Huawei Cloud unveils E³ Model at Global Media Congress 2023

Abu Dhabi, UAE: Huawei Cloud made a remarkable presence at the Global Media Congress 2023, a top media industry international gathering platform hosted in Abu Dhabi National Exhibition Centre - ADNEC.With the media industry accelerated change, and the need of media to adapt into new approaches and business models, the Global Media Congress 2023 provides an ideal opportunity for media organizations and businesses to meet with thought leaders from around the globe to learn about the latest trends, share knowledge and experiences, and collaborate on news ideas related to the advanced technologies, solutions, products, services aimed at thriving the future of the media industry.As Cloud Sponsor of the Global Media Congress 2023, Huawei Cloud presence at the event provided a comprehensive view redefining the media and entertainment sector productivity with new experiences, capabilities and operational efficiencies to drive the evolution of the media industry. The company demonstrated its commitment to the "Everything as a Service" philosophy, and the exhibition area did not only highlight Huawei Cloud's achievements but also underscores its role in revolutionizing the media and entertainment industry, facilitating efficient content production, enabling ultra-low latency live streaming for OTT platforms, and empowering businesses with continuous innovation through the MetaStudio Digital Production Line.Moreover, the exhibition display area showcases Huawei Cloud's expertise in various horizontal solutions, including cloud-native technologies, database services, and AI-driven innovations. Visitors will have the opportunity to explore how Huawei Cloud's cutting-edge solutions are shaping the digital landscape and driving businesses towards a more connected and intelligent future.During the Huawei Cloud Media and Entertainment Forum, Huawei Cloud introduced its innovative E³ Model, which addresses the demands of the media and entertainment industry in three key areas: content production, content distribution, and business innovation.The E³ Model, which stands for "New Efficiency, New Experience, New Evolution", promises to usher in a new era of productivity enhancement, improved user experiences, and business growth for the media and entertainment industry.Unlock New Growth for Media & Entertainment IndustryRoy Luo, Vice President of Cloud Consulting Solution Sales at Huawei Cloud Middle East & Central Asia, delivered an opening speech. He highlighted, “Innovation has always been the core of Huawei Cloud, and we are committed to provide systematic innovation for your digital journey. Wherever your business goes, our cloud goes.”Roy also emphasized Huawei Cloud's key pillars for success: "Technical innovation", keeping solutions cutting-edge; "Industry leadership", setting standards and best practices, and "Market leadership", thriving in a dynamic cloud market. Huawei Cloud is dedicated to delivering value and transforming industries.?Roy Luo, Vice President of Cloud Consulting Solution Sales at Huawei Cloud Middle East & Central Asia?Inspire New Growth with Partners and CustomersLocal enterprise representatives also shared about their development and Huawei Cloud's cooperation prospects.Eva Wu, XRender Global Business Development Executive, unveiled the partnership's latest strides in enhancing 3D rendering capabilities on Huawei Cloud. She highlighted XRender's ongoing collaboration with Huawei, emphasizing the global reach of their cooperation. Eva also discussed the pain points faced by the traditional rendering industry, focusing on cost, operations, and management, and explained how the joint XRender-Huawei Cloud rendering solution significantly improves rendering efficiency while reducing costs. This presentation underscores the commitment to revolutionizing the 3D rendering industry, providing customers with cost-effective and efficient solutions.?Eva Wu, XRender Global Business Development Executive?Kevin Zhang, Solution Expert at Huawei Cloud Middle East & Central Asia, and Eyad Marei, Solution Expert at Huawei Cloud Middle East & Central Asia, has also spot light on Huawei platforms that accelerates content production efficiency, making virtual humans accessible for content creators, and presented new solutions for the OTT industry that ensures exceptional content quality and user experiences.Jerome Goubier, Head of Sales at Vianeos, shared invaluable insights into the world of OTT and monetization. During his presentation, Jerome shed light on the dynamic landscape of OTT and its potential for monetization. He introduced two remarkable solutions by Vianeos: OctoAds, Ads insertion solution for OTT, and OctoReco, cutting-edge recommendation engine. These tools were showcased as pivotal in delivering optimized content experiences to viewers.In collaboration with Huawei Cloud, Jerome outlined the vision for achieving data-driven personalized viewing experiences. This partnership empowers OTT providers to enhance viewer engagement and maximize revenues by harnessing the power of data analytics.?Jerome Goubier, Head of Sales at Vianeos?Huawei Cloud's prominent presence at the Global Media Congress 2023 in Abu Dhabi has marked a pivotal moment in the evolution of the media and entertainment industry. The introduction of the E³ Model, along with an array of cutting-edge solutions, highlights our unwavering commitment to redefining productivity and delivering premium user experiences.

HUAWEI CLOUD researchers develop AI weather forecast system

Middle East : HUAWEI CLOUD published a breakthrough paper on the Pangu Weather AI model in one of the world's top scientific journals, Nature. The paper describes how to develop a precise and accurate global AI weather forecast system based on deep learning using 43 years of data.  Pangu-Weather is the first AI prediction model to demonstrate higher precision than traditional numerical weather forecast methods. The model allows a 10,000x improvement in prediction speed, reducing global weather prediction time to just seconds.  Pangu-Weather challenges the previously held assumptions that the accuracy of AI weather forecast is inferior to traditional numerical forecasts. The model, developed by the HUAWEI CLOUD team, is the first AI prediction model with higher precision than traditional numerical prediction methods. The paper, titled "Accurate medium-range global weather forecasting with 3D neural networks" provides independent verifications of these capabilities. The publication marks the first time that employees of a Chinese technology company are the sole authors of a Nature paper, according to Nature Index.  With the rapid development of computing power over the past 30 years, the accuracy of numerical weather forecast has improved dramatically, providing extreme disaster warning and climate change predictions. But the method remains relatively time-consuming. To improve prediction speeds, researchers have been exploring how to using deep learning methods. Still, the precision of AI-based forecasting for medium and long-term forecasts has remained inferior to numerical forecasts. AI has been mostly unable to predict extreme and unusual weather such as typhoons. Every year, there are around 80 typhoons worldwide. In 2022, in China alone, the direct economic loss caused by typhoons was 5.42 billion yuan, according to the figures from China Ministry of Emergency Management. The earlier that warnings can be sent out, the easier and better it is to make adequate preparations. Because of their speed, AI weather forecast models have been attractive but have lacked precision for two reasons. First, the existing AI meteorological forecast models are based on 2D neural networks, which cannot process uneven 3D meteorological data well. Second, medium-range weather forecast can suffer from cumulative forecast errors when the model is called too many times. How Pangu-Weather addresses these challengesDuring scientific trials, Pangu-Weather model has demonstrated its higher precision compared to traditional numerical prediction methods for forecasts of 1 hour to 7 days, with a prediction speed gain of 10,000 times. The model can accurately predict in seconds fine-grained meteorological features including humidity, wind speed, temperature, and sea level pressure. The model uses a 3D Earth-Specific Transformer (3DEST) architecture to process complex non-uniform 3D meteorological data. Using a hierarchical, temporal, aggregation strategy, the model was trained for different forecast intervals using 1 hour, 3-hour, 6- hour and 24-hour intervals. This resulted in a minimization of the quantity of iterations for predicting a meteorological condition at a specific time and a reduction in erroneous forecasts. To train the model for specific time intervals, the researchers trained 100 epochs (cycles) using hourly samples of weather data from 1979-2021. Each of the sub-models that resulted required 16 days of training on 192 V100 graphics cards. Pangu-Weather Model can now complete 24-hour global weather forecasts in just 1.4 seconds on a V100 graphics card, a 10,000-time improvement compared with the traditional numerical prediction. Explaining why the HUAWEI CLOUD AI team chose to focus on weather predictions, Dr. Tian Qi, Chief Scientist of HUAWEI CLOUD AI Field, an IEEE Fellow, and Academician of the International Eurasian Academy of Sciences, explained "Weather forecasting is one of the most important scenarios in the field of scientific computing because meteorological prediction is a very complex system, yet it is difficult to cover all aspects of mathematical and physical knowledge. We are therefore delighted that our research has been recognized by the Nature magazine. AI models can mine statistical laws of atmospheric evolution from massive data. At present, Pangu-Weather mainly completes the work of the forecast system, and its main ability is to predict the evolution of atmospheric states. Our ultimate goal is to build next-generation weather forecasting framework using AI technologies to strengthen the existing forecasting systems. " Commenting on the significance and quality of the research by HUAWEI CLOUD, academic reviewers from Nature explained that not only is Pangu-Weather very easy to download and run, but that it executed quickly on even a desktop computer. "This means that anyone in the meteorological community can now run and test these models to their hearts' desire. What a great opportunity for the community to explore how well the model predicts specific phenomena. That's going to help with progress in the field." Another reviewer noted that "the results themselves are a significant step beyond previous results. This work will, in my opinion, make people reevaluate what forecasting models might look like in the future". In May 2023, Typhoon Mawar caught the world's attention as the strongest tropical cyclone of the year thus far. According to the China Meteorological Administration, Pangu-Weather accurately predicted the trajectory of Typhoon Mawar five days before it changed course in the eastern waters of the islands of Taiwan. In addition, in order to continuously advance leading AI weather forecast models, stable cloud environments, work suites, and corresponding O&M are also essential.