Serviceplan hires Rawida Saadé Maksoudian as Client Servicing Director

Dubai: Serviceplan Middle East has appointed Rawida Saadé Maksoudian as the new Client Servicing Director. With over 15 years of experience in brand management, Maksoudian is a seasoned communications and brand expert with expertise in advertising, shopper marketing, and digital media. She was born and raised in Dubai, and her portfolio includes working with some of the prominent brands such as BRF, Nakheel, Arla Foods, Unilever, P&G, Emaar, Mondelez International, Kraft, Johnson & Johnson, Al Alali, and more.Natalie Shardan, the Managing Director of Serviceplan Middle East, expressed her excitement for Maksoudian joining the growing team, saying that she has a wealth of experience in the industry, and her skills will undoubtedly contribute to the growth of the client servicing department and help to grow clients' businesses. Shardan added that she looks forward to Maksoudian's contribution to achieving their goals.Rawida Saadé Maksoudian also expressed her excitement about joining the Serviceplan Middle East team, stating that she is eager to contribute her extensive knowledge in advertising, shopper marketing, and digital media to the largest independent advertising agency group in the world. Maksoudian shares the agency's passion for developing captivating brands that resonate with consumers and leave a lasting impact. She feels honored to be part of the dynamic and innovative team and is looking forward to helping their clients achieve their strategic goals.

Serviceplan Middle East wins creative account for Experience Abu Dhabi

Dubai: Serviceplan Middle East has been awarded the global creative account for Experience Abu Dhabi by the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi), beating out several other contenders in a competitive pitch. Over the next three years, the agency will lead DCT's worldwide creative marketing initiatives.Akhilesh Bagri, Managing Partner at Serviceplan Middle East, divulged that the agency is already working on a new campaign for DCT Abu Dhabi that is set to launch this summer. "The past few months have been exhilarating for all of us at the agency," Bagri said, sharing his excitement at winning the DCT account. He said that the brand is among the most important in the region and the journey so far has been a lot of fun. "We still have a lot more to accomplish, and that's a plug for our exciting new summer campaign," he added.Natalie Shardan, Managing Partner at Serviceplan Middle East, remarked that the team has ambitious goals for promoting Abu Dhabi as a prominent cultural and touristic destination both regionally and globally. By utilizing its "Übercreativity" philosophy, which merges diverse disciplines, cultures, talents, technologies, and media, the agency hopes to create a superior brand and aid DCT Abu Dhabi in achieving its objectives.As a globally recognized independent agency group with extensive expertise in tourism, Serviceplan has in the past launched several award-winning campaigns for destinations like Berlin, Vienna, Valencia, etc.