AGMC, the official distributor of Geely vehicles in the UAE, has announced the launch of the all-new Geely Tugella in the UAE. Tugella features an iconic 14-degree fastback coupe design that combines elegance with superior aerodynamics, alongside a raft of exciting technology, unrivalled performance and incredible value at a starting price of AED105,900.Defined by leading features such as an L-shaped asymmetrical cockpit – an innovative design offering unmatched visibility and easy-to-reach controls – and outstanding driver and passenger comfort, all underpinned by Geely’s pioneering Compact Modular Architecture (CMA), the all-new Tugella allows customers to discover the joy of a premium driving experience. The sportback’s elegance and superior aerodynamics are the result of the 14-degree golden ratio unbroken roofline extension from the top of the windshield down to the tail of the car.Commenting on the launch, Dr Andreas Schaaf, CEO – New Ventures at Albatha Automotive said: “We are delighted to introduce our valued customers in the United Arab Emirates to the all-new Geely Tugella, a trendsetting sportback SUV boasting a luxurious interior and advanced technology, safety and performance features. With a compelling price positioning, the launch of this latest model will only serve to boost Geely’s popularity in the UAE, and we are deeply thankful for the trust in Geely shown by customers across the country so far. With the sleek and sporty Tugella, we are confident that they will be thrilled by the unmatched value alongside the superior driving experience and impressive list of features. Backed by Geely’s impeccable commitment to quality, the Tugella is certain to become a hot favourite among motorists in the UAE.”The Geely Tugella elevates driving to a new level with its 2.0-litre turbocharged four-cylinder direct-injection engine, providing a power output of 238hp and torque of 350Nm. Its Aisin 8-speed automatic transmission and BorgWarner’s fifth generation 4WD system ensure superior road handling through even distribution of power between its axles. This sophisticated combination of powertrain and chassis technology enables the Tugella to accelerate from 0 to 100km/h in just 6.9 seconds – setting the stage for a thrilling driving experience on the UAE’s roads.The Tugella’s stunning list of features includes top-of-range industry benchmarks such as keyless start, Electric Parking Brake, and adaptive cruise control system, in addition to a bundle of impressive safety and driver assist functions such as a 540° camera, Hill Start and Descent Control, Blind Spot Detection, Rear Crossing Traffic Alert, Lane Departure Warning and Speed Limit Identification Function (SLIF). An in-built wave radar scans blind spots to ensure driving safety, especially when reversing at low speed – where pedestrians and vehicles approaching laterally can be detected in real-time.A key highlight of the Geely Tugella’s interior is the Interstellar Aurora Cockpit featuring a seamless blend of superior technology, a jet plane throttle-inspired gear shifter, and an 8-color ambient light display that changes as per the selected driving mode – Normal, Eco, Sport, Snow/Sand, or Off Road.The latest intelligent vehicle technologies turn the Tugella into a smart car providing greater connectivity and convenience, while the high-tech dual 12-inch screen can also display Advanced Driver Assistance Systems (ADAS) functions that make every journey safer. The 12 discreetly installed Bose speakers ensure that all on board can revel in a truly immersive sound experience. The all-new Geely Tugella’s sporty exterior is complemented by its array of colour options, including crystal black, titanium silver, moonstone white, deep ocean blue, and amber red.With an unbeatable combination of style, safety and technology, it’s no wonder that the Geely Tugella recently surpassed the global auto industry reliability verification standards, derived from performance tests conducted in 57 environments.

DUBAI, UAE: – BMW and AGMC, the official BMW Group importer for Dubai, Sharjah and the Northern Emirates, proudly announces its partnership with the Legends Football League as the exclusive VIP Player Transport Partner.Playing a pivotal role in the event, AGMC will be supplying an all-electric fleet of 10 BMW iX cars, in keeping with the event's commitment to sustainability. This further cements the brand’s role as a leader in e-mobility, having delivered a total of over 1.5 million electrified vehicles to customers to date.Incorporating several sustainability practices in its production cycle, the BMW iX reduces CO2 emissions in its supply chain by 17%, by relying on renewable green power to produce the vehicle’s battery cells, which already use up to 50% recycled nickel.The Legends League for football will be opening with a spectacular ceremony on Saturday, November 18 at Al Maktoum Stadium, the home ground of Al Nasr Club, bringing together football royalty from around the world. It promises an unforgettable display as football legends, including several World Cup and Ballon d'Or winners gather for a historic game.In line with BMW Group’s ambitious sustainability strategy, the BMW iX reduces CO2 emissions in its supply chain by 17%, relying on renewable green power to produce the vehicle’s battery cells, which already use up to 50% recycled nickel.Ayhan Olcer, CEO of AGMC, said, “We are thrilled to contribute to the vision of a sustainable and landmark football event. Supplying sustainably powered vehicles, in line with the event’s ambitions to reduce its environmental impact, we'll be shuttling the players in the BMW iX. Our partnership with the Legends League showcases our commitment to sustainability and our dedication to providing luxury transport solutions that don’t compromise on performance or the environment.”BMW is committed to establishing electromobility as one of the main pillars of sustainable individual mobility. By combining high-performance electric vehicles and world-class sporting events, the premium brand continues to lead the way in demonstrating that sustainability and luxury can go hand in hand and deliver a memorable football experience.

AGMC, the exclusive importer of BMW Group vehicles in Dubai, Sharjah, and the Northern Emirates, leads the Middle East market by being the first to launch the latest BMW 5 Series and the all-new BMW i5 in the region.The authorised dealer hosted the launch of these remarkable vehicles to its exclusive clientele in a private villa at the resort setting of Nikki Beach in Dubai. The two vehicles unveiled elevate all the elegance and performance quotients that the globally renowned carmaker is known for. Delivery of these exceptional vehicles to customers will begin from the end of November 2023.The icon of executive sedans since its inception in 1972, the launch of the new BMW 5 Series, now in its eighth generation, continues to uphold the tradition of leadership in its segment.The 5 Series lineup now available in Dubai, Sharjah and the Northern Emirates includes petrol models, with electric models to follow shortly afterwards. Regardless of the powertrain, the new 5 Series maintains its signature style while offering increased dynamic performance and exceptional comfort.The new 5 Series embodies clear, reduced design language and athletic proportions. It unveils key design highlights, including a bold aesthetic that features a larger, illuminated kidney grille and sleek body lines, giving it a contemporary and commanding presence. The BMW Iconic Glow headlights illuminate the road ahead with brilliance. The Hofmeister kink design feature in the rear pillar, with its embossed number 5, adds a touch of artistry to the sedan’s profile. This transitions into the powerful rear end, adorned with LED flat light units, leaves a lasting impression.Luxurious interiors feature the driver-centric BMW Curved Display with the new BMW iDrive that enhances the in-car experience, offering intuitive control and digital entertainment options and providing natural interaction through touch and voice commands via a 12.3-inch instrument display and a 14.9-inch touchscreen Control Display. All these make the beautiful cockpit an efficient mobile office as well as a space to relax.For the first time, the 5 Series comes with a fully vegan interior as standard, featuring sophisticated Veganza vegan leather. Whether you’re in the driver’s seat or the back, the 5 Series offers spacious and comfortable seating featuring sports seats with partially electric adjustment – making it an ideal choice for both business and leisure travel.The grippy standard steering wheel comes with shift paddles and integrated controls in its horizontal spokes, with a flattened bottom section that’s a first for the BMW 5 Series.The new BMW i5, in turn, represents BMW’s commitment to sustainable mobility, being the first version to feature an all-electric drive. Boasting an impressive maximum range of up to 582 km (WLTP).Elevated driving dynamicsAGMC will offer a range of models under the BMW 5 Series to cater to diverse preferences. The models available, with their respective specs, include the BMW 520i M Sport Pro and the 520iM Sport Titanium (both with 4-cylinder, 2-litre engine; 208hp, 0-100km in 7.5 seconds, max speed 230 km/h, 330 Nm torque). The additional, electric versions BMW i5 eDrive40 M Sport Pro (0 to 100km in 6 seconds, max speed 193km/h, battery capacity 84.4 kWh, battery range 497-582km, 340 hp, 430 Nm torque) and the high-performance BMW i5 M60 xDrive (0-100km in 3.8 seconds, max speed 230 km/h, battery capacity 81.2 kWh, battery range between 455-516km, 601 hp, 820 Nm torque) ensure that there’s a 5 Series for every discerning driver.For those seeking to add a sporty touch, BMW M Performance Parts offer a range of enhancements from lightweight alloy wheels to carbon-fibre accessories. While 18” alloy wheels come as standard on the 520i M Sport Pro / Titanium M Sport Pro, the i5 sports 19” alloy wheels are standard on i5 eDrive40 and the 21” BMW Individual Aerodynamics wheels are standard for the i5 M60 xDrive.Every new BMW 5 Series comes equipped as standard with Proactive Care, a revolutionary feature that acts as a virtual guardian angel by proactively anticipating and addressing the vehicle’s needs, such as spotting functional irregularities and providing hassle-free support in the event of a breakdown or accident. Through the My BMW app, Proactive Care connects owners with the BMW Service world, ensuring the vehicle’s optimal performance and safety. Also making its debut is the remote-controlled parking using the My BMW app, as part of the optional Parking Assistant Professional. The launch of the all-new BMW 5 Series and BMW i5 represents a significant step towards a more sustainable and technologically advanced future of driving. AGMC’s commitment to delivering cutting-edge vehicles and a premium ownership experience remains unwavering. As the first market in the Middle East to launch the all-new BMW 5 Series and BMW i5, AGMC continues to redefine the standard for luxury and innovation in the region.