Digitas ME appoints Kareem Monem as CEO

Dubai: Publicis Groupe Middle East has announced the arrival of Kareem Monem as the new Chief Executive Officer of Digitas ME, the pioneering marketing transformation agency. Monem's mission is to supercharge the agency's growth by seamlessly blending data-driven insights, captivating creativity, and cutting-edge technologies to create unparalleled hyper experiences that bridge the gap between brands and consumers.Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, said: “Digitas has witnessed remarkable growth over the past few years, and we are confident that under Kareem’s leadership, we will continue on this accelerated path of growth. With his wealth of experience driving digital innovation and transformation for multinational and private entities across the region, Kareem will unlock new opportunities across Digitas to propel the Groupe forward.” Kareem joins Digitas ME after his successful tenure as the Regional Managing Director at Valtech. Prior to this, he spearheaded the introduction of Publicis Sapient in the region and held a partner position at PwC. Internationally, Kareem has collaborated with esteemed organizations such as AstraZeneca, the Bank of England, and Vimplecom. He also co-founded a groundbreaking modular banking platform that revolutionized digital transformation for institutions across the Middle East and Africa, including renowned entities like King Abdullah Financial District, Central Bank of Egypt, and Miral.Kareem Monem, CEO of Digitas added, “I feel incredibly fortunate to be returning to Publicis Groupe after a four-year hiatus. The Groupe has gone through an incredible transformation, attracting world-class talent, creating award-winning work, and most importantly, delivering on the transformational commitment to its clients. I look forward to contributing to its continued success and being part of a phenomenal brand.”