https://adgully.me/post/2113/beyon-announces-the-biggest-ever-investment-in-digital-infrastructure-in-bahrain

Beyon announces the biggest ever investment in digital infrastructure in Bahrain

Dubai: Manama, Bahrain: Beyon has announced a major investment of more than USD 250M in state-of-the-art digital infrastructure helping to support the acceleration of Bahrain’s digital transformation and the growth of the country’s digital economy, in a press conference attended by Beyon Chairman Shaikh Abdulla bin Khalifa Al Khalifa.The Bahrain Telecommunications Regulatory Authority (TRA) General Director Mr. Phillip Marnick and SEA-ME-WE 6 Management Committee Chairperson Mr. Yue Meng Fai were also in attendance at the event, which took place at Centraal, Beyon Campus, Hamala, Kingdom of Bahrain on May 16th, 2023.During the event, Beyon CEO Mikkel Vinter announced that Batelco, part of the Beyon group, has joined the SEA-ME-WE 6 (Southeast Asia - Middle East - Western Europe) consortium, which is building a 21,700 km-long undersea telecommunications cable system connecting Bahrain with 14 other countries.Additionally, Batelco is investing to build a regional subsea cable, the ‘Al Khaleej’ Cable which the Company will fully own, enhancing the region’s data exchange. Beyon’s CEO also announced Data Oasis, which will be the biggest technology hub in the Kingdom of Bahrain and include a newly built advanced Data Centre for the Company.SEA-ME-WE 6 Superhighway Connecting the Middle East to Southeast Asia and Western EuropeThe SEA-ME-WE 6 cable system, offering one of the lowest latencies available between the Middle East, Southeast Asia and Western Europe will significantly boost Beyon’s global network infrastructure. SEA-ME-WE 6 will have the capability of transferring more than 100 terabits per second. The new subsea cable will create a layer of network diversity and resilience for the heavily used routes connecting the Middle East towards Europe and Asia.Al Khaleej Cable, the Company’s Fully Owned Subsea CableBatelco is also investing in the Al Khaleej Subsea Cable, to extend from Bahrain to other regional countries including Oman, UAE and Qatar. This fully owned subsea cable will help to diversify routes and augment international connectivity for the region.Beyon Data Oasis Announced Incorporating Advanced Data CentreAnother major initiative supporting the ever-growing data movement was also announced. Beyon is developing Bahrain’s biggest and most advanced Data Centre that will be located within Beyon Data Oasis, being developed on a 140K Sq. Mts. site located in the south of Bahrain.Beyon Data Oasis will incorporate the SEA-ME-WE 6 and the Al Khaleej cables into the Data Centre, therefore enabling hyperscalers and businesses to access seamless integrated solutions and helping to strengthen Bahrain’s position as a leading regional technology hub.Furthermore, the new Data Centre will feature multiple Megawatt power capacity and utilize clean power technologies provided by the Company’s Solar Park, aligning with its sustainability plans to increase alternative power sources.Beyon Chairman Shaikh Abdulla bin Khalifa Al Khalifa praised the major announcements that were made today, noting that a robust connectivity infrastructure is central to the growth of the digital economy and that these major initiatives will support the acceleration of the digital future for Bahrain in line with the Kingdom’s vision 2030.Beyon CEO Mikkel Vinter said, “Beyon is delighted to join hands with other leading international communication companies and join the SEA-ME-WE 6 cable consortium which will support and strengthen connectivity in the region.”“We are also pleased to reaffirm our commitment to building state-of-the-art facilities that help to attract global tech companies plus leading local and regional companies, by building Beyon’s new Data Centre, which will be the biggest in Bahrain.”“Our significant Investment, the biggest of its kind in Bahrain’s history, reflects the immense importance we place on meeting the requirements of the business industry and our commitment to supporting the growth of Bahrain’s digital ecosystem,” he added.The TRA General Director Phillip Marnick who attended the event said, “This is a very important announcement that will have a significant impact on the development of a robust digital connectivity infrastructure for the Kingdom of Bahrain.”“The deployment of advanced technologies for citizens, residents, and businesses gives them access to the latest communication solutions, and also further enhances Bahrain's position as a leading digital hub.”SEA-ME-WE 6 Management Committee Chairperson Yue Meng Fai said, “We are very happy to welcome Batelco to the consortium, which will directly connect Bahrain to the cable and enhance the overall coverage of the SEA-ME-WE 6.”“With millions of people living and working remotely today, this new cable system will support all partners to provide superior broadband access along this multi-regional data superhighway, enabling them to meet and exceed capacity demands of their customers. By building more capacity and flexibility we are ensuring readiness for future needs.”In addition to Beyon in Bahrain, the SMW6 consortium includes its sister company Dhiraagu in the Maldives and additionally Bangladesh Submarine Cable Company, Bharti Airtel (India), China Unicom, Djibouti Telecom, Mobily (Saudi Arabia), Orange (France), PCCW Global, Singtel (Singapore), Sri Lanka Telecom, Telecom Egypt, Telekom Malaysia, Telin (Indonesia) and Trans World Associates (Pakistan).The SEA-ME-WE 6 submarine cable connectivity to Bahrain and Al Khaleej Cable are expected to be completed by Q2 2026.
https://adgully.me/post/2085/gen-z-the-worst-culprits-of-data-hoarding-in-uae-veritas-survey

Gen Z the worst culprits of data hoarding in UAE: Veritas survey

Dubai: Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing that the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment.Over half of the data stored in data centres by businesses is waste data. Unwittingly contributing to this are the 57% of Gen Z consumers, who said they have dormant online accounts for their banking, online shopping, entertainment, insurance, mobile phones, broadband, and utility services that they no longer use. This figure is higher than for any other age group in the UAE – by comparison, just over one-third (38%) of consumers over 55 have dormant online accounts.In a pattern that was seen across the global survey, the research revealed a perception gap among Generation Z. Seven in ten (72%) UAE Gen Zs said they believe their online accounts have no negative impact on the environment. Yet more than half (60%) also said it’s wrong for businesses to waste energy and cause pollution by storing unneeded information online.Ramzi Itani, Regional Director of Emerging Region at Veritas, said: “Today, we have online accounts for almost everything, and each of these accounts generates cloud-based data. Yet millions of those accounts go unused, particularly among the Gen Z demographic. The largely useless data that comes with these accounts sits idle in data centres, which are mostly fossil fuel-powered and operate 24 hours a day. In fact, data centres account for 2% of all global carbon emissions about the same as the entire airline industry. Gen Z is arguably the most environmentally conscious generation that has ever existed, but without necessarily knowing, they’re also leading the way among consumers in creating the most carbon emissions through their dormant cloud account data.”The survey, which polled 13,000 consumers around the world (with 500 respondents from the UAE), also uncovered the following related trends among Generation Z adults in the UAE:Nine in ten (90%) have entertainment and shopping accounts that they never touch, with more than a third (37%) having 3 or more dormant accounts.More than three-quarters (77%) have at least one online bank account they no longer use.Nearly two-thirds (64%) have an insurance account they no longer use.Three-fifths (63%) have an internet service or mobile phone provider account they no longer use.Half (50%) have utility accounts they no longer access.A similar number (57%) have healthcare accounts no longer in use.The research shows that encouragingly most UAE Generation Z consumers (73%) have attempted to close these dormant accounts. Of the minority (27%) who said they had never tried to close their unused accounts, the most common reasons given were that they may need it one day (63%) and they couldn’t remember their password (25%).This sentiment differs significantly from the global findings, where the leading reason cited by Gen Zs in other countries for not closing unused accounts was that it doesn’t matter to them personally (33%). Interestingly, 0% of UAE Gen Zs polled in the UAE gave this response.Itani added: “There’s a significant information gap if even Gen Z is unaware of the environmental consequences of storing unnecessary data. We all need to be empowered to make good decisions about our online lives and digital footprints—or this issue risks snowballing into a sustainability nightmare. With the UAE working so hard to achieve its net zero goals by 2050, every single one of us has a role to play in addressing our individual impact and putting a stop to this negative trend.“Easy steps to take are deleting online accounts, images, and documents that we no longer use and unsubscribing from, as well as deleting emails, when we don’t need to store them. Businesses can help by making it easier for people to be responsible about their online data presence. Many websites and applications require people to create an account before they can access certain content or features. However, if users do not find the content relevant or useful, they may never return to these websites or apps. This can also result in a large number of dormant accounts which could simply be solved by businesses adopting a policy to delete these unused accounts within a certain time period. Similarly by reminding customers to close down their inactive personal online accounts and making it a simple process for them to do so, business can ease the burden on all generations from creating digital waste, not least Generation Z.” 
https://adgully.me/post/2063/pivotroots-secures-the-media-contract-for-urban-company

PivotRoots secures the media contract for Urban Company

Dubai : Leading marketing and data-focused digital agency, PivotRoots, has recently announced its successful bid to secure the media contract for Urban Company in the UAE. As part of their role, PivotRoots will develop and execute data-driven strategies to strengthen Urban Company’s digital marketing efforts in the region.This achievement comes as PivotRoots continues to expand its marketing services and scale data offerings through PivotConsult. As the media agency for Urban Company, PivotRoots will oversee integrated media, branding, and performance marketing initiatives with the primary objective of boosting consumer acquisition and engagement. Additionally, through PivotConsult, the agency will help empower the media activation for the brand by providing deeper and automated insights to increase efficiencies and effectiveness consistently.  Nitesh Agarwal, Regional Head of Middle-East, Urban Company said, “We believe that our partnership with PivotRoots will help us achieve our goal of delivering exceptional experiences to our customers by enabling us to engage with our customers more effectively and efficiently. PivotRoots' data-driven approach and expertise in digital marketing aligns with our values, and we are confident that their innovative strategies will help us stay ahead of the curve. With their support, we aim to further strengthen our brand presence in the UAE market and provide our customers with a seamless experience.”Urban Company is a leading global provider of at-home services, with a presence in multiple countries including India, UAE, Singapore, KSA, and USA. The company initiated its international expansion in 2018 by launching in the UAE, starting with Dubai, and later expanding to Abu Dhabi and Sharjah. While initially offering cleaning services, Urban Company has now expanded its portfolio to include Beauty and Wellness, and Homes and Maintenance verticals, with cleaning, salon, and spa services being the most prominent and rapidly growing verticals.Yogesh Khanchandani, Co-Founder of PivotRoots stated: “Our goal since integrating PivotConsult into our planning approach has been to introduce innovative and transformative data-driven digital marketing strategies. With digital-first brands like Urban Company, we have the chance to demonstrate the powerful impact of data-driven campaigns”.PivotRoots will develop and execute a comprehensive digital marketing strategy to expand Urban Company UAE's presence within the target market, with a focus on reaching key audience segments such as Arabic, Western, and Asian expats at effective frequencies. The agency's strategy aims to improve the brand's recall value and capitalize on readily available digital opportunities to enhance its overall performance. PivotRoots will utilize a combination of data analytics and digital media efforts to drive the planning and thought process, which will serve as a critical driver in achieving the agency’s goals.
https://adgully.me/post/2042/nce-ibm-unveils-the-watsonx-platform-to-power-next-generation-foundation-models

NCE IBM unveils the Watsonx platform to power next-generation foundation models

Dubai: Today, IBM (NYSE: IBM) at its annual Think conference, announced IBM watsonx, a new AI and data platform to be released that will enable enterprises to scale and accelerate the impact of the most advanced AI with trusted data. Enterprises turning to AI today need access to a full technology stack that enables them to train, tune and deploy AI models, including foundation models and machine learning capabilities, across their organization with trusted data, speed, and governance - all in one place and to run across any cloud environment.Also at Think, IBM is announcing further planned advancements, including a GPU-as-a-service infrastructure offering designed to support AI-intensive workloads, an AI-powered dashboard to measure, track, manage, and help report on cloud carbon emissions, and a new practice for watsonx and generative AI from IBM Consulting that will support client deployment of AI.With watsonx, IBM is offering an AI development studio with access to IBM-curated and trained foundation models and open-source models, access to a data store to enable the gathering and cleansing of training and tuning data, and a toolkit for governance of AI into the hands of businesses that will provide a seamless end-to-end AI workflow that will make AI easier to adapt and scale.“With the development of foundation models, AI for business is more powerful than ever,” said Arvind Krishna, IBM Chairman and CEO. “Foundation models make deploying AI significantly more scalable, affordable, and efficient. We built IBM watsonx for the needs of enterprises, so that clients can be more than just users, they can become AI advantaged. With IBM watsonx, clients can quickly train and deploy custom AI capabilities across their entire business, all while retaining full control of their data.” Clients will have access to the toolset, technology, infrastructure, and consulting expertise to build their own — or fine-tune and adapt available AI models — on their own data and deploy them at scale in a more trustworthy and open environment to drive business success. Competitive differentiation and unique business value will be able to be increasingly derived from how adaptable an AI model can be to an enterprise’s unique data and domain knowledge.The IBM watsonx platform consists of three unique product sets to address these needs:IBM watsonx.ai: A next generation enterprise studio, expected to be generally available in July 2023, for AI builders to train, test, tune, and deploy both traditional machine learning and new generative AI capabilities powered by foundation models through an open and intuitive user interface. The AI studio provides a range of foundation models, training and tuning tools, and cost-effective infrastructure that facilitate the entire data and AI lifecycle, from data preparation to model development, deployment, and monitoring.The studio also includes a foundation model library that gives users easy access to IBM curated and trained foundation models. The IBM foundation models use a large, curated set of enterprise data backed by a robust filtering and cleansing process and auditable data lineage These models are being trained not just on language, but on a variety of modalities, including code, time-series data, tabular data, geospatial data, and IT events data. An initial set of foundation models will be made available in beta tech preview to select clients. Examples of model categories include:fm.code: Models built to automatically generate code for developers through a natural-language interface to boost developer productivity and enable the automation of many IT tasks.fm.NLP: A collection of large language models (LLMs) for specific or industry-specific domains that utilize curated data where bias can be mitigated more easily and can be quickly customized using client data.fm.geospatial: Model built on climate and remote sensing data to help organizations understand and plan for changes in natural disaster patterns, biodiversity, land use, and other geophysical processes that could impact their businesses.As part of a new collaboration between IBM and Hugging Face, the watsonx.ai studio will build upon Hugging Face's open-source libraries and offer thousands of Hugging Face open models and datasets. This is part of IBM's commitment to delivering to clients an open ecosystem approach that allows them to leverage the best models and architecture for their unique business needs.IBM watsonx.data: A fit-for-purpose data store built on open lakehouse architecture that is optimized for governed data and AI workloads, supported by querying, governance, and open data formats to access and share data. The solution is expected to be generally available in July 2023 and:The solution can manage workloads both on-premise and across multi-cloud environments.Through workload optimization, with this solution, an organization can reduce data warehouse costs by up to 50 percent.[1]Watsonx.data will allow users to access their increasingly robust data through a single point of entry while applying multiple fit-for-purpose query engines to uncover valuable insights.It will also provide built-in governance tools, automation and integrations with an organization’s existing databases and tools to simplify set-up and user experience.IBM watsonx.governance: an AI governance toolkit to enable trusted AI workflows. The solution, expected to be generally available later this year:Operationalizes governance to help mitigate the risk, time and cost associated with manual processes and provides the documentation necessary to drive transparent and explainable outcomes.Provides the mechanisms to protect customer privacy, proactively detect model bias and drift, and help organizations meet their ethics standards.With the watsonx platform, clients are enabled to meet the needs of their organization in five key areas of their business: interacting and conversing with customers and employees; automating business workflows and internal process; automating IT processes; protecting against threats; and tackling sustainability goals.IBM also plans to infuse watsonx.ai foundation models throughout all its major software products going forward, for example: Watson Code Assistant: A solution, expected later this year, that taps generative AI to allow developers to generate code with a straightforward English language command.AIOps Insights: AI Operations (AIOps) capabilities enhanced with foundation models expected for code and NLP to provide greater visibility into performance across IT environments, helping IT operations (ITOps) managers and Site Reliability Engineers (SREs) resolve incidents in a more expedient and cost-efficient way.Watson Assistant and Watson Orchestrate: IBM’s digital labor products are expected to be combined with an NLP foundation model to enable enhanced employee productivity and customer service experiences.Environmental Intelligence Suite: IBM EIS Builder Edition is planned to be enabled by the geospatial foundation model and available in preview later this year, allowing organizations to create tailored solutions that address and mitigate environmental risks based on their unique goals and needs.Also at Think 2023, IBM will announce a number of additional upcoming offerings that are planned to help drive AI adoption, including:New GPU offering on IBM Cloud: Addressing the global need for foundation models, IBM is announcing new GPU offerings on IBM Cloud, an AI-tailored infrastructure designed to support enterprise compute-intensive workloads. Later this year, IBM is expected to offer full stack high-performance, flexible, AI-optimized infrastructure, delivered as a service on IBM Cloud, for both training and serving foundation models.IBM Consulting Center of Excellence for Generative AI: IBM Consulting announces a Center of Excellence for generative AI with over 1,000 generative AI experts and plans to build a watsonx-focused practice which will actively build and deploy watsonx for clients. IBM Consulting has completed dozens of client engagements infusing generative AI with IBM Watson and a portfolio of ecosystem partners through its proven IBM Garage method.IBM Cloud Carbon Calculator: An AI-informed dashboard to enable clients to measure, track, manage and help report their carbon associated with their hybrid multi-cloud journey. Based on technology from IBM Research, IBM Cloud Carbon Calculator is expected to be generally available later this year. The dashboard complements IBM’s existing sustainability solutions with a comprehensive portfolio of technology and expertise, including the IBM Envizi ESG Suite, IBM Turbonomic, IBM Planning Analytics and IBM LinuxONE, that help organizations accelerate their sustainability and business objectives.New study revealing generative AI is among seven trends shaping business: A new report from the IBM Institute for Business Value, titled Seven Bets, shares seven trends impacting business today and describes the seven bets worth making to enhance their business, including insights on why businesses should adopt an “AI-first” mindset and how leaders can most effectively capitalize on AI’s opportunities now and in the future, as well as manage the enhanced risks across their organizations.The Think 2023 broadcast can be accessed at www.ibm.com/events/think. During his keynote airing Tuesday, May 9, 8:30 a.m. - 9:15 a.m. EDT, IBM CEO and Chairman Arvind Krishna will be joined on stage by leaders from Delta Airlines, Citi, and Red Hat to discuss their visions for creatively turning challenges into opportunities with hybrid cloud and AI. On Wednesday May 10, 4:30 p.m. - 5:00 p.m. EDT, Darío Gil, Senior Vice President and Director of IBM Research, will give a keynote on how generative AI can be applied for business use cases.Following the flagship event in Orlando, Think on Tour will travel to more than a dozen cities around the world. For updates on confirmed cities, please visit: https://www.ibm.com/events/think/on-tour/.
https://adgully.me/post/1845/uk-datacenter-and-cloud-specialist-xds-sets-up-office-in-dubai

UK datacenter and cloud specialist XDS sets up office in Dubai

Dubai: XTREME DB SYSTEMS (XDS) are currently engaged with financial services in the UAE supporting customers to reimagine their datacenter and support the drive to a new colocation or deploy to Microsoft Azure or Amazon Web Services.   Speaking to CEO’s in the UAE its become clear the key driver to maintain competitive advantages are instant provisioning and fast go to market.   This is no longer possible with on-premise datacenters.XTREME DB SYSTEMS chose Equinix based at the Dubai Production Zone for datacenter colocation with dedicated connections to Microsoft Azure & Amazon Web Services.  As enterprise infrastructure moves toward cloud distributed application delivery, the datacenter itself is being transformed. C-Level executives must transition to a hybrid model mindset where the presence of an on-premises datacenter is no longer the primary driver for infrastructure decisions.   Growth is typically an exciting moment for an organization that brings with it new customers, new innovations, and new opportunities. In most cases, however, rapid growth can also expose critical shortcomings in on-premises infrastructure. The tech stack that served a company well during the early phases of the business is seldom capable of carrying it to the next level of success. If the right steps are not taken quickly to help the organization scale more effectively, it could find that growth becomes a non-existing exercise.On-premises datacenters may have once been the standard means of deploying IT resources and applications, but today’s companies have a much wider range of options available to them. Colocation datacenters and public cloud platforms are a compelling alternative for organizations that lack the capital resources to build and maintain their own facilities. Even larger enterprises that have long operated an on-premise datacenter are turning to other options.XTREME DB SYSTEMS not only support datacenter transformation but also database and operating system upgrades.  Most customers either manage Oracle, SAP-Sybase or MS-SQL database environments which requires dedicated database administrators to manage data workloads, optimization, weekend maintenance and software upgrades.  All three database vendors will send end of life notifications however organizations sweat out the current version which has now become security debt.  This impacts internal & external audits in particular if your trading in financial services.Predictions and strategic planning assumptions -By 2025, 40% of newly procured premises-based compute and storage will be consumed as a service, up from less than 10% in 2021.By 2025, 70% of organizations will implement structured infrastructure automation to deliver flexibility and efficiency, up from 20% in 2021.XTREME DB SYSTEMS are offering all customers in the UAE a free on-premise survey and migration report.