https://adgully.me/post/4356/leo-burnett-me-declared-frontrunner-at-nyfs-ame-agency-report

Leo Burnett ME declared frontrunner at NYF’s AME agency report

New York Festivals has released its 2023 AME Agency Report ranking agencies for cutting-edge and effective creative work for prominent advertisers. Leo Burnett Middle East, a Publicis Groupe agency, has been declared the frontrunner in this year’s AME Awards annual ranking report. Its impressive array of outcome-focused campaigns received top honors and secured the agency a premier spot on this year’s AME Agency Report.Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, said: “Awards shows like the AMEs are important as they continually raise our standards as an industry. They encourage agencies and brands to improve the effectiveness of campaigns and ultimately deliver better value for the end consumer. Having been most awarded at the recent AMEs, and now being ranked number one globally validates that we’re leading the curve in both creativity and effectiveness. And this is only possible when you have exceptional talents to make this happen.”Leo Burnett Middle East earned the highest number of points for its exceptionally progressive creative and effective campaigns including the result-driven Gold-winning campaign “Self Check Out” for client K-Lynn. “Self Check Out,” on K-Lynn’s e-commerce site, pioneered a unique channel that engaged Arab women during captive moments, prompting effective self-checks comfortably.Gold-winning “Homecoming,” Leo Burnett Middle East’s campaign, created for client Home Centre, championed adoption, confronted cultural taboos, and became the pioneering initiative addressing orphaned children in the Middle East, resulting in their placement into homes. In total the Publicis Groupe agency earned an impressive two AME Gold Tower Awards, six Silver, 10 Bronze, and four Finalist Awards.Tahaab Rais, Chief Strategy Officer of Publicis Groupe Middle East & Turkey, said: “The best agencies win at both creative and effectiveness award shows. The AME Awards by New York Festivals have, for many years, been respected as a premium competition for creative and marketing effectiveness globally. It is not easy to win awards there. And seeing us rank number one globally and our work win the most globally across a range of brands from our region, following the success at other shows for those same brands, is a testament to the fact that we are making work that does work for our brand partners.”Vector B McCann was in the spotlight with its state-of-the-art campaign, “The Greatest Guide to Jochos & Burgers,” for client Bimbo. Its innovative work catapulted the agency to the number two spot on the prestigious AME Agency Report. Prominent agencies ranking in the top tier of the report include BBDO China, Saatchi & Saatchi Middle East, Leo Burnett Manila, and McCann Canada.
https://adgully.me/post/2806/publicis-groupe-dominates-new-yorks-ame-awards

Publicis Groupe dominates New York’s AME Awards

Publicis Groupe, the biggest communication agency in the Middle East, has emerged as the top brand at this year’s AME Awards. Moreover, three UAE communication agencies, Publicis Groupe, Leo Burnett and Saatchi & Saatchi, have dominated this year’s famous New York’s AME Awards.  The AME Awards of New York celebrates the best in marketing and creative effectiveness worldwide. This includes the unique, brave and effective campaigns that achieve the essential mission of making the client’s products and services successful.Publicis Groupe has stood out as the only regional agency in Middle East to bag 20 awards at this year’s AME Awards. Of a total of 36 awards, the communication agency dominated the field by bagging 20 medals - three gold, six silver and 11 bronze – and becoming the ‘Most Awarded Company’.  Coming in close second position was Leo Burnett of Dubai, which bagged 17 medals, followed by Saatchi & Saatchi which won three medals. Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey, said: “The work and the results speak for themselves. I am proud of this incredibly talented team, whose passion for creating impactful work in this region is raising the bar for creativity and excellence worldwide.” Tahaab Rais, Chief Strategy Officer at Publicis Groupe Middle East & Turkey, adds: “The best agencies win at both creative and effectiveness award shows. The AME Awards by New York Festivals have, for many years, been respected as a premium competition for creative and marketing effectiveness globally. It is not easy to win. And seeing our work win the most globally across a range of big brands, only from our region following the success at other shows for those same brands is a testament to the fact that we are making work that does work for our brand partners.”The AME Awards involve rigorous judging by industry experts worldwide. The competition’s structure includes regional rounds, providing a comprehensive evaluation of entries within their social, economic and cultural context.