Amazon Egypt hosts local seller summit to foster growth in online businesses

Amazon Egypt hosted its second annual Seller Summit for local third-party sellers, aimed at recognizing and empowering successful selling partners, including small and medium-sized businesses (SMBs), while encouraging their continued operations and providing them with valuable opportunities to best leverage Amazon’s capabilities. Attended by hundreds of existing selling partners, the Summit allowed participants to explore Amazon Egypt’s advanced innovative solutions, tools, and programs, encompassing shipping, delivery, marketing, and brand-building, among other benefits. The Summit also focused on opportunities for selling partners to maximize their sales during the peak shopping season, including White Friday.In line with Egypt Vision 2030 to create an environment that unlocks business opportunities, broadens the economic base, and creates jobs for all local sellers, Amazon’s Seller Summit brought together local and regional experts from Amazon to share knowledge with hundreds of existing selling partners across Egypt.“We are thrilled to have met hundreds of our selling partners during Amazon’s Seller Summit,” said Ahmed El-Sobky, Head of Marketplace, Amazon Egypt. “Our goal is to help sellers realize their potential, discover innovative solutions, and leverage our fulfillment and brand-building tools to strengthen their business and reach millions of customers on We also provided businesses with the information, skills, and tools needed to ensure a successful upcoming shopping season, including White Friday. As we move into the next phase, we remain dedicated to enhancing the operations of our valued selling partners and delivering even greater opportunities for growth.”The Seller Summit also recognized top sellers by presenting awards to top performing sellers across several categories. The sellers were acknowledged for their performance related to customer satisfaction, delivery speed, and use of Amazon seller tools, among other criteria. Some of the businesses awarded at this year’s Seller Summit included Mesery, Dala’ Mobilek, and Testa Toro.Joining the Amazon Egypt network grants selling partners access to millions of customers and helps build trust in their brand. With over 30 product categories, ranging from home and kitchen supplies, cosmetics, fashion, health, sports, electronics, groceries, baby products, and more, Amazon actively promotes selling partner products, particularly during sales and deal seasons. The highly anticipated White Friday sales event, scheduled for November, presents an excellent opportunity for selling partners to boost their business by offering competitively priced items, while customers can benefit from attractive discounts, fast shipping, and reliable delivery services.To facilitate convenient and seamless product delivery, Amazon Egypt also provides selling partners with various shipping options. These options include Fulfillment by Amazon (FBA), which enables entrepreneurs to focus on product creation and business expansion, while Amazon Egypt handles packaging and shipping on behalf of the sellers. Yasmine Fekry, Co-founder of Raw African, shared her experience with stating: “Through my brand, Raw African for natural cosmetics and skincare, I was able to grow my business and reach more customers through I started my project in 2016 with a capital of only EGP 500. After selling on, my sales growth witnessed a 50% increase.” She added, “During sales seasons such as Eid and Ramadan Sale events, my sales increased by 88%.”Selling partners interested in joining the Amazon seller network can upload required documents through The registration process includes providing a national ID card, email address, cellphone number, tax registration number, tax/VAT registration certificate, and commercial registry for companies.

UM MENAT empowers female-owned SME businesses on global Impact Day

Dubai: – On Thursday, UM, a global media agency network of IPG Mediabrands, launched its sixth global Impact Day, “Building a Better Future.” Together, employees across 50+ countries, 100+ markets and 120+ offices united and gave back to their local communities.In the spirit of creating meaningful change and driving economic growth, the UM MENAT team organized an initiative close to their hearts, focusing on empowering SMEs and supporting female entrepreneurs. This initiative is part of UM MENAT's broader, long-term commitment to elevating the potential of the regional business community, particularly female entrepreneurs.UM partnered with Female Fusion, the UAE’s largest professional network for women looking to build, grow and scale their businesses, to connect with female-owned companies who require marketing support which otherwise would not be possible due to budget constraints of SMEs. Over 90 UMers split into teams and took up an exciting challenge: developing seven marketing strategies for seven businesses in just 90 minutes. The team demonstrated their excellence across various industries by offering new thinking and marketing approaches to companies including a swim school, dental practice, production house, events company, natural honey retailer and an interior design brand. Each team presented their strategies to a jury and the best work was awarded recognition for going over and beyond the requirements of a detailed marketing framework. To end the day, the teams gave their strategies and marketing plans with the seven entrepreneurs to take on board and execute at will. These strategies will serve as valuable roadmaps, guiding the entrepreneurs towards success and growth in their respective industries.“Female start-ups in MENA receive a mere 1.2% of all VC funding. We are very grateful to be able support a network like Female Fusion to truly give value and impact others on Impact,” commented Maria Poulton, MD at UM UAE. “Female empowerment is close to my heart and at UM we are very passionate about sharing our knowledge with those who may not be able to access the expertise of a large media and advertising organization. We continuously investigate ways we can be more of a support function for the local community of business owners, especially women and elevating them to their full potential.”UM MENAT extends its appreciation to the Female Fusion Network for their collaboration and TikTok for sharing invaluable insights with female entrepreneurs on leveraging the digital platform for their businesses.UM Global created this annual day of service in 2016 under UM’s corporate social responsibility unit, Better World, which demonstrates the agency’s commitment to its core values of community and care. Andrea Suarez, Global CEO of UM, commented on the global efforts of the agency, “From picking up litter on beaches and parks in the US to providing essentials for those with disabilities in South Korea to feeding unhoused people in Greece, our community’s micro-actions will drive macro results that build a better tomorrow, today.”Through initiatives like these, UM MENAT not only fosters a culture of giving back but also reinforces its commitment to supporting SMEs, empowering female entrepreneurs, and creating a more inclusive and prosperous business ecosystem.