Sharjah Government Award calls on youth-focused communication practices

Sharjah: The Sharjah Government Media Bureau (SGMB) is calling on the movers and shakers in the communication field who have spearheaded impactful campaigns targeting youth to compete in the 10th edition of the Sharjah Government Communication Award (SGCA). The award is offering two specialised Arab categories tailored to recognise outstanding efforts in youth-focused communication, including accelerators and incubators’ support for entrepreneurs and startups, in addition to a third category for talented young individuals who have outstanding initiatives in government communication.Additionally, universities in the UAE and the wider GCC region have the opportunity to participate in the Universities Challenge, a platform that recognizes and celebrates outstanding communication campaigns and programs developed by university students.Honouring youth-focused programmes and initiativesThe ‘Best Communication Targeting Youth’ award is dedicated to individuals, governments, semi-governments, or private institutions that have achieved tangible and measurable results in communication campaigns and programmes targeting youth. It has three subcategories, namely Best Campaign for Positive Impact on Youth Awareness and Practises, which honours communication campaigns by entities and institutions that contribute to shaping positive values and concepts among youth or those that have reinforced positive social practises among them.The newly launched 'Best Communication Programme to Support Youth Entrepreneurship and Projects’ category shines light on government, semi-government, and private institutions that have established successful communication programmes supporting youth projects, entrepreneurship, and startups, providing solutions and building networks that have made a difference in overcoming challenges youth face in the business communityThe third category, ‘Best Youth Initiative in Government Communication,’ honours individuals or youth groups that have launched a communication campaign or initiative that addresses vital issues, creates innovative mechanisms for communication between policy-makers and the public, or motivates government entities to initiate projects or initiatives aimed at supporting youth campaigns and their issues.Open challenge to universitiesInvolving youth in communication and addressing the public has become more pressing than ever. The ‘Universities Challenge’ is launched as part of the International Government Communication Forum in collaboration with the United Arab Emirates University (UAEU), to support innovation and creativity in communication among university students in GCC countries. The teams from each university will craft and design innovative projects in government communication. These projects can include developing essential institutional services, designing digital platforms for public institutional communication, or any other government communication initiatives that bring broad social benefits.The challenge opens up opportunities for universities in the UAE and GCC countries to nominate a representative team to apply, regardless of their academic majors, to produce and develop effective, implementable communication mechanisms that showcase students' skills in creative thinking and contribute to building an innovative future for government communication.

Sharjah Communication Award recognizes impactful communication

Abu Dhabi: Held under the patronage of His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah, the Sharjah Government Media Bureau (SGMB) has announced the opening of registration for the tenth edition of the Sharjah Government Communication Award (SGCA), calling on those with outstanding achievements in various spheres of government and institutional communication to apply for the relevant categories by August 15, 2023.The prestigious award is introducing several new and specialised categories that recognise excellence in delivering impactful messages, developing effective integrated communication campaigns, and establishing credible institutional reputation. It also targets government communication teams, official spokespersons, and pioneers in crisis management, among other categories.The Sharjah award strives to create a positive influence within the communication ecosystem by honouring innovative efforts across various communication disciplines and supporting the implementation of national and international developmental plans and strategies. Constantly evolving to stay abreast of global advancements in the field of communication and public influence, the SGCA has introduced several new categories this year that reflect the latest trends and developments in the industry.Comprehensive communication ecosystemThe award has introduced new Arab categories that recognise effective methods of public engagement and exemplary communication practices. These categories include the 'Best Integrated Communication Campaign,' which celebrates entities excelling in employing and integrating ideas and strategies while cultivating a culture of public engagement. The 'Best Communication for Reputation Building and Management' category recognises communication methodologies that have made a distinct and significant impact on public perception by establishing and maintaining a credible institutional reputation.Honouring the best teams and individualsIn recognition of the crucial role of teamwork in achieving successful public engagement initiatives, the award has introduced new Arab categories that cover these practices. The 'Best Government Communication Team' award acknowledges government and semi-government institutions and entities for their exceptional leadership in implementing unconventional and remarkable communication campaigns and practices that yield tangible results in accomplishing strategic objectives.The 'Best Spokesperson' award aims to honour distinguished representatives from government entities who excel in portraying a positive image of their institutions both domestically and regionally. These spokespersons exhibit the ability to effectively and credibly deliver their messages, maintain a strong media presence, and effectively utilise modern communication tools and appropriate channels.Successful communication in managing global crisesWithin its global categories, the award encompasses a diverse range of fields that span the entire communication spectrum. Notably, the 'Best Communication Strategy for Crisis Management' category stands out as it seeks to promote the advancement of crisis management approaches. The category recognises and honours government, semi-government, or private institutions around the world besides international organisations that have effectively implemented strategies to address national or global crises with social implications.These strategies focus on timely responses and prioritise mitigating the negative consequences of emergencies and disasters with a commitment to transparency and accuracy. By acknowledging exemplary crisis management efforts, this category encourages the development of effective communication strategies in times of adversity.How to applyThe Sharjah Government Media Bureau (SGMB) invites all entities and individuals to submit their applications for the SGCA award by August 15, 2023. Interested parties are required to complete an online submission on the website, ensuring all necessary information is provided.Selection processThe Sharjah award celebrates innovative ideas that foster collaboration across societies to pave the way for future achievements. To ensure fairness and transparency, the award is judged through a higher jury committee and specialised sub-committees of distinguished experts and academics. The selection process adheres to stringent professional standards, guaranteeing the winners are chosen with utmost integrity. The SGCA not only acknowledges the achievements of those awarded but also rewards them with financial recognition for their exceptional work.The SGCA was launched by the SGMB in September 2012 as a groundbreaking initiative in the region. It serves as a platform to acknowledge and honour exemplary government communication and media practices. The award recognises individuals who have made substantial contributions to the field, with a specific emphasis on societal value and promoting international cooperation.