Reputation House reports AED4.8mln increase in revenue in MENA region

Online reputation management company Reputation House has announced stellar performance for the fiscal year 2023, marking a significant milestone with a Dh4.8 million ($1.3 million) increase in revenue and 10% month-on-month growth in 2023 in the Middle East and North Africa (MENA) region.As the company positions itself for further expansion into Africa, it continues solidifying its standing as a digital disruptor and reputation manager. The company has announced partnering with three (3) African countries, for reputation management services, hinted 10 more African countries are expected to come into the fold in 2024, who are mostly from the government side.In a year fraught with challenges of educating the public about the concept of Online Reputation Management and how it is vital for corporates, governments and individuals, Reputation House’s remarkable growth underscores the company's unwavering commitment to delivering cutting-edge reputational solutions while adeptly navigating the evolving market landscape of this niche.Navigating an untapped MENA market for these specialised services, strategic collaborations were pivotal to Reputation House's success in 2023. Welcoming 45 new clients into its fold, the company expanded its reach and reinforced its reputation as a trusted industry advisor. These partnerships not only validate Reputation House's expertise but also pave the way for strategic collaborations and groundbreaking solutions to tackle the reputational challenges on the risk-prone worldwide web.“Looking ahead, we are gearing up for further expansion into Africa, aligning with its vision for global growth and market leadership. With a keen focus on delivering tailored solutions to address the unique challenges and opportunities in the African market, Reputation House aims to establish itself as the preferred choice for online reputation management services across the African continent,”, revealed Dima Raketa, (pictured above), Chief Executive Officer at Reputation House.A standout achievement in Reputation House's portfolio for 2023 was its collaboration with the government clients in the African region (names held for confidentiality) to enhance these countries’ online reputation worldwide. This landmark partnership underscores Reputation House's dedication to leveraging its expertise for shaping positive narratives on a global scale,”,To manage and propel its ambitious growth trajectory, Reputation House made strategic appointments to key leadership positions. With the addition of a heads of marketing and events, the company aims to elevate its presence and foster deeper connections with clients and stakeholders. Additionally, the recruitment of highly skilled professionals further strengthens Reputation House's capabilities and ensures continued success.Reputation House has offices in Dubai, Hong Kong, and Miami.

Reputation House launches MENA headquarters in Dubai

Reputation House, a global leader in Online Reputation Management (ORM), celebrated the official inauguration of its Middle East and North Africa (MENA) Headquarters based in Dubai, marking a pivotal moment in the company's expansion strategy. The launch underscored Reputation House's deep-seated commitment to the MENA region.The company launch also introduced ‘Check Reputation’, a revolutionary product designed to transform the landscape of online reputation management.Check Reputation Data MiningBy collecting millions of gigabytes of data from diverse online sources, Check Reputation guarantees a thorough examination, leaving no crucial information overlooked. Utilizing an in-house AI service, the collected data undergoes meticulous analysis. The results are then presented in a clear and accessible format, offering valuable research insights. Beyond mere reporting, Check Reputation takes a proactive approach, crafting targeted strategies to actively enhance and improve the online reputation of individuals and organizations.Dima Raketa, CEO, Reputation House, expressed enthusiasm about the MENA Headquarters launch, saying, "Our journey in the region is a testament to our dedication to empowering individuals and organizations to shape their digital narrative positively. Choosing Dubai as MENA base to leverage city’s advanced digital infrastructure.”Providing insights into Reputation House's vision for the region and the substantial investment, Dima Raketa said, "Revolutionary product ‘Check Reputation’ allows access to gathered data about the object, making reputation management easier for the audience. Online reputation stands as the most critical aspect, where a brand’s exceptional products may go unnoticed, and the virtual image can diverge from reality. Reputation, rather than being elusive or beyond control, serves as a canvas for individuals and entities to vividly showcase what they bring to the table.”He added, “In the digital era, everyone possesses the ability to mold their online presence, bridging the gap between the real and virtual realms. At Reputation House, we believe in demystifying reputation and empowering clients to authentically shape their digital narrative."With a firm focus on becoming an industry leader in the MENA region, Reputation House's suite of products, including ORM, Search Engine Reputation Management (SERM), and the Reputation House App, empowers clients to take control of their online narrative.Looking ahead, Reputation House announced its next strategic move – an expansion into Saudi Arabia in 2024. This decision aligns seamlessly with the company's strategy to cater to the growing demand for reputation management services in the region.

AI-fueled misinformation: Corporates keen on online audit of brands

Reputation House, a US-based online reputation management company, revealed that 80% out of 461 visitors to their stand within two days of Seamless Saudi Arabia, representing their businesses, were concerned about the online reputation. They enquired about online audits of their brand and reputation of the leaders.“The significance of digital channels, notably search engines, in providing information has amplified the need for search engine optimization as a crucial aspect of reputation management. Nevertheless, the rise of generative AI tools such as ChatGPT and comparable platforms could potentially disrupt this trend. It leads to urgently cross-checking the information available on the internet,’, said Mr. Nikita Prokhorov, Co-Founder and Executive Director of Reputation HouseThe visitors to the Reputation House stand were comprised of local SMEs and international blue-chip firms which participated in the event. “15 companies scheduled post-event meetings to explore long-term relations with us. Looking at the high interest of visitors to our stand is reflective of our previous research about the event before deciding to participate and leading us to open an office in Saudi Arabia.” Revealed Nikita.Analysis of Live TrendsReputation House displayed its ability of online analytics of trends by a real-time data dissection of the Seamless Saudi Arabia event - from August 2, 2023, to September 4, 2023. The live analysis stunned the audience and received a resounding applause.The results showed on the live screen provided the geographical reach, sources of data and the countries the event was talked about. The analytics showed it reached 96.43 million audiences in total, 26,704 engagements, and 3,547 mentions.An analysis revealed that the key markets where the Seamless event was accessed are the USA (47%), Saudi Arabia (32%), India (8%), UAE (7%), and the UK (3%).The real-time data was sourced from the social media (66%), mass media (20%), blogs (8%), forums (4%), messengers (1%), and reviews (1%).

US-based reputation house to showcase AI based online performance ecosystem

Riyadh: The Confluence Of The Pandemic And Digitalization In Saudi Arabia Has Further Fueled The Surge In Interest Towards Online Reputation Management Services. Online Reputation Management Market Size Is Forecast To Reach A Staggering Sar12.754 Billion (usd3.4 Billion) By 2030 Globally. Industry Leaders Confirm That 44% Of A Business's Value Is Tied To Its Strong Reputation.“The rapid digital transformation of Saudi Arabia is ushering in cyber threats while presenting new opportunities for specialized technology companies to establish themselves in the Saudi market. At Seamless, we are wholeheartedly committed to contributing to Kingdom’s success story. Saudi Arabia’s Vision 2030 digital drive shows an urgent need to address online reputation management for the public and private sectors and for individuals from both sectors,” said Nikita Prokhorov, Co-Founder and Executive Director of Reputation House.Seamless conference and exhibition, taking place from September 4th to 5th 2023 at Riyadh Front Exhibition and Convention Center, will cover the latest innovations in payments, fintech, retail, e-commerce, home delivery and digital marketing.Reputation House, one of the pioneers of the online performance and reputation management industry, is set to showcase and explain how and why Online Reputation Management (ORM) will boost by 2030. In addition, the company will demonstrate its innovative solutions at Seamless Saudi Arabia, the Saudi edition of Dubai-based Seamless Middle East.Nikita added: “It's important to note that a significant 25% of the company's revenue is derived from programs designed to enhance the reputation. The ORM industry is experiencing rapid growth, and the digital world is evolving in response. To stay ahead, companies must quickly adapt, leverage advanced technologies, and create innovative solutions. The ability to seize emerging opportunities and adapt to the changing landscape is crucial for establishing leadership in this dynamic field of reputation, and every field. It's clear that we're seeing major trends such as rising demand, industry maturation, and increased investment.Reputation House’s Nikita will share his insights on the first day, September 4 at 12 noon. He will talk about Online Reputation Management (ORM) at the E-commerce University Stage located in the Digital Marketing Zone of Seamless Saudi Arabia.Nikita concluded: “Reputation House has set ambitious goals to enter the Saudi Arabian market. The company will assist both private and public sectors in safeguarding, establishing and maintaining their online reputation through our advanced solutions, applications, and specialized consulting services. We are expecting to forge new partnerships at the show.”Seamless has invited international companies with the latest knowledge to take to the E-Commerce University stage. The sessions aim to provide actionable insights.Reputation House will showcase its products and services at booth number AA62 shell scheme in the Digital Marketing Zone at Seamless Saudi Arabia, taking place from September 4th to 5th, 2023.The company’s team of experts will be available for orientation sessions to demonstrate how its innovative solutions can play a pivotal role across various sectors.