AXIAN Telecom welcomes Vivek Badrinath to its Board of Directors

AXIAN Telecom, one of the leading pan-African telecom groups, has appointed Vivek Badrinath to its Board of Directors as a Non-Executive Independent Director (NED).Before his new appointment, Badrinath spent three years at Vantage Towers AG where he was the Chief Executive Officer and Chairman of the Management Board. He led the establishment of the towers company in 2020, facilitated its IPO in 2021, and eventually its sale to Private Equity in 2023. Under his leadership, Vantage Towers effectively managed 88,000 telecom towers across eight European countries.Badrinath has held extensive leadership roles within the telecommunications sector. In 2016, he assumed the position of CEO of Africa Middle East Asia Pacific at Vodafone, joining their Executive Committee. In this capacity, he provided oversight to Vodafone's operations across various regions including the Vodacom Group, India, Australia, Egypt, Ghana, Kenya, and New Zealand. Additionally, he served as the Interim CEO of Vodafone Business during his tenure. Prior to his time at Vodafone, Mr. Badrinath held key positions at Orange, starting in 2004 as the CTO of Orange Mobile before advancing to the Group CTO. His journey at Orange culminated in his appointment as CEO of Orange Business Services and subsequently as Deputy CEO of Orange Group, where he spearheaded initiatives in Innovation, Marketing, and Technology.He also served as the Deputy Chief Executive at the renowned international hospitality group Accor Hotels where he was responsible for overseeing marketing strategies, digital solutions, distribution channels, and information systems.Hassanein Hiridjee, Chairman of the Board commented: “We are delighted to welcome Vivek Badrinath to the AXIAN Telecom Board. Badrinath’s leadership in managing telecom infrastructure and driving strategic growth aligns perfectly with AXIAN Telecom's vision of responsible expansion across Africa. With his wealth of knowledge and commitment to excellence, we are confident that he will make significant contributions to our mission of enhancing connectivity and improving the lives of communities throughout the continent. On behalf of the Board, I extend our warmest welcome to Badrinath.""I'm thrilled and deeply honored to become a part of AXIAN Telecom. Drawing from my experience and expertise in the telecommunications sector, I am looking forward to playing a pivotal role in driving AXIAN Telecom to new heights in Africa. I firmly believe that together, we can make a substantial and noteworthy impact across the continent,” said Badrinath about his appointment.Badrinath also previously served on many boards as a Non-Executive Director including Nokia, GSMA, Atos and Accor Group.

Six Senses Southern Dunes appoints Sherif Marei as Director of Sales & Marketing

 Six Senses Southern Dunes, the first property set to open in Saudi Arabia’s Red Sea Project, will open its doors in late 2023 with Sherif Marei as Director of Sales & Marketing.With a career spanning 17 years in the luxury hospitality sector, Marei’s career started with the Accor Group, working at a number of renowned properties including Fairmont Heliopolis and Fairmont Nile City. His extensive expertise in luxury hotel inaugurations includes high-profile launches such as The Ritz-Carlton, Jeddah, and most recently the Banyan Tree AlUla. His notable honors include the globally recognized Director of Sales of the Year and Fairmont Masters, in addition to the Fairmont President Circle Awards, the brand’s top accolade in sales.Expressing his enthusiasm for his new role, Marei said, “I am thrilled to join the Six Senses Southern Dunes team. The company’s ethos and values align perfectly with my own. As pioneers in sustainability and wellness, we define our brand by these principles. It isn’t simply what we do, it embodies who we are. The unique location and distinctive holistic approach to every element and experience offered to our guests at Six Senses Southern Dunes make my role in promoting the resort a true privilege.”Located along the historic incense trade route against the backdrop of desert plains and the Hijaz Mountains, Six Senses Southern Dunes, will set new standards in sustainability and desert hospitality as it takes guests on a journey into seldom-experienced nature, wildlife, and culture. The resort will be open all year round welcoming both adventure-seekers looking to experience the uniqueness of the Saudi Arabian desert and pleasure-seekers who want to relax in the tranquility and serenity of the Alnesai dunes.