Amazon Ads forge deal with IPG Mediabrands to revolutionize Prime Video ads

Amazon Ads and IPG Mediabrands have entered into a partnership, focusing on assisting advertisers in reaching audiences through Prime Video ads. This three-year collaboration offers brands the chance to connect with "relevant" audiences through Prime Video ads, which are set to debut on Amazon's streaming platform in early 2024. Notably, IPG Mediabrands, the media-buying arm associated with Interpublic Group, becomes the first media holding company to collaborate with Amazon Ads on this innovative venture.Under this agreement, IPG Mediabrands, home to agencies like UM, Initiative, and Mediahub, will be granted "first-look opportunities" to utilize new ad formats and content sponsorships in various regions. In return, advertisers aligned with IPG Mediabrands will receive access to Amazon's first-party shopping and entertainment insights, enabling them to create precisely targeted ads tailored for Prime Video viewers.Eileen Kiernan, the Global CEO of IPG Mediabrands, highlighted the groundbreaking opportunity this collaboration provides for clients to connect comprehensively with consumers, spanning culture, content, commerce, and shoppable experiences.The rollout of Prime Video ads is initially planned for the US, UK, Germany, and Canada, with subsequent expansion into France, Italy, Spain, Mexico, and Australia in the following year. IPG Mediabrands has committed to providing support in all these countries in 2024. Alan Moss, the Vice President of Global Sales for Amazon Ads, emphasized IPG Mediabrands' proactive approach, positioning their clients as early participants in engaging with the Prime Video streaming audience across the nine countries scheduled for coverage in early 2024. Moss also underscored the significant reach and frequency Amazon Ads aims to offer brands, positioning Prime Video as a prominent premium ad-supported service across most operating countries.

McCann appoints Shannon Washington as Global Chief Creative Officer of Gotham

McCann Worldgroup, part of the Interpublic Group, has strengthened its creative leadership by appointing Shannon Washington as Global Chief Creative Officer of Gotham, the network’s global boutique creative agency. This marks her return to Gotham; she was a director of digital creative and strategy from 2012 to 2013. Maybelline New York has been her primary account, which Gotham still counts as a core client.Shannon will be bringing her fresh approach to creativity, which blends innovation, cultural storytelling and tech, to gotham's current clients, while working to expand the roster into complementary categories. She joins McCann from IPG sister agency R/GA, where she led creative work for clients like Sephora, Samsung and The Ad Council/Love Has No Labels. Moreover, she is Javier Campopiano’s first appointment since joining McCann Worldgroup as global CCO last month.Shannon will partner with Laurie Donlon, gotham’s president and CEO, to deliver the most culturally impactful and effective solutions for clients.  Sharing her happiness on Shannon Washington joining gotham, Laurie Donlon says: “The ability to activate the full potential for brands, to not only drive culture but to vastly improve it, makes her an unmatched talent in our industry and the exact right person to take gotham forward. ” Javier Campopiano, Global CCO, McCann Worldgroup, says: “Shannon has a pioneering spirit. Her approach to creativity blends innovation, tech, and cultural storytelling and it’s exactly what’s needed to drive growth for brands in today’s modern world. She is a true talent champion, empowering teams to find their voice and make amazing, award-winning and effective creative product.” Shannon Washington adds: “I am excited to return to Gotham and its team, the place where my journey in this industry truly began, and leverage the agency’s incredible track record in beauty, luxury and personal care with my love for technology and smart media to help brands in other categories grow by finding their rightful and impactful place in culture.”There are other major shifts in McCann’s creative leadership. The network hopes to “fuel creative excellence and enhance client focus.” McCann New York’s co-CEOs, Shayne Millington and Pierre Lipton, have both shifted to creative roles within the company.Millington will take on creative leadership at McCann New York as the shop’s chief creative officer, while Lipton will work across the company’s global brands as McCann Worldgroup’s global executive creative director.“It’s exciting to deepen the bench of creative leadership at McCann Worldgroup and put leaders in the best positions to create the most positive impact,” said Campopiano about the hires.