, codenamed Pegasus, which offers more accurate search results. This speculation comes amid ongoing antitrust concerns regarding Google's dominance in online search and ad sales. Apple's potential search engine could generate advertising revenue comparable to its Apple Watch market.