Saudi Arabia: Creative agency Sunny Side Up (SSUP) has unveiled its strategic expansion into Saudi Arabia, underpinned by its aspiration to cater meticulously to the needs of both local and global clienteles situated within the Kingdom.SSUP Founder-CEO Najib Sabbagh said that the "The extended reach of SSUP into Saudi Arabia fills me with enthusiasm. This expansion seamlessly harmonizes with our visionary pursuit of spearheading the creative domain. I harbor unshakeable faith in Ismail Abualsamh's prowess to navigate our triumph within the Saudi market landscape."The Saudi Arabian wing of SSUP, christened SSUP KSA, shall be under the astute leadership of the recently inducted General Manager, Ismail Abualsamh. Endowed with a rich tapestry of experience within the industry, coupled with an intimate comprehension of the Saudi market dynamics, Abualsamh stands poised to lead with distinction.Ismail Abualsamh expresses his sentiment as he steps into the role of General Manager for KSA, affirming: "Assuming the mantle of GM for KSA at SSUP is a distinction I embrace with humility. I ardently look forward to steering our adept cadre in dispensing unparalleled solutions in the realms of creativity and marketing to our Saudi clientele. Collectively, we shall establish pioneering benchmarks within the Kingdom's landscape."The venture of SSUP into KSA arises as a direct reaction to the surging desire for inventive services and the essential requirement to furnish region-specific assistance to the Kingdom's clienteles. Under the banner of SSUP KSA, the Saudi Arabian arm of this creative powerhouse, an all-encompassing spectrum of services will be on offer. These services span the gamut from creativity and marketing acumen to social and production services. This comprehensive suite will be orchestrated by a band of adept creative professionals, galvanized and led by Abualsamh, synergizing their efforts towards the realization of client objectives.Notably, the agency has also made significant strategic appointments within its UAE division, in a bid to fortify its presence. Recent times have witnessed the announcement of Ralph Nader as the accomplished General Manager and Farah El Kadi as the visionary Creative Director for SSUP UAE.