Dubai: Satellite operator Eutelsat has partnered with multiplay telco du to enhance its direct-to-home satellite services in the Middle East and North Africa (MENA) region. Through this partnership, du is expanding its capacity at the 7/8° West orbital position, allowing its media clients to seamlessly deliver high-definition content to viewers, offering them an optimized user experience.The 7/8° West orbital position covers a vast majority of TV households in the MENA region, making it the region's most extensive exclusive coverage area. It is highly regarded by audiences due to its exceptional line-up of approximately 900 TV channels available at this location. This new collaboration between Eutelsat and du empowers du to elevate content delivery for its customers throughout MENA, providing increased capacity and an outstanding end-user experience. As a result, du is better equipped to cater to customers broadcasting TV channels in standard as well as high definition.Karim Benkirane, Chief Commercial Officer at du, said that the company is continually expanding and enhancing its services and products portfolio to serve the growing demands of broadcasters and content providers. “Increasing our satellite capacity on the 7/8 W orbital position enables our customers to reach more end users across the region and deliver more HD and SD services. We are dedicated to providing reliable, high quality delivery every time, no matter which device, platform or technology is being used. We are very pleased to be working with Eutelsat to boost our capacity and offer unparalleled reach, flexibility and availability for our customers, making it simple for broadcasters and content owners to succeed,” he said. “du’s satellite services are a critical component of Eutelsat’s offering for audiences in the Middle East and North Africa and demonstrates our commitment to connecting customers and end-users across the region. We work with world-class satellite provider partners to deliver state-of-the-art broadcast services via the region’s largest teleport. Our world-leading satellite and terrestrial infrastructure offers unparalleled reach, flexibility and availability for our customers and helps us to address markets where demand for high-definition services is growing,” said Mahmoud El Danaf, Eutelsat VP for MENA Sales Region.