Havas acquires ledger Bennett, eyes global growth

Havas has made a strategic move to bolster its B2B capabilities with the acquisition of Ledger Bennett, a leading B2B marketing agency with a unique "fluid talent" approach. The merger creates a formidable entity poised to scale in the US and expand into new markets, particularly in APAC.Key takeaways:Clients: Ledger Bennett is an SME B2B agency with clients like GE Digital and LinkedIn.Unique model: Ledger Bennett utilizes a "fluid talent" model, embedding team members within client organizations for deeper understanding and collaboration.Enhanced B2B focus: Havas Business merges with Ledger Bennett, forming "Ledger Bennett, a Havas Company" and solidifying Havas' B2B commitment.Global expansion: The new entity plans US expansion and entry into new markets, with a focus on APAC.Combined strengths: Ledger Bennett's B2B expertise merges with Havas' B2C firepower, offering clients a comprehensive service.Data-driven growth: Andrea Glenn, CEO of Ledger Bennett, sees access to Havas' data and analytics as a key competitive advantage.Market potential: Havas views B2B as a strategic growth area, citing increasing B2B marketing budgets and the convergence of B2B and B2C approaches.Acquisition spree: Ledger Bennett marks another successful acquisition in Patrick Affleck's three-year strategy, following Search Laboratory, Additive+, and Expert Edge.Andrea Glenn, CEO of Ledger Bennett, said: "Havas is a great place to accelerate our growth with a combined offering of progressive B2B capabilities and B2C firepower."Patrick Affleck, CEO of Havas Media Network UK & Ireland, said: "Ledger Bennett brings further skills, scale, and capability, particularly in the US, which is where it all started to fall neatly into place."Yannick Bolloré, Chairman and Global CEO of Havas, said: "Bringing together marketing, sales, customer, and product teams under the goal of maximizing customer lifetime value is going to be critical for the best brands. Ledger Bennett brings a go-to-market solution that perfectly supports our One Havas strategy."Overall, this acquisition marks a significant step for Havas in becoming a major player in the B2B marketing landscape. As B2B budgets rise and marketing strategies converge, Havas and Ledger Bennett are well-positioned to capitalize on this growing market.

Havas announces new leadership appointments

Havas today announces the elevations of two senior leaders. Rana Barua, based in Mumbai, will extend his remit to include South East & North Asia. Barua’s career spans nearly three decades, including the last five years spent overseeing Havas’ India operations, comprising over 2,000 people across Havas Creative Network and Havas Media Network. The expansion of Barua’s scope adds nine additional markets under his leadership in his new role as Group CEO India, South East & North Asia.Speaking about his new role, Rana Barua said, “I am extremely excited and thankful to the global leadership team for entrusting me with this additional responsibility. These nine distinct markets in South East & North Asia, provide multiple and diverse occasions for collaboration for both our global and local clients. I look forward to working closely with the regional teams and each country’s leadership to create more meaningful engagements and opportunities for our talent and clients.”In parallel, Alberto Canteli, based in Dubai, will continue as Chairman and CEO Havas Nordics, Benelux, Central & Eastern Europe, and Middle East, while taking on new responsibilities driving special projects in coordination with Donna Murphy, Global CEO, Havas Creative Network and Havas Health & You. This new area of focus will include identifying growth levers and developing actionable strategies at the global level, including new client opportunities, services, expansion, and cross selling. A long-time veteran of Havas, Canteli has been serving as a key pillar in the international expansion of Havas for more than twenty years. “During moments like these of continued disruption and transformation, I am thrilled to have the opportunity to combine my regional responsibilities in Europe and the Middle East with a new role that will facilitate a closer collaboration with our global leadership team.  AI, Web 3.0 and Blockchain among other advancements, will have a strong impact on our industry and it will be a privilege to contribute to the transformation and turnaround of our business moving forward,” shared Alberto Canteli.“I would like to warmly congratulate Alberto and Rana on their new, expanded roles. Their proven leadership skills, vast expertise and innovative thinking will create new synergies and accelerate growth, allowing our teams to further build on Havas’ integrated approach and offer our clients the best possible outcomes,” commented Yannick Bolloré, Chairman and Global CEO, Havas.

8% in UAE and 15% in KSA believe brands address climate change: Havas

Only 8% of consumers in the UAE and 15% in KSA believe that brands are currently making sufficient efforts to combat climate change, reveals the latest report, 'Joyful Frugality,' published by Havas Middle East. The report focuses on consumer attitudes toward brands and their initiatives in addressing climate change. A larger percentage of respondents in both countries feel that brands are not doing enough.Almost half of the surveyed consumers believe that brands and businesses bear the most responsibility for climate change.More consumers in KSA (41%) than in the UAE (39%) agree with this statement.Frugality and minimalistic futureA significant percentage of consumers believe that brands and companies should contribute to making a frugal and minimalistic future desirable.91% of UAE consumers and 88% of KSA consumers think that brands and companies must play a role in this shift.Both countries exhibit a higher percentage of consumers expressing these views compared to global figures (82%).The "deinfluencer" trend on social media, where content creators challenge materialism and overconsumption, aligns with consumer sentiments against wasteful trends.A majority of consumers believe that large companies are better positioned to make necessary changes to combat climate change.In KSA, 93% believe in this statement, while in the UAE, 89% agree.A significant percentage of consumers in both countries think that the most profitable companies should be the first to pay for the ecological transition.Dany Naaman, CEO of Havas Middle East, underscores the importance of viewing sustainability and mindful consumption as enduring shifts in resource management and corporate responsibility, rather than passing trends.Overall, the report indicates a growing awareness among consumers in the UAE and KSA regarding environmental issues and a desire for brands to take more substantial actions toward sustainability and responsible consumption.

Mirakl & Havas Announce Global Partnership

Paris & Boston: Today, Mirakl – the pioneering and leading SaaS solution to empower businesses in their digital transformation through platform innovation – and Havas – one of the world's largest global communications networks – announced a unique global partnership to accelerate eCommerce and retail media growth. Harnessing the synergies of both organizations' clients and partners, this partnership will create the most powerful independent retail media network for brands and retailers, leveraging Mirakl's unique AI-powered advertising technology optimized for marketplaces and eCommerce. This partnership will also make Mirakl's suite of solutions seamlessly available to Havas clients to sell on Mirakl-powered Marketplaces and position Mirakl as a strategic partner to help Havas clients launch and grow their marketplace.Retail media allows retailers to monetize the 97% of website visitors that do not convert to sales – unlocking a new source of revenue and profitability that is expected to reach a value of over $160 billion globally by 2027. This global partnership gives Mirakl and Havas clients the tools to take advantage of this highly profitable opportunity by uniting Mirakl's award-winning technology suite of solutions with the expertise of Havas' full-service eCommerce offering, Havas Market. Mirakl Ads is the only retail-first, marketplace-ready ads solution also optimized for eCommerce. It brings together unique AI-powered technology with a powerful international network of fully integrated clients and sellers, representing nearly 1.3 billion monthly website visits across Mirakl's top 200 clients alone.The new brand-agnostic platform will allow retailers to easily monetize their audiences, and will empower brands to optimize their digital advertising spend on eCommerce websites without compromising their data. By natively embedding this new solution in the Mirakl suite, 400+ companies around the world will have access to Mirakl Ads in all formats – from banners to sponsored search – that have been designed to create engaging, enhanced experiences for customers.In addition, brands supported by Havas Market will have seamless and dedicated access to the 400+ marketplaces powered by Mirakl through Mirakl Connect. The suite of flexible onboarding solutions and the tools developed by Mirakl Connect will help these brands to easily manage and accelerate their eCommerce strategy on multiple Mirakl-powered marketplaces.In turn, Mirakl will be a partner of choice for Havas in helping to launch and grow marketplaces among its network of clients through a joint offer.Since 2012, Mirakl has been powering the platforms of more than 400 of the most trusted B2B & B2C companies, generating over $6bn in Gross Merchandise Value (GMV) in 2022. With an ecosystem of 65,000 third-party sellers selected for their quality and performance, Mirakl supports market leaders across all sectors, including Leroy Merlin, B&Q, Auchan, Catch, Decathlon, Macy's, Madewell, NBCUniversal and Galeries Lafayette, to launch, operate and grow their platforms in more than 40 countries.Since launching in 2020, Havas Market, a strategic full-service eCommerce offering, has grown to over 200 eCommerce consultants and 500+ retail media experts servicing a vast range of industries across more than 23 countries. The offering saw triple-digit growth in new business in the first half of 2023, with new appointments and projects for 80+ brands, entering new markets including Brazil, Argentina, Poland, Sweden, and Hong Kong."With Havas Market we're committed to taking a holistic, customer-centric view of our clients' businesses to find the best solutions to create meaningful shopping experiences for consumers and drive incremental revenue for brands across all sales channels. Enabling our clients' retail transformation requires partnering with the leading providers in the industry, and with Mirakl we're building a truly synergistic offering that will deliver growth for both our clients and our organizations," shared Yannick Bolloré, Chairman and CEO of Havas."B2B and B2C companies have no other choice but to further digitize their activities. Platform models such as marketplaces and dropship as well as Retail Media are among the strongest levers to generate new sources of growth and profitability. By joining forces with Havas, we will together accelerate the adoption of the platform models at a global scale for the benefits of Consumers, Operators and Third-party sellers. The strength of the network and the expertise of Havas and Mirakl combined will create a global leader in Retail Media extending the value creation for our common customers," said Philippe Corrot, co-CEO & cofounder of Mirakl.

Havas acquires digital marketing agency Pivotroots

Havas has announced the acquisition of PivotRoots, one of India and UAE’s leading digital marketing and communications agencies. The network’s latest acquisition comes at a time when Havas Media India is experiencing a period of impressive growth and represents Havas’ commitment to positioning the network for expansion in these key markets.  Launched in 2016 by co-founders Shibu Shivanandan, Hetal Khalsa, Dhruvi Joshi, and Yogesh Khanchandani, PivotRoots is one of the fastest-growing marketing and communications agencies, providing cutting-edge solutions to clients across a wide range of industries in India and the UAE. PivotRoots has worked with brands like Amazon Prime Video, Swiggy, Hindustan Unilever, Disney, Bisleri, Medlife, Urban Company, among others.?Being a fully integrated agency, PivotRoots is a leading provider of solutions in brand and performance marketing, UI/UX, digital content creation, and marketing technology through its recently launched division PivotConsult.  The acquisition will allow Havas Media India to tap into PivotRoots’ deep understanding of the Indian and MENA markets and enhance its capabilities in the rapidly growing digital advertising space. By combining PivotRoots' local expertise with the group's global resources, PivotRoots will be able to deliver best-in-class digital marketing solutions at scale.  The addition of PivotRoots strengthens HMGI’s powerful roster of agencies and specialized divisions which includes?media networks Havas Media and Arena Media; specialist brands Havas Market, Havas Programmatic Hub, Havas Analytics, Socialyse, and Havas Media Tribes; and the recently launched global offering, Havas Play. PivotRoots’ state-of-art digital capabilities, supplemented with?Havas Media's meaningful?media experiences (Mx)?approach will allow HMGI to offer a unique?audience-first data-driven solution to the clients. This acquisition not only bolsters Havas' position in the industry but also demonstrates the company's commitment to staying ahead of the competition by investing in cutting-edge technologies and innovative strategies.  "We are thrilled to welcome PivotRoots to the Havas family," said?Yannick Bolloré, Chairman of Vivendi, and Chairman & CEO of Havas. “The acquisition is part of our broader strategy to expand our presence in lighthouse markets around the world. With a global network that spans over 100 countries, Havas is well-positioned to help clients reach audiences wherever they are.”  Bolloré?elaborated, "We see tremendous potential in India, and we are committed to investing in actions and efforts that help us actualize and leverage this potential meaningfully. This acquisition will further strengthen not only Havas Media India's and Havas India’s position in the country where PivotRoots primarily operates, which is one of the fastest-growing digital advertising markets in the world, but also add a specialized edge to Havas Media Network, and to Havas as a whole.”  Shibu Shivanandan, Founder and Managing Director, PivotRoots, said, "We are excited to be part of Havas Media India. We share a common vision for the future of advertising, and by combining our expertise and talent we can deliver better solutions, services, and results to our clients. We are proud of what we have achieved at PivotRoots in India and MENA so far, and we look forward to the next chapter in our journey."  "I'm delighted to welcome Shibu and the PivotRoots team to the Havas Family”, said, Rana Barua, CEO, Havas India. He further added, “This acquisition comes at an extremely interesting time for Havas India, which has undergone a complete transformation in recent years and has seen unprecedented growth and success. The addition of PivotRoots and their capabilities, advanced analytics and technology, and a new perspective on creativity and innovation distinguishes Havas Media India in the industry in meeting the evolving needs of its clients and succeeding in an increasingly competitive and extremely dynamic market.”