https://adgully.me/post/3987/tbwaraad-and-core42-unite-to-boost-creative-ai-innovation-in-the-arab-world

TBWA\RAAD and Core42 unite to boost creative AI innovation in the Arab world

Dubai: TBWA\RAAD, known as The Disruption® Company, proudly announces an unprecedented collaboration with Core42, a G42 company, marking a milestone in the field of artificial intelligence. This groundbreaking Memorandum of Understanding (MOU) establishes TBWA\RAAD as the first creative agency to harness the creative potential of Jais, the world's leading Arabic Large Language Model (LLM).Speaking of the partnership, Joe Lahham, Managing Director, TBWA\RAAD, said: "This exciting partnership between TBWA\RAAD and Core42 represents a significant moment where creativity meets advanced AI. We're embarking on a journey to redefine how people express themselves creatively in Arabic-speaking communities. This collaboration reflects our commitment to pushing creative boundaries and driving innovation in the Arab world."Noah Khan, Regional President of Digital & Innovation - CEE, Middle East and Africa at TBWA, expressed his enthusiasm too, saying: "We are very excited to be working with Core42 on exploring the great creative potential held within Jais, and to build future-facing expressions of creativity together."Jais, developed by G42's visionary subsidiary Inception (now Core42), is at the top of the line among Arabic Large Language Models. Trained on a dataset comprising 116 billion Arabic tokens and 279 billion English tokens, Jais is a 13-billion parameter model that promises to revolutionize generative AI applications across the Arabic-speaking world.Andrew Jackson, Executive Vice President and Chief AI Officer of Core42, emphasized the importance of collaboration in innovation, stating: "Through collaborative innovation, we are setting a new standard for AI advancement in the Middle East and ensuring that the Arabic language, with its depth and heritage, finds its voice within the AI landscape. We are excited about the prospect of exploring new applications for generative AI in the media and marketing industries and we look forward to working closely with the TBWA\RAAD team to deliver the next breakthrough in this domain."Named after the UAE's highest peak, Jais is the product of a groundbreaking collaboration between Core42, Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), and Cerebras Systems. Its training took place on the Condor Galaxy 1 AI supercomputer, the cutting-edge creation of G42 and Cerebras, marking a significant leap forward in AI advancement within the Middle East.
https://adgully.me/post/1892/arab-women-underrepresented-in-the-tech-industry-wilson-center

Arab women underrepresented in the tech industry: Wilson Center

Dubai: Despite progress in recent years, Arab women remain underrepresented in the tech industry, particularly in leadership positions. This lack of diversity not only limits opportunities for women but also hinders innovation and growth in the industry.According to a report by Wilson Center, only 23% of startup founders in the MENA region are women. These statistics highlight the need for increased support and opportunities for women in tech, especially in leadership roles.In the MENA region, female entrepreneurship is on the rise, with more women starting their own businesses and taking on leadership roles. However, there is still a long way to go to achieve gender parity in the tech industry. A report by the World Economic Forum in 2022 found that it will take 132 years to close the global gender pay gap at the current rate of progress.Anastasia Denisova, the CEO of Realiste MENA, believes that promoting and supporting female leadership is essential for creating a more diverse and inclusive startup ecosystem. She claims that by providing mentorship, training, and networking opportunities for women in tech, we can help break down barriers and create a more level playing field.Realiste is a proptech startup based in Dubai and driven by artificial intelligence to make the real estate market more efficient and transparent for investors. Under Anastasia's leadership, Realiste MENA has integrated with 27 real estate developers in Dubai, attracted more than 50,000 users, and increased monthly revenue in Dubai from zero to $1M by the end of 2022.“Diversity is not just a buzzword – it’s essential for innovation and growth,” said Anastasia Denisova. “We are committed to promoting diversity in all its forms, and we believe that supporting female leadership is a key part of this effort.”In 2022, a report by Citigroup found that increasing female representation in the tech industry could add $2 trillion to global GDP. This data demonstrates that there is a need for more initiatives to encourage and support girls and women in pursuing careers in tech. Together, we can build a more inclusive and innovative startup ecosystem that benefits everyone.
https://adgully.me/post/1202/bigo-live-brings-the-arab-world-together-to-celebrate-regional-achievements

Bigo Live brings the Arab world together to celebrate regional achievements

 Bigo Live, a leading social livestreaming platform, has provided an ideal platform for football supporters to showcase their skills and share their enthusiasm for the sport since the start of the World Cup this year. The platform featured a variety of unique activities designed to engage football players and fans and encourage them to produce and share original content with other users who share similar interests on Bigo Live’s ‘Community’ feature. The World Cup communities have provided daily football highlights compilations and enabled fans to come together to share their experiences and support for their favourite teams or players. As a result, over 200,000 users on Bigo Live joined regional teams’ communities to share the spirit of football and celebrate the achievements of each country including Saudi Arabia, Qatar, Morocco, and Tunisia during the World Cup. Most notably, Morocco’s astounding achievements this World Cup will go down in history as it became the first Arab team to reach the semi-finals and compete against France. The Atlas Lions’ victories during the tournament brought joy to Arabs all over the world, with thousands across the MENA region celebrating online on Bigo Live. As Morocco stunned World Cup favourites Portugal in the quarter-finals of the tournament this year, the number of posts on the Morocco team community increased by roughly 43% in just a week on the platform. Broadcasters on Bigo Live were encouraged to use their creativity to make their videos stand out while forming real-time connections with their viewers in order to diversify content and give users a special glimpse into the football spectacle. Bigo Live enhanced the platform's multi-guest room feature to enable the creation of chat rooms for up to 500 people to share their enthusiasm for the global event in real time, fostering more positive interactions and allow fans to gather and participate in football discussions. Bigo Live recorded the largest peak in conversations on December 6, 2022, during the Morocco vs. Spain match, which garnered great interest from the region. Having a strong regional presence, Bigo Live strives to create diverse and compelling content that appeals to local communities. In this effort, the company continues to invest in enhancing user experiences for Arab audiences throughout the MENA region. Accordingly, the platform is preferred by Arabic football fans as they find it easier to access, allows them to follow their passion, interact with their favourite broadcasters, and allows them to participate in the region's expanding football communities in their own local language. Bigo Live invited well-known footballing personalities such as Mohammed Awaad (Bigo ID: mohammedawaad) and Naseem Kora (Bigo ID: sportcafe) to provide in-depth match analysis and discuss football strategies during their live streams of the games in order to highlight the platform's support for regional creators and content. Football fans delighted in engaging with the personalities in real time and answering football trivia questions while learning more about their expertise thanks to the platform's highly interactive nature of the platform. “The performance of national teams from the Arab region during this year’s World Cup have been absolutely phenomenal. Football is known for its ability to bring people from across the world together and football fans from Arab World are some of the most passionate in the world. We are delighted to bring the football community together to celebrate this truly unique World Cup on Bigo Live,” said a spokesperson from Bigo Live. “Our users on Bigo Live are encouraged to exchange ideas and interact with people of similar interests from around the world. Morocco’s historic victory will certainly be remembered for ages and be regarded as a showcase of the Arab region’s great football talents. Through the passion of football, we are confident that users of Bigo Live will continue to showcase their talents, share their enthusiasms and inspire each other through real-time interactions while streaming.”In order to give football fans a more immersive experience, Bigo Live's most recent update also allowed users to dress up their personalized 3D avatars with sportswear supporting the regional teams under the platform's Virtual Live feature, in addition with two new exclusive football backgrounds while going live. During the duration of the World Cup, the number of users that tried on football jerseys for live streaming accounted for one-third of the users using male avatars via virtual live.Bigo Live empowers users across the MENA region with various tools to manage and host captivating and enriching live streams. Users are encouraged by the diverse meaningful and engaging content available and display of creativity through which broadcasters share their skills and talents on Bigo Live to build and nurture meaningful connections with millions across the world.