https://adgully.me/post/2622/apparel-shopping-dominates-gen-z-millennials-snap-inc-havas-study

Apparel shopping dominates Gen Z, millennials: Snap Inc.-Havas study

Snap Inc., in collaboration with Havas Media Network, conducted a comprehensive study to explore the preferences and behaviors of Gen Z and millennial consumers in the social commerce space. The study, which involved a diverse sample of 13–34-year-olds across seven countries, aimed to identify key strategies that brands can implement to create meaningful shopping experiences for the Next Gen consumers.The study, conducted in partnership with Dynata, surveyed 28,500 participants in France, Germany, India, Mexico, the UAE, UK, and the US. Havas Media Network distilled the findings into six overarching principles that brands can leverage to connect effectively with Gen Z and Millennials in the social commerce arena: Pursue Personalization, Action Authenticity, Utilize Ubiquity, Tackle Trust, Emphasize Entertainment, and Chase Convenience.Social commerce has witnessed remarkable growth worldwide, with nearly half of social media users having made direct product purchases from social media apps or websites in the past year. The survey revealed interesting insights specific to the United Arab Emirates, where 49% of social media users involved their friends in the online shopping process by sharing pictures and discussing potential purchases. Moreover, social media played a significant role in product discovery (54%) and accessing product reviews and recommendations (50%).Apparel shopping emerged as the most prevalent type of online shopping among Gen Z and Millennials. In the UAE, a staggering 93% of social media users reported having made an apparel purchase via social media. Additionally, 61% of shoppers used social media to share their opinions about products with others. Notably, 78% of UAE apparel purchasers emphasized the importance of virtual try-on features, which significantly aided their purchase decisions.Seema Patel, Global Managing Director, Mx Intelligence, Havas Media Network, shared her insights on the research, saying, "Our research found that 64% of Gen Z and Millennials have made a purchase through social media in the past year – these younger audiences embrace social commerce, and with this report we sought their input on how we can create a more meaningful and engaging social commerce journey."Snap Inc.'s Manager of Global Agency Development, Nadav Geft, added, "Social commerce has transformed the way we shop, and on Snap, we've seen firsthand how friends and family influence buying decisions. With more than half of daily Snap Inc. and Havas Media Network Unveil Findings on Social Commerce Strategies for Gen Z and MillennialsSnap Inc., in collaboration with Havas Media Network, conducted a comprehensive study to explore the preferences and behaviors of Gen Z and millennial consumers in the social commerce space. The study, which involved a diverse sample of 13–34-year-olds across seven countries, aimed to identify key strategies that brands can implement to create meaningful shopping experiences for the Next Gen consumers.The study, conducted in partnership with Dynata, surveyed 28,500 participants in France, Germany, India, Mexico, the UAE, UK, and the US. Havas Media Network distilled the findings into six overarching principles that brands can leverage to connect effectively with Gen Z and Millennials in the social commerce arena: Pursue Personalization, Action Authenticity, Utilize Ubiquity, Tackle Trust, Emphasize Entertainment, and Chase Convenience.Social commerce has witnessed remarkable growth worldwide, with nearly half of social media users having made direct product purchases from social media apps or websites in the past year. The survey revealed interesting insights specific to the United Arab Emirates, where 49% of social media users involved their friends in the online shopping process by sharing pictures and discussing potential purchases. Moreover, social media played a significant role in product discovery (54%) and accessing product reviews and recommendations (50%).Apparel shopping emerged as the most prevalent type of online shopping among Gen Z and Millennials. In the UAE, a staggering 93% of social media users reported having made an apparel purchase via social media. Additionally, 61% of shoppers used social media to share their opinions about products with others. Notably, 78% of UAE apparel purchasers emphasized the importance of virtual try-on features, which significantly aided their purchase decisions.Seema Patel, Global Managing Director, Mx Intelligence, Havas Media Network, shared her insights on the research, saying, "Our research found that 64% of Gen Z and Millennials have made a purchase through social media in the past year – these younger audiences embrace social commerce, and with this report we sought their input on how we can create a more meaningful and engaging social commerce journey."Snap Inc.'s Manager of Global Agency Development, Nadav Geft, added, "Social commerce has transformed the way we shop, and on Snap, we've seen firsthand how friends and family influence buying decisions. With more than half of daily Snapchatters sending product messages and pictures to friends during their shopping journey, there's a massive opportunity for brands to tap into the experiences that are resonating most with the next generation, underscoring the importance of real relationships ultimately driving real influence."Luxury shopping also experienced a significant impact from social media, with 45% of luxury shoppers using social media during the discovery phase and 84% making purchases through these platforms. Across all verticals, including luxury, the integration of Augmented Reality (AR) in the shopping experience proved crucial, with 70% of social media users acknowledging its importance. For UAE luxury purchasers, 81% reported that a virtual try-on feature was key to their purchase decision.The personal care sector also benefited from social commerce, with 79% of personal care shoppers in the UAE highlighting the importance of virtual try-on features in driving purchases. Impressively, 89% of personal care shoppers in the UAE made purchases on or via social media. Additionally, 60% of personal care shoppers shared their opinions on purchases through social media.These findings provide invaluable insights for brands seeking to maximize their engagement with Gen Z and Millennials in the social commerce space. By adopting the six principles identified in the study, brands can create authentic, personalized, and entertaining shopping experiences that resonate with the Next Gen consumers.
https://adgully.me/post/2497/sleekflow-debuts-whatsapp-retail-tech-solutions-in-uae-through-loccitane

SleekFlow debuts WhatsApp retail-tech solutions in UAE through L'Occitane

DUBAI: Media OutReach - 11 July 2023 - SleekFlow, APAC’s leading SaaS omnichannel social commerce platform backed by Tiger Global, is proud to announce the launch of its omnichannel social commerce platform in the UAE. The market expansion officially kicks off with SleekFlow joining L’Occitane ME’s first Accelerator Program, powered by The Greenhouse, Chalhoub Group’s space for innovation and entrepreneurship.SleekFlow Team and L’Occitane ME and Chalhoub Group's Demo Day, which took place at The Greenhouse in Dubai Design DistrictIn August 2022, SleekFlow was one of 4 out of 180 global retail-tech startups chosen to implement its cutting-edge solutions in the Middle East, as well as the potential of developing tailored solutions catered to beauty and luxury sectors for the L'Occitane brand in the future. This new partnership with Chalhoub Group, the region’s largest retailer, is a testament to SleekFlow’s potential to enhance the region’s rapidly growing luxury retail sector.Since its founding in 2019, SleekFlow has achieved 2-3 times YoY revenue growth and successfully expanded in Hong Kong - the company’s current HQ - Singapore, Malaysia, Indonesia, and Brazil, with its customer engagement solution for SMEs and enterprises. The company has identified the UAE market as an ideal location for expansion based on early traction and strong buying behavior through WhatsApp, the communication channel that 80% of UAE consumers use daily.As the first Asian company to participate in the Microsoft Pegasus program, SleekFlow’s ongoing partnership with Microsoft enables the platform to leverage GPT-4 technology from Azure OpenAI Service to power its chatbots. SleekFlow has recently developed SleekFlow AI, a context-aware AI-powered chatbot that can refine and translate content, generate concise reports upon completion of service, and even automate talent training, helping businesses increase efficiency."Over the past year, SleekFlow has experienced explosive growth, with our enterprise customers increasing sixfold, accumulating over 5,000 customers in 120 regions worldwide,” says SleekFlow's founder and CEO Henson Tsai. “At the same time, we continue to optimize the platform to help businesses upgrade their customer service quality, increasing their sales converted with chat threefold and boosting the online to offline (O2O) sales by 18%. I believe that AI will be an indispensable part of businesses in the next three years and become the driving engine of various industries in the UAE and beyond."