New Balance treads new ground with first store opening in Jeddah

KSA, Jeddah: New Balance, a brand synonymous with running excellence, proudly announced the opening of the first store in Jeddah on December 14th 2023, marking yet another significant step forward in New Balance's strategic growth in the Kingdom. The new store located in Red Sea Mall will solidify New Balance’s commitment to their customer base through direct-to-consumer accessibility.This new store opening is realised through New Balance’s new partnership with Alshaya, together constructing the foundations of a significant journey within Saudi Arabia. New Balance’s metro flex concept will also be implemented throughout the branch, allowing consumers to shop the full brand collection, in a brand environment. Accompanying the new branch opening will be the popular Fresh Foam X 1080, which will take the main stage alongside New Balance’s latest Running Apparel.Having observed the recent success of its franchise openings, New Balance intends to further develop its retail experience, integrating compelling narratives within their product showcases to truly elevate the consumer’s journey. The metro flex concept allows for seamless and frequent transformations of the retail space, engaging with the dynamism of seasons, events and occasions through their own shopping atmosphere to create a truly immersive brand experience.Stuart Henwood, New Balance's MENA Regional Manager, expressed enthusiasm about this significant milestone, stating: " We are delighted to announce the opening of our new store in Red Sea Mall, Jeddah. This is our first New Balance store in Jeddah which showcases our commitment to how we can best serve and engage with our consumers in the Kingdom. The store will deliver the best-in-class products cross categories in innovative retail experience coupled with great in store service. We look forward to many more store openings in the kingdom in the near future.”The store will begin welcoming consumers tomorrow December 14th starting from 10 am.

Qatar Airways touches down in Yanbu

 Qatar Airways, the multiple award-winning airline, has landed today its first resumption flight at Yanbu, the airlines’ eighth connection in the Kingdom of Saudi Arabia. The non-stop service will operate two weekly flights on Wednesday and Sunday.To mark the resumed operations, passengers onboard the aircraft received special menu cards with exclusive design that reflects the distinctiveness of the occasion. Upon touchdown at Prince Abdul Mohsin bin Abdulaziz International Airport, water cannons saluted Qatar Airways flight QR1216 with showers of affection, signifying the renewed connection between Yanbu and Doha.Qatar Airways Group Chief Executive, Engr. Badr Mohammed Al-Meer, said: “We’re pleased to welcome Yanbu back into our extensive network, comprised now of eight Saudi cities. This highlights our commitment to increasing travel options for passengers in the Saudi market, which remains one of the key global markets for Qatar Airways. We look forward to connecting travellers to and from Yanbu to over 170 destinations across the globe, while offering them an unrivalled travel experience onboard our state-of-the-art aircraft and through our multiple award-winning hub, Hamad International Airport.”Offering two weekly flights to Yanbu, the new route aims to facilitate both business and leisure travel, further reinforcing Qatar Airways’ dedication to connecting travellers from six continents to some of the most sought-after destinations across Saudi Arabia. The addition of Yanbu operations compliments the airlines’ over 120 weekly flights to eight Saudi cities including AlUla, Dammam, Gassim, Jeddah, Medina, Riyadh, and Taif, Yanbu.Located on the Western Coast of Saudi Arabia, Yanbu, a coastal gem on the Red Sea, is renowned for its rich history, archaeological sites, and serene beaches. Known as the “Capital of Diving”, Yanbu represents a haven for all divers thanks to the vibrant underwater world thriving beneath its shores.Passengers in Saudi Arabia traveling from Yanbu will enjoy seamless connectivity to over 170 destinations worldwide, including destinations in China, Europe, Indonesia, Japan, Korea, Malaysia, Thailand, and the United States.Tickets for flights to Yanbu are now available for booking through the Qatar Airways website, mobile app, and travel agencies.

Qatar Airways expands presence in Saudi with two new gateways

Qatar Airways, the World’s Best Airline, is proud to announce its expansion in the Kingdom of Saudi Arabia, with the launch of services of two new gateways: AlUla, Tabuk and the reopening of Yanbu. These additions to the airline's rapidly growing network mark a significant milestone in Qatar Airways' commitment to connecting travellers across the globe.Effective 29 October 2023, Qatar Airways will commence operations to AlUla, followed by Yanbu on 06 December 2023, and Tabuk on 14 December 2023. These new routes will offer passengers even more options to explore the rich cultural heritage and natural wonders of Saudi Arabia.Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: "We are thrilled to introduce AlUla, Yanbu, and Tabuk as our newest destinations in Saudi Arabia. These cities offer a wealth of cultural, historical, and natural experiences, and we are proud to connect travellers from around the world to these remarkable places."AlUla, known for its breath-taking landscapes and historical treasures, will be serviced with two weekly flights. Travelers can look forward to experiencing this UNESCO World Heritage Site's wonders, including the ancient rock formations and archaeological marvels.Yanbu, a vibrant port city, will be connected with three weekly flights. With its beautiful beaches and diverse marine life, Yanbu is the perfect destination for those seeking sun, sea and adventure.Tabuk, nestled amidst stunning mountains and valleys, will see Qatar Airways operate three weekly flights. Travelers to Tabuk will have the opportunity to explore its natural beauty and rich cultural heritage.Qatar Airways now operates to nine cities in Saudi Arabia, operating more than 125 flights weekly. These cities include AlUla, Dammam, Gassim, Jeddah, Medina, Riyadh, Tabuk, Taif, and Yanbu, providing travellers with a comprehensive network to explore the diverse landscapes and cultures of this dynamic country.Passengers in Saudi Arabia traveling from these exciting new gateways will enjoy seamless connectivity to over 160 destinations worldwide, including the China, Europe, Indonesia, Japan, Korea, Malaysia, Thailand and the United States. Qatar Airways continues to be a global leader in connecting travellers to some of the most sought-after destinations across the globe.Qatar Airways' new routes to AlUla, Yanbu, and Tabuk are expected to facilitate business and leisure travel, further strengthening economic ties and cultural exchanges between Qatar and Saudi Arabia. The airline is dedicated to providing passengers with the highest level of service and comfort during their journeys.Tickets for flights to AlUla, Yanbu, and Tabuk are now available for booking through the Qatar Airways website, mobile app, and travel agencies.

W7Worldwide report: PR key to sustainability and ease climate impact

Jeddah: Amid the growing threat of climate change, W7Worldwide — Saudi Arabia’s leading homegrown marketing consulting agency — recently published an insight report titled “The PR Role in Climate Crisis” to press home the urgency of the situation.According the report, the world is grappling with an imminent crisis of climate change. “We are already witnessing increased floods, droughts, intense rains, and a visible surge in frequent and severe heat waves,” it says.The consequences are colossal and the climate change crisis stands as one of the most threatening and severe challenges plaguing the planetSeverity of the CrisisData and statistics concerning the consequences of climate change highlight the severity of the situation and emphasize the importance of collective action.The W7Worldwide report observed that 90% of natural disasters are connected to weather and climate conditions. This is beside the global economy, which is projected to incur approximately $178 trillion in losses in the next five decades due to climate change.Moreover, climate change is pushing 26 million individuals worldwide into poverty and placing 41 million people on the brink of starvation. Additionally, estimates from international banks suggest that around 140 million individuals in sub-Saharan Africa, Latin America, and South Asia will be compelled to migrate within their own regions by 2050 as a result of climate change.Communicating messages is essentialThe current situation and alarming facts have emphasized the importance of effective communication like never before. Whether it is for business or environmental conservation, communicating messages has become crucial.British naturalist David Attenborough said, "Saving the planet now requires effective communication," emphasizing the essential role of communications specialists and public relations companies in this crisis.The United Nations made it a salient point in its Sustainable Development Goals, urging the people to take the lead in climate change communication urgently and address its impacts.Climate change is occurring at a faster pace than anticipated, with the average global temperature rising by approximately 1.1 degrees Celsius since 1880. While this increase may seem insignificant, it has the potential to disrupt the world's climate patterns.SurveyThe report cites a survey conducted by the International Public Relations Association (IPRA) in 2022, the findings of which revealed the increasing importance of PR in addressing climate change.The survey indicated that 81% of respondents anticipated a rise in the significance of climate change in their work over the next two years.Additionally, 90% of those surveyed believed that the responsibility of tackling climate change falls on the PR profession. PR professionals also expressed that managing clients in climate action represents a major obligation for them.IPRA views these survey results as a call to affirm the role of public relations in making a global impact during this crisis. The situation necessitates the development of a range of intricate and adaptable skills among communication practitioners to effectively communicate sustainability messages, bridge the expanding skill gap in the public relations industry, and impart these skills to others.Raising AwarenessRising to the occasion, W7worldwide has often linked effective communication to educating and inspiring the public to reduce the crisis. In 2022, it developed a comprehensive communication guide, "7 Communication Strategies for Recovery from Covid-19 in the post-COP26 climate change conference" guide assists companies in formulating communication strategies that prioritize environmental concerns within their social responsibility frameworks.

Hertz renews its sponsorship of the Saudi Rowing Federation Championship

Jeddah: Hertz Car Rental has renewed its partnership contract with the Saudi Rowing Federation in its ongoing support for Saudi sports and encouraging champions to achieve international titles that enhance the Kingdom's global reputation. The partnership includes sponsorship of championships and domestic and international activities throughout the coming year. Hertz will provide logistical support to athletes and technical, administrative, and union officials while creating an environment conducive to achieving further accomplishments.The sponsorship agreement was signed between Asaad Atyani, Managing Director of Wasila Company, and Youssef Jleidan, CEO of the Rowing Federation, at King Abdullah Sports City in Jeddah. The signing ceremony occurred during the Kingdom's widely participated Kingdom Indoor Championships.Ali Hussein Alireza, President of the Saudi Rowing Federation, expressed his pride and gratitude for the wise leadership's significant support to the Saudi sports sector. He also acknowledged the continued attention and interest of the Minister of Sports and President of the Olympic Committee, His Royal Highness Prince Abdulaziz bin Turki Al Faisal. Alireza affirmed that the partnership between sports federations and the private sector would drive Saudi sports to international recognition. He emphasized that the sponsorship contracts signed by the Rowing Federation will support the champions during their international participation. Alireza highlighted the recent achievement of the Saudi Rowing Team, which won the bronze medal at the World Rowing Championships in Mississauga, Canada. This accomplishment reflects the team’s tremendous efforts and determination to elevate the country's name.Asaad Atyani stated that Al Wasila company and its representative, Hertz car rental, have long been committed to establishing solid partnerships with sports and athletes. This commitment aims to support champions and encourage them to represent the nation and achieve the best results. He added, "Besides sponsoring the renowned rally champion Dania Akeel, the female Saudi ambassador, Hertz has developed a strong relationship with the successful Saudi Rowing Federation." The renewal of the sponsorship agreement for championships and federation activities reflects the significant responsibility that the company undertakes in supporting sports and contributing to raising the Kingdom's name high in all areas.

Live video streaming market to reach $4.3 billion by 2028

Jeddah: OpenSignal recently published a report on the live video experience of mobile users. The first-of-its-kind in the industry, the report is based on years of extensive research and development conducted across more than 100 global markets.The report aligns with OpenSignal’s aim to help telecom providers enhance their network performance and provide the best user experience by providing and analyzing data on network performance and mobile device experience.Previously, OpenSignal issued a report on users’ experience of playing real-time multiplayer games over mobile networks, when streaming recorded video, communicating in group video calls, or with over-the-top voice applications.The latest report sheds light on the live video experience, revealing the difference between watching live events and viewing videos on social media platforms, on-demand TV shows, movies, or other forms of pre-recorded video. (read the full report here: live events is one of the most significant challenges that streaming companies face due to the need for a robust back-end infrastructure that ensures reliable and high-quality, real-time distribution.The report, titled “The Live Video Experience – in Mobile Sports, News and Game Streaming,” emphasized the importance of the live experience for mobile users because if there are any delays or glitches in the production process or network, it can significantly impact users' overall experience. For example, if a user hears their neighbors cheer a winning goal in a football match, or a batter getting caught during a cricket match before they get to see it themselves, it can ruin their enjoyment of the event.To evaluate the live video experience, OpenSignal conducted tests measuring the mobile network performance, the results of which reflected the quality of the live video viewing experience for mobile users around the world, in addition to conducting a comparison of the live video streaming experience using the world's largest streaming platforms, such as YouTube Live and Twitch.The results of the report revealed that Norway has the best overall live video experience in the world with a score of 55.3 points, surpassing the Netherlands by 1.2 points and closely followed by Sweden and Denmark with scores of 53.6 and 53.7 points, respectively. European markets dominated the global top 20 list, with only three markets outside of Europe - South Korea, Taiwan, and Canada – making it to the list.In the Asia Pacific region, South Korea topped the rankings with a score of 51.4 points, followed by Taiwan (49.7 points) in the second place, and Singapore and Japan in the third place with scores of 48.7- 49.1 points. Papua New Guinea came last with a score of 26.8 points.Across the Americas, Canada ranked first as the country with the best live video experience with a score of 49.6 points, while Uruguay scored the highest in Central and South America with 45.8 points. The US, meanwhile, scored 40.7 points, ranking sixth in the region, tying with Argentina, which scored 40.8 points and Brazil (38.9 points).The total global live video broadcasting market is expected to reach $4.3 billion by 2028, up from nearly $1 billion in 2021, which means a rapid compound annual growth rate of 23.5%, according to Vantage Market Research. According to the OpenSignal report, the most popular types of live video streaming services included live sports broadcasts, sports news, gaming broadcasts and streams, news coverage and events, as well as entertainment shows such as concerts, festivals, and variety shows produced by individual creators on social media or streaming platforms as well as live shows and product reviews via social media.The report indicated that live streams provide a more interactive experience for mobile users than pre-recorded content because they facilitate communication and engagement between broadcasters and their audience, as well as opportunities for online creators and influencers to share their content in real-time and monetize it through donations from their online communities during streams or through advertising revenues or sponsorship deals.A live video is an excellent tool for creators to showcase their content while being spontaneous. They don't need to restrict themselves to their studios, with access to specialized technical equipment. Live streaming is also user-friendly, especially for mobile users, due to its increased accessibility. People can connect to live video streams from anywhere as long as they have a mobile signal, making it easier for organizations and businesses to reach a wider audience.é-eln-opens-its-first-branch-in-jeddah

London’s most Instagrammable café, EL&N opens its first branch in Jeddah

UK based café and restaurant sensation EL&N London, the world’s most Instagrammable café opened their first flagship in Jeddah, at Atelier La Vie with a stylish destination that blends creative spirit with the glitz and glamour of the French Rivera, labelling the new destination café as “The Riviera paradise in Jeddah”."EL&N London” is expanding their presence in the Kingdom of Saudi Arabia, after opening six locations in Riyadh and more locations in Jeddah opening later this year.EL&N, which stands for "Eat, Live & Nourish” has become famous for its iconic interiors, painting cities across the globe pink, with neon signs nestled in flower walls and unique photo backdrops where guests can get the perfect picture opportunity while benefiting from an interactive all-day dining menu.As well as featuring a patisserie display with freshly baked goods, EL&N also offers a variety of artisan coffee and speciality drinks and dishes on their menus including hot chocolates, colourful alternative lattes and cakes, as well as offering brunch options, main courses, and afternoon tea. The opening ceremony of EL&N in Jeddah was attended by VIPs, media and top of the notch social figures of Jeddah.Commenting on the latest launch, Alexandra Miller, Founder of EL&N London said: “Following our success in Riyadh, we are delighted to announce our new and first branch café in the Bride of the Red Sea, Jeddah,”She continued “Saudi Arabia is one of the fastest growing F&B markets in the Middle East, it’s an exhilarating time to be part of this booming era in Saudi Arabia. Therefore, we’re proud of our presence in Saudi Arabia and are energized by the opportunity to bring many more beautiful, unique cafés opening across the kingdom.”Find EL&N London at Atelier La Vie, King Abdulaziz Road via Atelier #1 from Saturday-Wednesday, 9am-12am and Thursday-Friday from 9am-1am.