https://adgully.me/post/4317/wpp-partners-with-sprinklr-for-ai-powered-customer-experience-solutions

WPP partners with Sprinklr for AI-powered customer experience solutions

Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the launch of an expanded strategic partnership with WPP. Together, WPP and Sprinklr plan to create AI solutions to help global clients deliver more personalized and consistent experiences to customers using Sprinklr’s unified customer experience management (Unified-CXM) platform.In today’s world, where creating a consistent and seamless customer experience across a variety of channels can be a challenge, it’s essential for global clients to have enterprise-grade AI solutions that make it possible for brands to reach, engage, and listen to customers at scale. As the market leader in the unified-CXM space working with over 1,400 brands, including many of WPP’s largest clients, the Sprinklr platform provides companies a comprehensive view of data to inform insights and analytics.Through this partnership, WPP will become Sprinklr’s first global agency partner, and the two companies will collaborate on a new offering, CX Live AI, that connects Sprinklr’s AI+ platform, which includes both Sprinklr customized AI models and generative AI capabilities, with WPP’s own AI resources. This first-of-its-kind, joint offering will help WPP teams create optimised content that reaches the right audiences. WPP and Sprinklr are collaborating on solutions with select clients, such as The Coca-Cola Company, where teams leverage AI insights around customer engagement to inform creative development and channel selection.The companies will work together on shared data, analytics, and solution development for joint clients, and WPP teams will also receive priority support from Sprinklr including bespoke enablement programs and early access to new Sprinklr products and platform features. In addition, WPP will participate in Sprinklr’s Partner Advisory board to help shape the roadmap for products.Stephan Pretorius, CTO of WPP, said: “Through the seamless integration of WPP's AI toolset with Sprinklr's AI+ platform, we are reshaping how brands can connect with their audiences. This partnership enhances our existing AI offerings and enables our clients to create customer experiences across all touch points on a scale like never before, further solidifying our position as a leader amidst the technology revolution that is transforming our industry.”Sprinklr CEO & Founder Ragy Thomas said: “Sprinklr and WPP serve many of the world's most iconic brands. Together, this partnership will enable customers to effectively deploy AI that will result in measurable productivity, cost savings, and the seamless experiences customers have come to expect today. Integrating Sprinklr’s AI-powered Unified-CXM platform with WPP’s AI toolset will help our shared customers quickly adopt the latest AI technologies while ensuring the enterprise-grade privacy, security, and governance that Sprinklr and WPP have built our businesses on."
https://adgully.me/post/2397/sprinklr-martechvibe-unveil-report-on-the-state-of-customer-service-in-me

Sprinklr & Martechvibe unveil report on ‘The State of Customer Service in ME

DUBAI: Sprinklr , the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the launch of its State of Customer Service in The Middle East report, in collaboration with Martechvibe. The report reveals that within Middle Eastern organisations (across the UAE, KSA and Qatar), there is a trend of building multiple service solutions to tackle specific challenges within the customer experience framework. The ambition of customer service is no more to simply find a resolution in the case of poor experiences. The new role of customer service within the enterprise needs new tools and a fresh approach. This report tracks this shift from being reactive to being proactive.Talking about the report, Haitham Elkhatib, Vice President of MEA at Sprinklr, said, “Delving into the way Middle Eastern organizations are servicing their customers online, as well as their approach towards modernizing these processes, is vital to organizational growth. Our study found that more than 65 per cent of ME businesses are ready for digitization and smooth implementation of different technologies and software to enhance their customer experience journeys. The focus on social media approaches when elevating CX through technology shows companies' adaptability to understand their customers.”To gather real-world data-led insights, a survey was conducted with 100 customer service representatives holding various customer service positions, such as Director, C-suite, Heads of departments, Senior Manager and Marketing Managers across industries like retail, BFSI and hospitality. Respondents have a customer base of over a million users combined. The report also incorporates viewpoints from several customer service specialists from the same industries and regions via in-depth interviews. Key Findings from the report: 43% of respondents want to re-evaluate their customer service tech stack 64% of respondents are developing social monitoring tools to provide real-time intelligence 65% of respondents are looking for seamless implementation from their technology partners 55% of respondents said they will introduce a ‘you said, we act’ communication strategy to increase trust and loyalty 
https://adgully.me/post/2187/sprinklr-launches-new-ai-everywhere-offering-ai

Sprinklr launches new AI-everywhere offering AI+

DUBAI: Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the launch of Sprinklr AI+. A new AI-everywhere offering that unifies proprietary AI from Sprinklr with OpenAI’s generative AI, Sprinklr AI+ brings generative AI to customer experience with a commitment to enterprise-level governance, security, and data privacy.Sprinklr AI+ allows enterprises to combine unstructured, CX data from 30+ digital channels – including social platforms, messaging platforms, and millions of publicly available news, blog, and review sites – with generative AI to create content, improve feedback and assistance, and more quickly identify insights and subsequent actions. Sprinklr AI+ incorporates generative AI powered by an integration with the OpenAI enterprise API. This bespoke arrangement includes robust security and privacy terms and demonstrates Sprinklr’s commitment to safeguarding our customer’s data."We have seen massive demand for generative AI capabilities to improve customer service and employee efficiency. Sprinklr AI+ brings this transformational technology to customer experience at the enterprise level and has the potential to revolutionize the front office for our global customers," said Sprinklr Chief Technology Officer, Pavitar Singh. "For us, this is the next evolution of our AI journey to help our customers work better, faster, and more cost-effectively, while preserving the level of governance, compliance, and data privacy that the most iconic brands in the world require."Sprinklr is built from the ground up to unify and centralize CX data on one platform. The flexible and modular architecture allows Sprinklr to quickly integrate with the latest and best technology. Sprinklr AI+ is the next evolution of Sprinklr’s AI that leverages more than 1,250 industry-specific AI models, spanning 100+ languages and 150 countries, to process petabytes of unstructured text, audio, video, images, metrics, and time series data and enables our customers to extract structured insights. With generative AI capabilities powered by an enterprise API integration with OpenAI, Sprinklr customers can tap into new features across all four Sprinklr product suites.Sprinklr Service: Sprinklr Service is the only unified omnichannel CCaaS offering on the market. With Sprinklr AI+, Sprinklr’s customers can now supercharge agent productivity with generative AI features like “summarization” and “call notes automation.” This allows Sprinklr customer agents to focus completely on their customer, eliminating the need to take notes during the conversation. It also provides other Sprinklr customer agents or supervisors with a quick overview of conversations without reading entire transcripts. Features like “reply assistance” help agents generate or improve content with a single click, and Sprinklr AI+ provides the ability to automatically extract answers from the knowledge base directly within the platform, ensuring accuracy and consistency. Sprinklr AI+ improves quality management capabilities by automating the quality scoring and sentiment analysis of conversations at scale. And finally, Sprinklr AI+ augments existing conversational AI bots, chat platforms, and the knowledge base with generative AI for writing, translation, summarization and more.Sprinklr Insights: Sprinklr’s AI-powered research platform increases the speed from data, to insight, to action with generative AI. “Topic and keyword creation” with support from generative AI helps customers find the right information more quickly. “Article paraphraser” and “message summary” capabilities provide at-a-glance overviews of detailed articles and content for quick review and action from Sprinklr customers’ marketing and communications teams.Sprinklr Marketing: Sprinklr Marketing is the only unified omnichannel platform for the end-to-end marketing lifecycle. Sprinklr AI+ delivers generative AI-powered suggestions to help our customers build marketing campaigns – including the ability to create tone, voice, and visual style guidelines. Sprinklr customers can also tap generative AI within the platform to assist in brainstorming ideas, personas, CTAs, and USPs. For paid social media campaigns, generative AI helps our customers create and refine social content.Sprinklr Social: Sprinklr Social with Sprinklr AI+ includes publishing, engagement, and reporting tools integrated with OpenAI’s generative AI models to help enterprise social media teams create better content, more quickly, with fewer resources.Sprinklr AI+ gives brands a unified generative AI capability for social media management, customer service, and marketing that is built with enterprise-level governance, security, and data privacy in the design.Availability:Sprinklr AI+ is currently in a limited availability beta. Please contact your account representative to be added to the program or to be shortlisted for our general launch coming soon.