Riyadh: Telfaz11, a Saudi-based creative media studio, has announced the acquisition of SHIFT, a regional agency specialising in creative advertising and marketing. The consolidation of these two companies will enable them to leverage their combined talent and customer base to deliver innovative and impactful campaigns.Alaa Fadan, the CEO and co-founder of Telfaz11, highlighted the numerous advantages that this acquisition brings to their marketing clients. The merger of these entities will optimize operations and improve overall efficiencies, while also allowing them to cater to a larger group of local and international clients.This strategic move will integrate SHIFT's marketing expertise with Telfaz11's extensive capabilities in film, television, and storytelling. As a result, Telfaz11 will further establish itself as a prominent player in the rapidly expanding local marketing services industry.The newly formed company will maintain its headquarters in Riyadh, along with offices in Dubai. Additionally, they are planning to establish a presence in NEOM, the Kingdom's prominent media production hub.Earlier this month, Telfaz11 entered into a collaboration agreement with NEOM, aiming to collaborate on a minimum of nine television and film productions over the next three years. Moreover, they intend to establish an office in NEOM by the end of this year. This strategic move aligns with Telfaz11's vision for expansion within the Kingdom.SHIFT, founded in 2013, boasts an impressive client portfolio featuring over 100 local and international brands, including Alinma Bank, P&G, STC, etc.