https://adgully.me/post/4536/mena-start-up-dooda-solutions-receives-100000-grant-from-pepsico

MENA start-up Dooda Solutions receives $100,000 grant from PepsiCo

Dubai, UAE – PepsiCo has announced Lebanon-based start-up Dooda Solutions as the winner of the second iteration of its Greenhouse Accelerator Program: MENA Sustainability Edition, in partnership with the UAE Ministry of Climate Change and Environment (MOCCAE) and Food Tech Valley (FTV). Dooda Solutions was selected from over 180 applicants, following a rigorous multi-stage selection process and six-months of mentorship, and will receive a $100,000 grant, along with a host of other benefits, to scale their sustainable agricultural solution and grow their business.Dooda Solutions, a woman-led earthworm farm, specializes in producing premium-grade vermicompost (organic fertilizers) at commercial scale. Its nutrient-rich vermicompost restores soil health by improving its structure, increasing nutrient availability, and enhancing microbial activity. In the program’s final stages, the team demonstrated a truly innovative and scalable solution with a commitment to pushing the boundaries of sustainable agriculture innovations.The winner was announced at the closing ceremony held at Museum of the Future, following pitches and a product showcase by each start-up. The event drew participation from His Excellency Eng. Mohammed Mousa Alameeri, Assistant Undersecretary for the Food Diversity Sector at the Ministry of Climate Change and Environment, and L?th Carlson, Executive Director of Museum of the Future. The expert judging panel comprised His Royal Highness Prince Khaled bin Alwaleed bin Talal Al Saud, Founder and CEO of KBW Ventures; Sheikh Dr. Majid Al Qassimi, Founder & Partner of Soma Mater Management Consultancies; Wael Ismail, Vice President for Corporate Affairs at PepsiCo Africa, Middle East and South Asia; Alanoud Al Hashmi, CEO of SDG GLOBAL & Futurist; and George Shenouda, Africa Lead, Development and Investment at Masdar.The program this year focused on sustainable agriculture in line with PepsiCo’s sustainability strategy, pep+ (PepsiCo Positive). The AgriTech industry in MENA has attracted around $250 million in funding in 2022, instilling confidence in regional start-ups and their innovation potential for sustainable agriculture. The Greenhouse Accelerator Program has created new growth opportunities in this space, helping the startup ecosystem flourish.“At the heart of our nation’s priorities lies the commitment to food security and sustainable agriculture. As we prepare to host the 28th United Nations Climate Change Conference, Conference of the Parties (COP28), later this month, we recognize the significance of addressing global challenges through innovation and collaboration. We are prioritizing the acceleration of efforts to achieve the objectives of the UAE’s National Food Security Strategy 2051 through partnerships and solutions that bring a paradigm shift in the agricultural sector and food systems. One such initiative is the Greenhouse Accelerator Program as it provides a stage for entrepreneurs and startups to shed light on their pioneering solutions, driving the cause of sustainability, while fostering innovation. I commend all participants for bringing forth their innovative solutions, and PepsiCo, Food Tech Valley, and all partners involved for their dedication to this initiative. I’m confident that together, we will enhance the resilience and sustainability of the food sector – paving the way for a more sustainable future for all,” said His Excellency Eng. Mohammed Mousa Alameeri, Assistant Undersecretary for the Food Diversity Sector – Ministry of Climate Change and Environment.“Building on the success of the first edition of our MENA Greenhouse Accelerator, this year marked a significant step towards accelerating progress in sustainable agriculture in the region. As part of our commitments to achieve net-zero emissions by 2040 and become net water positive by 2030, we are actively facilitating innovation to drive tangible change at scale. At PepsiCo, we are dedicated to supporting innovators and entrepreneurs who are at the forefront of sustainable solutions. By providing them with a wealth of resources and offering them a platform to showcase their solutions on global stages, such as at COP28, we want to help them thrive. We’re excited about Dooda Solution’s potential to transform the regional agriculture sector and look forward to creating more opportunities for other promising startups that will have a lasting positive impact on society,” said Aamer Sheikh, CEO at PepsiCo Middle East.“It is a huge honour to be recognized by PepsiCo’s Greenhouse Accelerator Program: MENA Sustainability Edition. This journey has been transformative, providing our business with invaluable insights, mentorship, and tools to refine and scale our sustainable agriculture solution. The program’s extensive reach and network have helped us connect with like-minded entrepreneurs, potential partners, and investors who share our vision for sustainable agriculture, not only accelerating our growth but also reinforcing our commitment to driving sustainable change in the MENA region. We are excited about the journey ahead and remain committed to scaling our operations effectively to provide sustainable solutions to all,” said Nada Ghanem, Founder and Managing Director at Dooda Solutions.All start-ups that participated in the program received an initial grant of $20,000 and one-on-one mentorship from PepsiCo and external partners over a six month span, who guided them on everything from research and development to business models, marketing, and fundraising. In addition, six companies selected from both cohorts of the Greenhouse Accelerator Program: MENA Sustainability Edition will be featured in a dedicated showcase at COP28 in Dubai. The move will expand the growing businesses opportunities for growth and strengthen the program’s legacy.For more information on the Greenhouse Accelerator Program, please visit Greenhouse Accelerator Program and follow PepsiCo Middle East on LinkedIn.
https://adgully.me/post/4364/pepsico-introduces-locally-produced-100-recycled-plastic-bottles

PepsiCo introduces locally produced 100% recycled plastic bottles

PepsiCo is introducing 100% recycled plastic bottles for Pepsi, Diet Pepsi, and Pepsi Zero in the UAE. A first in the country, PepsiCo is paving the way for the integration of fully recycled*, locally produced packaging in the Carbonated Soft Drinks (CSDs) category, ahead of COP28 taking place in the UAE.The new bottles generate over 30% less greenhouse gas (GHG) emissions compared to traditional PET bottles, a pivotal step in combating climate change and aiding COP28’s efforts to reduce global emissions. The bottles, excluding the cap and label, are produced from recycled, reprocessed, and repurposed plastic and meet globally certified standards of quality and safety.PepsiCo is also an active partner across the plastics value chain in the UAE, collaborating with various stakeholders to innovate packaging solutions, enhance recycling infrastructure, and foster consumer education about recycling and sustainable alternatives, in addition to advocating for progressive regulatory reforms. In 2022, PepsiCo drove rPET regulatory approvals in 12 countries across Africa, Middle East, and South Asia, and launched 100% recycled bottles* in six countries, including Qatar and Kuwait in the GCC.Aamer Sheikh, CEO of PepsiCo Middle East, said, “More consumers are considering sustainable product options – conscious of environmental impact when deciding what to buy[1]. We’re proud to be the first brand in the CSDs category in the UAE to launch locally produced fully recycled plastic bottles, and thanks to the scale and expertise of Dubai Refreshment Company we’re able to give consumers more choice as to how they enjoy their favorite beverages.We also recognize that this is only one step in the circular economy journey, and more needs to be done to empower consumers to act, for which we’ve established partnerships across the value chain. Improved access to recycling infrastructure and ongoing consumer education plays an important role in shaping positive behavior, and we will continue to prioritize efforts across these areas simultaneously to boost recycling rates as we inch closer to COP28 later this year.”Ahmad Bin Eisa Alserkal, Chairman of Dubai Refreshment PJSC, added, “As the exclusive bottler and distributor of PepsiCo beverages in Dubai, Sharjah, and the Northern Emirates, we’re proud to lead the way in producing fully recycled packaging for CSDs. The UAE is taking important steps towards a more sustainable future, and we’re committed to being an equally contributing partner in this journey alongside PepsiCo. Providing more choice enables more positive decisions, and we encourage consumers to opt for the sustainable packaging, paving a greener path for future generations.”Tarek ElSakka, CEO of Dubai Refreshment PJSC, commented, “We are committed to sustainability in all its forms. We have received the LEAD Platinum Certification per existing Buildings; the highest energy saving Certification from USGBC. DRC has a Wastewater treatment plant to reclaim the production wastage and reuse the water, as well as the Solar power generation plant that generates a third of its energy consumption”.In September this year, PepsiCo, in partnership with Talabat and Yalla Return, launched an innovative recycling solution in local communities in the UAE to shape more environmentally positive behavior and boost recycling rates. Last year, in collaboration with BEEAH, one of the region’s leading environmental management companies, PepsiCo also met its commitment to collect and recycle the equivalent of 100% Aquafina plastic packaging produced in the UAE, a commitment that has been renewed for 2023. PepsiCo also recently became a founding member of the Circular Packaging Association; an initiative established by the Dubai Chamber of Commerce to foster public-private partnership and drive positive action towards a circular economy.As part of the company’s pep+ (PepsiCo Positive) strategy launched in 2021, the company aims to achieve net-zero emissions across its value chain by 2040 and reduce virgin plastic usage by 50% across its global food and beverage portfolio by 2030. PepsiCo has implemented 100% rPET beverage packaging in 26 other markets globally, and at the end of 2022, over 88% of PepsiCo’s packaging was recyclable, compostable, biodegradable, or reusable.
https://adgully.me/post/3728/uaes-rising-stars-head-to-arab-youth-hackathon-final-during-cop28

UAE’s rising stars head to Arab Youth Hackathon final during COP28

Dubai:  PepsiCo and the Arab Youth Center (AYC) have announced three teams from the UAE for the Arab Youth Hackathon final, following a three-day bootcamp hosted by PepsiCo, PepsiCo Foundation, Plug and Play and AYC. The regional entrepreneurship program aims to create smarter solutions for climate-related issues in agriculture, circular economy, water security, and renewable energy. The bootcamp took place at the Sharjah Research Technology and Innovation Park, where finalists received mentorship through curated workshops from industry and subject matter experts. The first day kicked off with sustainability activities and introductions to help set workshop objectives, followed by an ideation assignment to help identify the strongest ideas. Over the next two days, participants learned more about design thinking, evolving an idea into a viable product, and green communications, complete with mentor-led working sessions. This extensive training culminated in a final pitch to a judging panel of five experts across the innovation, sustainability, and business development spectrum to hone in on the top three winners from the UAE. The entries were evaluated based on their sustainability alignment, ability to reduce emissions, and the magnitude of impact on areas under the four pillars of the competition (Water, Agriculture, Climate and Circular Economy).Esaal, SolAir, and Krabby are now set to compete against other regional challengers at COP28, as part of the Arab entrepreneurship program. Esaal, represented by a trio of founders from the United Arab Emirates University, includes Reem AlMussabeh, Alhasan Farajallah, and Anas Al-Tomili. Their idea revolves around a digital analytics platform, aiming to revolutionize business decision-making. Esaal eliminates paper receipts and transforms them into smart digital receipts, offering actionable insights.SolAir, led by founders Keegan Cobb and Azzan Farooq, both from the American University of Sharjah, boasts an innovative concept. They have developed an autonomous device that utilizes pressurized air to linearly clean solar panels, all without the need for water. This innovation aims to maintain solar panels at their maximum efficiency, contributing to sustainable energy solutions.Krabby, a team led by founders Harsh Garg, Sanober Sarfaraz Ahmed, and Anurag Kumar Jha from BITS Pilani, presents an autonomous coral restoration service. Employing artificial intelligence, Krabby identifies healthy coral fragments and transplants them to suitable locations, contributing to coral reef preservation.Aamer Sheikh, CEO – Middle East at PepsiCo said, “Through the Arab Youth Hackathon, we are advancing COP28’s goal to promote youth engagement in climate action. There is incredible innovative potential in the region, and we believe we have a role to play in creating an environment for young people’s collective action and innovation to be supported and accelerated. We’re inspired to see the caliber of young climate challengers in the region and look forward to working closely with our partners to support entrepreneurs at all business stages.”Mr. Sadeq Jarrar, Executive Director - Arab Youth Center said, “The Arab Youth Hackathon is a vital initiative to engage young people and capture their visions. It also harnesses the creativity and potential of promising talent in our region. Through this initiative, we are working to empower young people to find effective solutions to pressing climate challenges.” He added. “Youth’s valuable participation in the twenty-eighth Conference of the Parties (COP28) is an affirmation of the will of Arab youth to lead a meaningful transformation towards a sustainable future, and we look forward to seeing their creative imprint on the global stage.”Jordan Bray, Country Director UAE, Plug and Play said, “We are genuinely excited by the outstanding ideas showcased by the UAE's young innovators during the Arab Youth Hackathon. Fostering regional talent is at the core of Plug and Play's mission, and we believe in these young innovators' potential to create a more sustainable future. Congratulations to the three UAE finalists, and we eagerly anticipate their contributions to the global dialogue at COP28. We have full confidence that their innovative solutions will drive meaningful and lasting change on an international scale.”Finalists from Egypt were announced last week, with Jordan, Lebanon, and Saudi Arabia expected to follow in the coming weeks. The finals of the competition, featuring 15 of the most promising solutions from the five countries, will be happening in the Youth Hub taking place on the sidelines of COP28 in Dubai. The three best innovators will receive an equity-free seed fund from the PepsiCo Foundation to launch their businesses, worth $30,000 for the winner, $20,000 for the runner-up, and $10,000 for the second runner-up. In addition, they will participate in a one-month incubation program that will help them develop and scale their groundbreaking ideas and ensure long-term success.
https://adgully.me/post/2464/pepsico-becomes-water-beverages-and-snacks-provider-for-gamers8

PepsiCo becomes water, beverages, and snacks provider for Gamers8

Riyadh:  Gamers8: The Land of Heroes today welcomed PepsiCo as a Main Sponsor to the world’s biggest gaming and esports festival, which will see the global leader in convenient foods and drinks exclusively supply water, beverages, and snacks.PepsiCo brands Aquafina, Pepsi Zero Sugar, Rockstar, and Doritos will all be on offer at Gamers8: The Land of Heroes, which runs from July 6 for eight weeks at Boulevard Riyadh City.PepsiCo is providing an incredible 1.5 million bottles of Aquafina water for Gamers8: The Land of Heroes – all of which are available complimentary to festival goers from the special, cooled fridges dotted around the venue.Ahmed Albishri, Deputy CEO at the Saudi Esports Federation, said: “We are delighted to unveil PepsiCo as a Main Partner for Gamers8: The Land of Heroes this summer, building on the tremendous work achieved between our organizations at Gamers8 last year. The work that goes into putting on live events – particularly ones such as Gamers8 that last an entire summer – should never be underestimated. Food and beverages are a crucial part of that and having a renowned, trusted partner like PepsiCo is essential.”Aamer Sheikh, PepsiCo Middle East CEO said: “We are thrilled to be to once again involved with the world’s biggest gaming and e-sports festival, which takes place right here in the heart of the Kingdom of Saudi Arabia. Building on the tremendous success that the festival witnessed last year, we are looking forward to having festival visitors enjoy their time alongside our snacks and beverages, which go side-by-side with the exhilarating events taking place at Gamers8.”Gamers8: The Land of Heroes has a prize pool of $45 million – triple that of Gamers8 last year. The festival concludes with the Next World Forum, a gaming and esports forum held at the Four Seasons Hotel Riyadh at Kingdom Center on August 30-31, that brings together sector leaders and experts from around the world.
https://adgully.me/post/2352/two-jordan-start-ups-selected-for-pepsicos-2023-greenhouse-accelerator-program

Two Jordan start-ups selected for PepsiCo’s 2023 Greenhouse Accelerator Program

Amman: Today, PepsiCo announced that SmartWTI and Smart Green, start-ups from Jordan, have been chosen to participate in the second cohort of its Greenhouse Accelerator Program: MENA Sustainability Edition, focused on sustainable agriculture. Following a rigorous multi-stage selection process, this year’s cohort brought forward innovative ideas across five key criteria: alignment to PepsiCo’s sustainability strategy – PepsiCo Positive (pep+) – strategic synergy with PepsiCo, scalability, relevance to MENA, and breakthrough potential.Sustainable agriculture takes on special meaning in Jordan, which has no oil resources and a scarce water supply. This raises concerns around food security and creates uncertainty in a region that thrives on long-term planning and predictability. PepsiCo’s Greenhouse Accelerator Program intends to unlock innovative and disruptive agricultural solutions in partnership with purpose-driven start-ups from the region that share PepsiCo’s vision for a more sustainable agriculture and water management system.The six shortlisted companies, SmartWTI, Smart Green, Dooda Solutions, NoorNation, RoboCare and YY ReGen, were selected from over 180 applications across 18 countries. Each of the companies brings a unique level of expertise and innovative solution to the table from all aspects of the agriculture value chain from water preservation to soil cultivation.SmartWTI, an IoT/AI solutions provider from Jordan, specializes in designing and manufacturing water management solutions to enable the Internet of Things (IoT). Smart Green, another Jordanian start-up, provides Agri-tech solutions to agribusinesses for Digital Transformation from traditional agriculture to modern agriculture. These startups have the potential to disrupt the sustainable agriculture industry and make a positive, lasting impact on society.Each will receive an initial grant of $20,000 to support their business and help scale up their innovation, along with guided mentorship from regional subject matter professionals, as well as PepsiCo and Food Tech Valley experts. At the end of the six-month program, one winning company will be awarded an additional $100,000 in funding to continue its expansion and have an opportunity to extend its collaboration with PepsiCo to further expedite its growth.Aamer Sheikh, CEO, Middle East – PepsiCo said, “We are delighted to continue our search for pioneering solutions that help us strengthen the resilience of our food system. This year, we have embarked on a search for transformative direct farming innovations that increase agricultural productivity while conserving our precious natural resources for the next generations. I was impressed with the caliber of the participants in the second cohort, and I am confident that together, we can blaze new trails in sustainable agriculture.”Introduced regionally in 2021, last year’s inaugural program of the PepsiCo Greenhouse Accelerator Program: MENA Sustainability Edition, focused on sustainable packaging and recycling. Two start-ups from Jordan were selected among the 10 shortlisted companies. MEHNA, which aims to find and implement sustainable solutions for the industrial sector and eRecycle Hub which proposes to digitize the scrap-trading business.Amina Mari, CEO, Jordan – MEHNA commented, “Our journey with the first edition of PepsiCo’s Accelerator Program was transformative, equipping us with the essential technical, commercial, financial, and legal skills to propel our start-up forward. With their invaluable guidance and mentorship, we have honed our project development process, identified promising markets and partnerships, and pushed the boundaries of innovation to create sustainable and disruptive solutions. We extend our warmest wishes and support to the next cohort of talented entrepreneurs who are setting out to shape a brighter future.”Recently, the Kingdom of Jordan launched a new water strategy for the years 2023-2040, outlining the government's goals and plans to achieve water security. PepsiCo is committed to an accelerated, sustainable growth agenda in Jordan. It has placed focus on achieving water-use efficiency in operations by implementing best-in-class water-use standards across facilities. Through Jordan Ice & Aerated Water, PepsiCo’s bottling partner in Jordan, the company has invested in watershed health to improve overall ecosystem health and biodiversity, installing six water dams (sand and concrete) and one rainwater collection pond to ensure the watershed is replenished.
https://adgully.me/post/1499/pepsico-partners-with-ntsc

PepsiCo partners with NTSC

In a joint effort to develop a full decarbonization roadmap for PepsiCo’s fleet in the MENA Region, PepsiCo, a globally leading food and beverage manufacturer, and National Transportations Solutions Company (NTSC), a Petromin portfolio company, signed a wide-ranging Memorandum of Understanding (MoU), and commenced the decarbonization process with the launch of the first Electric Commercial delivery truck pilot in Saudi Arabia.The MOU signing was attended by Aamer Sheikh, CEO of PepsiCo Middle East, Kalyana Sivagnanam, the Group CEO of Petromin Corporation, Gary Flom, CEO NTSC, and representatives from the Ministry of Environment, Water and Agriculture (MEWA), MODON and the Ministry of Investment. PepsiCo’s collaboration with NTSC will pilot a state-of-the-art 4-ton Quantron EV truck in Saudi Arabia, acting as the first step towards integrating EVs into PepsiCo's fleet in an effort to ultimately reduce carbon footprint in line with Saudi Vision 2030. PepsiCo has been a key innovator supporting the creation of a circular and inclusive value chain to meet aggressive sustainability goals, including net-zero emissions by 2040. This journey underlines PepsiCo’s commitment to pep+ (PepsiCo Positive), its strategic, end-to-end transformation strategy with sustainability at the center to create growth and value.NTSC is a leading technology company that utilizes new energy economics discipline and Internet of Things (IoT) fleet management systems for enabling B2B and B2G sectors to decarbonize their entire fleets through transition to BEV & FCEV commercial vehicle platforms. Supported by optimal charging and green H2 refueling infrastructure, NTSC is an active contributor to the achievement of the sustainability goals of Saudi Vision 2030.Through this partnership, PepsiCo will aid the process of reducing and eventually eliminating the collective carbon footprint. This emphasizes PepsiCo's pep+ transformation strategy, which aims to build a positive value chain by operating within planetary boundaries and inspiring positive change for the planet and people. A commitment to sustainability and Vision 2030, this partnership strives to work towards reducing the collective carbon footprint.PepsiCo has taken significant steps to utilize renewable energy in its Riyadh Snacks plant and continues to do so to meet the objectives. In 2022, PepsiCo’s Riyadh plant replenished 100% of the water it consumed annually back into the local watershed. This accomplishment accounts for 65% of the Kingdom’s total water usage by the snacks business. Following the MoU singing, a truck bearing Lays' sustainability branding will be unveiled and subsequently will tour Riyadh and Jeddah.Aamer Sheikh, PepsiCo CEO, Middle East, commented “We are excited to join forces with NTSC and Quantron in this pioneering move and contribute to finding solutions that can lower the carbon footprint in Saudi Arabia. Our commitment to sustainability is rooted in our belief that the only way to ensure a bright future for our planet and its inhabitants is to adopt sustainable practices wherever possible. We have been present in Saudi Arabia for over 65 years and are committed to driving the Vision 2030 goals through our pep+ initiative. With the Saudi Green Initiative in mind, it is empowering for us to grow our sustainability programs in the Kingdom to create and innovate, to achieve a green future.”Gary Flom, CEO NTSC expressed his support by saying, "Our joint effort with PepsiCo is in line with Saudi Vision 2030 and is a testament to our commitment to reducing the collective carbon footprint and driving towards a net zero emissions future. NTSC is the first and only fleet mobility solutions company in the GCC with the ability to develop complete carbon optimization and decarbonization roadmaps. In fact, we are confident that this initiative will result in numerous other major companies following PepsiCo’s lead to decarbonize their fleets and thus transition to a nature positive business model and contribute to the betterment of our planet and all of its inhabitants. Thank you PepsiCo and the Kingdom for including strong environmental improvement goals in the Vision 2030 program.”Across the MENA region, PepsiCo is increasing its activity in creating a more sustainable food system, spearheading the movement towards eco-friendly consumption within a circular economy. The MoU with NTSC will further support Vision 2030 creatively and responsibly meet current and future energy and climate challenges.