StickyGinger launches PUMA and Warehouse Gym partnership

Dubai-based Media and PR company StickyGinger has unveiled a comprehensive campaign to celebrate the official partnership between PUMA and Warehouse Gym. The campaign encompasses a cross-location branding strategy, a conceptual promotional film, and interactive consumer-facing activities.The unique co-branding system for this new partnership takes inspiration from the nine distinct Warehouse Gym locations scattered across Dubai. Each location mirrors the diverse landscape of the city while maintaining the unmistakable Warehouse Gym quality. This branding approach seeks to capture and reflect this uniqueness.To kick off the partnership in style, StickyGinger introduced an innovative retail activation concept, a first of its kind. The "Burn And Earn" event at Warehouse Gym encouraged people to sweat it out and earn PUMA Coins, lasting for just three days. Rooted in a blend of challenges, tangible rewards, and collaboration, this activation, known as "The WORK-SHOP," brought to life PUMA's commitment to being "FOREVER FASTER" and highlighted the shared journey of PUMA and Warehouse Gym. Participants were motivated to push their limits and surpass their personal bests.During the three-day activation, "The WORK-SHOP" drew over 600 participants who collectively burned an impressive 200,000+ kcals. As a result, they earned a significant number of PUMA Coins, which granted them exclusive rewards. These rewards included a signed Al Hilal shirt, an all-expenses-paid trip for two to the Al Hilal vs. Al Nassr match, a one-year membership for Warehouse Gym Al Quoz, and the latest apparel, accessories, and sneakers from PUMA.  Lucy Freeman, co-founder of StickyGinger, commented: “At StickyGinger, we pride ourselves on our ability to creatively fuse any brand’s identity and ethos into an innovative result driven and creative ideas. From the innovative branding approach to establish the partnership through design, to the consumer-facing WORK-SHOP concept, where we transformed fitness into a gamified experience, we looked to expand creative boundaries as well as showcase our capabilities as an agency in crafting comprehensive campaigns. We redefined the fitness landscape, offering a fresh perspective on wellness, highlighting the strength of inventive thinking in today’s evolving consumer landscape.”

StickyGinger expands offering and reveals new brand identity

Dubai: After over a decade in the region providing world-class PR services to iconic global brands, StickyGinger today announces it is broadening its offering to include social media, digital, and creative services. The creative & communications agency, now with four talented teams that work both independently, or together as a single, integrated force, marks the news of its growth with the launch of its new website - is also launching its in-house Creative Studio, housing creatives, art directors, animators, digital designers, videographers, content creators and copywriters. The Creative Studio will support the agency’s PR, Social Media and Digital departments as well as provide standalone creative services to local, regional and global brands.Lucy Freeman, Founding Partner of StickyGinger, said: “Our shift towards a more integrated approach comes in response to the demands and needs of our clients. More and more we are seeing brands require end-to-end communications solutions that help meet their communication as well as commercial objectives. Our new in-house studio, social and digital expertise, perfectly complements our PR mindset to deliver award-winning work for some of the biggest and most recognisable brands in the world.”The agency’s Creative Studio has already been instrumental in the launch of Levi’s latest out-of-home Ramadan campaign, “Good Today, Better Tomorrow.” delivering the concept, production, artwork and social media assets. The outdoor advertising campaign is live across the UAE and KSA and can also been seen in-store and via Levi’s regional social media channels.As part of the expansion of the agency, StickyGinger has revealed a bold new visual identity. Inspired by the idea that “Great Work Matters”, the agency’s new brand is intended to let its ideas do the talking.StickyGinger was founded in 2011 and has since grown to over 50 consultants across Dubai and Riyadh. It counts Rolls-Royce Motor Cars, Bang & Olufsen, De’Longhi Group, Michelin Guide Dubai, Marriott and more within its current client portfolio.