FP7McCann wins big at the Loeries Festival

FP7McCann has announced its remarkable success at the 45th annual Loeries Advertising Awards, held in Cape Town last week. This momentous occasion not only marks the 45th anniversary of the esteemed event but also underscores a triumphant year for FP7McCann, solidifying its position as a global creative leader.In a display of creative excellence, FP7McCann secured an impressive array of accolades, including 2 Gold Awards, 2 Silver Awards, 3 Bronze Awards, and the prestigious Grand Prix. These accolades were spread across diverse brands and categories, further reinforcing the agency's reputation as an industry powerhouse, both regionally and on the international stage.As the premier award in Africa and the Middle East recognizing and celebrating outstanding achievements in the advertising and brand communication industry, a Loerie award stands as the highest honor for innovation and creativity in our region.Tarek Miknas, CEO of FP7McCann MENAT, commented, “Being rewarded and recognized for creativity at the Loeries is the result of strong and quality relationships nurtured by both agency and client. It gives me great pleasure to see ideas that have produced significant results be equally valued for their originality and creativity.”Federico Fanti, Chief Creative Officer of FP7McCann, said "This victory is a validation of the outstanding creativity of our agency and of our region. We are extremely grateful to Babyshop, Heinz, The Clooney Foundation for Justice and The Testicular Cancer Society for their bravery and their trust in our creative acumen."FP7McCann's triumphant performance at the 45th Loeries Festival underscores its unwavering commitment to pushing creative boundaries and delivering excellence to clients, setting the stage for a promising future of innovative endeavours and continued success.

Al-Futtaim IKEA's 'Bring on the Mess' campaign embraces the beauty of chaos

Al-Futtaim IKEA, the franchisee operating IKEA stores in the UAE, Qatar, Egypt and Oman, in alliance with FP7 McCann, has launched its latest campaign ‘Bring on the Mess’.The new promotional ad wants people to change their mindset about being messy. It encourages them to get messy as well as be happy with mess around them. FP7 Mc Cann, which recently acquired IKEA’s global ad account, has executed both the video as well as print campaign for Al-Futtaim IKEA. The campaign has been launched in video and print across the UAE, Qatar, Egypt and Oman.The ad film encourages everyone to get messy, be it a kid playing with toys or a husband making a romantic dinner for his wife. It supports the idea that ‘mess is freedom’ and ‘mess is your happy place’ and finally ends with the slogan that ‘IKEA’s got your back’.The advertisement illustrates how IKEA's storage solutions can effectively organize and manage clutter. This video campaign is complemented by a print campaign featuring everyday individuals in their regular living spaces, demonstrating the transformative effect of these solutions on their clutter.Carla Klumpenaar, General Manager – Marketing, Communication, HF and Retail Design in UAE, Qatar, Egypt and Oman at Al-Futtaim IKEA, shares: “Our campaign is the story of mess throughout life. But let’s remember, mess isn’t just about things and stuff. It’s about life’s surprises, the things that make it unpredictable and uniquely special. It’s that feeling when we don’t know what’s coming next, when we’re not in control for a moment. It’s exciting, emotional, and always changing. And with every mess, there’s a new possibility to make life better. It’s one of the things that makes life extraordinary.”The campaign aims to share the message that people’s space is a canvas and to fill it with their life is to fill it with their mess and embrace it.Federico Fanti, Chief Creative Officer, FP7 McCann, said: “Bring On The Mess is an ode to the beautiful messes of our lives that give character to every corner of our homes, making them unique, unexpected, and endearingly us.”

The Loeries unveils the Jury and Presidents for 2023

The Loeries, Africa and the Middle East’s premier award festival, has unveiled its Jury Presidents and jury panels for 2023’s Loeries Creative Week. The festival will be organised in the city of Cape Town from 2nd to 6th October of this year.It is the 45th year of the success of The Loeries festival week, which recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry. Winning a Loerie is the highest accolade for creativity and innovation across the MENA region.It is a not-for-profit company, which promotes and supports creativity by helping marketers, agencies and consumers, and appreciates the value of fresh thinking, innovative ideas and outstanding execution. This year, the festival will include awards evenings, masterclasses, seminars, workshops and networking dinners.Jury Presidents of Loeries 2023The highly acclaimed Loeries festival will have a 16 judging panel, led by 10 Jury Presidents, in which four come from the Middle Eastern region. This year the Jury Presidents are from the MENA region, unlike the previous years where Jury Presidents from outside the region were invited. Among the Jury presidents from the UAE are Ali Rez, Aakriti Goel and Tahaab Rais.Ali Rez will be heading up the print and print crafts categories. He will be accompanied by Mike Barnwell.Aakriti Goel from Leo Burnett’s along with Brian Mtongana, will lead the student category, while Publicis’ Tahaab Rais and Vaughan Croeser will oversee the social impact campaign, service design and effective creativity.Rana Hamarneh, the final Jury President from the region, joins from Jordan. She will lead the panel of judges for the media innovation category.The complete list of the Jury Presidents for the Awards is given below:• Ali Rez, Chief Creative Officer, Impact BBDO• Aakriti Goel, Head of Strategy & Insights, Leo Burnett MEA• Brian Mtongana, Executive Creative Director, Woolworths• Carl Willoughby, Chief Creative Officer, TBWA\ Hunt Lascaris• Mike Barnwell, Creative Consultant, Independent• Tahaab Rais, Chief Strategy Officer, Publicis Groupe• Terry McKenna, Executive Creative Director, The Odd Number• Rana Hamarneh Partner & Group Chief Executive Officer, AdPro Jordan• Vaughan Croeser, Vice President, Marketing, AbinBev• Xolisa Dyeshana, Chief Creative Officer, Joe Public UnitedThe Loeries Judging Panels Apart from the Jury Presidents, there is a total of 11 judges from the region who will be on the judging panels this year.• Anshuman Bhattacharya, Creative Director, Havas Dubai• Bassam Doss, Senior Copywriter, Horizon FCB MINA• Camila Venegaz Gomez, Associate Creative Director, M&C SAATCHI Abu Dhabi• Deanne Hofhuis, Creative Agency Partnerships Lead, METAP, Tiktok MENA• Federico Fanti, Chief Creative Officer, FP7 MENA• Jonathan Cruz, Creative Director, ? and us• Kalpesh Patankar, Chief Creative Officer, Leo Burnett MENA• Rana Najjar, Senior Creative Director, Momentum Mena• Rana Sadek, Associate Creative Director, Impact BBDO• Sanele Ngubane, Founder / Creative Director, Samish• Samer Lahoud, Creative Studio Director, Saudi Tourism Authority