Dubai Lynx’s jury president line-up for 2024 unveiled

The prestigious Dubai Lynx, MENA's foremost platform for creative excellence and effectiveness, has revealed its jury president lineup for the 2024 edition. Comprising 11 industry experts from nine distinct markets, carefully selected by Lynx, this lineup promises a rich diversity of perspectives and experiences to enrich the judging process.The focus on acknowledging and rewarding creative excellence in the MENA region underscores the significance of recognizing unique ideas that shape the local landscape. Philip Thomas, Chairman of LIONS and Dubai Lynx, expressed gratitude for the talented panel of experts, recognizing their individual perspectives, expertise, and experience that will contribute to the crucial judging task.Ian Fairservice, Vice Chairman of Dubai Lynx, echoed this sentiment, emphasizing the excitement of having a diverse array of voices and perspectives in the jury rooms. This celebration of creative leaders and their contributions to the MENA region's creative landscape reflects a commitment to fostering and showcasing innovative ideas.The Dubai Lynx 2024 Jury Presidents include:  Brand Experience & Activation and Creative Commerce: Rafael Rizuto, Chief Creative Officer, Dentsu Creative, US and Hispanic LATAM  Creative Effectiveness and Creative Strategy: Bertille Toledano, President, BETC Paris, France  Design and Industry Craft: Rajdeepak Das, CEO and Chief Creative Officer of Leo Burnett and Chairman, Creative Council, Publicis Groupe, South Asia  Digital and Social & Influencer: Anna Qvennerstedt, Global Chief Creative Officer, Forsman & Bodenfors, Global  Direct and Outdoor: Nkgabiseng Motau, Co-Founder / Chief Creative Officer, Think Creative Africa, Africa  Entertainment: Ana Balarin, Chief Creative Officer, Wieden+Kennedy, UK  Film Craft: Pierre Nelwan, Managing Director, Media.Monks, the Netherlands  Film, Print & Publishing, Radio & Audio, Integrated, Glass: The Award for Change and Grand Prix for Good: Gabriel Schmitt, Global Chief Creative Officer, Grey, Global  Healthcare: Rohini Miglani, Vice President, Procter & Gamble International Operational SA SG, Asia/India/MEA  Media: Enyi Nwosu, Chief Strategy Officer, UM London, UK  PR: Anthony Chelvanathan, Chief Creative Officer, Edelman, CanadaThe festival is scheduled for Tuesday, 5 March 2024, followed by the Awards Ceremony & Dinner on Wednesday, 6 March 2024, at the Emirates Golf Club. The deadline for submitting entries to Dubai Lynx is 25 January 2024, with festival registration opening on 18 January 2024.

The world’s 1st Water Exchange, COP28 sees the Water Sustainability Coalition

COP28 today saw the launch of The International Water Sustainability Coalition, a joint initiative of AquaKraft Group Ventures ( Leo Burnett India ( & UAE-based Quazar Investments ( to address the burgeoning need of water sustainability & water security in the world. The International Water Sustainability Coalition aims to develop a coalition of Water Conscious enterprises, governments & enablers committed to water stewardship & sustainability. The coalition, the first of its kind in the region, will address the unique challenges and characteristics of water resources by getting countries to commit to international collaboration and cooperation to make equitable access and distribution of water for society a reality by 2050. The stakeholders joining the coalition will be incentivised for their sustainability by AquaKredits – Water Credits on AquaKraft’s AqVerium – World’s 1st Digital Water Bank and rated with a Water Sustainability Score (WSS) developed jointly by Leo Burnett India and AqVerium. The coalition will also drive green & sustainable solutions for managing the world’s precious resource, WATER. Speaking on the occasion Rajdeepak Das, Chairman Leo Burnett, South Asia and Chief Creative Officer Publicis Groupe, South Asia “At Burnett we believe that creativity’s true power is to impact a billion. The looming water crisis demands immediate attention by adopting the Water Sustainability Score – a first-of-its-kind report card on how a water-positive brand can bring transparency and accountability in the indiscriminate use of water. The water sustainability score will help corporates to be more responsible and will give the consumers to choose the right product. When initiatives like the Water Sustainability Score are embraced it’s a win-win for both People & Planet. When more corporations and countries engage in these discussions, the greater the impact becomes because sometimes a small act goes a long way.” “Leo Burnett operating in several other countries has joined the coalition with a commitment to influence and drive their customers to subscribe and practice water sustainability. Be Water+ve, a water sustainability influencer program of AquaKraft & IIFA, and Meraki Digital, a planet-positive communications agency dedicated to climate action have joined the coalition. The coalition will drive the “Blue Taxonomy” jointly being developed by AquaKraft and Frost & Sullivan, UK.” said Dr. Sami Souissi, Convenor – The International Water Sustainability Coalition.  Speaking on the occasion Waleed Khalid Al Ali, CEO – of Quazar Investment said “It is a very momentous occasion for UAE to host The International Water Sustainability Coalition and Quazar is very proud to be a part of it. We invite all the stakeholders across the world to join this coalition and aim to sign The International Water Treaty on UN World Water Day 2024 in Dubai. We are also very happy to announce our investment in the joint venture, AquaKraft BlueTech Solutions L.L.C, U.A.E., which will address the water & food security in UAE and the Middle East, and work with all stakeholders in achieving The UAE Water Security Strategy 2036. We are very impressed with Dr. Subramanya’s vision and together we will make the world water-positive.” AquaKraft BlueTech Solutions LLC., U.A.E., will leverage the collective philosophies & strengths of AquaKraft Group Ventures & Quazar Investment and is poised to redefine the “Circular Water Sustainability” with its latest innovation Sustainable AquAgro Circular Economy. “A lot has been spoken about climate action & resilience but Water which is core to sustainability has been clearly missing the narrative. It is a proud moment for us to launch The International Water Sustainability Coalition along with congruent-minded partners, Leo Burnett India and Quazar Investments. We are equally excited about our partnership with Quazar as both our philosophies are congruent towards sustainable impact. Together we will drive the water sustainability narrative across the Middle East which is by far the most water bereft region of the world. Our objective is to treat over 10 billion litres of water in the UAE and extrapolate this model across the Middle East capturing a significant share of USD 50 billion and growing water opportunities in the next 3 years.” Said Dr. Subramanya Kusnur, Founder Chairman & CEO, AquaKraft Group Ventures. AquaKraft BlueTech will implement AquaKraft’s AqVerium ( ) – the World’s 1st Digital Water Bank which will audit, verify & validate water use and efficiency data, incentivise water positivity with AquaKredits – Water Credits and provide and digital marketplace to offset water deficit by buying AquaKredits. It will also provide a platform to sell recycled sewage water for agriculture by water-conscious stakeholders. Sameer Salgar, CFO – Quazar Investments added “Quazar is incubating the joint venture and we are very bullish about the potential and growth of our investment. We are very impressed with the vision and legacy of AquaKraft as they address complex challenges in the highly unstructured water markets across the world. Their understanding of grassroots problems in every geography and curation of simple & customized solutions make them stand differently from all in the space. One of our major focus areas will be creating the world’s 1st WATER EXCHANGE which will revolutionise the global Water Market.”

Rajdeepak Das gets additional role of Chairman of Publicis Groupe

Publicis Groupe today announced the launch of its Creative Council for South Asia, which will further strengthen the Groupe’s inspiring, truly remarkable creativity that transforms brands and businesses.  Rajdeepak Das, CEO and CCO of Leo Burnett South Asia, in addition to his current role will be the Chairman of this Creative Council, South Asia and will add depth and dimension to the Groupe’s creative product. As part of the additional role, Das will lead the overall creative direction, product, and thinking for the Groupe and will champion narratives that truly empower and define the next stage of Indian creativity.Anupriya Acharya, South Asia CEO, Publicis Groupe said, “At Publicis Groupe, we have a tremendous roster of brands, scaled capabilities across design, experience, data and technology, the finest talent pool and the Power of One. There is no better time than now to bring all these together and partner with our clients in building truly Epic Work and Epic Brands. Rajdeepak apart from being a dynamic and gifted Creative Leader, has been the force behind many famous, iconic campaigns for leading brands and has pivoted Leo Burnett India to the top position among creative agencies in the country today; he was but a natural choice for this role.”Rajdeepak Das said, “It's an honour to lead The Creative Council for Publicis Groupe South Asia. The Council will use the power of brand purpose and new-age creativity to bring a positive impact to people’s lives. The Council will help pedigreed brands to collaborate closely with the world-class talent of the Groupe. I can’t wait to get started and look forward to leading a power-packed Council that is going to create next-generation solutions.”Das is an outstanding creative leader, with over 20 years of experience in building successful brands. He is a great believer in the power of modern creativity to transform human lives. From saving India’s biggest national treasure, the INS Vikrant warship with the help of Bajaj, to being part of ‘Roads That Honk’, the world’s first anti-collusion road management system for Hindustan Petroleum, to creating India’s first micro-financing system, his work speaks for itself and is centered around HumanKind values.His movement for Whisper ‘Touch The Pickle’ won Procter & Gamble the inaugural Cannes Glass Lions Grand Prix for breaking the menstruation taboo. More recently, Das’s work for Whisper ‘Keep Girls In School’ won Leo Burnett India & P&G a Cannes Lions Grand Prix in Sustainable Development Goals. The agency also won the title of ‘Creative Agency Of The Year’ at The One Show Abby Awards, Goafest ’22. Das has more than 100 international awards to his name such as The One Show, D&AD and Spikes. He was the only creative head featured in the popular Netflix series ‘The Creative Indians Season 4. In his words, Das’s biggest creation till date is Apollo 11, a specialised division of Leo Burnett India or what he refers to as ‘The Mutant Creatives.’ This is a team of hugely talented young people in their 20’s with backgrounds such as aerospace engineers, product designers, data analytics and environmental scientists, who solve brand and human problems with him. His focus is on new-age brand solutions, and he believes “Only way to predict the future is to build it yourself.”