Dubai’s OSN to merge OSN+ with streaming app Anghami

Dubai-based broadcaster OSN is to merge its streaming platform OSN+ with streaming app Anghami after signing a conditional binding agreement. Dubai-based OSN, a subsidiary of Kuwait-listed KIPCO, will inject up to $50 million into Abu Dhabi-based Anghami for a majority stake in the app. The transaction is subject to approvals and is expected to be finalised in early 2024, a Boursa Kuwait filing from KIPCO said Tuesday. The new entity will have more than 120 million registered users, 2.5 million paying subscribers and $100 million in revenue, the companies said in a joint statement. Abu Dhabi-based Anghami received $5 million in investment from Saudi Arabia’s SRMG Ventures, the venture capital arm of Tadawul-listed Saudi Research and Media Group SJSC, in August.Anghami has a number of regional investors including Middle East Venture Partners, Mobily Ventures Holding WLL, with Shuaa Asset Management holding the largest share at 15.55% according to Refinitiv data.

OSN+ and Google Cloud collaborate on integration of new GenAI solution

 OSN+, the ultimate destination for premium entertainment, announced the integration of Google Cloud's Vertex AI Search for Media Recommendations, a next generation large language model that builds on Google’s research in machine learning and AI. The announcement which took place during the annual Google Media Summit last week marks the first time in the Middle East and North Africa (MENA) region where Google Cloud's Vertex AI Search for Media Recommendations is provided to an entertainment streaming platform.Joe Kawkabani, CEO of OSN Group, commented: "In an ever-evolving entertainment landscape, OSN+ is dedicated to providing our viewers with cutting-edge experiences. Our collaboration with Google Cloud’s Vertex AI is a significant step forward in this direction. By integrating this GenAI solution, we aim to redefine the way users interact with our platform, making it more engaging and dynamic."Tarek Khalil, Director, Middle East and North Africa, Google Cloud said: "We are pleased to continue our partnership with OSN+ to bring the latest GenAI solution to the streaming platform. Vertex AI Search for Media Recommendations will solve for the constraints of consumers who want assistance in discovering relevant content in a highly personalized and conversational way. AI is a powerful enabler and can be a major platform shift. That’s why we’re focused on making it easy and scalable for organizations to innovate with AI and that means expanding access to Google’s latest foundation models that have been rigorously tested in our own products."The vision of our collaboration and with the integration of Google Cloud's Vertex AI Search for Media Recommendations will enable OSN+ subscribers to interact with their own virtual assistant that will provide more accurate and personalized recommendations.

Amy Samir Ghanem and Hassan El Raddad Join OSN+ Campaign

Dubai: OSN+, the ultimate destination for premium entertainment, announces the dynamic Egyptian husband and wife acting duo, Amy Samir Ghanem and Hassan El Raddad, as the latest faces of its “No More FOMO” campaign, bringing a comedic take on the dreaded feeling of FOMO in an all-new viral video. The team is also highlighting an easier way to now access the platform and all its exclusive, premium content in Egypt. Amy, renowned as Egypt's most famous young comedienne, possesses a unique blend of shyness, easy-going nature, wit, and charm that endears her to audiences. Her comedic talent shone brightly from the start, capturing people's attention with just two scenes in Ahmed Helmy's movie, Assal Eswed, which marked the beginning of her successful acting journey. Hassan El Raddad, a gifted Egyptian actor and former professional footballer, brings his charismatic presence and versatility to the 'No More FOMO' campaign. With a diverse portfolio of works in both films and television, including notable projects like “Zana'et Settat”, “My Spiritual Twin”, “At Gunpoint” and “Meet Haq”, Hassan has proven his ability to excel in various genres, making him a sought-after talent in the entertainment industry. “As fans of OSN+ and its amazing content library, we were thrilled to be working on the ‘No More FOMO’ campaign. Now with an added subscription plan in Egypt and so much content to scroll through, from HBO exclusive content and classics to the latest Turkish series and Arabic dramas, its hard not to be constantly fighting over the remote,” Samir Ghanem said. Viewers in Egypt can now subscribe to a more accessible “Standard Plan” in an aim from the platform to bring greater choice to its customers in terms of pricing and commitment. The plan offers the OSN+’s enhanced features and premium content, including the option to download, the number of profiles generated, and will also feature a reduced price and Standard Definition (SD) quality for slower internet connections. Directed by the renowned Egyptian director, Omar El Zohairy, the "No More FOMO" campaign features original songs that humorously portray the fear of missing out (FOMO) on the latest content. The campaign has also brought together other prominent Arab celebrities, such as Aseel Omran, Bader Alshuaibi, Ascia Alshammiri, and Taha Desouky, to bring this feeling to life.