https://adgully.me/post/4742/lego-group-launches-lego-fortnite-via-partnership-with-epic-group

LEGO Group launches LEGO Fortnite via partnership with Epic group

The popular LEGO Group has launched a new game called LEGO Fortnite. This is the first play experience to come from the partnership between Epic Games and the LEGO Group to develop fun and safe digital spaces for children and families.Within LEGO Fortnite, players can explore vast, open worlds where the magic of LEGO building and Fortnite collide. Players can: • Play as some of your favorite Fortnite characters, like Brite Bomber, Cuddle Team Leader and Raven - but in LEGO Style• Collect food and resources, craft items, and battle enemies solo or with friends• Build shelter for defense and customize your ultimate home base, then recruit villagers to gather materials and help them survive the night• Gear up and drop into deep caves in search of rare resources, hidden areas and enemiesThe game is designed for people of all ages and “aims to encourage creativity, experimentation and collaboration through play. The LEGO Fortnite journey is just beginning, with new world building, gameplay features, and more LEGO Style Outfits arriving in updates starting early 2024. Fortnite is available to play for free on PlayStation®?4, PlayStation®?5, Xbox One, Xbox Series X|S, Nintendo Switch™?, PC on Epic Games Store and cloud-based gaming streaming services.The LEGO Group is already using Unreal Engine across its broad portfolio of play and content experiences, including LEGO DREAMZzz™? and LEGO NINJAGO™?. The two companies are also using Unreal Engine to build digital twins for thousands of physical LEGO elements, and are working to make these available for creators across the Fortnite Ecosystem in both UEFN and Fortnite's Creative tools in 2024, in order to bridge the worlds of physical and digital play like never before.The LEGO Group and Epic Games will unveil several more LEGO themed games inside Fortnite starting early next year.Niels B. Christiansen, CEO of the LEGO Group, said:?“Our partnership with Epic Games is focused on developing digital play experiences that are designed to be fun and safe, and have the potential to bridge the worlds of physical and digital play to inspire kids. Together with Epic Games, we are building digital worlds designed with kids in mind from the outset - we hope other creators and brands are inspired to do the same.”Tim Sweeney, CEO & Founder, Epic Games said: “LEGO Fortnite offers players a new way to express themselves through worldbuilding and is an important step forward in the evolution of the Fortnite ecosystem. We look forward to continuing to partner with The LEGO Group to build immersive digital play spaces that are fun for kids and all types of players.”
https://adgully.me/post/3276/kristian-imhof-joins-lego-group-as-gm-for-mea-region

Kristian Imhof joins LEGO Group as GM for MEA region

Kristian Imhof has been appointed as the new General Manager for the Middle East and Africa (MEA) region by the LEGO Group. Imhof is highly experienced in corporate leadership, with a proven track record in both established and emerging markets. Jeroen Bejier, who established the LEGO Group’s presence in the Middle East and spearheaded operations in MEA over the past four years, handed over his responsibilities to Imhof.Imhof joined the LEGO Group in 2012 and has played an essential role in developing the company. Starting in the Munich office in Germany, he has led innovative initiatives in Austria, Switzerland, and beyond.In 2017, he moved to Johannesburg as the General Manager of South Africa and Sub Saharan region. Imhof’s visionary leadership expanded wholesale channels in Southern Africa and fostered distributor relationships in both West and East Africa. After an impressive track record, Imhof returned to Europe Central in 2021 and later assumed the role of Acting General Manager. Now, he is taking on the exciting challenge of leading the dynamic MEA region.The LEGO Group has been actively engaging consumers in the region. Imhof plans to build upon this and expand the brand’s footprint through various distribution and communication channels. His expertise in diverse markets will enable him to create tailored strategies that resonate with the unique cultures and preferences of the MEA region. Additionally, he envisions geographical expansion to ensure that the LEGO experience reaches more corners of the region.
https://adgully.me/post/2994/lego-group-appoints-kristian-imhof-as-general-manager-for-the-me-and-africa

LEGO Group appoints Kristian Imhof as General Manager for the ME and Africa

The LEGO Group appointed Kristian Imhof as the new General Manager for the Middle East and Africa (MEA) region. Imhof brings a wealth of experience in corporate leadership, with a proven track record in both established and emerging markets.Imhof takes over the role from Jeroen Bejier who established the LEGO Group’s presence in the Middle East and spearheaded operations in MEA over the past 4 years. Since joining The LEGO Group in 2012, Imhof has played a pivotal role in driving the company's growth. Starting in the Munich office in Germany, he has led innovative initiatives in Austria, Switzerland, and beyond.In 2017, he moved to Johannesburg to become the General manager of South Africa and Sub Saharan region. Imhof's approach led to the transformation of the route-to-market strategy and established the first LEGO certified stores in Africa, along with a robust eCommerce platform. Imhof's visionary leadership expanded wholesale channels in Southern Africa and fostered distributor relationships in both West and East Africa. After an impressive track record, Imhof returned to Europe Central in 2021 and later assumed the role of Acting General Manager. Now, he takes on the exciting challenge of leading the dynamic MEA region."I believe in the transformative power of learning through play, and I am determined to make the LEGO brand and experience accessible to more children as well as adults throughout the MEA region. The collective efforts of the LEGO Group in nurturing creativity, critical thinking, and skill development among young minds in this region is evident. I am committed to continue building on the impressive foundation laid by the team here. " said Imhof.The LEGO Group has been actively engaging consumers in the region, becoming an integral part of the play culture. Imhof plans to build upon this and expand the brand's footprint through various distribution and communication channels. His expertise in diverse markets will enable him to create tailored strategies that resonate with the unique cultures and preferences of the MEA region. Additionally, he envisions geographical expansion to ensure the LEGO experience reaches more corners of the region.Imhof holds a Master's degree in Business Administration, specializing in Marketing & Logistics from the University of Applied Sciences in Dresden.