Merkle appoints Andreas Skopal as Managing Director for MENA

Dubai: Merkle, dentsu’s leading technology-enabled, data-driven customer experience management company, today announces the appointment of Andreas Skopal as Managing Director for the Middle East and North Africa region. Andreas brings with him over 20 years of experience in customer experience transformation, marketing, technology, and strategy across the MENA and APAC regions. With over ten years working for reputable digital consulting firms such as PWC and EY, Andreas has a solid background in guiding organizations through their transformation journeys, and most recently served as Partner and Global Head of Innovation, Growth, and Digital at Synpulse. Andreas has also held senior executive positions in major financial institutions in the MENA region, overseeing digital and marketing divisions. His track record of building high-performing and customer-focused teams, coupled with his experience in leading complex transformational delivery programs makes him an invaluable addition to the Merkle team.In his new role, Andreas will be at the forefront of delivering Merkle's diverse capabilities and services, which encompass media, analytics, data, identity, CX, and technology. His focus will be on supporting brands in their customer experience transformation and assisting them in navigating the complex data and technology decisions that support success locally, regionally and globally. He will lead the team across Riyadh, Dubai, Cairo, and Beirut in forging stronger alliance partnerships, generating new opportunities, fostering growth with existing clients, and enabling collaboration between dentsu's CXM, Media, and Creative Service Lines.Tarek Daouk, CEO of dentsu MENA said: “I am delighted to welcome Andreas to the MENA executive team. His proven expertise in digital transformation, strategy and innovation, and passion for cultivating long term, outcome-based relationships will be instrumental in unlocking growth opportunities for both our clients and our team. Andreas' distinctive combination of skills and experience aligns perfectly with Merkle's vision of becoming a market leader in the customer experience and transformation space.”Andreas Skopal, said: “I am extremely excited to be joining a company like Merkle at a time when brands in the region are accelerating their focus on achieving a distinct competitive advantage through building experiences that truly deliver on their brand promise. My focus at Merkle will be to bring together our depth in strategic and creative thinking, technical expertise and commercial execution, to help organizations deliver meaningful customer value.”  Merkle is one of the largest customer experience transformation leaders in globally, with over 16,000 talented individuals throughout the Americas, EMEA, and APAC. Merkle works with some of the most prestigious brands in the region catering to different service lines and industry verticals to provide leading edge customer experience management through its experts in Analytics, Data & Martech, Experience & Commerce and Strategy & Transformation

Merkle appoints Omar Khan as Head of Data & Analytics for the MENA region

Dubai: Merkle, dentsu’s leading technology-enabled, data-driven customer experience management company, today announces the appointment of Omar Khan as Head of Data & Analytics of the MENA business.Khan’s arrival comes as local and regional clients continue to undergo digital transformation on their journey’s to meet ever changing customer expectations. In his new role, Omar will lead analytics product development and innovation efforts, while driving the adoption and use of analytics, cloud and data engineering across both Merkle and dentsu’s media and creative brands.Bringing more than 18 years of experience in the fields of data warehousing, business intelligence, data engineering and analytics, Khan has a proven track record working across a diverse range of global and national brands from healthcare to telecommunications. Prior to joining dentsu, Omar has worked in various leadership positions with NTT Data, Microsoft and the NHS. In his most recent role as Data Director of ZainTech, he was recognised for significantly contributing to an evolutionary leap in doubling data capability and building a delivery excellence framework. He also counts being named the winner of the Data 50 Awards 2017 and Tech Leaders 2017 among his industry accolades.Tarek Daouk, CEO of dentsu MENA said: “I am thrilled to have Omar join the Merkle MENA leadership team. His significant industry expertise, best in class experience and thinking from leading technology companies driving large-scale digital transformation is critical in today’s environment as we expand and optimise our offering. His leadership will be instrumental in ensuring our business is organised to continuously evolve to meet our customers’ expectations.”Omar Khan, said: “It is a really exciting time to be joining Merkle as it continues its expansion across MENA and rapidly builds its reputation as a leader in customer experience transformation. I was drawn to Merkle by my genuine belief in their proposition, and that of the wider dentsu network, as being an agency built for the future and one that is responding to what clients are looking for today. I am looking forward to working with clients to navigate complex data and technology decisions, and with an innovative team of experts to deliver on Merkle’s vision to be at the forefront of analytics and technology-driven performance marketing.”Merkle MENA’s team of 48 people work across some of the most prestigious brands in the region, catering to different service lines and industry verticals. Supporting global, regional and local market clients, Merkle provides leading edge customer experience management through its experts in Analytics, Data & Martech, Experience & Commerce and Strategy & Transformation practice areas.

Dentsu shop opens for business

Dentsu today announced the launch of dentsu shop, a fully integrated retail accelerator developed to help both retailers and brands win in the ever-changing and expanding shopping landscape. As one of dentsu’s growing portfolio of vertical-specific solutions, dentsu shop is a collective which draws upon the best of the network’s commerce capabilities across CXM, media and creative, to deliver on the promise and potential of the increasingly ‘shoppable’ world. Dentsu shop is a tightly coordinated ecosystem of cutting-edge technologies, led by the network’s most experienced sector consultants across retail and brand, powering meaningful, data-driven experiences throughout media, commerce and loyalty. Underpinned by modern creativity, dentsu shop was built to help clients monetize first-party data, multiply the efficiency and efficacy of buy-side media, accelerate shopper growth and generate customer loyalty on the way to creating winning retail experiences – in-store, online, on the digital shelf, or at the end of the aisle.“The simple fact is that consumers no longer go shopping, they are always shopping. With so many paths to purchase, retailers and brands need to be everywhere their shoppers are right now, while being able to predict where they will be next,” commented Neal Sharma, President of dentsu shop. “With dentsu shop, we’re bringing together both sides of the coin, giving retailers and brands the opportunity to take advantage of dentsu’s unparalleled insight into consumers and address every manner in which they shop.”“Dentsu shop combines our network’s world-class services, including Merkle’s New Stream Media, loyalty solutions and globally-scaled commerce capability along with dentsu’s industry-leading retail media activation expertise — all elevated with horizontal creativity,” said Jeff Greenspoon, President, Global Solutions, dentsu. “Orchestrated and easy to access for clients, dentsu shop will power meaningful consumer experiences across media, commerce, loyalty and retail environments – while allowing us to increase our competitive advantage in this space. Watch out for a series of external partnerships and joint product development announcements that are on our roadmap for 2023.”Dentsu shop allows clients to seamlessly blend multiple modes of shopping and deliver a consistent brand experience elevated beyond function and convenience with best-in-class experts orchestrated together in an agile and proven integrated model.For the first time, clients can benefit from the deepest expertise in brand and retail value creation, brought together in one holistic solution. Dentsu’s experience in helping brands activate shopping experiences positions it perfectly to help retailers create the places and spaces for brands to drive growth. Similarly, dentsu’s successes in retail enablement, allows it to help brands activate in more meaningful and effective ways, while driving brand love and loyalty.Dentsu shop’s integrated solutions include:Retail enablement – the development, operation and scaling of retail media networks (RMNs), establishment of media sales and operations groups, implementation of commerce platforms and loyalty programs, and execution of monetization systems.Brand activation – centered around performance media, search, social, programmatic, shopper marketing, retail media and marketing automation.Consulting – consumer research, audience insights, experience design, merchandising through major e-retailer platforms, commerce strategy, branding/creative development, technology selection and partnership management.Innovation – capitalizing on emerging trends and technologies to create sustainable value for clients, from leveraging identity services to innovating new products and services, or venture investing to creating new ad products.Dentsu offers retail media, commerce, and creative strategies to flagship retail and consumer brands. Find out more on dentsu shop at: