https://adgully.me/post/3828/the-sandbox-expands-to-saudi-arabia-through-a-partnership-with-sandsoft

The Sandbox expands to Saudi Arabia through a partnership with Sandsoft

The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, today announced a collaboration with Sandsoft, the mobile-first Riyadh-headquartered game developer, publisher and investor powered by AAA talent. Sandsoft will be a key partner in The Sandbox’s expansion into Saudi Arabia and the Middle East and will also be a driver in attracting local talent in the video game sector and growing education and job opportunities within the region.The collaboration aims at building a team of Web3 gaming experts to create partnerships with local public and private industry actors, entertainment, IPs & Brands and celebrities to explore opportunities in gamified social experiences in The Sandbox, and to empower local creative talent by educating and onboarding developers and artists into its ecosystem.“We’re excited to collaborate with Sandsoft in bringing new creators to contribute towards the open Metaverse and develop together a virtual neighborhood on our map. This partnership will allow brands and creators across Saudi Arabia and the Middle East to discover the creative opportunities The Sandbox provides,” said Sebastien Borget, COO and co-founder of The Sandbox. “It will also enrich The Sandbox’s global ecosystem with Saudi Arabia’s rich culture and history.” “The Sandbox has great potential for game developers, creatives, brands and consumers from the Middle East and North Africa,” said David Fernandez, CEO of Sandsoft. “We’re pleased to announce this collaboration, which will drive opportunities for vibrant and diverse communities in Saudi Arabia and beyond, expanding on Sandsoft’s existing initiatives to nurture talent in the local gaming ecosystem.”With a diverse global team of more than 60 people, Sandsoft is on a trajectory to become a leading mobile-first gaming powerhouse. Sandsoft’s ‘Press Start’ internship program aims to provide opportunities for talented young people in Saudi Arabia to enhance their game development skills under the supervision of leading games industry figures including VP Studio Yahsir Qureshi (formerly of EA, Zynga) and CTO Ahmed Sharif (previously at Meta, Sony, EA). Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft’s Rabbids, Cut The Rope, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
https://adgully.me/post/2074/meta-unveils-new-ai-powered-tools-for-advertisers

Meta unveils new AI-powered tools for advertisers

Meta, the parent company of Facebook, has unveiled new AI-powered tools and features for advertisers and marketers. The company has introduced a new testing playground, the AI Sandbox, that will test generative AI-powered ad tools like text variation, background generation, and image outcropping. Meta is working with a small group of advertisers and plans to expand access gradually from July onwards. The company has also introduced new features in its Meta Advantage suite of ad automation tools, including switching manual campaigns to Advantage+ shopping in one click and using video creative in catalog ads. Additionally, the company is investing tens of billions of dollars annually in AI infrastructure and modeling to improve the performance and measurement of its ads system.The AI Sandbox will act as Meta's testing playground for early versions of new tools and features, including generative AI-powered ad tools. The goal is to learn what works for advertisers and make these features easy to use in our Meta's tools. The company is building tools like text variation, background generation and image outcropping to do things like make an ad’s text more engaging or improve parts of its creative.Currently, Meta is working with a small group of advertisers in order to quickly gather feedback that it can use to make these products even better. In July, Meta will begin gradually expanding access to more advertisers with plans to add some of these features into its products later this year.