Advertising club bestows AnNahar and IMPACT BBDO with Brave Brands Award 2023

AnNahar Newspaper and IMPACT BBDO were presented with the esteemed Brave Brands Award at the 2023 Advertising Week held in New York recently. This honour, by The ANDY Awards Jury, is given annually by the Advertising Club of New York to brands and their partners who “fearlessly embrace audacious approaches and take risks in their pursuit of excellence”.In 2023, only ten brand/agency partnerships were selected globally for this honour. AnNahar+IMPACT BBDO were the only honorees from the Middle East region. The 2023 winners were:Burger King + DavidPenguin Random House + RethinkAnNahar Newspaper + IMPACT BBDOSkittles + DDB NY/ChicagoBack Market + MarcelBurger King + Burger King & DAVID + ZUBI, A VMLY&R Company Budweiser + Wieden+KennedyMatilda Bay Brewery + Howatson&Company Dame + Mischief @ No Fixed AddressUlta + McCann NY Gina Grillo, CEO and President of The AD Club and The International ANDY Awards, said: “These honorees represent the epitome of creative fearlessness, breaking boundaries and challenging conventions in the advertising world. Their collaborations have set a new standard for audacity and innovation, inspiring the industry at large.”Dani Richa, Chairman and CEO EMEA, BBDO Worldwide, said: “We are very proud to have won the Brave Brands Award along with AnNahar. It is great to have a courageous client who is always ready to push the envelope, and this is a dream for every creative agency.However, the real courage here is that of the An Nahar Newspaper team, who have demonstrated bravery despite assassinations, including of their former Editor in Chief Gebran Tueni.”Ali Rez, CCO of IMPACT BBDO Group, received the award and dedicated it to the current Editor-in-chief Nayla Tueni and her team.

Impact BBDO clinches fourth Grand Prix at Cannes Lions festival of creativity

Dubai: On the first day of the Cannes Lions Festival of Creativity, Impact BBDO Dubai emerged as the victor, securing the region's fourth Grand Prix. The announcement was made during the festival's inaugural live Awards Show of the week.The prestigious Grand Prix was bestowed upon Impact BBDO in recognition of their exceptional work in the Print & Publishing category. Their entry, titled "Newspapers Inside a Newspaper" for Annahar Newspaper, garnered this accolade. This marks the second consecutive year that Impact BBDO has claimed the Grand Prix in the print & publishing category. In the previous year, they won for their submission "The Elections Edition," also for Annahar Newspaper.This triumph not only adds to Impact BBDO's Grand Prix count but also signifies their third overall victory in this category. They achieved their first, which was a historic first for the region, in 2019.The "Newspapers Inside a Newspaper" campaign serves as a testament to the preservation of free speech in Lebanon and addresses the crisis that impacted the publishing industry. It ingeniously revitalizes publications that were shuttered due to political failures and pressures by incorporating them into the newspaper's daily edition.The Print & Publishing Jury expressed their admiration for the winning entry, stating, The Grand Prix was awarded to a brave piece of work that put into action a publication-based idea to defend the sanctity of a free press,”They further expressed their hope that this campaign would inspire the industry by showcasing the everlasting innovation potential within the realm of publications.In total, the Print & Publishing Lions category received 814 entries, resulting in the allocation of 26 Lions: 4 Gold, 7 Silver, and 14 Bronze.Leading the jury for this category was Ali Rez, the Chief Creative Officer of Impact BBDO, who also holds the distinction of being the MENA region's first Jury President.Additionally, the first Awards Show also revealed the winners of the Pharma Lions, Health & Wellness Lions, Outdoor Lions, and Radio & Audio Lions.In the Outdoor category, FP7 McCann Dubai was honored with a Silver and Bronze Lion for their work on 'The Heinzjack'. The agency also secured another Bronze Lion for their project 'Frequencies of Peace' for Babyshop in the Radio category.VMLY&R Dubai, in collaboration with their US-based counterpart VMLY&R Commerce, achieved a Silver Lion in the Radio category for their creation 'I See Coke' for Coca-Cola.Under the Health & Wellness category, two agencies, And Us and Saatchi & Saatchi, were recognized with a Silver and Bronze Lion respectively. The Silver Lion was awarded to 'Sole Music' for Sole Music, while the Bronze Lion was presented to 'Empty Plates' for the UAE Government Media Office.LIONS CEO Simon Cook said: “We’re delighted to honour our first Lion winners who are raising the creative bar on the global stage. Thank you to all of our exceptional Jurors who have given their time, dedication and expertise to define the creative benchmark for the Festival’s 70th edition.”