https://adgully.me/post/2097/acorn-strategy-unveils-focused-realignment-plan

Acorn Strategy unveils focused realignment plan

Dubai: Acorn Strategy, the award-winning strategic and integrated marketing communications agency, has announced a focused realignment of teams to drive growth and success for clients. Furthermore, the agency has elevated key team members to reinforce its capabilities and accelerate progress.The restructuring reflects the agency's shift towards a consulting mindset, with the Account Management function now transitioning to Client Servicing. This change is expected to streamline internal processes and workflows, ensuring that clients' needs and expectations are managed and exceeded. To lead this transition, Nitin Nambiar has been appointed Director - Client Servicing. Nitin is a highly experienced communications strategist with a passion for driving results.The agency's Social Media team has expanded remit to Digital team, with Paul Parsons taking the helm as the newly appointed Digital Director. Paul is a digital strategist who’s 17 years experience spans multiple regions, from the Middle East and Africa to the Asia Pacific.Another key aspect of the restructuring is the appointment of Rebecca Wilson as Client Success Director, a new role that focuses on enhancing client satisfaction and adding value to partners.To align with the industry's increasing overlap and merger of content and media, Acorn Strategy has combined its PR and Editorial teams, now led by PR Director Natasha D'Souza.Commenting on the restructuring, new appointments and promotions, Kate Midttun, Founder and CEO of Acorn Strategy said: “With this realignment, we aim to be at the forefront of communications consulting and solutions. We bring our clients the best-in-class mix of all communications practices, traditional and digital, creative and integrated communications, which will help maximise their reach and impact among key target audiences. The move to restructure and promote our key people, underscores the agency's commitment to excellence and our unwavering focus on delivering exceptional results for clients.”
https://adgully.me/post/2073/al-ramz-corporation-pjsc-appoints-two-new-group-ceos

Al Ramz Corporation PJSC Appoints Two New Group CEOs

Dubai: Al Ramz Corporation PJSC (DFM: ALRAMZ), a leading financial services provider in the UAE, has announced the appointment of two new Group CEOs, as part of its ongoing efforts to strengthen its leadership team. Haisam Odeimeh has been appointed as the new Group CEO for Financial Services, while Karim Schoeib will serve as the Group CEO for Investment Banking.Both senior executives possess significant capital markets expertise and have established client relationships throughout the region. This strategic move aligns with Al Ramz's objective of investing in top talent to offer exceptional client service and is expected to bolster the company's position in the financial services sector and support its strategic growth plans.Commenting on the appointments, Mohammad Al Mortada Al Dandashi, Group Managing Director of Al Ramz Corporation PJSC said, “At this critical stage of our growth, we are delighted to announce the appointment of two exceptional Group Chief Executives. Haisam and Karim have an extensive record in the region capital markets and possess a robust network of relationships. In their new capacity, they will play a crucial role in executing Al Ramz's strategic vision, and I am excited to collaborate alongside them to achieve our maximum potential.”Haisam will be working closely with the Group Managing Director to strengthen the Group's financial services and management consultancy offerings with the objective of assisting client organizations in enhancing performance, remaining competitive and adapting to market conditions.Karim will collaborate closely with the Group Managing Director in his new position to enhance Al Ramz's investment banking business across asset management, corporate finance, market making, prime brokerage and research to generate value for shareholders and stakeholders and propel expansion in key markets.Haisam, formerly the Group Chief Operating Officer, has over 23 years of experience and previously served as the Financial Services Head at KPMG. He led key high-profile transactions, holds a master’s degree in Banking and Finance from Paris Sorbonne University and is a Certified Public Accountant.Karim, formerly the Chief Executive Officer of Al Ramz Capital, brings over 25 years of Investment Banking experience and previously served in several senior positions in leading institutions including Credit Suisse. Karim holds a master’s degree in Banking and Finance from Paris Sorbonne University and is a Certified Wealth Advisor.
https://adgully.me/post/2040/nicky-dawson-appointed-to-accelerate-arabian-gulf-business

Nicky Dawson appointed to accelerate Arabian Gulf Business

Dubai: Arabian Gulf Business Insight (AGBI), a next-generation business news platform, today announced it has further strengthened its senior management team with the appointment of Nicky Dawson, who will oversee the development of its commercial strategy framework in a consultancy role.Prior to joining AGBI, Dawson was Deputy Managing Director of ITP Middle East’s B2B team, managing more than 50 staff across 11 key business titles. She has more than two decades of experience in publishing, events and media with a focus on growing business operations.Dawson has worked across the MENA region since 2007 and has vast experience in scaling media businesses as well as launching new offerings. She has led on events such as ADIPEC and ISNR, has managed large portfolios of publishing brands – from PR Week to Construction Week and MEED – and has also launched industry-leading conferences.She is consulting with AGBI to help develop the commercial strategy framework, with a remit to help build out the operational teams.“I’m excited to be supporting the world-class editorial team at AGBI and will draw upon my extensive experience in the Gulf and beyond to help grow this important new source of regional business coverage,” Dawson said.James Drummond, Editor-in-Chief of AGBI, added: “It’s a pleasure to welcome Nicky to the team, and we are delighted to have one of the region’s most respected commercial leaders join us. Her wide-ranging expertise will be vital as we look to drive growth and increase our global reach.”Headquartered in London with a newsroom in Dubai, AGBI began publishing at agbi.com last year as a focused resource for the local, regional and international business community and since its launch has grown rapidly, recording 100,000 users in April.Through deep-dive reporting and thoroughly researched insight, AGBI’s essential content provides expert analysis of the conversations and developments driving economic change in the region, adding a unique and original perspective on the factors shaping the commercial landscape.
https://adgully.me/post/1685/delivering-consumer-centric-solutions-is-key-pivotroots-yogesh-khanchandani

Delivering consumer-centric solutions is key: PivotRoots' Yogesh Khanchandani

“We were able to help a vast number of SMEs navigate the post-pandemic landscape with greater ease and confidence. Our templatized e-commerce solutions and consultation services proved to be a game-changer for many businesses looking to establish a robust online presence and capitalise on the vast potential of the digital market,” says Yogesh Khanchandani, Co-Founder & Chief Business Strategy Officer at PivotRoots.Pivotroots, currently present in India and Dubai, is a data- and technology-led full-service digital agency offering services across strategy and consulting, digital media planning & buying, UI/IX, social & content, data & analytics, and custom solution building. The agency has worked with over 60 brands, like EmiratesNBD, National Bank of Kuwait, Amazon Prime Video, Upgrad, etc. Pivotroots recently expanded its martech solutions under PivotConsult to offer clients cutting-edge custom tech solutions that are tailored to their unique business needs. “To achieve this, we acquired DEEPFLUX, a tech company comprising software engineers who work closely with our brand strategists to develop custom infrastructures that drive efficiency and effectiveness,” says Yogesh in this interview with BF Firos, Associate Editor, Adgully. Excerpts: In a competitive digital marketing industry, what sets PivotRoots apart from other agencies in the UAE, and how do you maintain your competitive edge?In today's industry, it is essential to possess talent, agility, and vision for the future in order to stay ahead of the curve. At our company, our unwavering focus has always been on designing and delivering consumer-centric solutions that are backed by an extensive, data-driven strategy. Over our seven-year journey of building PivotRoots, we have constantly evolved and innovated ourselves. Initially, we began as an end-to-end digital marketing agency, but we soon shifted our focus to become a martech-first digital agency. Today, as an integrated solutioning agency, we provide a more efficient and effective approach to problem-solving. Our commitment to our clients is to provide a comprehensive view of their business and deliver solutions that meet their unique needs.Can you walk us through a successful campaign you've worked on, highlighting the challenges faced, solutions implemented, and results achieved?One of our most successful campaigns was for Father's Day, which we executed for our client FnP last year.FnP, a global gifting brand, faced two significant challenges. Firstly, its audience were not aware that FnP offered more than just flowers as gift options, leading to a perception issue. Secondly, they faced slow growth resulting from the conventional gifting behaviour of the audience, where gifts were exchanged only during occasions, festivals, or personal and professional achievements.To tackle these challenges, a comprehensive strategy was developed after conducting extensive research on market behaviour and human insights. The primary objective was to communicate that every moment could be made special with a gift, and one didn't need to wait for a special occasion. The campaign, #FathersTurnToReceive, was based on the insight that fathers, irrespective of nationality or socio-economic status, always believe in fulfilling the needs and desires of their loved ones. They are like gifts that keep on giving, and Father's Day was the perfect opportunity to make them feel the joy of receiving a gift as an expression of love, gratitude, and respect.As a result of the campaign, the brand search volume for the word "fnp" increased by 50%, and there was a brand intent increase of up to 57% from the previous month. Furthermore, during the ten-day campaign period, close to 1000 purchases were made resulting in a major success for the brand!With the pandemic shifting consumer behavior and expectations, how has PivotRoots adapted its services to cater to changing market demands?In the aftermath of the pandemic, the entire industry was grappling with the challenge of rapidly accelerating their digital transformation. Amidst this X5 digital acceleration, we stepped in and provided crucial support to numerous small and medium-sized enterprises (SMEs) through our templatized quick e-commerce set-up and consultation services.Our priority was to help these SMEs fast-track their digitization process and align with the evolving needs of today's consumers. By providing tailored consultation services, we enabled these businesses to adapt to the changing market dynamics and stay ahead of the curve.We were able to help a vast number of SMEs navigate the post-pandemic landscape with greater ease and confidence. Our templatized e-commerce solutions and consultation services proved to be a game-changer for many businesses looking to establish a robust online presence and capitalize on the vast potential of the digital market.How do you ensure that your team stays up-to-date with the latest trends and developments in the digital marketing landscape, and how do you encourage innovation within the company?At our company, we take pride in our strict in-house protocol for training and certifications, which plays a pivotal role in managing the upskilling of our talented workforce. We firmly believe that investing in our employees' development and nurturing their skill sets is key to driving our growth and success.Our comprehensive training and certification programmes are carefully tailored to the specific needs of our employees, and we closely link them to promotions and bonuses. This approach not only ensures that our employees are equipped with the latest industry knowledge and skills but also incentivizes them to pursue excellence and strive for growth within the organisation.Additionally, we maintain and encourage Joint Business Plans (JBPs) with all our media partners. Our JBPs focus on fostering innovation, exploring out-of-the-box solutions, and delivering exceptional value to our clients. Through these partnerships, we aim to stay at the forefront of the rapidly evolving media landscape and leverage the latest trends and technologies to drive impactful outcomes for our clients.What metrics do you use to measure the success of a campaign, and how do you ensure that your clients' ROI is maximised?At our company, we understand that each client has unique goals that are closely tied to their business objectives. For this reason, we always take a bespoke approach and tailor our media solutions to meet the specific needs of our clients.For example, for a retail furniture store, our focus would be on driving measurable footfall into their stores, which can be achieved through targeted and impactful media campaigns. Similarly, for D2C clients, we prioritise increasing their month-on-month revenue by leveraging a range of media channels and optimising campaigns for maximum ROI.For FMCG brands, our objective would be to improve their brand metrics through effective communication and targeting. This could involve developing engaging content, leveraging social media influencers, and utilising data-driven insights to target the right audience segments.Overall, our approach is driven by a deep understanding of our clients' unique goals and KPIs, and we work closely with them to develop customised media solutions that deliver measurable business outcomes. By aligning our strategies with our clients' business objectives, we are able to drive meaningful results and help them achieve long-term success.What future plans does PivotRoots have for expansion or diversification of its services, and what new technologies or trends are you most excited about?At our company, we recognize that technology is rapidly transforming the marketing landscape, and we are committed to staying ahead of the curve. That's why we recently expanded our martech solutions under PivotConsult to offer our clients cutting-edge custom tech solutions that are tailored to their unique business needs.To achieve this, we acquired DEEPFLUX, a tech company comprising software engineers who work closely with our brand strategists to develop custom infrastructures that drive efficiency and effectiveness. With a strong focus on data and technology, we are aggressively scaling up our verticals in areas such as ML/AI, CDP, audiences, and anomaly detection.Our approach is driven by a deep understanding of our clients' businesses and the unique challenges they face in today's rapidly evolving marketing landscape. By combining our strategic expertise with the latest in cutting-edge technology, we are able to develop innovative solutions that drive real business outcomes for our clients.Overall, our expansion into martech solutions under PivotConsult reflects our commitment to staying at the forefront of the industry and providing our clients with the best possible solutions to meet their business needs. We are excited to continue driving innovation and delivering value to our clients through the power of data and technology.What, according to you, are the effective marketing strategies for SMEs in the UAE? How conducive is the UAE environment for SMEs?My recommendation for SMEs would be to prioritise a consumer-centric marketing strategy, a fundamental and effective approach for businesses to adopt. It involves putting the customer at the centre of all marketing efforts and focusing on understanding their needs, preferences, and behaviours in order to deliver personalised and relevant experiences.By adopting a consumer-centric approach, businesses can improve customer satisfaction, increase customer loyalty, and ultimately drive revenue growth. This approach allows businesses to build stronger relationships with their customers by providing them with personalised experiences that are tailored to their specific needs and preferences.To achieve this, it is important to gather and analyse customer data in order to gain insights into their behaviour and preferences. This data can then be used to inform marketing campaigns and strategies that are designed to resonate with customers and drive engagement.In today's highly competitive marketplace, a consumer-centric approach can give businesses a significant competitive advantage. By placing the needs and preferences of their customers at the forefront of their marketing efforts, businesses can build stronger, more meaningful relationships with their customers and drive long-term success.