Serviceplan hires Rawida Saadé Maksoudian as Client Servicing Director

Dubai: Serviceplan Middle East has appointed Rawida Saadé Maksoudian as the new Client Servicing Director. With over 15 years of experience in brand management, Maksoudian is a seasoned communications and brand expert with expertise in advertising, shopper marketing, and digital media. She was born and raised in Dubai, and her portfolio includes working with some of the prominent brands such as BRF, Nakheel, Arla Foods, Unilever, P&G, Emaar, Mondelez International, Kraft, Johnson & Johnson, Al Alali, and more.Natalie Shardan, the Managing Director of Serviceplan Middle East, expressed her excitement for Maksoudian joining the growing team, saying that she has a wealth of experience in the industry, and her skills will undoubtedly contribute to the growth of the client servicing department and help to grow clients' businesses. Shardan added that she looks forward to Maksoudian's contribution to achieving their goals.Rawida Saadé Maksoudian also expressed her excitement about joining the Serviceplan Middle East team, stating that she is eager to contribute her extensive knowledge in advertising, shopper marketing, and digital media to the largest independent advertising agency group in the world. Maksoudian shares the agency's passion for developing captivating brands that resonate with consumers and leave a lasting impact. She feels honored to be part of the dynamic and innovative team and is looking forward to helping their clients achieve their strategic goals.

Atmosphere Core appoints Brazen MENA to handle the communications for it's brand

Dubai: Atmosphere Core, the leading hospitality travel operator which is celebrating its 10 year anniversary this year, has appointed Brazen MENA to handle the communications across its portfolio of world-class resorts in the Maldives.The award-winning agency will be looking after the PR for Atmosphere Hotels & Resorts and Colours of OBLU, who between them have six different resorts, each designed to anticipate everything a guest could dream of.Following a four-way competitive pitch, Brazen MENA has been appointed to not only elevate awareness and understanding for each of the brands’ resorts across the GCC, but also firmly establish them as must-visit destinations in the stunning, Indian Ocean archipelago.A dynamic and fast-growing hospitality company, Atmosphere Core prides itself on its ability to suit the modern travellers’ needs, be they families, couples or solo travellers and offers premium all-inclusive, personalised plans designed to restore the body and inspire the mind.Brazen MENA will manage all the media and influencer communications for the following resorts: VARU by Atmosphere, Atmosphere Kanifushi, OBLU Experience Ailafushi, OBLU Nature Helengeli, OBLU Nature Sangeli and OBLU Select Lobigili.As part of this, the agency will highlight the overarching Atmopshere Core brand narrative of the ‘Joy of Giving’.Sarah Walker-Kerr, Vice President of Communications for Atmosphere Core comments:“Ensuring we have the right agency partner is of paramount importance to us as we look to expand our offering to the GCC audience. The communications agency market is incredibly saturated, from large, global organisations, to the smaller boutique offerings – and even those with more specialized services.“At every stage of the pitch process, Brazen MENA, truly shone out from the competition – their passion and dedication is second to none and I’m very confident in their ability to amplify our brand, Atmosphere Core, to the next level as we move into our second decade and chapter of history and expansion.”Louise Jacobson, Owner and Managing Partner of Brazen MENA added: “We are absolutely thrilled to have been appointed by Atmosphere Core to look after the communications for Atmosphere Hotels & Resorts and Colours of OBLU in the GCC. As one of the most dynamic and fastest growing travel operators in the Maldives, we cannot wait to truly show how Atmosphere Core’s ‘Joy of Giving’ narrative comes to life in one of the world’s most desired destinations. “Over the last eight years, Brazen MENA has cemented itself as one of the GCC’s leading hospitality and travel PR agencies – and we are confident our combined 200+ years of expertise has what it takes to ultimately elevate the brand and its resorts at this very exciting time for the business.”

Brill Collective's model connects freelance consultants, traditional agencies

Dubai: Designed to bridge the gap between freelance consultants and traditionally structured agencies within the marketing and communication industries, its unconventional model offers flexibility and scalability to both its clients and consultants.Established by former Head of PR at M&C Saatchi UAE, Amy Brill, The Brill Collective responds to each client request by curating a bespoke team of consultants based on their experience and specialities. From planners to publicists, content creators to copywriters, and everything in between, its army of consultants have been carefully vetted to combine best-in-class knowledge, reach and influence.As a full-service business, The Brill Collective manages clients end-to-end, from interpretation of briefs to delivery of exceptional output. In a similar way to traditionally structured agencies, it takes full responsibility for the work and provides the ease of working with a single entity, offering the best of both worlds.For freelancers within the marketing and communication industries, The Brill Collective provides exposure to a greater number of work opportunities, as well as a network for collaboration, without the bureaucracy they may be familiar with. There is no obligation on the consultants’ part, who each remain in total control of their time, earnings, and choice of projects.     Founder, Amy Brill, said, “This model takes everything I’ve loved and learnt from the agency world and matches it with the increasing number of incredibly talented consultants choosing to freelance. It is a new, agile way of servicing clients that’s balanced with valuing consultants as entrepreneurial business owners and recognising how the working world has, and will continue to, change.”The Brill Collective launches with over 40 consultants and foundation clients including Georgetown University, Dulsco Group and Cove Beach.Image by Stefan Schweihofer from Pixabay