ThinkAnalytics, a global provider of cloud-based personalized content discovery, viewer insight, and targeted advertising solutions, today announced that Greg Riker has joined as Chief Revenue Officer. Greg will lead U.S. business development, sales, and customer success teams for the Think360 viewer engagement platform and ThinkAdvertising for hyper-targeted advertising. Based in the U.S., he will report to ThinkAnalytics Chairman, Eddie Young.Greg has a proven 20-year track record in senior sales leadership roles and C-level customer relationship management in the media and entertainment space. Most recently he led business development and sales, Americas, at Comcast for the Metrological business. Prior to this, until Metrological’s acquisition by Comcast, Greg was Senior Vice President at Metrological responsible for all commercial activity including content acquisition for the Americas. His experience also encompasses 10 years at ARRIS in the U.S. and the Netherlands, culminating in leading the global team responsible for selling the ARRIS cloud distribution platform.“ThinkAnalytics has a pedigree second to none when it comes to anticipating customers’ evolving needs and delivering exceptional results in the market. The company understands that offering a search function is no longer enough and, instead, operators need an ever-evolving combination of behavioral insights, automation, AI, and contextual advertising solutions to optimize viewer engagement,” said Greg Riker, CRO at ThinkAnalytics. “I look forward to joining the talented team and helping more media and video service providers on their journey to tackle subscriber monetization, engagement, and churn with Think360.”Eddie Young, Chairman, ThinkAnalytics, commented, “As media and video service providers tackle increased competition and customer loyalty, ThinkAnalytics is front and center in partnering with over 80 of the world’s leading TV and OTT businesses. Customers now want to move faster and adopt deeper personalization technologies for content discovery and advertising across TV and FAST services. In many cases, internal development teams just do not have the bandwidth, depth of expertise, or experience to implement such AI-driven applications and bring them to market in a timely fashion.“Greg brings exceptional expertise about how streaming providers and pay-TV operators need to adapt to meet fast-changing consumer needs in today’s competitive marketplace. With impressive experience that hits the hot areas such as engagement, content aggregation, and contextual advertising, Greg will provide value add to our customers and team from day one,” added Eddie Young.