Arabic SVOD subscriptions to reach 28 million by 2029

There will be 28 million SVOD subscriptions across 13 Arabic countries by 2029, up from 15 million in 2023, according to a report from analyst firm Digital TV Research.Netflix will still lead the market, but local players will provide a strong challenge. StarzPlay, Shahid VIP and OSN+ will account for 46% of the Arabic total subscriptions by 2029 – collectively adding 4.7 million subscribers from 2023.Simon Murray, Principal Analyst at Digital TV Research, said: “As some of the US-based platforms lower their global rollout and local content commitments, the Arabic players will thrive.” Bahrain OTT TV & videoOTT TV & video revenues are forecast to reach $90 million by 2029, up from $50 million in 2023. AVOD revenues will reach $15 million by 2029, triple from $6 millionin 2023.SVOD will contribute $66 million in 2029, up from $39 million in 2023. There will be 668,000 gross SVOD subscriptions by 2029 compared with 418,000 at end-2023.About 72% of TV households will pay for at least one SVOD subscription by 2029. The report forecasts that Netflix, launched in January 2016, will have 168,000 subscribers by 2029; up from 135,000 at end-2023. Amazon Prime Video, which started operations in November 2016 as part of its global rollout, is predicted to have 49,000 subscribers by 2029.  Apple TV+ ($7.99/month) started in Bahrain with its global rollout in November 2019. The report predicts 15,000 subscribers by 2029. Disney+ ended its distribution deal with OSN in June 2022 by starting as a standalone platform ($8.99/month, $88.99/year). The report forecasts 75,000 subs by 2029.HBO Max and Paramount+ are not expected to start in the Arabic-speaking countries due to their deals with OSN.OSN launched its first SVOD platform in 2017. With 10,000 hours on offer, OSN+ carries Paramount+, NBCUniversal and HBO content. It costs BHD4- 10/month. The report forecasts 70,000 subscribers by 2029. OSN signed a distribution agreement with Netflix in February 2018 and another with STC in June 2018. OSNtv Connect offers 43 linear channels and access to OSN+.Transmitting in English, Arabic and French, StarzPlay has more than 6,000 hours of Hollywood content as well as 2,000 hours of Arabic content. Discovery+ is available as a branded content block. The report forecasts 129,000 subscribers in Bahrain by 2029, up from 90,000 at end-2023.MBC’s Shahid VIP (BHD3.99/month) provides 10 linear channels as well as 20,000 hours of on-demand content. Shahid has promised original content. Shahid also distributes Fox Plus. Shahid VIP is carried by mobile operators STC and Zain (BHD3/month). The report forecasts 119,000 subscribers by 2029, up from 81,000 at end-2023. Shahid is its AVOD platform.

Cathay unveils fully reimagined travel lifestyle magazine for customers

Dubai:  Cathay has introduced a fully reimagined travel lifestyle magazine for its customers, bringing them inspirational content whether they are in the air or on the ground.Titled “Cathay”, the re-envisaged magazine exemplifies Cathay’s evolution into a premium travel lifestyle brand, with sections dedicated to our home hub of Hong Kong and the Greater Bay Area, as well as travel and holidays, wellness, dining and shopping.  Chief Customer and Commercial Officer Lavinia Lau said: “We know that our customers want and expect to be able to enjoy a travel lifestyle magazine when they fly with us, and we are delighted to reintroduce a refreshed publication that encapsulates everything we want to bring them, every day – inspiration, delight and discovery.“Our purpose is to move people forward in life by connecting them to meaningful people, places and experiences. Through the content we share, we want Cathay to become a brand that people refer to on a daily basis, for inspiration and advice on the premium travel lifestyle.”The theme of the first issue is “Reconnection”, as Cathay focuses on reconnecting Hong Kong, the Greater Bay Area and the Chinese Mainland with the world. The stories in this issue encapsulate the sense of connection through a wide range of approaches. The magazine launches with a series of inspiring travel covers of stunning aerial views of cities, each of which inspires more travel.Readers of Cathay can look forward to content across the magazine’s dedicated sections.Hong Kong & the GBA showcases what is new and thrilling in our extended home market.Explore (Travel and Hotels) is a celebration of the joy of travel and the travel lifestyle, providing content exploring destinations across our route network that makes customers want to book a flight.Dining brings together all aspects of one of the most important aspects of lifestyle, showcasing food and beverage across the Cathay route network, and highlighting must-book restaurants, cutting-edge chefs as well as lifestyle rewards and retail offers.Wellness covers all aspects of mindful travel, wellness and sustainability – plus how Cathay can help customers live a healthier, better life.Shopping is a lavishly shot section of the magazine, which directs readers to must-have products available through the Cathay shop.The Cathay Way speaks to how we do what we do, whether that be an insider’s look at our fleet, our achievements, our safety and hygiene, or the benefits of the Cathay membership programme and how members can maximise their earning and burning potential.Inflight Entertainment provides intelligent and engaging writing about our inflight entertainment, giving customers a look into the extensive onboard library of new Hollywood releases, Asian cinema classics, award-winning TV boxsets, the latest albums, podcasts, games and HBO Max.Stories and content are extended online in Cathay’s Inspiration content hub, which delivers even more high-quality content on the premium travel lifestyle.The Cathay magazine is printed using eco-friendly vegetable oil ink on environmentally responsible and ethically produced paper certified by the Programme for the Endorsement of Forest Certification (PEFC). Once we replace the magazines, we ensure that they are properly recycled by our contractors.