https://adgully.me/post/1896/xscom-appoints-despina-iapona-as-global-head-of-pr-and-branding

XS.com appoints Despina Iapona as Global Head of PR and Branding

Dubai: XS.com, the multinational global FinTech and financial services provider has today announced it is further expanding its team by welcoming Despina Iapona as the new Head of PR and Branding. Iapona has a decade of experience in marketing and communication - with a strong background in financial services - which will support her in overseeing XS.com’s global PR and industry presence. "I’d like to offer a sincere and warm welcome to Despina Iapona as she joins the XS.com team as our new Head of PR and Branding.” said Mohamad Ibrahim, Group Chief Executive Officer (CEO) at XS.com about the firm’s new hire.He continued: “Despina’s extensive experience and expertise in PR and branding will be invaluable as we continue to build our brand, engage with our traders and partners, and accelerate our growth. Effective branding and PR will help us to continue to expand XS.com by attracting new investors, increasing customer loyalty, and building further on the already strong reputation we have developed in the market. I look forward to working together to achieve our goals and take the XS.com Group to the next level."Despina Iapona XS.com’s new Head of PR and Branding commented on her joining the global brokerage:"I am excited to be joining XS.com as the new Head of PR and Branding. This is an exciting time to be part of a growing company with an excellent reputation. I look forward to working with the team to build on an already very strong brand in the market. I am committed to leveraging my experience and expertise to develop and execute a comprehensive PR and branding strategy that will help us attract and retain traders, differentiate ourselves from competitors, and drive growth. I am thrilled to be part of such a dynamic and forward-thinking organization, and I can't wait to get started."XS.com is regularly featured in industry media including CNBC, Bloomberg, Sky News and Reuters the decision to expand the PR department shows the brand’s emphasis on increasing its presence within the sphere of global finance media.Already last month, XS.com showed its commitment to expanding the marketing team by hiring industry veteran Andreea Ilies as their new Global Head of Events. This move has seen them increase their commitment to attend and sponsor more global events and tradeshows including in Jordan, Malaysia, the UAE, the Philippines, and Mexico. 
https://adgully.me/post/1879/mastercard-and-difc-to-drive-digital-transformation

Mastercard and DIFC to drive digital transformation

Cairo: Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia (MEASA) region, has signed a strategic collaboration agreement with Mastercard that aims to drive digital transformation through partnerships with innovative FinTech companies.The partnership between DIFC and Mastercard will provide FinTech start-ups and established companies with access to Mastercard's network and expertise, as well as DIFC's world-class financial ecosystem. The collaboration will focus on creating new payment solutions and digital services, as well as enhancing existing ones.“At Mastercard, we are committed to driving innovation through collaboration between different players in the financial ecosystem. The collaboration between FinTech companies and established players would enable us to drive digital transformation. We are delighted to participate in DIFC’s programmes to accelerate innovation in the financial technology sector with the aim of boosting the country’s digital economy,” said Amnah Ajmal, Executive Vice President, Market Development, EEMEA, Mastercard.Mastercard’s collaboration with DIFC underpins the objective of the financial hub’s first global Venture Studio – DIFC Launchpad – which seeks to fast-track the growth of the UAE’s financial ecosystem and serve as a business enabler for venture studios, allowing them to set up and scale from DIFC. Venture studios build start-ups, taking them from the concept stage to launch while providing capital and guidance through the incubation period. They also help start-ups to grow using internal capabilities and external networks.The DIFC Launchpad programme expects to support the launch of more than 200 new ventures, with over 100 of them being scale-ups that will collectively create over 8,000 new jobs and attract over $544 million in venture capital.Mohammad Alblooshi, Head of Innovation Hub at DIFC, said: "At DIFC, we are committed to fostering innovation and growth in the FinTech sector, and our strategic collaboration with Mastercard is a testament to that. By leveraging Mastercard's expertise and network, we can empower FinTech start-ups and established companies to create new payment solutions and digital services that enhance the region's financial ecosystem. Together, we aim to fast-track the growth of the UAE's financial sector and serve as a business enabler for venture studios, bringing about significant benefits to the FinTech sector in the Middle East.”The collaboration between DIFC and Mastercard is expected to bring about significant benefits to the fintech sector in the Middle East, providing them with the tools and resources needed to drive innovation and growth in the region's digital economy.
https://adgully.me/post/1677/mena-fintech-association-appoints-akshay-chopra-as-vp

MENA Fintech Association appoints Akshay Chopra as VP

 MENA Fintech Association (MFTA), a leading industry association for fintech in the Middle East and North Africa (MENA) region, is proud to announce that Akshay Chopra, Vice President, Head of Innovation & Design, CEMEA (Central & Eastern Europe, ME & Africa) at Visa, has joined its advisory board.Akshay brings over 16 years of experience across Asia-Pacific and CEMEA, with a focus on driving inclusive innovation and next-gen product development in payments and commerce. Akshay also holds 7 FinTech patents and is a serial venture investor in tech startups. In his role at Visa, he leads a team responsible for developing and executing the innovation strategy for the CEMEA region. Akshay has also been instrumental in driving adoption of new payment technologies such as tokenization, contactless payments, small merchant solutions and mobile wallets."We are thrilled to welcome Akshay to our advisory board," said Nameer Khan, Chairman of Mena Fintech Association. "His extensive experience in fintech and innovation will be invaluable to the fintechs in MENA and the wider community, as we work to promote the growth and development of the fintech ecosystem in the MENA region."As a member of the advisory board, Akshay will provide strategic guidance and support to MFTA, as well as help drive dialog with industry leaders and stakeholders. He will also play a key role in shaping the future of fintech in the MENA region.“MENA’s FinTechs are poised to transform real lives and businesses,” said Akshay. When these innovators act with ingenuity and an inclusive mindset, everybody wins. MFTA has played a key role in building the region’s preeminent FinTech community; I am honored to support its objectives and foster the ecosystem’s growth.”