https://adgully.me/post/2292/alteryx-unveils-powerful-generative-ai-for-enhanced-analytics-democratization

Alteryx Unveils Powerful Generative AI for Enhanced Analytics Democratization

Dubai: Alteryx, Inc. (NYSE: AYX), the Analytics Cloud Platform company, today announced Alteryx AiDIN, the industry’s first engine that combines the power of artificial intelligence (AI), machine learning (ML), and generative AI with the Alteryx Analytics Cloud Platform to accelerate analytics efficiency and productivity. Alteryx now brings the most advanced models and methods to more users across the organization, enabling anyone to capture the competitive advantage of AI and ML.“Alteryx is providing new ways to interact with, improve, and reimagine analytics by integrating generative AI into its Alteryx Analytics Cloud Platform portfolio,” said David Menninger, senior vice president and research director, Ventana Research. “These are exactly the types of integrations that will help enterprises drive high quality insights from large language models.”Alteryx is combining the power of its trusted Alteryx analytics outputs with generative AI and large language models to supercharge the democratization of analytics and dissemination of insights across the organization, while still capturing the governance and observability Alteryx is known for. This announcement includes the first of many new anticipated innovations for Alteryx AiDIN, which powers:Magic Documents, a new Alteryx Auto Insights feature, that uses an enterprise-grade generative AI integration to revolutionize data insights reporting and sharing with stakeholders. This feature delivers smart, in-context data visualization summaries, as well as seamless PowerPoint, email, and message generation capabilities for tailored audiences.Workflow Summary for Alteryx Designer, enabling users to document their processes more effectively by automatically generating workflow summaries and metadata in natural language. This enables easier governance and auditability of all workflow data processes and data pipelines.The OpenAI connector, which is being designed to allow users to roll Generative AI into their own Alteryx Designer workflows. The easy-to-use drag-and-drop tool is expected to generate compelling natural language outputs from users’ data and analytics and give users the power to transform how they present and share data.These new and anticipated features in Alteryx AiDIN will bring the most robust Generative AI and ML capabilities to every user. This initiative builds on current existing innovations from Alteryx like Computer Vision and Natural Language Processing that enable customers to access more data across the enterprise to power their model outputs and reporting.Alongside innovation, trust in data security and governance of analytics processes is key to maximizing the benefits of democratization efforts. With AiDIN, Alteryx continues to deliver a solid framework for maximizing business value through implementation of effective purpose-built AI capabilities within carefully orchestrated, secure applications.“With generative AI, users unlock an entirely new way of using insights to transform their business and solve their biggest challenges,” said Suresh Vittal, chief product officer at Alteryx. “With these game-changing Alteryx AiDIN capabilities, customers can intuitively infuse data-driven insights into every decision across every function, while maintaining governance over their analytics processes.”
https://adgully.me/post/2122/seedtag-unveils-industry-first-generative-ai-for-contextual-creative

Seedtag unveils industry-first generative AI for contextual creative

Dubai: Seedtag, the leading global contextual advertising company, has launched a powerful new generative AI capability that gives brands and agencies the capacity to build tailored creative based on the context of the surrounding page-level content. Advertisers can now benefit from iterations of ads that better fit “where they live” online. One creative now has infinite opportunities - saving time and resources.Generative AI has been fully integrated into Liz, Seedtag’s contextual AI platform that provides Deep Learning, Computer Vision and Natural Language Processing capabilities. Liz fully understands the desired contexts for the client’s ad campaign and creates prompts to modify the original creative based on the best possible outcome. The AI generative platform builds new creatives using the insight driven prompts that target specific audiences and meet campaign objectives, according to the brand's creative brief.While Seedtag already employs AI in its advertising offering to categorize the content of articles and contextualize creatives, generative AI provides advertisers more sophisticated creatives that perfectly match the content of the articles. This increases the effectiveness of contextual creatives even further, as studies from Lumen and Xandr have already shown that aligning context and creative generates a 20% uplift in attention and increases CTR by 1.6x. To ensure a brand’s creative integrity is always upheld, Seedtag’s leading global design team oversees every AI-generated creative before presenting to advertisers - fusing the best of both worlds: state-of-the art tech with a human touch. Fernando Pascual, VP of Design at Seedtag, states: “Outstanding creatives are vital to the success of any ad campaign, but it’s equally important that these creatives are relevant to the context in which they’re served. By integrating Liz with generative AI technology, we can offer our clients contextual creatives that integrate seamlessly with the context in which they will be displayed, helping them win the attention battle and drive better results, while also saving time and resources.”