BeIN sports announces record-breaking cumulative viewership

 beIN MEDIA GROUP (“beIN”) is marking a World Cup victory of its own by revealing record viewership figures for FIFA World Cup Qatar 2022™. beIN recorded more than 5.4 billion cumulative views throughout the month-long tournament on its flagship channel beIN SPORTS across the Middle East and North Africa (MENA), and 1.1 billion views on its official social media channels.The highly anticipated final match that ended with Argentina becoming FIFA World Cup Qatar 2022™ winners with a 4-2 victory on penalties against France, was watched by a staggering 242.8 million viewers on beIN SPORTS’ free-to-air channel. This figure equates to 68%, more than two-thirds, of the MENA’s total adult population and, when analysed per country, results show viewership was particularly strong in Qatar where 93% of the adult population tuned in. In Morocco 91% of adults watched, followed by Lebanon (89%), Algeria (79%), and Egypt (72%). Meanwhile, on its official YouTube channel, the final match drew in a cumulative viewership of 25 million with viewership peaking at 4.44 million during the penalty shootouts.The overall viewership across beIN’s 24-country coverage area across MENA for all matches is a 135% increase compared with the Qatar-based network’s broadcast of the FIFA World Cup Russia 2018™. The final of the FIFA World Cup Qatar 2022™ attracted 88 million more viewers on beIN SPORTS than the final of FIFA World Cup Russia 2018™. Average TV viewership per match throughout the tournament saw a significant rise in 2022 reaching 80.6 million, compared to that of 36.2 million for 2018’s coverage.Mohammad Al-Subaie, CEO of beIN – MENA, said: “It’s incredibly special for us that the first World Cup in the Middle East has broken regional viewership records with more than 5.4 billion cumulative views across the month-long tournament. This is evidence of the appetite for football and similar tournaments across the Arab World and we are honoured to have been the exclusive rights holder. We are excited to be preparing for many more extensive broadcasts as we continue to inspire, educate, and entertain viewers across MENA.”This year’s tournament – the first held in the Middle East – featured four teams from the Arab World: hosts Qatar, neighboring Saudi Arabia, and North African duo Tunisia and Morocco. Morocco’s Atlas Lions went the deepest, recording landmark victories over Spain and Portugal in the knock-out stages to become the first Arab – and first African – nation to reach a World Cup semi-final.The figures from beIN, the exclusive FIFA World Cup Qatar 2022™ broadcast rights holder across 24 countries in MENA, show that aside from the final, the semi-final game that saw Morocco lose out on a spot in the final to France, earned record viewership of 186.1 million on beIN SPORTS. That equates to 52% per cent of the adult population in MENA and Iran tuning in for the match. These figures also show that 99% of the adult population of Morocco watched the African nation’s historic match live on beIN SPORTS; 82% of the adult population in Qatar watched the match on beIN SPORTS, 78% in Algeria, 75% in Tunisia, 67% in Lebanon and 63% in KSA.The semi-final decider between Argentina and Croatia, drew in 166.3 million viewers across the region. The semi-final figures represent an increase on the quarter-finals where 151.8 million viewers tuned in to see Morocco’s Youssef En-Nesyri’s towering header eliminate a Portuguese team replete with global superstars including Cristiano Ronaldo, Bruno Fernandes, and Ruben Dias.beIN’s social media also posted record numbers with online video views reaching 1.1 billion compared to 121 million in 2018, and an even more impressive 5.5 billion impressions resulting in 400 million interactions (not including SnapChat), compared with 235 million impressions in 2018 that resulted in 40 million interactions.As the Official Broadcast Partner, beIN SPORTS played a central role in showcasing the historic tournament. Offering audiences premium broadcast, analysis, and commentary of each game across its seven channels in four languages, beIN SPORTS’ viewing figures for the month-long tournament underlines the unprecedented appetite of football fans in the region for this historic first staging in the Arab World.

BeIN sports to broadcast FIFA World Cup Qatar 2022 final on free-to-air and YT

beIN MEDIA GROUP (“beIN”) has revealed its extensive broadcast plans for the upcoming final of the FIFA World Cup Qatar 2022™ – including live, exclusive, and multilingual coverage of 18 December’s finale between Argentina and France. The broadcast will be made available on beIN SPORTS’ free-to-air channel and, as part of its commitment to making the Arab World’s first World Cup accessible for viewers across the Middle East and North Africa (MENA), the match, as well as the entire day’s coverage, will be available to stream free of charge on beIN’s official YouTube channel.As the official broadcaster in 24 countries across MENA, beIN has played a central role in showcasing Qatar and its ground-breaking tournament to the world this past month, with more than 5 billion accumulated views since the biggest sporting event on the planet kicked off on November 20.Sunday’s trophy match between an Argentina side looking to secure a third World Cup title and the regaining world champions, France promises to be one of the most-watched sports events in history.Mohammad Al-Subaie, CEO of beIN MENA said: “The final of the FIFA World Cup Qatar 2022™ this Sunday will be a historic occasion for football, for the Arab World, and for beIN. For this reason, we are determined to make sure it is available to as many people who want to watch it as possible. We started this tournament promising to provide an unrivalled viewing experience to football fans across the region and, with billions of people having tuned in so far, we can safely say we have succeeded in doing that. Now, with two games remaining, we are set to finish the tournament as we started, and cannot wait to witness – and broadcast – history as it is written.”Ahead of the 18:00 final match kick-off inside the iconic Lusail stadium, Arabic coverage will start at 08:00 MECCA on beIN SPORTS’ free-to-air channel, beIN SPORTS MAX 1, and beIN SPORTS’ YouTube channel, with a series of shows and countdowns, before the in-studio build-up gets underway from 16:00 to 02:00 MECCA the following day.English live coverage starts at 11:00 MECCA on beIN SPORTS MAX 3 with the World Cup Daily, followed by a countdown show from 13:00 to 15:45 MECCA. The commentary on the final match will kick off at 16:00 until 21:45 and is available in both Spanish as well as English.French live coverage will begin at 10:00 MECCA on beIN SPORTS MAX 5, with the live pre-match show kicking off at 15:30 MECCA direct from Lusail Stadium. Final match commentary will proceed from 16:00 until 22:30, with Sunday’s coverage being completed with a post-match show.beIN will have the best line up of regional and international talents anywhere in the world providing the best analysis and insight into the much-anticipated Final. Sunday’s studios will include: Mohammed Aboutrika, Tarek Al Jamala, Kaka, Marcel Desailly, John Terry, Ruud Gullit, Omar Da Fonseca and Daniel Bravo.

beIN SPORTS renews exclusive rights to the Bundesliga across Middle East & North

 beIN SPORTS, the flagship channel of the beIN MEDIA GROUP, has renewed the rights to broadcast the Bundesliga in all 24 countries across the Middle East and North Africa (MENA) in a three-year deal.The German top-flight returns to the beIN SPORTS channels this weekend with fixtures including Borussia Dortmund opening Matchday 5 against TSG Hoffenheim on Friday (kick-off at 21.30 MECCA) and first v second with Julian Nagelsmann’s FC Bayern München as they travel to 1. FC Union Berlin on Saturday (kick-off at 16.30 MECCA).beIN SPORTS has the exclusive rights to all 306 Bundesliga fixtures, as well as the end-of-season relegation play-offs, the German Supercup, and Bundesliga 2 as the league returns to the leading media group in MENA. The deal includes full clip and highlights rights across beIN SPORTS’ digital and social media channels and Bundesliga is home to some of the biggest clubs in Europe, including 31 times champions FC Bayern München and the current UEFA Europa League holders Eintracht Frankfurt. After four weekends of the season, it already promises to be a campaign to remember, with Bayern and Union currently tied at the top. Dortmund are just one point back, and could leapfrog their rivals with a win on Friday night.beIN SPORTS now holds the rights to the Bundesliga in France, Turkey, Australia, New Zealand, and the MENA region, covering 28 global territories in total.Mohammad Al-Subaie, CEO of beIN MENA, said: “We are delighted to welcome the Bundesliga back to beIN SPORTS in the MENA region. As one of the biggest and most significant leagues in world football, we’re proud to give German football fans the best viewing and engagement experiences, while helping German football flourish and grow. From the English Premier League, LaLiga, Ligue 1, UEFA competitions, and an unparalleled multi-sports offering, Bundesliga sits alongside the best sports products in the world, as beIN SPORTS continues to be the ultimate destination for football and sports fans alike.”“We also look forward to the FIFA World Cup Qatar 2022, the biggest football showpiece in the world – and featuring a wealth of Bundesliga players – taking place right here in the Middle East, with every match exclusively live on beIN SPORTS. There’s never been a better time to be a beIN SPORTS subscriber.”Robert Klein, CEO of Bundesliga International, said: “With stars such as reigning African Player of the Year Sadio Mane lighting up the league each week, we look forward to working with beIN SPORTS to deliver world-class localised content and showcase the best of the Bundesliga over the next three years to the millions of football fans throughout the region, who can now follow the league as well as their favourite teams and players again.”