RTA wins three Asian Leadership Awards

Dubai’s Roads and Transport Authority (RTA) has won three Asian Leadership Awards (ALA) for Excellence in Sustainable Water Management, Business Innovation and Digital Innovation.The ALA Award Excellence in Sustainable Water Management was earned by Maintenance and Services Department at RTA’s Public Transport Agency for Wastewater Management and Recycling project implemented at bus depots. This innovative project is in line with RTA’s sustainability initiatives aimed at reducing water consumption and carbon emissions associated with wastewater transportation. It also promotes the use of recycled water to expand green spaces at the stations through growing more trees and plants.RTA’s Rail Agency also won two other ALA Awards, namely the Business Innovation Award for Configuration Management CDE Synergy, and the Digital Innovation Award for The Rail Engineering Information Digital Platform for its key role as a strategic tool for sustainable growth in transportation.The Configuration Management CDE Synergy project is an innovative technology that effectively contributes to improving the train operating performance, through the analysis of monthly reports. The achievement affirms RTA’s commitment to digital transformation and the development of a flexible and efficient rail management system, which contributes to enhancing the overall mobility experience across the region.The Rail Engineering Information Digital Platform is instrumental in managing the information governance of Dubai Metro data and documents. It also nurtures a digital environment that promotes collaboration among the relevant stakeholders to ensure data consistency.The Asian Leadership Awards honour prominent business leaders and organisations across Asia for their continued commitment to excellence and advocation of the best practices and innovative strategies. These Awards proudly maintain a tradition established since their inception in 2011, fostering a culture of achievement and celebrating the remarkable business leadership prevalent throughout Asia.

Socialeyez boosts digital engagement for the NNAS Sports Tournament 2023

Dubai: SOCIALEYEZ, the Middle East’s leading digital agency has further underpinned its commitment to producing powerful and meaningful social media content for sporting events in the region through its latest partnership with the Nad Al Sheba (NAS) Sports Tournament.Undertaking all social media production, content creation, creative development, conceptualisation and overall social media management for the tournament, SOCIALEYEZ pulled out all the stops to ensure the 10th edition of the 19-day sporting event was a huge success. Held under the theme ‘Limitless Abilities’ and organised by the Dubai Sports Council (DSC), the NAS Sports Tournament is the biggest event of its kind in terms of participation and prize money, and is held every year in the Holy Month of Ramadan at the Nad Al Sheba Sports Complex in Dubai.This year’s edition ran from 21 March to 10 April and featured eight categories: padel tennis, running, cycling, volleyball, wheelchair basketball, fencing, archery and jiu-jitsu. Attracting more than 5,000 participants from 103 different nationalities, it was watched by more than 40,000 spectators.SOCIALEYEZ managed the social media presence, attracting a raft of new fans and supporters using dynamic content including reels, videos and interviews before, during and after the event.The impact organically resulted in 403 thousand views across Instagram, along with a reach of 240 thousand and 290 thousand impressions.Tarek Esper, Managing Director at SOCIALEYEZ, said: “We were delighted to be a part of NAS Sports NAS2023 and to be given the opportunity to showcase such a major event to the world through social media. Our overall aim was to create an inspiring, motivating and empowering visual that highlighted the achievements of the participants in the NASWe used a variety of methods to engage our audiences, and the stats in terms of views and reach show that we managed to capture the excitement both on and off the sports field in a truly valuable way. At SOCIALEYEZ, we love working on these huge events, especially ones which see people come together through a love of sport.”The Middle East’s leading digital agency, SOCIALEYEZ, is powered by a team of highly skilled and experienced strategists and content creators, adept at boosting engagement for a number of clients such as Du, Canon, RTA, DP World, Dubai Municipality and Dubai Future Foundation.