https://adgully.me/post/5465/generative-ai-becoming-more-human-accenture-technologyvision

Generative AI becoming more human: Accenture Technology Vision

New research from Accenture finds the world is in the midst of a massive technology shift, as AI and other disruptive technologies become “Human by Design”—much more human-like and intuitive for people to use— and usher in a new era of unprecedented productivity and creativity. The research further suggests that as human-centric technologies wield even greater capabilities, are easier to interact with and become even more seamlessly embedded across every aspect of our lives, we are moving toward a world where the technology around us will become more omni-present, yet also more invisible.Accenture’s Technology Vision 2024: “Human by Design: How AI Unleashes the Next Level of Human Potential” explores how after years of exponential innovation, technology—especially generative AI—is becoming more human in its nature. And as technology evolves to be more human-centric, it drives substantially greater capabilities for people to amplify their potential and reinvent business as we know it. According to Accenture research, generative AI has the potential to impact 44% of all working hours across industries, enable productivity enhancements across 900 different types of jobs and create $6 to $8 trillion in global economic value.“As AI, spatial computing and body-sensing technologies evolve to a point where tech appears to imitate human capabilities and seem invisible, what you’ll see left are the people – empowered with new capabilities to accomplish things they once considered impossible,” said Paul Daugherty, chief technology and innovation officer at Accenture. “This important seismic shift in the way people work, live and learn will accelerate a wave of unprecedented change across industries, from retail and entertainment to medicine and manufacturing. Organizations that act now to reinvent their business and ways of working using ‘human by design’ technologies will redefine what it means to be an industry leader.”The study identifies four key trends in the move to “human by design” technologies:A Match Made in AI: Reshaping our relationship with knowledge – ushering in a world where data is reorganized in ways that facilitate human-like reasoning and even mimic creativity. Instead of combing through mountains of search engine results, people will receive curated, personalized responses in the form of advice, a summation of a vast set of results, an essay, an image or even a piece of art. Searching now becomes synthesizing and business leaders who reimagine how information works in the organization and equip their people with AI-enabled enterprise knowledge tooling will realize exponential performance gains and competitive advantages.Meet My Agent: Ecosystems for AI – envisioning a world where AI-empowered agents work on behalf of individuals and are part of an interconnected ecosystem. These automated agents not only assist and advise us, but also take decisive actions on our behalf in both the physical and digital worlds. Working together, they multiply the collective output of workers and generate immense value for enterprises that choose to participate. 100% of executives in Saudi Arabia (vs. 96% globally) agree that leveraging AI agent ecosystems will be a significant opportunity for their organization in the next three years.The Space We Need: Creating value in new realities – creating rich, new immersive worlds of personal interaction by extending our physical, 2D worlds into new 3D environments created using spatial computing, metaverse, digital twins and AR/VR technologies. These new places and experiences will fuse our digital and physical worlds, bringing us together in new ways, fueling innovation and improving the way we work, live and learn. In the world of retail, 57% of Saudi Arabian consumers (vs. 33% globally) indicated they are, or would be interested in, using spatial computing technologies or devices for shopping today.Our Bodies Electronic: A new human interface – using innovative, embedded technologies – such as AI-powered wearables, brain-sensing neurotech, and eye and movement tracking – to unlock a better understanding of us, our lives and our intentions and using those deeper insights to enhance the way we work and live. 100% of Saudi Arabian executives (vs. 94% globally) agree that human interface technologies will let us better understand behaviors and intentions, transforming human-machine interaction.“Human-centered technologies like generative AI are poised to unleash human potential and deliver a staggering array of business and societal benefits, but only if we take a balanced, ‘human by design’ approach that ensures these technologies are used fairly and responsibly,” added Daugherty. A full 99% of executives in Saudi Arabia (vs. 93% globally) agree that with rapid technological advancements, it is more important than ever for organizations to innovate with purpose.
https://adgully.me/post/4445/businesses-lost-9-of-revenue-from-cyber-attacks-in-2022

Businesses lost 9% of revenue from cyber attacks in 2022

Fastly, a leader in global edge cloud platforms, has today launched its new annual global cybersecurity report, uncovering the staggering impacts of cyber attacks on leading businesses across the globe, with each of these suffering an average of 46 known cyber attacks this year. This survey also reveals the hugely damaging financial effects of security breaches, with businesses losing 9% of their revenue over the last 12 months as a direct result of the cyber attacks they have suffered. But financial damage is not the only result of cyber attacks. Businesses also highlighted network outages (34%), data loss (29%), web applications being taken offline (24%) and customer account compromises (22%) as the most common damages caused by security breaches.Sean Leach, VP Technology at Fastly, explained why these cyber attacks are so damaging: “While the immediate results of a cyber attack can be extremely damaging, what really hits businesses hard is the time it takes them to recover from these. On average, it will take businesses 7.5 months to recover from the loss of client trust as a result of a cyber attack. That is highly sobering for organizations which cannot afford to lose business in today’s economic climate. Once trust is broken, it’s very difficult to recover. This means a single cyber attack - particularly one resulting in a customer data breach - will have long-term impacts on the business that suffers it. During an uncertain economy, the long-term financial consequences of suffering a security breach cannot be ignored.”In recognition of the financial implications of not having the correct security infrastructure in place, businesses are reevaluating their investments, with 76% planning to increase their cybersecurity budgets in the next year. Despite this increase, uncertainty continues to reign in security teams, with 35% of security professionals feeling they spent too much on cybersecurity tools in the last 12 months, compared to 18% who feel they did not spend enough. Representative of this conflicted spending strategy is the fact that only 55% of security tools are being fully deployed, representing significant money left on the table in the fight against cyber criminals.The diminishing talent pool in security is also causing issues. In fact 30% of cybersecurity professionals estimate that security issues in the last 12 months were caused by the talent shortage, with 33% predicting this will continue in the next 12 months. Accordingly, over the past year 47% of businesses have increased their talent-specific budgets to solve the problems presented by the existing talent pool. A lack of experience dealing with new threats (46%), a lack of necessary skills (36%), and an inability to work at scale (36%) are seen by security professionals to be the core challenges facing the talent pool, which have significantly complicated the hiring process.One potential solution to these challenges is Generative AI, which 51% of security professionals are expected to invest in over the next two years. This is also the top security priority for businesses over the next 12 months, with 37% focussing on AI security. This increased prioritization comes as a result of the double-edged sword Generative AI presents. On one hand, it is predicted to be the 2nd most prevalent threat driver in the next year, but on the other, in the same time period 75% of cybersecurity professionals estimate Generative AI’s impact will be positive.Leach added: “Despite now prioritizing the resolution of challenges related to the talent pool for the last two years, many businesses continue to try to address these by simply spending more. While this strategy can help businesses to secure the top talent, it ignores the technological developments - and alternative solutions - that can help security teams overcome their personnel challenges. Among these, we’ve seen that Managed Security Services (MSS) and Generative AI have been particular focus areas as businesses look to reduce the toil for their in-house security teams by taking time-consuming work off their hands to increase productivity, unlock new opportunities for innovation and ensure businesses are better protected across their attack surface.”
https://adgully.me/post/4371/warc-70-of-marketers-to-unlock-generative-ai-potential-in-marketing

WARC: 70% of marketers to unlock Generative AI potential in marketing

Socio-political polarization, the potential of generative AI, masculinity in crisis, "sportswashing", and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, as revealed in WARC’s Marketer’s Toolkit 2024 released today.Now in its 13th year, The Marketer’s Toolkit 2024 provides marketers with strategic support for planning and decision-making to help navigate the challenges and benefit from the opportunities in the coming year.The trend identification for the report is based on WARC’s new proprietary GEISTE methodology(Government, Economy, Industry, Society, Technology, Environment). It further incorporates a global survey of 1,400+ marketing executives, one-to-one interviews with CMOs, industry commentary, and analysis, data and insights from WARC’s global team of experts.Aditya Kishore, Insight Director, WARC, says: “Marketers globally continue to be concerned about the economic picture with 64% of survey respondents seeing it as the biggest factor in 2024 planning. But a majority (61%) of firms expect improved business performance next year, up 10% from last year. WARC forecasts global adspend to grow 8.2% in 2024, topping $1 trillion for the first time.“As consumer insights become ever more critical to aid success, The Marketer’s Toolkit runs through some of the emerging threats and opportunities marketers will face as they look for sources of growth.”The top five trends outlined in WARC’s Marketer’s Toolkit 2024 are: Unlocking the potential of Gen AI: Nearly three-quarters (70%) of marketers plan to unlock the potential of AI in their marketing Generative artificial intelligence (Gen AI) has crossed the threshold from promise to practical deployment, overhauling media strategies and audience targeting. 2024 will see brands look to capitalise on the emergence of accessible Gen AI tools to experiment with creative development. Nearly three-quarters (70%) of respondents to the Marketer’s Toolkit survey plan to unlock the potential of AI in their marketing, 12% of which will look to adopt the technology wherever they can and over half (58%) describe themselves as “cautiously progressive”, actively testing and evaluating Gen AI in marketing.However, such opportunities come with potential risks including brand safety, copyright, sustainability and agency remuneration.Jonathan Halvorson, Global SVP, Consumer Experience & Digital Commerce, MondelÄ“z, comments: “The question is, how do you build [AI] into a scaled organizational competency? That is the obsession of every single day, every single week for the next 18 months. Because it’s a race you have to win.”Preparing for the age of polarisation: 13% of marketers said the best strategy is to “drop all ‘purpose’ driven strategies and political positions”Political ideologies have become increasingly entrenched in marketing. However, with high-profile brands caught in the polarization crossfire, there are signs of increased timidity regarding social causes. While 76% of Marketer’s Toolkit respondents advise standing ground in the face of controversy, 13% pursue the path of least risk saying that the best strategy is to “drop all ‘purpose’ driven strategies and political positions.” When addressing polarizing issues, brands should examine their audience through cultural and demographic lenses, and scenario-plan against any potential fallout. Speaking at the recent ANA Masters of Marketing conference, Marc Pritchard, Chief Brand Officer, Procter & Gamble, said: “We serve diverse consumers. That requires precision to serve in ways that are relevant and better for each person, so we can unlock the potential. Inclusion to serve all people and each person matters for market growth.”Masculinity in crisis: Almost two out of three marketers (63%) agree that the way they communicate with young men needs to change Around the world, young men are increasingly being marginalised both socially and economically and struggling with their mental health. In their search for a contemporary identity, some are being drawn to toxic role models online. Almost two out of three marketers (63%) agree that they need to shift their advertising and influencer selection strategies to reflect emerging models of masculinity that offer positive and helpful messages to young men.While there will be mounting pressure to eliminate stereotypical male depictions in advertising, there will also be those who will attack the brand for being too “woke” if they do so.During Advertising Week last month, Stephanie Jacoby, SVP/Brand marketing, Diageo, said: “As an alcohol advertiser, we’ve certainly contributed to this culture, (...but) we are starting to make the change that we need to see. It’s really time now that we open the aperture (...) which broadens how men are depicted beyond, and so replaces a single, undifferentiated idea of masculinity with a multi-faceted view of what this term can encompass.”“Sportswashing” is a growing concern: 61% of marketers concur that it is “very important” for sports organisers and owners to avoid being politically divisive.In a fragmented media landscape, sports remain a natural passion point for brands to leverage. It delivers mass real-time audiences, yielding a growing competition for media rights, fresh content and sponsorship opportunities. Critics allege this is resulting in the rise of “sportswashing” whereby entities accused of a poor human rights track record invest in sports to bolster their reputation. 61% of Marketer’s Toolkit respondents concur that it is “very important” for sports organisers and owners to avoid being politically divisive. Opportunities for marketers include developing new content formats, engaging with growing sports and different communities, and data-driven insights to track performance and fan attitudes.James Williams, Investor/Advisor, Nobody Studios, says: “There’s a danger with the term “sportswashing”, because it becomes one of those words that's now thrown around all over the place for when people don't like something, especially in the world of sport."Sustainability should be locally relevant: Nearly two-fifths (38%) of marketers are investing in local communitiesWhile sustainability marketing will become more interconnected to other functions, marketers and agency leaders must double down on changing what they solely control. Investing in local communities was cited by nearly two-fifths of survey respondents (38%), followed by advertising production (26%) and media decarbonisation (21%).Marketers should pivot to smaller, local and community-based sustainability initiatives to power their green agenda and help their brands build credible consumer trust. <img src='https://erp.adgully.me/artical_image\9abbbf0d0b54602fe74c9f86623ed4e1.png' class='content_image'>Janet Neo, Chief Sustainability Officer, North Asia & China, L’Oréal , comments: “We adopt a personalized approach at L’Oréal, emphasizing a ‘Glocalization Strategy.’ While the strategy’s framework is global, we consider local specificities when implementing it. We engage with local communities because we believe in respecting local culture and insights. [...] We believe that the local cultural context can help us define the priorities or the key areas we should focus on.”A complimentary sample of The Marketer’s Toolkit 2024 is available to read here. The Marketer’s Toolkit 2024 is part of WARC Strategy’s The Evolution of Marketing program, offering a series of practical reports designed to help marketers address major industry shifts to drive marketing effectiveness in the coming year.A series of podcasts and a webinar will follow on The Marketer’s Toolkit 2024.  Complementing the Marketer’s Toolkit, other reports from the Evolution of Marketing program include the GEISTE report, and the upcoming The Voice of the Marketer and The Future of Media.
https://adgully.me/post/3929/generative-ai-takes-center-stage-over-half-of-organizations-pilot-or-produce

Generative AI Takes Center Stage: Over Half of Organizations Pilot or Produce

 In a recent Gartner, Inc. poll of more than 1,400 executive leaders, 45% reported that they are in piloting mode with generative AI, and another 10% have put generative AI solutions into production. This is a significant increase from a Gartner poll conducted in March and April 2023, in which only 15% of respondents were piloting generative AI and 4% were in production.“Organizations are not just talking about generative AI – they’re investing time, money and resources to move it forward and drive business outcomes,” said Frances Karamouzis, Distinguished VP Analyst at Gartner. “In fact, 55% of organizations reported increasing investment in generative AI since it surged into the public domain ten months ago. Generative AI is now on CEOs’ and boards’ agendas as they seek to take advantage of the transformative potential of this technology.”The poll included 1,419 respondents who participated in a Gartner webinar in September 2023 discussing enterprise cost and risks of generative AI. Results of this poll do not represent global findings or the market as a whole. Executives Believe Generative AI Investments Outweigh the Risks Seventy-eight percent of respondents believe that the benefits of generative AI outweigh its risks. This is higher than the 68% who reported this sentiment in the earlier poll. “Executives are taking a bolder stance on generative AI as they see the profound ways that it can drive innovation, optimization and disruption,” said Karamouzis. “Business and IT leaders understand that the ‘wait and see’ approach is riskier than investing.” Generative AI Investments Scaling Across Multiple Business FunctionsThe poll found that 45% of enterprises are scaling generative AI investments across multiple business functions, with 22% scaling across more than three different functions. Software development is the function with the highest rate of adoption or investment in generative AI, followed closely by marketing and customer service (see Figure 1). Figure 1. Generative AI Investment by Business Function Source: Gartner (October 2023)Growth initiatives were cited as the primary business focus of generative AI investments by 30% of respondents, followed by cost optimization (26%) and customer experience/retention (24%). “Many organizations began their AI journey with an overemphasis on cost optimization and efficiency,” said Karamouzis. “Savvy enterprises have moved beyond this to focus initiatives on efficacy, quantifiable value and business agility in products and services. This ensures visibility, trust and synergy among stakeholders, and most importantly, alignment to business outcomes.”Generative AI Hype Cycle Identifies Key Technologies Impacting OrganizationsGartner predicts that by 2026, more than 80% of enterprises will have used generative artificial intelligence (GenAI) application programming interfaces (APIs) or models, and/or deployed GenAI-enabled applications in production environments, up from less than 5% in 2023. In the 2023 Gartner Hype Cycle for Generative AI three innovations are projected to have a huge impact on organizations within ten years which include GenAI-enabled applications, foundation models and AI trust, risk and security management (AI TRiSM) (see Figure 2). Figure 2. Hype Cycle for Generative AI, 2023Source: Gartner (October 2023)
https://adgully.me/post/3805/creatives-should-not-fear-ai-says-snapchat

‘Creatives should not fear AI’, says Snapchat

Dubai: Generative AI is dismantling the barriers that have traditionally made the creative sector inaccessible to many people, rather than threatening to put artists out of jobs, according to one of Snapchat’s top executives.“Fear that AI is taking over in the creative sectors is not justified,” Georg Wolfart, Head of Public Policy, Snap Inc., told the Dubai Assembly for Generative AI today.Speaking at a panel titled ‘GenAI: Fueling Growth for Creative Clusters’, Wolfart said: “The value of generative AI lies in a combination of the human element and the AI element because uniqueness still comes from humans.”Speaking on the same panel, John Dabill, Director of Product Operations, HTC Vive, acknowledged the prevailing preference for human-generated output in the creative realm. But he said AI will democratize creativity, explaining that technology will expand opportunities for a broader demographic to join the space without needing artistic skills.While both agreed that AI has been a catalyst for growth in the creative sector, they underscored the imperative of establishing fitting regulations and enhancing transparency to ensure AI's responsible integration.Wolfart said the current “one-size-fits-all approach” to regulating AI, particularly in its early stages, is inadequate, stressing that “it should be risk-based and proportionate”.As the world rushes to embrace AI, he advised countries to “take a step back and focus on demystifying AI and consider the objectives you aim to achieve”.He added: “There is pressure due to the rapid emergence of technology, but it is important not to rush regulations too quickly.”
https://adgully.me/post/3780/pwc-middle-east-predicts-ai-automation-in-18-months

PwC Middle East predicts AI automation in 18 months

PwC Middle East expects Generative AI (GenAI) to be able to automate a significant part of day-to-day tasks in the next 18-20 months.Speaking at the panel discussion, GenAI Today, AGI Tomorrow, at the Dubai Assembly for Generative AI on Wednesday, Ali Hosseini, Chief Digital Officer at PwC Middle East said evolution to Artificial General Intelligence (AGI) is imminent, rather than a “distant dream”.  Hosseini, along with Stephen Anderson, Partner, Strategy and Markets Leader at PwC Middle East, explained how we can now get a new idea to market in 20 minutes using GenAI. He said: “AI and humans can collaborate, augmenting each other's capabilities to drive innovation and efficiency across industries.”He highlighted the need to stay up to date with the latest GenAI tools and capabilities, noting improvements in ChatGPT accuracy with latest plugins.Hosseini said: “AI can now be utilized for market assessments, pricing strategies and competitive analysis, using the impressive capabilities of tools, such as Midjourney and Leonardo. These, along with others, are transforming the way we design and create digital content. It not only saves time but also enhances the quality of our output.”Anderson and Hosseini stressed the need for transparency, acknowledging that AI models have limitations in terms of data accuracy and potential biases. They emphasised the importance of establishing frameworks and educating teams to work effectively with AI, ensuring ethical and productive AI implementation.Anderson commended the UAE's role in the global AI landscape, citing innovations like Falcon, the generative AI model developed by the Technology Innovation Institute (TII). He highlighted Dubai's readiness for exponential change, emphasizing that AI is not eliminating jobs but rather transforming them. "AI holds the key to addressing challenges such as climate change and sustainability. It is an exciting time, and technology is our ally in overcoming these hurdles," he said. Hosseini said: "AI will touch every aspect of our lives and industries, creating new jobs that require different skill sets." During the assembly, PwC hosted a side session titled, ‘The Rise of Open Source: LLM Deep Dive and Open-Source Frameworks’. It offered a comprehensive exploration of key topics in the realm of AI. Featuring demos and discussions on multi-agent systems, PwC experts delved into crucial concepts such as the rise of AI, model sizes, usage, and the intricacies of quantization. PwC also hosted an exhibit titled ‘Industry Use Cases in Generative AI?’, showcasing how generative AI is being deployed across various sectors to enhance efficiency and productivity.The Dubai Assembly for Generative AI brings together more than 1,800 officials, experts, and decision-makers from around the world. Organised by the Dubai Future Foundation, the GenAI Assembly takes place on 11-12 October at the Museum of the Future and AREA 2071.More than 70 keynote speakers are participating in around 45 sessions and 12 exhibitions. The event covers five main themes, including Generative AI 101, Generative AI Sector Deep Dives, Governments, Regulators and Generative AI, Generative AI and Other Emerging Technologies, and Big Tech vs. Emerging Startups.
https://adgully.me/post/3096/zoho-becomes-the-first-bootstrapped-saas-company-to-reach-100mln-users

Zoho becomes the first bootstrapped SaaS company to reach 100mln users

 Zoho Corporation, a leading global technology company, today announced that it is serving 100 million users across its 55+ business applications. Zoho is the first bootstrapped SaaS company to reach this milestone and has done so without any external funding.This growth comes on the heels of the company reaching 1 billion USD in annual revenue last year. Zoho now has more than 700,000 customers across 150+ countries. The company has steadily increased its traction from one million users in 2008 to 100 million—with the last 50 million users added within the past five years. The Middle East and North Africa (MENA) is one of Zoho's fastest-growing regions with UAE, Saudi Arabia and Egypt being top markets.“I want to thank all of our customers for trusting us with their business and helping us reach 100 million users worldwide," said Sridhar Vembu, Co-founder and CEO of Zoho Corp. "This is an impressive milestone for any organization, but it's particularly sweet for us as a bootstrapped company that has never raised external capital. And we are not done yet. We have an impressive innovation pipeline covering the next 10 years, investing in deep technologies to serve billions of users around the world. We're working towards it, and we want to thank all of you for your continued support."In the UAE, the company revealed earlier this year that it had grown 10 times in the country over the last five years, with a 5-year CAGR of 60%, and announced plans for investing AED 100 million into expansion in the UAE.Zoho's growth has been driven by an unwavering commitment to its 'transnational localism' strategy over the years, where it remained anchored to its roots all whilst continuing to evolve and tailor its offerings to meet local market needs across the world. In the MENA region, Zoho has achieved this through product localization, opening new offices, hiring local talent, and partnering with leading public and private entities to support governments' digitalization agendas.In recent years, Zoho has partnered with various organizations such as the Department of Economy and Tourism (DET) and Dubai Culture in order to make enterprise technology available to businesses of all sizes. It has also partnered with educational institutes like the Manipal Academy of Higher Education (MAHE) and Emirates Academy of Hospitality Management (EAHM) to offer upskilling courses. Since 2020, Zoho has helped over 3,500 SMEs gain access to its cloud technology through various partnerships, investing AED 20 million in wallet credits. It also invested AED 4.5 million in upskilling initiatives for imparting digital literacy to over 200+ students and 300+ companies.The company has continued to diversify and innovate its product portfolio to meet the changing market and customer demands. This year, Zoho launched a free privacy-centered browser, Ulaa, which enables a secure browsing experience for individuals and organizations. It has also unveiled new features and capabilities in 13 apps powered by generative AI and ChatGPT that further improve businesses' productivity and efficiency.Over the past years, Zoho launched nine products with an Arabic User Interface (UI) which included top-selling products such as Zoho Books (VAT-compliant accounting software) and Zoho CRM (customer relationship management software) as well as other leading apps such as Zoho SalesIQ (live chat and website tracking app), Zoho Inventory (inventory management software), Zoho People (HRMS platform), Zoho Bigin (pipeline-centric CRM for small businesses), Zoho Desk (helpdesk software) and Zoho Creator (low-code platform). In addition, the company's commerce platform Zoho Commerce is one of the few applications to support Right-to-Left (RTL) as well as offer retailers both international and regional payment gateway options.Zoho maintains an uncompromising, privacy-centered approach where it respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. The company owns and operates its data centers, ensuring complete oversight of customer data, privacy, and security. More than 100 million users around the world, across hundreds of thousands of companies, rely on Zoho every day to run their businesses, including Zoho itself.
https://adgully.me/post/2713/conversational-ai-to-drive-worldwide-contact-center-market-growth-gartner

Conversational AI to drive worldwide contact center market growth: Gartner

Dubai: Worldwide contact center (CC) and CC conversational AI and virtual assistant end-user spending is projected to total $18.6 billion in 2023, an increase of 16.2% from 2022, according to Gartner, Inc.“Near-term investment growth rates for CC and CC conversational AI and virtual assistants are expected to dip as business volatility creates a lengthening of decision cycles,” said Megan Marek Fernandez, Director Analyst at Gartner. “Longer-term, generative AI and growing maturity of conversational AI will accelerate contact center platform replacement as customer experience (CX) leaders look to simultaneously improve the efficiency of customer service operations and the overall customer experience.”The global conversational AI and virtual assistant market represents the fastest-growing segment in the contact center forecast, helping to spur 24% growth in 2024 (see Table 1). Conversational AI capabilities are receiving greater investment as contact center decision makers look to incorporate conversational AI as part of a long-term strategy to reduce reliance on live agents. While the number of customer service interactions that are touched by AI continues to increase, most of these interactions are augmented with CC AI instead of fully offloaded to a virtual agent. Overall, Gartner estimates around 3% of interactions will be handled via CC AI in 2023, growing to 14% of interactions in 2027.Gartner expects general economic and geopolitical uncertainty to create some budget restrictions in 2023, resulting in a slowdown of premises-based contact center replacements and upgrade projects. However, customer-facing projects may be viewed as an important part of revenue retention and generation strategies.“This means that while many IT investment areas will be weakened as budgets tighten, customer service and support initiatives that have the potential to differentiate the customer experience or streamline customer service operations could receive easier investment ‘buy-in,” said Marek Fernandez. “These factors will help contact center as a service (CCaaS) projects receive funding associated with broader corporate digital transformation budgets.”Gartner expects CCaaS investment growth to accelerate as decision makers implement cloud-based contact center capabilities to modernize their customer service operations. This includes adoption among contact centers with many thousands of agents, which have been slow to adopt CCaaS. As part of modernization projects, CCaaS solutions will be implemented to support a broader mix of communications channels and will feature more significant uptake of advanced dashboards, analytics, routing, workforce optimization (WFO), knowledge and insight, and conversational AI capabilities. Garter clients can learn more in “Forecast Analysis: Contact Center, Worldwide.”
https://adgully.me/post/2229/crowdstrike-introduces-charlotte-ai-to-deliver-generative-ai-powered

CrowdStrike introduces Charlotte AI to deliver generative AI-powered

DUBAI: CrowdStrike (NASDAQ: CRWD) today introduced Charlotte AI, a new generative AI cybersecurity analyst that democratizes security and helps every user of the CrowdStrike Falcon platform — from novice to security expert — become a power user. Customers can use Charlotte AI to address many of the most critical challenges facing the security community, including closing the cybersecurity skills gap and speeding the response time to stay ahead of adversaries.Utilizing the world’s highest-fidelity security data that is continuously improved through a tight human feedback loop, Charlotte AI lets customers ask natural language questions – in English and dozens of languages – and receive intuitive answers from the CrowdStrike Falcon platform. With Charlotte AI, every user, regardless of skill level, becomes faster and more efficient responding to events of all types, including advanced threat detection, investigation, hunting, remediation and more.Bringing the Generative AI Era of Cybersecurity to LifeCurrently available in private customer preview, Charlotte AI initially addresses three common use cases:Democratizing Cybersecurity - Every User Becomes a Power User: With Charlotte AI, everyone from the IT helpdesk to executives like CISOs and CIOs can quickly ask straightforward questions such as “What is our risk level against the latest Microsoft vulnerability?” to directly gain real-time, actionable insights, drive better risk-based decision making and accelerate time to response. Elevate Security Analyst Productivity with AI-Powered Threat Hunting:  Charlotte AI will empower less experienced IT and security professionals to make better decisions faster, closing the skills gap and reducing response time to critical incidents. New security analysts, such as a Tier 1 member of a SOC, will now be able to operate the CrowdStrike Falcon platform like a more advanced SOC analyst.The Ultimate Force Multiplier for Security Experts: Charlotte AI will enable the most experienced security experts to automate repetitive tasks like data collection, extraction and basic threat search and detection while making it easier to perform more advanced security actions. It will also accelerate enterprise-wise XDR use cases across every attack surface and third-party product, directly from the CrowdStrike Falcon platform. Hunting and remediating threats across the organization will be faster and easier by asking simple natural language queries.Generative AI and the CrowdStrike Data DifferenceGenerative AI has the power to be a democratizing force in cybersecurity, but its ultimate impact will be determined by the quality, context and completeness of the underlying data. Charlotte AI utilizes the world’s highest-fidelity security data, which includes the trillions of security events captured in the CrowdStrike Threat Graph, asset telemetry from across users, devices, identities, cloud workloads and CrowdStrike’s industry leading threat intelligence. The most critical set of data — and one unique to CrowdStrike — is CrowdStrike’s human-validated content. Charlotte AI will uniquely benefit from a continuous, human feedback loop from across CrowdStrike® Falcon OverWatch™ managed threat hunting, CrowdStrike Falcon® Complete managed detection and response, CrowdStrike Services, and CrowdStrike Intelligence. This massive data set of human intelligence used to stop breaches in the real world is wholly unique to CrowdStrike, and as it has with AI from the start, only CrowdStrike brings this powerful combination of security telemetry, threat intelligence and human-validated content together into cybersecurity’s most powerful data fabric.“Since our founding, CrowdStrike has pioneered the use of artificial intelligence in cybersecurity to identify adversary behavior and combat sophisticated attacks to stop breaches. With the introduction of Charlotte AI, we’re delivering the next innovation that will help users of all skill levels improve their ability to stop breaches while reducing security operations complexity,” said Mike Sentonas, President of CrowdStrike. “Our approach has always been rooted in the belief that the combination of AI and human intelligence together will transform cybersecurity. We believe our continuous feedback loop on human-validated content is critical, and because of this, no other vendor will be able to match the security and business outcomes of CrowdStrike’s approach to generative AI.”
https://adgully.me/post/2187/sprinklr-launches-new-ai-everywhere-offering-ai

Sprinklr launches new AI-everywhere offering AI+

DUBAI: Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the launch of Sprinklr AI+. A new AI-everywhere offering that unifies proprietary AI from Sprinklr with OpenAI’s generative AI, Sprinklr AI+ brings generative AI to customer experience with a commitment to enterprise-level governance, security, and data privacy.Sprinklr AI+ allows enterprises to combine unstructured, CX data from 30+ digital channels – including social platforms, messaging platforms, and millions of publicly available news, blog, and review sites – with generative AI to create content, improve feedback and assistance, and more quickly identify insights and subsequent actions. Sprinklr AI+ incorporates generative AI powered by an integration with the OpenAI enterprise API. This bespoke arrangement includes robust security and privacy terms and demonstrates Sprinklr’s commitment to safeguarding our customer’s data."We have seen massive demand for generative AI capabilities to improve customer service and employee efficiency. Sprinklr AI+ brings this transformational technology to customer experience at the enterprise level and has the potential to revolutionize the front office for our global customers," said Sprinklr Chief Technology Officer, Pavitar Singh. "For us, this is the next evolution of our AI journey to help our customers work better, faster, and more cost-effectively, while preserving the level of governance, compliance, and data privacy that the most iconic brands in the world require."Sprinklr is built from the ground up to unify and centralize CX data on one platform. The flexible and modular architecture allows Sprinklr to quickly integrate with the latest and best technology. Sprinklr AI+ is the next evolution of Sprinklr’s AI that leverages more than 1,250 industry-specific AI models, spanning 100+ languages and 150 countries, to process petabytes of unstructured text, audio, video, images, metrics, and time series data and enables our customers to extract structured insights. With generative AI capabilities powered by an enterprise API integration with OpenAI, Sprinklr customers can tap into new features across all four Sprinklr product suites.Sprinklr Service: Sprinklr Service is the only unified omnichannel CCaaS offering on the market. With Sprinklr AI+, Sprinklr’s customers can now supercharge agent productivity with generative AI features like “summarization” and “call notes automation.” This allows Sprinklr customer agents to focus completely on their customer, eliminating the need to take notes during the conversation. It also provides other Sprinklr customer agents or supervisors with a quick overview of conversations without reading entire transcripts. Features like “reply assistance” help agents generate or improve content with a single click, and Sprinklr AI+ provides the ability to automatically extract answers from the knowledge base directly within the platform, ensuring accuracy and consistency. Sprinklr AI+ improves quality management capabilities by automating the quality scoring and sentiment analysis of conversations at scale. And finally, Sprinklr AI+ augments existing conversational AI bots, chat platforms, and the knowledge base with generative AI for writing, translation, summarization and more.Sprinklr Insights: Sprinklr’s AI-powered research platform increases the speed from data, to insight, to action with generative AI. “Topic and keyword creation” with support from generative AI helps customers find the right information more quickly. “Article paraphraser” and “message summary” capabilities provide at-a-glance overviews of detailed articles and content for quick review and action from Sprinklr customers’ marketing and communications teams.Sprinklr Marketing: Sprinklr Marketing is the only unified omnichannel platform for the end-to-end marketing lifecycle. Sprinklr AI+ delivers generative AI-powered suggestions to help our customers build marketing campaigns – including the ability to create tone, voice, and visual style guidelines. Sprinklr customers can also tap generative AI within the platform to assist in brainstorming ideas, personas, CTAs, and USPs. For paid social media campaigns, generative AI helps our customers create and refine social content.Sprinklr Social: Sprinklr Social with Sprinklr AI+ includes publishing, engagement, and reporting tools integrated with OpenAI’s generative AI models to help enterprise social media teams create better content, more quickly, with fewer resources.Sprinklr AI+ gives brands a unified generative AI capability for social media management, customer service, and marketing that is built with enterprise-level governance, security, and data privacy in the design.Availability:Sprinklr AI+ is currently in a limited availability beta. Please contact your account representative to be added to the program or to be shortlisted for our general launch coming soon.
https://adgully.me/post/2122/seedtag-unveils-industry-first-generative-ai-for-contextual-creative

Seedtag unveils industry-first generative AI for contextual creative

Dubai: Seedtag, the leading global contextual advertising company, has launched a powerful new generative AI capability that gives brands and agencies the capacity to build tailored creative based on the context of the surrounding page-level content. Advertisers can now benefit from iterations of ads that better fit “where they live” online. One creative now has infinite opportunities - saving time and resources.Generative AI has been fully integrated into Liz, Seedtag’s contextual AI platform that provides Deep Learning, Computer Vision and Natural Language Processing capabilities. Liz fully understands the desired contexts for the client’s ad campaign and creates prompts to modify the original creative based on the best possible outcome. The AI generative platform builds new creatives using the insight driven prompts that target specific audiences and meet campaign objectives, according to the brand's creative brief.While Seedtag already employs AI in its advertising offering to categorize the content of articles and contextualize creatives, generative AI provides advertisers more sophisticated creatives that perfectly match the content of the articles. This increases the effectiveness of contextual creatives even further, as studies from Lumen and Xandr have already shown that aligning context and creative generates a 20% uplift in attention and increases CTR by 1.6x. To ensure a brand’s creative integrity is always upheld, Seedtag’s leading global design team oversees every AI-generated creative before presenting to advertisers - fusing the best of both worlds: state-of-the art tech with a human touch. Fernando Pascual, VP of Design at Seedtag, states: “Outstanding creatives are vital to the success of any ad campaign, but it’s equally important that these creatives are relevant to the context in which they’re served. By integrating Liz with generative AI technology, we can offer our clients contextual creatives that integrate seamlessly with the context in which they will be displayed, helping them win the attention battle and drive better results, while also saving time and resources.”