Winter Split of Amazon UNIVERSITY Esports concludes in UAE

Amazon UNIVERSITY Esports has concluded its Winter Split Competition of the 2022/23 season, with more than 1,300 students from over 50 universities participating in the competition for a grand total prize pool of 12,500 dollars. Students have taken part every week in a spirit of community and competition to determine the top teams in a range of games including League of Legends, VALORANT, Rocket League, Overwatch 2, Rainbow Six Siege, FIFA 24 and Super Smash Bros.In addition to video game competitions, the project includes in-person and educational activities and provides students with the opportunity to take their first steps into this rapidly growing industry professionally. The full list of winnersIn Riot Games’ titles, the team ‘Kamikaze UAE’, won the League of Legends finals, comprised of students from Rochester Institute of Technology Dubai, Higher Colleges of Technology, United Arab Emirates University, and the American University of Sharjah. In VALORANT, ‘PifthePaf’ triumphed in the finals, with students from Rabdan Academy, Ajman University, Heriot-Watt University, University of Wollongong in Dubai and Zayed University.Both winning and finalist teams will represent the UAE in the Amazon UNIVERSITY Esports Masters MENA Series. This live event brings together the best university teams from the UAE, Saudi Arabia, Egypt, and Morocco to compete for the regional championship.Community tournaments for Rocket League, Overwatch 2, Rainbow Six Siege, FC 24, and Super Smash Bros were also organized. From virtual to on-siteAmazon UNIVERSITY Esports is not just an online gaming competition, it is also committed to reaching today’s youth, by hosting the UNIVERSITY Tour. This face-to-face event aims to introduce young people to the esports ecosystem.For the second consecutive season, the UNIVERSITY Tour is being held in the UAE. The Tour visited the Canadian University Dubai and the University of Wollongong in Dubai during the first split, where students could learn more about the competition. During the second split, the tour will visit more universities across the country.  Rise of Esports in UAE Amazon UNIVERSITY Esports and MENA Tech have seen the potential in the UAE’s gaming and esports industry. In 2022, it defied global gaming revenue trends by registering a 6% growth in the MENA region, totalling $6.8 billion.Partly driven by the Middle East's predominantly young population, the gaming surge in the UAE is notable, with nine out of 10 adults being gamers — the highest rate globally — and 23% engaging in gaming for over 11 hours weekly. With government initiatives like ADGaming in Abu Dhabi, the capital city alone already hosts over 70 game developers and esports teams, with projections for considerable growth soon. Supporting the student esports communityAmazon UNIVERSITY Esports is made possible thanks to the support of top-level publishers such as Riot Games, Ubisoft, Shahid and Deliveroo.

Deliveroo attains full population coverage across Kuwait

Deliveroo, the leading food delivery platform, proudly announced that it now provides delivery services to all permanent population centers. This remarkable milestone marks a significant step forward for Deliveroo's continuous growth and commitment to delivering exceptional convenience and delightful dining experiences to its valued customers.With over four prosperous years in the local market, Deliveroo has accomplished a significant expansion of its delivery services to the southernmost regions of Kuwait. This now includes coverage of permanent population areas, such as Sabah Al Ahmad, Ali Sabah Al Salem, Khairan, Sabah Al Ahmad Sea City, Wafra, Julaia, Bnaider, Dubaeeiya, and beyond. Customers can now relish the convenience of ordering their beloved choices from restaurants, grocers, coffee shops, pharmacies, flower shops, and more, all delivered directly to their doorsteps.The decision to extend delivery coverage to these new areas reflects Deliveroo's devotion to catering to the diverse palates and preferences of residents in every corner of Kuwait. By expanding its reach, Deliveroo ensures that local residents have access to an extensive range of cuisines bursting with flavor, from highly sought-after local delicacies to globally acclaimed international favorites. No matter where customers are located, they can now effortlessly indulge in their preferred culinary delights through Deliveroo's impeccable service.Seham AlHusaini, General Manager of Deliveroo Kuwait & Qatar, said: “We are incredibly proud to be able to serve our customers no matter what area of the country they’re in. Whether you are craving your favorite burger from Kuwait City or a quick cup of coffee at the chalet on the weekend, Deliveroo is here to deliver.”To download the Deliveroo app and start taking advantage of the most convenient way to order, customers can visit the App Store for iOS devices or Google Play for Android devices.

Amazon UNIVERSITY Esports & Deliveroo partner

Amazon UNIVERSITY Esports, the foremost esports and education initiative, and Deliveroo, the award-winning delivery service, have unveiled a pioneering collaboration agreement. This strategic alliance is designed to elevate both the gaming and educational spheres in the UAE.Since its launch in the UAE, Amazon UNIVERSITY Esports has had a huge growth in the number of players and teams, participating universities, and organising competitions and events, becoming one of the leading players in the esports field in the region. The project is being developed in 26 countries on 4 continents and is hosted in the region by MENA Tech Entertainment (a company of GGTech Entertainment).Deliveroo, the British fast food delivery company, has a significant presence and growth in the UAE. Furthermore, it operates in nine other countries and more than 500 cities. This collaboration marks a significant step in bridging the gap between esports and education, providing students with unique opportunities to explore their passion for gaming while pursuing academic excellence.Amazon UNIVERSITY Esports and Deliveroo share a common goal of engaging with the local community. Through various initiatives, including esports tournaments and educational events, they aim to create a vibrant and inclusive space for gamers and learners.As part of the collaboration, Deliveroo will contribute to the digital innovation initiatives of Amazon UNIVERSITY Esports, ensuring that students have access to cutting-edge technology and resources to enhance their esports skills. In 2023, the MENA region is the fastest-growing domestic gaming market in the world, with a base of over 377 million gamers. Globally, the total number of gamers reaches an impressive 3.24 billion. According to the Statista Global Consumer Survey, the UAE leads the world with the highest percentage of adult gamers, with nine out of ten actively participating.Underlining its commitment to the gaming industry, the UAE is channelling significant investment through initiatives such as 'Abu Dhabi Gaming', which was launched just last year. This strategic endeavour aims to nurture regional gaming talent and establish the country as a year-round hub for gaming events. Mario Perez, CEO of MENATech commented: "We are thrilled to welcome Deliveroo as a key partner in our mission to redefine the boundaries between esports and education. This collaboration is not just about sponsorship; it's about creating a lasting impact on the lives of students who are passionate about gaming and learning."Aysar Joudeh, Senior Brand Manager of Deliveroo, added: "For Deliveroo, this partnership with Amazon UNIVERSITY Esports represents an exciting journey into the dynamic intersection of food, shopping, and gaming. As we continue to witness the extraordinary growth of esports in the UAE and globally, we are thrilled to be part of an initiative that not only enhances the gaming experience for students but also fosters a unique synergy between education and entertainment.As the UAE leads the world with the highest percentage of adult gamers, we see this collaboration as an opportunity to engage with the local community and create a vibrant, inclusive space for foodies, gamers, and learners alike. We look forward to the exciting journey ahead!” Amazon UNIVERSITY Esports is made possible thanks to the support of top-level publishers and brands such as Riot Games, Shahid, and Deliveroo.

SALT expands delivery reach across Dubai through Deliveroo Editions

The widely-loved homegrown burger concept, SALT, has extended its partnership with Deliveroo to expand its delivery radius through Editions delivery-only kitchens. Through this partnership between Deliveroo and SALT, the brand is now accessible to more customers across Dubai in areas such as Arabian Ranches, Studio City, Motor City, Sports City, JVC, Meadows, Al Quoz, The Palm, Knowledge Village, Media City, Dubai Marina, JBR, JLT, Jumeirah Islands, Springs, Emirates Hills, The Lakes, Al Sufouh, Barsha, Umm Suqeim, Umm Al Sheif, Discovery Gardens, Damac Hills, Jumeirah Golf Estates, and Dubai Town Square to name a few. Established in 2014, SALT began its operations from an airstream trailer at Dubai’s Kite Beach, quickly turning into one of the city’s most loved burger destinations. SALT has become more accessible to additional fans of the concept across Dubai. Customers can now order from the expansive range of burgers and sliders alongside sides like the renowned chicken popcorn, chicken strips, and the brand’s signature fries. Lovers of the brand can also opt for curated SALT boxes available in options for 1 or 3 people. Ziad Zein, Commercial and Growth Director at Deliveroo, said, “We are excited to expand our partnership with SALT and welcome them into Editions. Through this partnership, we are able to give more of our customers access to this locally grown and loved brand. This is a true example of how Editions allows us to support our partners in expanding their reach into new regions and customers with best-in-class service.” The concept of Editions is a delivery-focused model designed to support restaurants expanding into new zones without the need for a brick-and-mortar location. With Deliveroo’s kitchen infrastructure and rider network, F&B concepts can extend their reach, delivering high-quality dishes crafted by their expert chefs to more customers in new areas.

Deliveroo reveals new brand identity

Deliveroo has revealed its revamped brand identity since 2016. Crafted by Deliveroo Creative, its internal creative agency, the refresh is aimed at establishing greater differentiation and creative consistency across its 10 local markets.Deliveroo Creative dedicated eight months to this project, employing customer research to develop the refreshed and "playful" brand identity, which resulted in the creation of 400 assets. They pinpointed the visual elements that are most recognizable to consumers, which include the teal colour, the Roo head-shaped logo, and the Deliveroo wordmark.The Roo Head served as the primary inspiration for the entire brand identity, building upon DesignStudio's 2016 rebrand. Notably, the typography features a six-degree angle, matching the Roo head's nose. Additionally, Deliveroo has introduced the 'Rooute,' inspired by the teal journey line of riders, which appears when a customer places an order and allows tracking of the rider on the app. This 'Rooute' design incorporates elements of the Roo head's angles and twists.The overarching objective of Deliveroo Creative was to create a more unified customer experience, spanning from advertising to the Deliveroo app, while considering how the brand's new positioning influenced the creative process.Emily Somers, global director of brand and creative at Deliveroo, stated: “Our in-house talent, combined with knowledge of the brand, meant the team were perfectly placed to develop a brand identity – flexible to the needs of the entire global organisation – including our external agency partners.”Paul Hewitt, global head of creative at Deliveroo, said: “This is the teal deal. For the first time since 2016, we have a consistent visual foundation for our creative campaigns. Our new work shows how much life is left in our most distinctive brand asset. Looking afresh and discovering new elements inspired by the Roo head has been a total joy to direct. Proof that sometimes the answer is staring you right in the face – literally."

Deliveroo launches ‘It’s all on your doorstep’ campaign

Deliveroo, a popular food delivery company known for bringing the high-street feel to homes, has now launched a new campaign to celebrate local food scenes from around the world. This ad campaign with its tag line ‘‘It’s all on your doorstep’ has been devised and created by Pablo London, an independent creative agency of London. Deliveroo, a British online food delivery company, was founded in 2013 by Will Shu and Greg Orlowski at London. Presently, it operates in the UK, France, Belgium, Ireland, Italy, Singapore, Hong Kong, the UAE, Kuwait and Qatar, besides a few other countries as well.The campaign begins with two small videos of around 30 seconds, exploring Deliveroo’s grocery delivery services along with its restaurant deliveries. Both of the ads have used a mixed-media approach to bring local neighborhoods to life, and spotlight the variety of food which Deliveroo can offer. <div class="video-container"><iframe src="" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div>Sophie Laghzaoui, Marketing Director-Global Brand strategy & campaign, Deliveroo, said: ““Deliveroo gives customers a portal to discover the best food experiences available on their doorstep – and that’s what inspired our new global brand platform. Whichever neighbourhood you live in, one of the most exciting things about it is the local food scene. From London to Dubai, Paris to Hong Kong, what connects us all is a shared love of food. ” The latest campaign of ads feature an animated Deliveroo rider taking viewers on a journey through a vibrant food community, while promoting the restaurants which can deliver food to people’s doorsteps. The video takes viewers on a tour through the mind of a foodie who needs different ingredients for cravings throughout the week. Showcased across TV, video-on-demand, radio, digital, social, PR and out-of-home (OOH), the creatives will use mixed media environments featuring diverse and unique characters, all centered around the love of food.

Deliveroo launches first editions site in Abu Dhabi

Dubai: Editions Abu Dhabi will support restaurants in serving new and existing customers after the platform's consistent success across multiple locations in Dubai The new site hosts loved UAE brands including Cali-Poke, Go! Greek, Go! Healthy, The Lighthouse, as well as Simple Burger. Other brands like Nourish, Bowlful and Fuchsia Urban Thai are set to launch in the coming months. The expansion marks a major milestone for the company which was amongst the first to launch off-site kitchens in the UAE in 2017 Abu Dhabi, UAE: Deliveroo UAE has announced the launch of its first Editions site in Abu Dhabi. The new site located in the capital is set to open up a whole new range of neighbourhoods for restaurants to expand their delivery radius. In addition to the variety of restaurants extending their reach through Editions, Deliveroo is transporting some loved Dubai brands to the capital for the very first time. Deliveroo Editions is the company’s revolutionary platform for the food and beverage industry that brings a wide range of cuisine options to customers across Dubai and Abu Dhabi. Launched in 2017, Deliveroo Editions was one of the first concepts of its kind to be introduced to the UAE market. Throughout the years, Deliveroo has continued to grow and set trends in the delivery-only kitchen industry. Following the success of the Editions sites in Dubai, the Abu Dhabi expansion marks an important milestone for Deliveroo, which has continued to perfect its Editions model over the last 6 years. Equipped with 10 super kitchens, the new Editions site will host a range of restaurant partners as well as an evolving rotation of virtual brands to offer a unique curation of dining choices to residents of the capital. Abu Dhabi foodies now have access to an expansive selection of food and can place orders from some of their favourite brands on Deliveroo. The first Editions site in the capital delivers to a range of areas including Al Reem Island, Al Maryah Island, Al Etihad, Al Hosn, Al Bateen, all the way to Al Mushrif, Al Seef Village, Khalifa Park, Abu Dhabi Hills, and Zayed Sports City to name a few. The new Editions site in Abu Dhabi will house a variety of sought-after homegrown brands and international concepts that continue to thrive in the dynamic F&B landscape of the UAE. Restaurant concepts which are now operational at the site include The Lighthouse as well as Cali-Poke and Simple Burger which are venturing into the Abu Dhabi dining scene for the first time. Joining them are virtual concepts Go! Greek and Go! Healthy. Other loved brands set to enter the diverse F&B scene of the capital through Editions include Nourish, Bowlful and Fuchsia Urban Thai which will be going live in the coming months. Strategically located in the heart of the capital, the first Editions site in Abu Dhabi is set to reach the growing number of residential and corporate locations within the catchment area. Alongside bringing a wider variety of dining choices to customers, the expansion is also designed to benefit restaurants as well as riders. RestaurantsBy design, the Editions concept is a delivery-focused model which facilitates the expansion of restaurants into a new zone without having to invest in a brick and mortar location. Just as they do in their brick and mortar venues, restaurants use their own expert and highly professional chefs with the help of Deliveroo’s state-of-the-art kitchen infrastructure and rider network to bring the same restaurant quality items to more customers. RidersWith the launch of a new Editions site in Abu Dhabi, more work will be created for riders, who will be able to accept orders while staying within a restricted area. By design, the Editions sites are optimized for delivery, increasing efficiency and improving delivery times. A larger number of deliveries leads to a higher income for riders which showcases the opportunity that Deliveroo’s latest launch brings to the UAE economy. All of Deliveroo’s Edition sites are also hubs for agency riders to take a break and refill their water bottles. Ziad Zein, Commercial and Growth Director at Deliveroo said, “The launch of our first Editions site in Abu Dhabi marks an exciting milestone for Deliveroo in the UAE, and we are proud to be bringing some of the country’s most-loved brands to more people in the capital. Deliveroo Editions is an innovative platform that has proven to be hugely successful in Dubai since its launch in 2017. We’ve come a long way since then, and feel we are ready to introduce the platform to the capital which is an exciting market on its own.”The operations team which operates throughout the sites works closely with restaurant partners to ensure all deliveries dispatched from the locations are up to Deliveroo and partner standards. With an entire infrastructure in place dedicated to delivery, they ensure quick dispatch and delivery times with minimal chance for error which overall adds to customer experience and eventually loyalty.