COFE joins forces with De’Longhi and JAZEAN to elevate coffee experience

COFE, the MENA’s leading online coffee marketplace, announces its trilateral partnership with Abdulwahed Co., the sole agent of De’Longhi brand, and JAZEAN, a brand by Saudi Coffee Company, integrating the brilliance of premium Italian coffee machines with the richness of top-tier Saudi coffee beans. The partnership between the three brands marks a significant leap forward in improving the coffee ecommerce segment and home-brewing experience. COFE, together with the two other giant industry titans will help in the advancement of the regional coffee industry as a whole, paving the way for a new era of quality and innovation.  With the platform’s steady month-over-month (MoM) growth of 26% in the home-brewing sector, the platform is poised to maintain its devoted commitment to the thriving ecommerce sector. This strategic three-way alliance intends to promote the Saudi Coffee Company locally produced beans by boosting its homebrewing sector, businesses, and hotel experiences using De'Longhi's cutting-edge machines. This partnership is poised to introduce the complex flavors of Saudi coffee to a worldwide audience. Commenting on the partnership, Ali Al Ebrahim, Founder & CEO of COFE App, said, "Our unwavering aim is to deliver creative solutions that respond to the changing needs of coffee lovers, transforming the COFE Market into a haven of ease and creativity for individuals who are enthusiastic about home-brewing. We are constantly bustling in hope for providing an even greater range of coffee-related products and services by expanding our offers in KSA. With this collaboration, we are set to accelerate our expansion in the Kingdom while also ensuring that we constantly provide outstanding value to our loyal users.    COFE earlier signed an agreement with Saudi Coffee Company, to become their premium online coffee marketplace in late 2022, aimed at propelling the Saudi coffee industry into the digital era and consequently empowering local producers to connect with end users with greater ease and convenience. COFE and JAZEAN, by Saudi Coffee Company, further strengthened their ties through the trilateral agreement, leveraging their steadfast commitment to fostering the Kingdom’s local coffee sector and embracing digital innovation. This strategic alliance is expected to push Saudi coffee beans onto the global arena, enthralling coffee lovers all over the world.  Commenting on the three-party partnership, Mohammed Zainy, Marketing Director of Saudi Coffee Company, said, “The synergy between a premium Italian brand, De'Longhi's, customer base that recognizes great coffee, and COFE's established presence in Saudi Arabia opens the door to presenting the world to local coffee's deep complexity, a hidden gem ready to be revealed to the world.” On the other hand, De’Longhi, a global brand, offers consumers innovative products with a unique combination of style and performance, signed its recent collaboration with both JAZEAN and COFE through Abdulwahed, the largest multi-brand distributor and retailer of smart lifestyle products in the KSA, especially known for offering high-end coffee machines and accessories.  Mohammad Abdulwahed, the commercial Director at Ahmed Abdulwahed: “We believe combining Delonghi machines strength in coffee making with COFE Market’s reach and Saudi Coffee Company’s homegrown coffee beans makes for the perfect brew. This partnership combines advanced coffee machines, market reach, and local coffee expertise, aligning seamlessly with Saudi Arabia's rich national coffee heritage with the aim of supporting local coffee farmers and production. We represent innovation, vast outreach, and persistent passion, all devoted to supporting Saudi Arabia's flourishing coffee community.” COFE app users have shown continued support on the KSA’s home-brewing and entire coffee sector. Caffeine home-brewing has grown in popularity in the GCC region as well, which accounts for USD 74.1 million in 2020 and is expected to be worth USD 131.8 million by 2028. On the other hand, by 2023, the eCommerce market in Saudi for coffee machines is expected to grow to USD 2.8 million, making up 1.9% of the country's overall eCommerce market for small appliances. By 2027, the market volume is anticipated to reach USD 5.3 million due to the anticipated compound yearly growth rate for the following four years (CAGR 2023-2027) of 17.5%.

Saudi Coffee Company Partners with Siemens to Elevate Saudi Coffee Farming

Saudi Coffee Company is proud to announce today its collaboration with Siemens, through a Memorandum of Understanding (MoU) to help in constructing a high-tech smart factory in Jazan based on Siemens’ electrification, automation, and digitalization technologies, while considering the highest standards of sustainability and efficiency.As fully owned subsidiary of the Public Investment Fund, Saudi Coffee Company is on a mission to transform Saudi Arabia’s coffee industry and present the nation’s deep-rooted coffee traditions to the world. The establishment of the smart factory is set to revolutionize coffee farming in Jazan. Currently witnessing the implementation of several development initiatives in modern technology, water management solutions, and advanced equipment, Jazan’s farmers will benefit immensely from this collaboration through having visibility and control over all their systems in one integrated platform with high tech.Saudi Coffee Company's vision expands beyond increasing production and job opportunities to include promoting a culture of collaboration and sustainability across the entire coffee value chain.This collaboration is part of Saudi Coffee Company’s initiatives to join forces with the private sector and introduce cutting-edge technology into Saudi Coffee Company’s production processes with the smart factory set to revolutionize coffee farming in Jazan. The construction and operation of the factory are in line with the latest global sustainability standards, ensuring a balance between economic growth and environmental sustainability. The complete digitalization includes unifying various systems under one advanced platform while also introducing initiatives like carbon capture, renewable energy adoption, responsible waste management, and eco-friendly packaging.Karim Chabara, CEO of Saudi Coffee Company emphasized that “This partnership marks a defining moment for Saudi Coffee Company in the coffee industry, as we are proud to be shedding light on the Kingdom’s coffee heritage and to help in elevating the local coffee production. We are delighted to join efforts with the private sector, leveraging their expertise to fully optimize our local resources and showcase our coffee heritage to the world.”Ahmad Hawsawi, CEO of Siemens in Saudi Arabia stated: “We are proud of our technology collaboration with Saudi Coffee Company, highlighting and developing coffee farming and manufacturing. Siemens is committed to transform manufacturing facilities into intelligent and connected ecosystems based on real-time data analysis, predictive maintenance, and seamless collaboration between machines and humans, leading to improved productivity, reduced costs, and enhanced product quality.”Hawsawi highlighted Siemens’ contribution in supporting the Saudi Arabia’s National Industrial Strategy through the cutting-edge digital technologies by leveraging digitalization and automation.

Saudi Coffee Company’s new brand Jazean signs sponsorship deal with Saudi Al-Ahl

Jeddah : The Saudi Coffee Company, through its brand Jazean, announced the signing of a sponsorship agreement with the Saudi Al-Ahli Football Club, with the aim of improving the football industry within the Kingdom of Saudi Arabia.Founded in 1937, Al Ahli is one of the oldest and most successful football clubs in Saudi Arabia. This agreement, which has been signed for three years until 2026, is in line with Saudi Coffee Company's keenness to support the growing sports sector in the country and bolster efforts to highlight the Saudi League.The agreement was signed by Mohammed Zainy, Director of Marketing at the Saudi Coffee Company, and the CEO of Al-Ahli FC Investment Company, Engineer Tariq Khalifa. Through this agreement, the two parties will strive to collaborate and take football in Saudi Arabia to new heights. Moreover, the signing confirms the Saudi Coffee Company's commitment to strengthening and caring for local communities.The Saudi Coffee Company, as one of the sponsors of the team, will provide support to the Saudi Al-Ahli FC through Jazean, which is an SCC brand that celebrates indigenous Coffea Arabica and markets it locally and internationally. Through the agreement, the company also aspires to shed light on how Saudi coffee serves as a window to the rich cultural heritage and values of hospitality and generosity that exist within the Kingdom.Commenting on this occasion, Mohammed Zainy, Director of Marketing at the Saudi Coffee Company, said, “We are proud to sign a sponsorship agreement with the Saudi Al-Ahli FC and to provide support for this national icon. Al-Ahli FC and the Jazean brand share similar values that are steeped in tradition and originality. Both represent our passion, rich culture, and our ambition to continue moving forward. Moreover, as part of our quest to become a global product, this sponsorship provides us with a great platform to highlight our Saudi roots and highlight our ambition to become a symbol of national pride.”The CEO of Al-Ahli FC Investment Company, Engineer Tariq Khalifa, expressed his happiness at the signing with the Saudi Coffee Company, saying: “We welcome our new partner who has joined hands with us."He shared that the Board of Directors is keen to create an environment conducive to investments, and sign agreements with companies that befit the prestige and popularity of Al-Ahli FC, indicating that such sponsorships help expand growth and development at the club level, especially considering preparations for the new season.To learn more about the sponsorship agreement, or to view Al-Ahli Saudi FC merchandise, please visit.For more information about the Saudi Coffee Company, please visit the Saudi Coffee Company website

Saudi Coffee Company partners with Jazan Mountains Development Authority

 In the presence of HRH Prince Muhammad Bin Nasser Bin Abdulaziz Al-Saud, the Governor of Jazan, Vice Chairman of the Board of Directors of the Jazan Mountains Development Authority, Saudi Coffee Company signed a Memorandum of Understanding (MoU) with the Jazan Mountains Development Authority. The signing was also attended by HRH Prince Muhammad Bin Abdulaziz Bin Muhammad Bin Abdulaziz Al-Saud, Deputy Governor of Jazan Region and esteemed delegates from the Public Investment Fund - Yazeed Abdulrahman Ibrahim Al Humaid, Deputy Governor and the Head of MENA Investments and Majid Alassaf, Consumers Goods and Retail Sector Head.Saudi Coffee Company is a subsidiary of the Kingdom’s Public Investment Fund established to transform Saudi Arabia’s coffee industry. At the signing ceremony, Saudi Coffee Company Chairman Fahad Alnuhait, signed the MOU with Dafer Al-Fahad, Director General of the Jazan Mountains Development Authority aimed at developing the Kingdom’s emerging coffee industry and elevating it to a global product. The new signing enables Saudi’s coffee producing region of Jazan, which has been growing coffee beans for over three centuries, with additional resources to boost the capacity of its farms, the quality of its output and the reach of its produce.Speaking at the event Fahad Alnuhait, Chairman, Saudi Coffee Company said: “When Saudi Coffee Company was set up in 2021, our primary goal was to ensure that the national coffee industry is enabled along its entire value chain, from bean to cup. Today, we have taken leaps towards the realisation of that vision, laying the foundations for a world-class coffee industry in Saudi Arabia, making Coffea Arabica from Saudi Arabia a major player in the global marketplace.”The MoU aims to enhance grassroots cooperation between the entities and ensure economic sustainability from the ground up. It will ensurea a robust supply of coffee seedlings from the Authority to the Saudi Coffee Company and a joint commitment to growing local expertise in coffee cultivation. Both entities also pledged to developing national talent through training academies and programmes, with both benefiting from the upskilling of local farmers.Speaking at the signing, Dafer bin Ayed Al-Fahad, Director General of the Jazan Mountains Development Authority said: “We have a strong legacy of coffee cultivation here in Jazan, and this collaboration strengthens the potential of our industry by bolstering our global presence as well as the infrastructural integrity and technical expertise of our local industry.”The signing facilitates Saudi Coffee Company’s plans to boost production capacity by implementing the highest standards and global best practices to empower the national industry’s growth; create new jobs and promote Saudi Arabia’s capabilities to export the highest-quality coffee beans to the global markets. Over the next ten years, the Saudi Coffee Company intends to invest nearly SAR 1.2 billion in to meet this goal.“By building up the local coffee infrastructure, we aim to inspire our community to adopt global best practices, ground-breaking farming techniques and a sustainable approach in order to elevate our product and benefit from global reach,” concluded Karim Chabara, Chief Executive Officer, Saudi Coffee Company said.

COFE App signs agreement with Saudi Coffee Company

COFE App, the premier online coffee marketplace recently announced the signing of an agreement with the Saudi Coffee Company (SCC). As per the agreement, COFE App will be the premium online partner for SCC supporting them in amplifying their reach to coffee lovers in the Kingdom and beyond. This strategic partnership between COFE and SCC is aimed at propelling the Saudi coffee industry into the digital era, consequently empowering local producers to connect with end users with greater ease and convenience.The partnership between COFE App and SCC is set to propel the coffee e-commerce sector further, making Saudi grown beans available to coffee lovers through COFE’s mobile app. Both companies are united in the purpose to transmit technology and knowledge to the Kingdom in a number of areas, including coffee production, roasting, marketing, and sales, as well as all other activities, in order to promote the Kingdom as a frontrunner in the sector.Commenting on the agreement, COFE App Founder & CEO, Ali Al Ebrahim expressed: “It is a proud moment for us at COFE to be working with SCC. We hope that this partnership will help in giving Saudi coffee the visibility and reach that it truly deserves. Through our work in Saudi, we hope to take this integral part of our culture and tradition to the world. I would also like to take this opportunity to thank everyone involved in making this possible. It is truly the beginning of something great.”The platform has seen wide-spread acceptance from users in the Kingdom and was listed as the Top 10 Most Downloaded Food Delivery and Restaurant Apps (2021) in the kingdom in a survey conducted by Communication & Information Technology Commission (CITC) of Saudi Arabia.SCC is a Public Investment Fund (PIF) company launched by the sovereign wealth fund of Saudi Arabia with a mandate to develop the Saudi coffee industry. SCC plans to invest over SAR 1.2 billion ($319 million) in the national coffee sector over the next ten years to increase annual output from 300 tons today to more than 2,500 tons by 2030. Saudi’s domestic coffee market was estimated to be worth $1.96 billion in 2021, and is expected to grow to $2.78 billion by 2025.“It is a pleasure to be partnering with COFE App. Their passion for the cumulative growth of the coffee industry is very evident, and we are happy to say that they share both our vision and values. Coffee is a very integral part of Arabian culture and we wish for the world to witness it through our efforts. We hope that this partnership is the beginning of coffee lovers discovering the nuances of Saudi coffee and how it is ready to compete with some of the best producers in the world,” said Mohammed Zainy, Marketing Director of Saudi Coffee Company.As KSA transforms into a digital growing economy with a focus on locally grown coffee beans this might just be the next big thing in the evolution of the global coffee market.