https://adgully.me/post/5303/visa-red-bull-formula-one-teams-announce-global-partnership

Visa Red Bull Formula One teams announce global partnership

The Formula One grid is charging into the 2024 season with a new look and new support. Red Bull F1 Teams and Visa announced an unprecedented multi-year agreement where Visa will become the first global partner of both Red Bull F1 teams, bringing a new look team to the F1 grid in the form of Visa Cash App RB, formerly Scuderia AlphaTauri.Visa’s first new major global sports sponsorship in more than 15 years, the agreement encompasses the Visa Cash App RB team, corresponding title partnership on the F1 Academy team entry and the Oracle Red Bull Racing team. The Visa logo appearing on both the Oracle Red Bull Racing and Visa Cash App RB cars as well as the F1 Academy entries from the respective teams.“This is a groundbreaking partnership, and a great opportunity for the Visa brand to engage one of the fastest-growing sports communities on the planet,” said Frank Cooper III, Chief Marketing Officer, Visa. “This alliance resonates strongly with Visa’s vision to inspire individuals to ‘make it,’ striving to take small steps for improvement each day, during every race or event.”Visa Cash App RB Races into the FutureVisa Cash App RB Drivers Yuki Tsunoda of Japan and Daniel Ricciardo of Australia will sport a newly designed Visa and Cash App inspired car livery and driver’s kit when the F1 2024 racing series kicks off in Bahrain on February 29. The full livery unveil will take place during a special Las Vegas event on February 8.Beyond the high impact branding opportunities with Visa Cash App RB, the two companies are committed to both propelling the team to excellence on the grid and providing cardholders opportunities to get closer to the action through team activities including behind the scenes access, driver meet and greets, merchandise and elevated hospitality at races.“It’s fantastic to reveal the new identity and to welcome new partners as we embark on the next phase of the team’s Formula 1 story,” said Peter Bayer, Chief Executive Officer of the newly named Visa Cash App RB team. “Faenza is entering a new era of racing, staying true to our roots as a hothouse for talent but now with an even greater focus on competing for the biggest prizes in F1. We have a bold vision for the team led by myself and Team Principal, Laurent Mekies and having future-focused partners such as Visa and Cash App alongside us on that journey is hugely exciting.”Championing Equality in Motor SportsVisa has long been committed to women’s empowerment and economic advancement through sponsorship platforms. Furthering that commitment, Visa and Cash App will join Red Bull to champion Visa Cash App RB in the F1 Academy series. The all female driving series takes place at seven select F1 tracks over the same weekend as the F1 races. This livery will also be unveiled during February’s special event.“We’re thrilled to embark on this journey with Visa and Red Bull,” said Catherine Ferdon, Head of Brand, Cash App. “The Visa Cash App RB team and Cash App are dedicated to connecting people and communities, and there’s no greater unifier than sports. With the continued growth of Formula One in the US, this sponsorship allows us to deepen our relationship with Formula One fans and furthers Cash App’s commitment to supporting and growing the culture of F1 fandom in the United States while offering more value to our customers. We have a history of elevating emerging talent and look forward to sponsoring a team known for developing incredible up-and-coming drivers.”“The birth of Visa Cash App RB is a hugely significant moment,” said Oliver Hughes, Chief Marketing Officer at Red Bull Technology. “The new identity is not simply a name change, it’s the start of a thrilling new journey designed to take the team to new levels of competitiveness and that’s demonstrated in the presence of one of the world’s most iconic brands as the team’s title partner. But, like the team, Visa is firmly focused on the future, expanding from its world-leading position in its core business to become a global pacesetter in the development of digital financial services for everyone, everywhere. Matching that commitment to future finance, Cash App joins the team as a key partner and as one of the most downloaded finance apps. The team’s new identity as Visa Cash App RB leans into a future in which the team charges towards the front of the grid every weekend.”Note to Editors – About:Visa Cash App RB: With more than 350 race starts and counting, Red Bull’s Italian Formula 1 team has been one of the sport’s most consistent and important competitors since 2006.Launched as Scuderia Toro Rosso and charged with bringing future champions to the grid, the team was successful in launching the top level careers of a generation of drivers who have gone on to win races and world championships in Formula 1 and beyond. The success continued following the teams’ 2020 rebrand as Scuderia AlphaTauri, with victory at the Italian Grand Prix in its first season. Now reborn with an expanded mission to battle for the sport’s biggest prizes, Visa Cash App RB team is powering into a new era of competition at the pinnacle of motor sport.Visa: Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.Cash App: Cash App is the money app. It’s the easy way to spend, send, and store money. Sending and receiving money is free and fast, and most payments can be deposited directly to an external bank account in just a few seconds. With Cash App, customers can also buy and sell Bitcoin instantly, get a paycheck deposited right to the app, create a unique $cashtag to share with anyone to get paid fast, and use the Cash App Visa prepaid debit Card to spend the money everywhere Visa Debit is accepted. Debit cards issued by Sutton Bank pursuant to a licence from Visa U.S.A. Inc. Visa is a registered trademark of Visa International Service Association. All other trademarks and service marks belong to their respective owners. Download Cash App for free at cash.app/download.Oracle Red Bull Racing: Since its inception, Oracle Red Bull Racing has been a major force in the FIA Formula One World Championship, the globe's premier motorsport category. Founded in 2005 to expand parent company Red Bull's presence in F1 and to disrupt the status quo within the sport through a bold mix of passion, playfulness, ambition and achievement, Oracle Red Bull Racing has grown to become one of F1's most successful teams. With multiple Constructors' and Drivers' world titles and more than 100 race wins to its credit, Oracle Red Bull Racing continues its pursuit of ultimate performance – as a race Team, as a home of champions and as an innovator operating at the cutting edge of technology.
https://adgully.me/post/4725/90-of-uae-consumers-surveyed-are-at-risk-of-responding-to-scammers

90% of UAE consumers surveyed are at risk of responding to scammers

Dubai, United Arab Emirates – Over-confidence is leaving consumers in UAE open to becoming victims of fraud, according to Visa’s annual Stay Secure study released today. Despite more than half of respondents (61% vs. 56% global average) claiming to be savvy enough to sidestep online and phone scams, the reality is that nine out of ten (90%; similar to global) are likely to disregard the warning signs that suggest online criminal activity.Conducted by Wakefield Research in countries across Central and Eastern Europe, the Middle East and Africa (CEMEA), Visa’s 2023 Stay Secure Study finds that just over one in two people (54%) in the UAE has been a victim of a scam at least once compared to the global average of 52%. Even more alarming is that 17% of the victims have been tricked multiple times, against the global average of 15%.“In today’s digital-first world, scams are evolving in sophistication with criminals using new approaches to trick unsuspecting consumers. Whether it’s a parcel held up at customs, a streaming subscription claiming to have expired, or a free voucher for a favorite brand, scammers are adopting extremely persuasive tactics to deceive their victims. With the rapid growth in digital payments, it is essential now more than ever that consumers in the UAE understand the language of fraud and act with a high level of caution. We thank our partners at Dubai Police for their support in bringing our important education campaign to local consumers,” explains Neil Fernandes, Visa's Head of Risk for Middle East and North Africa.The Stay Secure Study is a part of Visa’s annual Stay Secure Campaign, which reflects Visa’s commitment to raising consumer awareness, strengthening education, and building confidence to combat social engineering threats. The campaign aims to pave the way for a secure and seamless digital payments experience.“Costly Confidence”: The Disconnect Between Awareness and ActionKey Findings of the Visa Stay Secure Study:Knowledgeable or naïve. It is concerning that those who consider themselves more knowledgeable are more likely to respond to a requested action from scammers compared to those who say they are less knowledgeable, including a positive news (79% to 74% for UAE vs global 74% to 67%) or urgent action (72% to 61% for UAE vs global 65% to 55%).People worry about the vulnerability of others. While respondents feel confident in their own vigilance, over half (51% vs. 52% globally) are concerned that their friends or families will fall for a scam email offering a free gift card or product from an online shopping site. Over a third (33%; vs 36% global) of respondents are concerned about children or minors, as well as retired people falling prey to online scams.What makes people suspicious. In addition to notices involving orders, product offers, or feedback, people are most suspicious of password requests. Less suspicious types of communications are updates regarding delivery or shipping (just 45% listed as a top three source of suspicion; 42% globally), marketing communications regarding a sale or new product offering (44% vs. global 41%), or an invitation to provide feedback on a recent experience (42% vs global 37%) – all of which can be used by scammers.Overlooking telltale signs. Only 60% (vs global 57%) reported looking to ensure a communication is sent from a valid email address, while 51% (vs global 52%) will check if the company name or logo was attached to the message. Fewer than half of correspondents look for an order number (40%; global 45%) or an account number (45%; global 43%). Interestingly, only 29% vs 33% globally look to ensure words are spelt correctly. Decoding The Language of FraudScammers try different approaches to craft messages that appear genuine and compel recipients to take immediate action. The Visa Stay Secure Study identified prevalent patterns in the language most associated with scams – and how vulnerable respondents in the surveyed countries are.Orchestrating Urgency: Cybercriminals often feign urgency to spur people into action, such as clicking a link or responding to a sender. Up to 37% of respondents (compared to 40% globally) will fall for messages about a security risk, such as a stolen password or a data breach, while a notice from a government entity or law enforcement can trick 35% (vs 36% global).  Sharing Positive News: 77% (vs 71% global) of respondents would take action if a message had a positive hook, like “free gift,” “you’ve been selected,” or “you’re a winner.” Gen Zers are more likely to act on a giveaway (38% vs 39% global) than a notice from the government (30% vs 31% global), while 42% (vs 44% global) of respondents would click on a link or reply to a message that offered a financial opportunity.Action Required: 66% (vs 60% globally) would respond to action-required phrases though respondents are most suspicious of requests to reset their password.Spot The Signs: Education and Awareness to Catch Scams in ActionThe survey corresponds with the launch of Visa's eight annual "Stay Secure" social media campaign on Facebook and Instagram (@VisaMiddleEast, @DubaiPolicehq) in partnership with Dubai Police.Consumers can better protect themselves by taking a few extra moments before clicking, including understanding the language scammers use.Among simple but effective best practices:Keep personal account information to yourself.Don’t click on links before verifying that they’ll take you where they say they will.Regularly check purchase alerts, which provide near real-time notification by text message or email of purchases made with your account.Call the number on corporate websites or the back of your credit and debit cards if you are unsure if a communication is valid.  
https://adgully.me/post/3287/visas-getpid-initiative-empowers-gen-z-content-creators-in-the-uae

Visa's "GetP@id" initiative empowers Gen Z content creators in the UAE

Dubai: Visa, the world's leader in digital payments, launched its innovative "GetP@id" initiative, dedicated to helping Gen Z creators and influencers transform their passions into profitable careers. This initiative marks Visa's commitment to nurturing the next generation of entrepreneurs in the United Arab Emirates (UAE) by bridging the gap between creativity and commerce.Visa's "GetP@id" kicked off with an interactive workshop led by Emirati content creator Khalid Al Ameri, a renowned figure with 21 million followers across several social media platforms. The workshop, hosted at Visa's headquarters in Dubai on Sunday 17 September, provided a unique opportunity for aspiring creators to gain valuable insights from Khalid Al Ameri, who shared his personal journey, learnings, and challenges encountered while transitioning from a hobbyist to a successful content creator. The aim was to educate and empower novice content creators, helping them improve and grow in their skills.Tarek Abdalla, Visa's Senior Vice President and Chief Marketing Officer for Central and Eastern Europe, Middle East and Africa (CEMEA), said: "Visa's 'GetP@id' initiative comes at a crucial time. A study revealed that only 2.5% of Gen Z individuals across CEMEA have successfully transformed content creation into a sustainable career[1]. This means there remains a significant pool of Gen Z talent in our region with a strong desire for content creation as a career choice."He continued, "Through the 'GetP@id' initiative, we aim to create a collaborative ecosystem where budding creators can learn from established ones, fostering their success in their chosen fields. By inspiring creators to shift from pursuing their passions to making a living, Visa remains at the forefront of promoting financial inclusion, facilitating money movement, and fostering success for the creators of tomorrow."Khalid Al Ameri expressed his enthusiasm for the initiative, stating, "Visa's 'GetP@id' is a game-changer for young creators in the UAE. It's not just about turning a passion into a paycheck; it's about understanding the difference between a hobby and a thriving business. I'm thrilled to be a part of this initiative and help empower the next generation of content creators." Visa's recent study shows that 37% of Gen Z individuals in the UAE earn income from their own businesses, similar to non-Gen Z counterparts at 39%[2]. This underscores the importance of offering Gen Z creators the support and resources they need to shift from hobbies to successful entrepreneurs.As part of this initiative, Visa aims to work closely with established creators to mentor emerging talent, providing them with the necessary tools, tips, and support to turn content creation into a lucrative career. For more information about Visa's "GetP@id" initiative, please visit our website.
https://adgully.me/post/3196/visa-and-fab-announce-winners-of-second-uae-edition-of-shes-next-program

Visa and FAB announce winners of second UAE edition of She's Next program

Visa (NYSE: V), the world's leader in digital payments, together with First Abu Dhabi Bank today announced Jennifer Sault, the Founder of Thrift for Good, a charity shop in Dubai that rehomes preloved clothes and items to raise funds for children’s charities around the world, as the much-anticipated winner of its second She's Next grant program for UAE. The winner was selected at an award ceremony held at Museum of the Future in Dubai.Handpicked from a pool of over 880 applicants from across the GCC, the winning woman-owned small business received a US$50,000 grant along with a year of business coaching from International Trade Centre (ITC), a United Nations and World Trade Organization, and US$3.000 of Amazon Web Services credits. The business coaching will be provided by the ITC SheTrades Initiative, ITC’s flagship women and trade program. The winner was selected from a pool of applicants representing a range of sectors including but not limited to textiles, education, food and beverage, professional services, beauty and wellness.A jury evaluated entries based on the following criteria: the progression of applicant’s entrepreneurial journey; robustness of their business metrics; digital presence; and demonstrated ability to problem-solve confidently. The members of the jury included: Shaikha Ali AlNaqbi, Head of Contracting Segment – Corporate Banking, First Abu Dhabi Bank; Khuloud Al Omian, CEO & Editor-in-Chief, Forbes Middle East; Carl Manlan, VP, Inclusion Impact & Sustainability, Visa, CEMEA; Houda Buhumaid, Chief Impact Officer, Dubai Holding; Wendy Paratian, Program Officer, She Trades; and Hadi Aloh, Head of Sales, Commercial Segment, UAE, AWS.For the first time, She’s Next included a People’s Favorite award, voted for online by members of the general public. This award with cash prize of US$10,000 went to Nada Alawadhi, the Founder of The Bookshelf, a bilingual book subscription for kids.Further highlighting the increasing focus on sustainability in today’s local business landscape, most of the She’s Next applicants showcased sustainable business practices. In fact, based on the SMB Digitization Index commissioned by Visa to support the She’s Next program, all the women entrepreneurs surveyed in the GCC (100%) acknowledged the increasing importance of sustainability in the current business landscape, indicating their commitment to reduce waste, recycle products (45%), and minimize plastic usage (51%).Through their participation in the She's Next program, these women entrepreneurs have already gained access to practical insights from women leaders, valuable tools, educational resources, and facilitated trainings. This includes access to AWS Connected Community and ITC SheTrades Initiative's "Elevate Your Business" training program. Visa and ITC will also provide one-to-one advisory support for 30 finalists – equipping these individuals with the guidance and insights to boost their business and financial strategies."In a world where women-owned small businesses consistently demonstrate their resilience and future-forward optimism, Visa is proud to acknowledge and support these trailblazing female entrepreneurs in UAE. We extend our heartfelt congratulations once again to the winners of She’s Next in UAE and look forward to supporting them in their business journey," said Dr. Saeeda Jaffar, Visa’s SVP and Group Country Manager for GCC.Sara Al Binali, Group Head of Corporate, Commercial, and International Banking at FAB, said: “The She's Next winners exemplify the strength and depth of women-owned businesses in the UAE. FAB is proud to be part of a program that is proving to be so effective at empowering and elevating women entrepreneurs in their journey to success. As we celebrate these exceptional winners, we eagerly anticipate their businesses reaching new heights and making a lasting impact on the UAE's entrepreneurial landscape.”
https://adgully.me/post/2092/visa-names-tarek-abdalla-as-chief-marketing-officer

Visa names Tarek Abdalla as Chief Marketing Officer

Dubai: Visa announced today the appointment of Tarek Abdalla as Senior Vice President and Chief Marketing Officer for Central and Eastern Europe, Middle East, and Africa (CEMEA). He started his position on May 2nd.Based in Dubai and reporting to Frank Cooper III, Visa’s global Chief Marketing Officer, Tarek will help Visa expand and grow its presence across the CEMEA region, driving demand for Visa’s products, services, and solutions, amplifying Visa’s purpose through campaigns and activations and delivering value through our global sponsorships.“Tarek joins at an exciting time when clients have never been more engaged and connected with Visa as a brand and an essential service provider that both enables and empowers their everyday lives and businesses,” said Andrew Torre, Regional President for CEMEA, Visa.Tarek brings Visa a wealth of industry experience gained over more than two decades, having worked previously as General Manager for the Middle East, Africa, and South Asia at TikTok, where he successfully led teams in nine regional offices, delivering user growth, profitability, and commercialization targets for the platform through a dynamic mix of content strategy, marketing, and partnerships.Prior to this, Tarek spent a decade with Google, rising to the role of Regional Marketing Director, leading marketing teams across emerging markets in Europe, Middle East, and Africa.“I’m excited to be joining Visa, the world leader in digital payments and one of the most trusted brands,” said Tarek. “I look forward bringing Visa’s purpose to life, uplifting everyone everywhere by being the best way to pay and be paid.”Tarek holds an MBA from Sheffield Business School, a postgraduate diploma from the International Advertising Association, and a bachelor’s degree with honors from the American University in Cairo. Married with two children, Tarek is an avid reader, keen traveler and a fan of motorsports.