https://adgully.me/post/2723/disney-to-launch-ad-supported-model-in-emea

Disney+ to launch ad-supported model in EMEA

Streaming company Disney+ will unveil its ad-supported subscription model in some markets in Europe, the Middle East and Africa (EMEA) towards the end of this year.In a recent announcement, the company reported a substantial decline of 12.5 million paid Disney+ subscribers in the third quarter of 2023. This marked a substantial decrease, representing the largest membership reduction since April 2020.Responding to this decline, Bob Iger, CEO of Walt Disney Co., laid out a fresh approach for international markets, encompassing increased pricing and the debut of a novel standard tier subscription scheme. Moreover, Iger divulged plans to introduce a standard subscription tier with advertisements in chosen EMEA markets and Canada.At present, a Disney+ subscription in the UAE commands a monthly fee of AED 29.99. However, the company stated that the proposed ad-supported plans will start at 24.1 dirhams (€5.99 or $6.58) per month in EMEA and $7.99 per month in Canada.Customers currently subscribed in relevant markets will remain within the premium tier, exempt from advertisements, despite the impending price hike in December. They will have the choice to transition to one of the new more affordable plans. Launching on November 1, the ad-supported, Standard, and Premium packages in designated European markets and Canada will give users access to the comprehensive Disney+ content library, including substantial offerings from Hulu. Iger also revealed the company's intention to clamp down on password sharing, taking a cue from the actions taken by streaming counterpart Netflix this year. He said: "We are actively evaluating strategies to tackle account sharing and exploring optimal solutions for paying subscribers who wish to share accounts with their acquaintances and relatives." Iger additionally conveyed that the company intends to implement approaches to drive revenue generation by 2024.
https://adgully.me/post/669/alisa-bowen-named-president-of-disney

Alisa Bowen Named President Of Disney+

Alisa Bowen has been named President of Disney+, effective immediately. In this role, Bowen will build on the flagship streaming service’s reputation as a global destination for premium content. Bowen has led global business operations for Disney’s streaming platforms, including Disney+, since its launch in 2019. In that time, Disney+ has expanded rapidly, growing its reach to 154 markets worldwide with 152.1 million total subscriptions as of the end of the third quarter in fiscal year 2022. Bowen will work closely with key leaders across The Walt Disney Company to drive continued focus on innovation, including the forthcoming launch of the advertising-supported tier, as well as multi-channel promotional support for Disney+ and its robust content slate. Regional leaders for Disney+ in Canada, Europe, the Middle East, and Africa (EMEA), Asia Pacific, and Latin America will report jointly to Bowen and regional leadership. Bowen will continue to report to Michael Paull, President, Direct to Consumer, Disney Media Entertainment & Distribution.“Alisa has been an indispensable member of our leadership team since the inception of Disney+,” said Paull. “She possesses a rare and valuable combination of deep institutional knowledge, forward-thinking innovation, and global vision rooted in a strong focus on our consumer, that is perfectly suited for this critical role, and I am confident that she will have an immediate and positive impact on the business.”“Disney+ is a phenomenal growth story and has delighted fans around the world at tremendous scale. We have a best-in-class team behind this success and I'm excited to partner with them in this new role, as we drive the next phase of Disney+ growth," added Bowen. "Our upcoming content is incredibly exciting, and we are committed to innovation to give our fans and subscribers the best possible experience, including more choice on how they can enjoy Disney+"Bowen is a seasoned media executive with decades of experience in product, technical, and operational leadership roles in several global media organizations. She most recently served as EVP of Global Business Operations for Disney Streaming, overseeing global content and business operations for the Company’s direct-to-consumer video streaming businesses, Disney+, Hulu, ESPN+, and Star+. This included cross-functional leadership of the global Disney+ rollout in 154 markets worldwide.She joined Disney in 2017 as SVP, Digital Media and CTO of the Company’s international operations where she led a transformation of Disney’s channel broadcast technology, content operations, and digital publishing across EMEA, Asia Pacific, and Latin America.Prior to Disney, Bowen served as CTO of News Corp Australia where she was responsible for the digital transformation strategy, including the pivot to digital subscription business models and the launch of new digital advertising offerings. She has also held product, business operations, and general management leadership positions at major media organizations.Bowen holds a Masters of Business Administration from the London Business School and will continue to be based in Los Angeles, California.