https://adgully.me/post/4725/90-of-uae-consumers-surveyed-are-at-risk-of-responding-to-scammers

90% of UAE consumers surveyed are at risk of responding to scammers

Dubai, United Arab Emirates – Over-confidence is leaving consumers in UAE open to becoming victims of fraud, according to Visa’s annual Stay Secure study released today. Despite more than half of respondents (61% vs. 56% global average) claiming to be savvy enough to sidestep online and phone scams, the reality is that nine out of ten (90%; similar to global) are likely to disregard the warning signs that suggest online criminal activity.Conducted by Wakefield Research in countries across Central and Eastern Europe, the Middle East and Africa (CEMEA), Visa’s 2023 Stay Secure Study finds that just over one in two people (54%) in the UAE has been a victim of a scam at least once compared to the global average of 52%. Even more alarming is that 17% of the victims have been tricked multiple times, against the global average of 15%.“In today’s digital-first world, scams are evolving in sophistication with criminals using new approaches to trick unsuspecting consumers. Whether it’s a parcel held up at customs, a streaming subscription claiming to have expired, or a free voucher for a favorite brand, scammers are adopting extremely persuasive tactics to deceive their victims. With the rapid growth in digital payments, it is essential now more than ever that consumers in the UAE understand the language of fraud and act with a high level of caution. We thank our partners at Dubai Police for their support in bringing our important education campaign to local consumers,” explains Neil Fernandes, Visa's Head of Risk for Middle East and North Africa.The Stay Secure Study is a part of Visa’s annual Stay Secure Campaign, which reflects Visa’s commitment to raising consumer awareness, strengthening education, and building confidence to combat social engineering threats. The campaign aims to pave the way for a secure and seamless digital payments experience.“Costly Confidence”: The Disconnect Between Awareness and ActionKey Findings of the Visa Stay Secure Study:Knowledgeable or naïve. It is concerning that those who consider themselves more knowledgeable are more likely to respond to a requested action from scammers compared to those who say they are less knowledgeable, including a positive news (79% to 74% for UAE vs global 74% to 67%) or urgent action (72% to 61% for UAE vs global 65% to 55%).People worry about the vulnerability of others. While respondents feel confident in their own vigilance, over half (51% vs. 52% globally) are concerned that their friends or families will fall for a scam email offering a free gift card or product from an online shopping site. Over a third (33%; vs 36% global) of respondents are concerned about children or minors, as well as retired people falling prey to online scams.What makes people suspicious. In addition to notices involving orders, product offers, or feedback, people are most suspicious of password requests. Less suspicious types of communications are updates regarding delivery or shipping (just 45% listed as a top three source of suspicion; 42% globally), marketing communications regarding a sale or new product offering (44% vs. global 41%), or an invitation to provide feedback on a recent experience (42% vs global 37%) – all of which can be used by scammers.Overlooking telltale signs. Only 60% (vs global 57%) reported looking to ensure a communication is sent from a valid email address, while 51% (vs global 52%) will check if the company name or logo was attached to the message. Fewer than half of correspondents look for an order number (40%; global 45%) or an account number (45%; global 43%). Interestingly, only 29% vs 33% globally look to ensure words are spelt correctly. Decoding The Language of FraudScammers try different approaches to craft messages that appear genuine and compel recipients to take immediate action. The Visa Stay Secure Study identified prevalent patterns in the language most associated with scams – and how vulnerable respondents in the surveyed countries are.Orchestrating Urgency: Cybercriminals often feign urgency to spur people into action, such as clicking a link or responding to a sender. Up to 37% of respondents (compared to 40% globally) will fall for messages about a security risk, such as a stolen password or a data breach, while a notice from a government entity or law enforcement can trick 35% (vs 36% global).  Sharing Positive News: 77% (vs 71% global) of respondents would take action if a message had a positive hook, like “free gift,” “you’ve been selected,” or “you’re a winner.” Gen Zers are more likely to act on a giveaway (38% vs 39% global) than a notice from the government (30% vs 31% global), while 42% (vs 44% global) of respondents would click on a link or reply to a message that offered a financial opportunity.Action Required: 66% (vs 60% globally) would respond to action-required phrases though respondents are most suspicious of requests to reset their password.Spot The Signs: Education and Awareness to Catch Scams in ActionThe survey corresponds with the launch of Visa's eight annual "Stay Secure" social media campaign on Facebook and Instagram (@VisaMiddleEast, @DubaiPolicehq) in partnership with Dubai Police.Consumers can better protect themselves by taking a few extra moments before clicking, including understanding the language scammers use.Among simple but effective best practices:Keep personal account information to yourself.Don’t click on links before verifying that they’ll take you where they say they will.Regularly check purchase alerts, which provide near real-time notification by text message or email of purchases made with your account.Call the number on corporate websites or the back of your credit and debit cards if you are unsure if a communication is valid.  
https://adgully.me/post/3184/visa-study-91-of-egypt-consumers-at-risk-of-responding-to-scammers

Visa study: 91% of Egypt consumers at risk of responding to scammers

Over-confidence is leaving consumers in Egypt open to becoming victims of fraud, according to Visa’s latest Stay Secure study released today. Despite more than half of respondents (58% vs. 56% global average) claiming to be savvy enough to sidestep online and phone scams, the reality is that nine out of ten (91% vs. 90% global) are likely to disregard the warning signs that suggest online criminal activity.Conducted by Wakefield Research in countries across Central and Eastern Europe, the Middle East and Africa (CEMEA), finds that just over one in two people (53%) in Egypt has been a victim of a scam at least once, compared to the global average of 52%. Even more alarming is the finding that 14% of the victims have been tricked multiple times, against the global average of 15%.“In today’s digital-first world, scams are evolving in sophistication with criminals using new approaches to trick unsuspecting consumers. Whether it’s a parcel held up at customs, a streaming subscription claiming to have expired, or a free voucher for a favorite brand, scammers are adopting extremely persuasive tactics to deceive their victims. With the rapid growth in digital payments, it is essential now more than ever that consumers in Egypt understand the language of fraud and act with a high level of caution,” explains Leila Serhan, Senior Vice President and Group Country Manager for North Africa, Levant and Pakistan (NALP), Visa.The Stay Secure Study is a part of Visa’s annual Stay Secure Campaign, which reflects Visa’s commitment to raising consumer awareness, strengthening education, and building confidence to combat social engineering threats. The campaign aims to pave the way for a secure and seamless digital payments experience.“Costly Confidence”: The Disconnect Between Awareness and ActionKey Findings of the Visa Stay Secure Study:Knowledgeable or naïve. Considering themselves knowledgeable might make people even more vulnerable, as false confidence can propel someone to click on a fake link or respond to a scam offer. It is concerning that those who consider themselves more knowledgeable are more likely to respond to a requested action from scammers compared to those who say they are less knowledgeable, including a positive news (74% to 75% for Egypt vs. global 74% to 67%) or urgent action (69% to 60% for Egypt vs. global 65% to 55%).People worry about the vulnerability of others. While respondents feel confident in their own vigilance, over half (47% vs. 52% globally) are concerned that their friends or families will fall for a scam email offering a free gift card or product from an online shopping site. Around 47% (compared to 36% global) of respondents are concerned about children or minors, as well as retired people falling prey to online scams.What makes people suspicious. In addition to notices involving orders, product offers, or feedback, people are most suspicious of password requests. Less suspicious types of communications are updates regarding delivery or shipping (just 40% listed as a top three source of suspicion; 42% globally), marketing communications regarding a sale or new product offering (46% vs. global 41%), or an invitation to provide feedback on a recent experience (40% vs. global 37%) – all of which can be used by scammers.Overlooking telltale signs. Only 51% (vs. global 57%) reported looking to ensure a communication is sent from a valid email address, while 60% (vs. global 52%) will check if the company name or logo was attached to the message. Fewer than half of respondents look for an order number (41%; global 45%) or an account number (48%; global 43%). Interestingly, only 34% vs. 33% globally look to ensure words are spelt correctly. Decoding The Language of FraudScammers try different approaches to craft messages that appear genuine and compel recipients to take immediate action. The Visa Stay Secure Study identified prevalent patterns in the language most associated with scams – and how vulnerable respondents in the surveyed countries are.Orchestrating Urgency: Cybercriminals often feign urgency to spur people into action, such as clicking a link or responding to a sender. Up to 41% of respondents (compared to 40% globally) will fall for messages about a security risk, such as a stolen password or a data breach, while a notice from a government entity or law enforcement can trick 36% (vs. 36% global).  Sharing Positive News: 74% (vs. 71% global) of respondents would take action if a message had a positive hook, like “free gift,” “you’ve been selected,” or “you’re a winner.” Gen Zers are more likely to act on a giveaway (36% vs. 39% global) than a notice from the government (21% vs. 31% global), while 41% of respondents (vs. 44% global) would click on a link or reply to a message that offered a financial opportunity.Action Required: 65% (vs. 60% globally) would respond to action-required phrases though respondents are most suspicious of requests to reset their password.Spot The Signs: Education and Awareness to Catch Scams in ActionConsumers can better protect themselves by taking a few extra moments before clicking, including understanding the language scammers use.Among simple but effective best practices:Keep personal account information to yourself.Don’t click on links before verifying that they’ll take you where they say they will.Regularly check purchase alerts, which provide near real-time notification by text message or email of purchases made with your account.Call the number on corporate websites or the back of your credit and debit cards if you are unsure if a communication is valid.
https://adgully.me/post/2092/visa-names-tarek-abdalla-as-chief-marketing-officer

Visa names Tarek Abdalla as Chief Marketing Officer

Dubai: Visa announced today the appointment of Tarek Abdalla as Senior Vice President and Chief Marketing Officer for Central and Eastern Europe, Middle East, and Africa (CEMEA). He started his position on May 2nd.Based in Dubai and reporting to Frank Cooper III, Visa’s global Chief Marketing Officer, Tarek will help Visa expand and grow its presence across the CEMEA region, driving demand for Visa’s products, services, and solutions, amplifying Visa’s purpose through campaigns and activations and delivering value through our global sponsorships.“Tarek joins at an exciting time when clients have never been more engaged and connected with Visa as a brand and an essential service provider that both enables and empowers their everyday lives and businesses,” said Andrew Torre, Regional President for CEMEA, Visa.Tarek brings Visa a wealth of industry experience gained over more than two decades, having worked previously as General Manager for the Middle East, Africa, and South Asia at TikTok, where he successfully led teams in nine regional offices, delivering user growth, profitability, and commercialization targets for the platform through a dynamic mix of content strategy, marketing, and partnerships.Prior to this, Tarek spent a decade with Google, rising to the role of Regional Marketing Director, leading marketing teams across emerging markets in Europe, Middle East, and Africa.“I’m excited to be joining Visa, the world leader in digital payments and one of the most trusted brands,” said Tarek. “I look forward bringing Visa’s purpose to life, uplifting everyone everywhere by being the best way to pay and be paid.”Tarek holds an MBA from Sheffield Business School, a postgraduate diploma from the International Advertising Association, and a bachelor’s degree with honors from the American University in Cairo. Married with two children, Tarek is an avid reader, keen traveler and a fan of motorsports.