https://adgully.me/post/1879/mastercard-and-difc-to-drive-digital-transformation

Mastercard and DIFC to drive digital transformation

Cairo: Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia (MEASA) region, has signed a strategic collaboration agreement with Mastercard that aims to drive digital transformation through partnerships with innovative FinTech companies.The partnership between DIFC and Mastercard will provide FinTech start-ups and established companies with access to Mastercard's network and expertise, as well as DIFC's world-class financial ecosystem. The collaboration will focus on creating new payment solutions and digital services, as well as enhancing existing ones.“At Mastercard, we are committed to driving innovation through collaboration between different players in the financial ecosystem. The collaboration between FinTech companies and established players would enable us to drive digital transformation. We are delighted to participate in DIFC’s programmes to accelerate innovation in the financial technology sector with the aim of boosting the country’s digital economy,” said Amnah Ajmal, Executive Vice President, Market Development, EEMEA, Mastercard.Mastercard’s collaboration with DIFC underpins the objective of the financial hub’s first global Venture Studio – DIFC Launchpad – which seeks to fast-track the growth of the UAE’s financial ecosystem and serve as a business enabler for venture studios, allowing them to set up and scale from DIFC. Venture studios build start-ups, taking them from the concept stage to launch while providing capital and guidance through the incubation period. They also help start-ups to grow using internal capabilities and external networks.The DIFC Launchpad programme expects to support the launch of more than 200 new ventures, with over 100 of them being scale-ups that will collectively create over 8,000 new jobs and attract over $544 million in venture capital.Mohammad Alblooshi, Head of Innovation Hub at DIFC, said: "At DIFC, we are committed to fostering innovation and growth in the FinTech sector, and our strategic collaboration with Mastercard is a testament to that. By leveraging Mastercard's expertise and network, we can empower FinTech start-ups and established companies to create new payment solutions and digital services that enhance the region's financial ecosystem. Together, we aim to fast-track the growth of the UAE's financial sector and serve as a business enabler for venture studios, bringing about significant benefits to the FinTech sector in the Middle East.”The collaboration between DIFC and Mastercard is expected to bring about significant benefits to the fintech sector in the Middle East, providing them with the tools and resources needed to drive innovation and growth in the region's digital economy.
https://adgully.me/post/1390/difc-announces-difc-metaverse-platform

DIFC announces ‘DIFC Metaverse Platform’

Dubai International Financial Centre (DIFC) today announced the launch of the ‘DIFC Metaverse Platform’, in line with the Dubai Higher Committee for Future Technology and Digital Economy’s aim to attract technology innovators from around the world.The platform is part of a comprehensive strategy being developed by Dubai International Financial Centre, the leading global financial centre in the Middle East, Africa and South Asia (MEASA) region, to accelerate Dubai’s status as a global metaverse leader.The DIFC Metaverse Platform is aligned with the Dubai Metaverse Strategy, which aims to add $4 billion to Dubai's GDP, support 40,000 virtual jobs by 2030 and attract 1,000 companies specialised in blockchain and metaverse technologies. The platform also supports the objective of the recently launched Dubai Economic Agenda D33 to generate economic value worth AED100 billion from digital transformation annually.Commenting on the announcement, Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, Chairman of the Dubai Chamber of Digital Economy, Vice Chairman of the Dubai Higher Committee for Future Technology and Digital Economy, stated that the UAE adopts advanced technologies in its aim to keep pace with global changes, reflecting the directives of its leadership, in transforming the country and Dubai to become a leading hub for utilizing the best technology and developing capabilities.Al Olama added that this Metaverse platform is the first in a series of initiatives that aim to strengthen Dubai's position as a global platform for the latest digital trends and accelerate the pace to achieve the objectives of the Dubai Metaverse Strategy.Arif Amiri, CEO of DIFC Authority, said: “The Dubai government has shown great foresight in introducing a metaverse strategy that has the objective of making the emirate a global hub for technology and innovation. The development of the integrated DIFC Metaverse Platform will accelerate the achievements of Dubai’s aspirations in this sector. The initiative is a natural extension of our Innovation Hub proposition that has shaped the technology and innovation landscape in the Middle East, Africa and South Asia region.”The DIFC Metaverse Platform includes three key initiatives. The first is an accelerator programme with a dedicated physical studio for metaverse technology that will promote the development of a creator community and venture building. The platform will also address the metaverse policy development and legislation on open data, digital identity and company law frameworks in the metaverse. Further, the initiative will foster the development of a metaverse community that will explore ways to enhance the metaverse experience for customers.The Metaverse Accelerator Programme, the first initiative to be launched under the umbrella of the platform, will start accepting applications this month. In the coming years, the programme seeks to attract more than 500 applications, identify 50 of the most promising graduates from the programme and stimulate investment opportunities that will help the sector grow.The programme demonstrates DIFC’s commitment to support innovative metaverse start-ups by introducing them to the region’s largest players. The programme also helps them explore partnerships, gain exposure to investors, access a regulatory sandbox and obtain marketing support.In early November, the region’s first and largest FinTech Accelerator – DIFC FinTech Hive – hosted its annual Investor Day on the Metaverse Platform, giving the region’s finance ecosystem a first-hand experience of the technology. DIFC Fintech Hive also partnered with Emirates NBD to launch and co-create their own Metaverse Accelerator programme, which received more than 100 global applicants.The Metaverse Accelerator Programme will run over a period of six months, during which the cohort of start-ups will be introduced to training and workshops to upskill and reskill themselves in both technical and intrapersonal aspects of the metaverse. The programme also aims to facilitate partnerships between start-ups and corporates to create proofs-of-concept and new metaverse solutions.For more information, please visit: Metaverse Accelerator Programme (difc.ae)