https://adgully.me/post/4955/dubais-new-era-in-fmcg-det-and-pgs-pioneering-partnership

Dubai's new era in FMCG: DET and P&G's pioneering partnership

The Dubai Department of Economy and Tourism (DET) has signed a landmark partnership with multinational consumer goods corporation The Procter & Gamble Company (P&G) which will see the entities work together to contribute towards Dubai’s economic growth in areas including SME development in the fast-moving consumer goods (FMCG) sector, Emirati talent training programmes, vocational learning, and sustainability with the aim to forge closer ties with the private sector to take part in Dubai’s economic growth enablement journey, among others. This strategic partnership, capitalizing on the unique strengths and knowledge of each partner, will serve as a model for public-private catalyst initiatives, not only fostering economic growth and innovation in key sectors but also exemplifying Dubai's approach to collaborations between government and private sectors.The partnership was formalised in a ceremony at the P&G Innovation Centre in Dubai, attended by Omar Channawi, CEO of P&G Middle East, Pakistan, and Global Entrepreneurial Markets, and Hadi Badri, CEO of the Dubai Economic Development Corporation (DEDC), along with other esteemed dignitaries.Hadi Badri, CEO of the Dubai Economic Development Corporation (DEDC), said: “In alignment with the Dubai Economic Agenda (D33), this partnership builds on the vision of our leadership and our proven development strategy to engage with leading private sector entities to deepen sector expertise and spearhead economic growth. The agreement with P&G will not only give Dubai’s vast ecosystem of small and medium-sized enterprises access to industry leading knowledge, technical expertise and mentorship opportunities but also enable the wider talent ecosystem through targeted skills development initiatives and vocational training curriculum. With Dubai's FMCG space poised for vibrant expansion and the city's active promotion of the entrepreneurial ecosystem, there are abundant opportunities for home grown businesses and talent to contribute to the sustainable development of the fast-growing FMCG sector. This industry alliance represents a commitment to shared success, harnessing our unique strengths to create a brighter and more impactful future for all stakeholders involved.”Omar Channawi, CEO – Procter & Gamble Middle East, Pakistan, and Global Entrepreneurial Markets, said: “P&G brands serve five billion people around the world, through a focused portfolio of products in 10 categories. It is our mission to strengthen our contribution to local economies through collaboration with regulators & retailers. We are honoured to take our partnership with DET forward to maintain dialogue and further emphasize our commitment to drive innovation in the UAE and better serve our customers and consumers. We look forward to advancing our efforts with our ecosystem partners to pool resources, new technologies, reach and knowledge enabling our growing future in the Middle East region.”The following are examples of some of the areas covered by the strategic collaboration between DET and P&G:Stimulating Dubai-based SMEs and Enabling Innovation in FMCG Value ChainThe agreement will see both entities come together to enable capacity building programmes to aid Dubai’s small and medium-sized enterprises across the FMCG value chain including technical toolkits focusing on operational excellence, digital and supply chain transformation, and leadership development. The programmes will leverage P&G’s extensive global innovation-based resources, incorporating real-world business use-cases, mentorship sessions and workshops with global and regional industry experts to accelerate the industry growth.Talent Training ProgrammesDET and P&G will develop talent training programmes aimed at enhancing technical skills of Emiratis employed in, or aspiring for, careers in manufacturing operations, supply chain management and data analytics, contributing to a skilled and competitive workforce.Vocational Learning CurriculumCollaborating with Dubai-based educational institutions, the partners will establish a vocational learning curriculum designed to equip talents for careers in the private sector, primarily within FMCG businesses.Circular Economy and SustainabilityThe partners will also jointly promote Dubai’s circular economy and sustainability initiatives within the FMCG sector, as part of a wider strategic collaborative efforts on an industry level, to align with the UAE’s and P&G’s global environmental goals. P&G is committed to achieve net-zero greenhouse gas emissions by 2040 across its operations and supply chain, spanning from raw material to retail. The company has implemented a comprehensive Climate Transition Action Plan that addresses lifecycle emissions of its products and packaging across supply chain, operations, consumer use of products and product end of life.
https://adgully.me/post/4931/dubai-tourism-teams-with-jiotv-for-once-upon-a-trip-to-dubai-with-anil-kapoor

Dubai Tourism Teams with JioTV for 'Once Upon A Trip! To Dubai' with Anil Kapoor

Dubai’s Department of Economy & Tourism (DET) has announced an exciting partnership with JioTV to launch a unique 4-episode travel show titled "Once Upon A Trip! To Dubai.” In this unique show, global superstar Anil Kapoor plays himself as he embarks on a hilarious and adventurous journey through the stunning city of Dubai along with actor Maniesh Paul.More than just a travel show; "Once Upon A Trip! To Dubai" is a story of rediscovery, bonding, and the magic of serendipity. As Kapoor and Paul traverse through the alluring landscapes and vibrant cultural tapestry of Dubai, their (on-screen) personas reflect their real-life charm and wit, delivering an authentic and engaging experience to Indian viewers. The show is set to offer a rich blend of comedy, adventure, and heartfelt moments, presenting Dubai in a unique light that’s never been seen before. It not only serves as a testament to Dubai's enchanting allure as a global travel destination but also celebrates its rich cultural mosaic and dynamic spirit in a way that resonates with Indian audiences.At the heart of "Once Upon A Trip! To Dubai'' is its unwavering commitment to authenticity. The show transcends the typical confines of a travel show, steering away from standard formats to embrace a more genuine path to storytelling, where Kapoor and Paul are guided by their insatiable curiosity and passion for adventure, towards a city that they have known and loved for decades. Their reactions, from laughter to awe, unfold naturally as they witness the hidden gems, subcultures and authentic experiences as they explore the streets of Dubai. The passion driving the duo through their journey further builds a profound connection with their narrative. "Once Upon A Trip! To Dubai" is more than a show; it’s a genuine portrayal of travel, where the spirit of Dubai comes alive in its most authentic form."Once Upon A Trip! To Dubai'' heralds a new era in travel storytelling, one that extends beyond the traditional methods of showcasing a destination. It dives deep into the rich tapestry of experiences and emotions that truly resonate with Indian audiences. In choosing to collaborate with JioTV, we recognized a shared vision for innovation and a unique approach to storytelling that aligns perfectly with our goals of acquainting the lesser-known sides of Dubai to an audience that resonates with the destination.   JioTV's commitment to quality content, unmatched distribution scale & audience engagement across India makes them an ideal partner for bringing this vision to life. Dubai, through the eyes of Kapoor and Paul, transforms into a character itself, full of stories waiting to be discovered - thereby making the wonders of Dubai accessible to all.Superstar & Actor Anil Kapoor, reflecting on his experience, said, "Working on 'Once Upon A Trip! To Dubai' has been a journey of rediscovery, both of the incredible city of Dubai and within myself. More than a project, it was a journey of the heart. Whenever I have explored Dubai, I have not only just encountered stories; I discovered pieces of myself in every corner. There's a raw and real quality to this experience, so different from the scripted roles I’m used to. It's about forming genuine connections, embracing laughter, and the unexpected surprises along the way. This show particularly has allowed me to see Dubai with a sense of wonder and authenticity. JioTV, serving as a robust and expansive platform, is the perfect powerhouse for presenting this authentic journey to our viewers at a grand scale. My hope is that it will inspire our audience to appreciate the beauty of Dubai and the magic inherent in the real-life adventures that I shared with Maniesh.”Actor Maniesh Paul further added his unique flair, “'Once Upon A Trip! To Dubai' was an adventure like no other, blending my love for traveling with the uncharted wonders of Dubai. Each day was a new adventure in this magnificent city uncovering a new sense of wonder and joy. 'Once Upon A Trip! To Dubai' brought out an authentic joy and spontaneity that was refreshingly real. The streets of Dubai aren’t just backdrops; they’re alive with stories and unexpected turns, much like my own journey that I shared with AK. This show has been a revelation, showing me the power of impromptu moments and the genuine connections that come from shared laughter and experiences. JioTV has played an indispensable role in bringing this exhilarating journey to the screens, making it a grand experience for our viewers. I hope our audience finds as much joy and surprise in watching this travel show as I did in creating it.”The show culminates in a captivating finale featuring a special guest appearance by the talented Emirati soul singer Arqam Al Abri whose musical artistry adds a distinctive and enriching dimension to the last episode, beautifully echoing Dubai’s rich and diverse artistic landscape.Produced by Stars "n" Stripes and directed by Satyajit Kadam, who has a notable advertising career and accolades like the Cannes Lion and Spikes Asia, ‘Once Upon a Trip! To Dubai’, also features the visual finesse of acclaimed cinematographer Satchit Paulose, known for his work on "Pathaan" and "Fighter”.Get ready for a one-of-a-kind journey. "Once Upon A Trip! To Dubai" is more than just a show; it's an immersive experience, an innovation, a heartwarming journey, streaming exclusively on JioTV, starting this weekend. 
https://adgully.me/post/4180/dubai-sme-to-empower-youth-in-hatta-to-kickstart-the-start-up-ecosystem

Dubai SME to empower youth in Hatta to kickstart the start-up ecosystem

The Mohammed bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), a part of Dubai Department of Economy and Tourism (DET), has outlined its ambitious plan to support and develop the entrepreneur community across various fields in Hatta.Dubai SME’s new plan for Hatta entrepreneurs aligns with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to empower Hatta’s young citizens to start their own businesses and implement new creative approaches that will ensure the region’s sustainable economic development and contribute to raising the standard of living and ensure the well-being of people.In addition to Hatta’s status as a leading regional leisure hotspot, facilitating further development of the Hajar Mountain community – regarded as one of the UAE’s most prominent tourist, heritage, and cultural destinations – is a cornerstone of the Dubai 2040 Urban Master Plan. The plan covers four key strategic pillars: Wellness, Tourism, Sports & Activities, and Sustainability, with a specific focus on preserving Hatta’s natural environment, boosting its development, and enriching its tourism competitiveness. The plan also seeks to support domestic projects that meet the current and future ambitions of Hatta residents, creating opportunities to support Emiratis in a way that stimulates tourism and encourages entrepreneurial activity while also preserving the unique geographical identity of the region.   Workshops, Courses & Training ProgrammesIn 2022, Dubai SME accelerated efforts to train and qualify the youth of Hatta to embrace the entrepreneurial spirit by starting or expanding their own businesses. Dubai SME organised several training courses and specialised programmes to provide local entrepreneurs with advice, guidance, and information. Last year, 401 citizens participated in 19 workshops, while two specialised programmes – the Certified Professional Entrepreneurship and the Certified Agri-Entrepreneurship Professional Diplomas - saw 103 citizens participate in 52 projects.Earlier this year, Dubai SME also organised several training courses in creative entrepreneurial thinking, entrepreneurial leadership, creativity management, and e-commerce to further develop trainees’ skill sets. Since the programme’s start last year, Dubai SME has issued 34 fee-exempt business licenses in the Hatta region, including eight domestic licenses.Project FinancingHaving already facilitated dedicated funds to numerous projects, Dubai SME remains committed to providing financial assistance for the launch or expansion of projects that add value to the Hatta region and its people. Dubai SME actively encourages Emirati entrepreneurs to contact the establishment and apply for funding.To date, an apiary project in the Hatta mountains (Al Doror for Honey and Dates Trade) is one of the most prominent projects to receive establishment and expansion loans from Dubai SME. In addition to its agricultural and environmental impacts, the project includes the construction of an apiary consisting of 3,000 beehives, with a production capacity of more than 20 tonnes of honey each year.Elsewhere, Tanoor Restaurant has been financially supported, enabling its owners to develop and expand operations. Renowned for its famous local dishes, the restaurant serves delicious food in a distinctive atmosphere. In addition, Hur Hatta for Salon Supplies Trade, which provides beauty supplies, tools, perfumes, and non-pharmaceutical preparations to licensed beauty centres in the Hatta region, has also been supported by Dubai SME.His Excellency Abdul Baset Al Janahi, CEO of Dubai SME, said: “In line with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai SME has implemented an integrated plan targeting young Emirati talent in Hatta.. We are committed to providing financial and technical support to them as we continue our mission to support Emirati entrepreneurs and other businesses. The support provided by Dubai SME over the past year to Hatta-based entrepreneurs, as well as other citizens, is a core enabler in achieving the goals of the Dubai Economic Agenda, D33 including integrating Emiratis into the workforce across high-performing sectors.“As we work towards achieving the key goal of the D33 Agenda to further consolidate Dubai’s status as one of the top three global cities within the next decade, we will continue to identify and leverage investment opportunities by fostering an environment where entrepreneurship and the next generation of business leaders thrive. Through strategic initiatives, mentorship programmes, and access to resources, we are dedicated to equipping our entrepreneurs with the tools they need to succeed. This support extends beyond financial assistance; it encompasses knowledge sharing, networking opportunities, and a nurturing ecosystem where ideas can grow into successful businesses.”A business facilitation centre in support of projects by Hatta youthTo enable youths in the region to start their projects and turn their ideas into reality, a new business facilitation centre, Tasheel has been established at Hatta Community Centre to support young entrepreneurs and SME owners, who can utilise smart services to issue tax-free business licenses, including obtaining an Intelaq License via the Invest in Dubai platform. The centre also offers multi-use halls and a meeting room as a hub for entrepreneurs.In this context, Dubai's Department of Economy and Tourism, represented by Dubai SME, signed a cooperation agreement with the Community Development Authority with the aim of developing the Tasheel Centre for Entrepreneurship site and supporting Hatta youth projects in the Hatta Community Centre, providing the Establishment’s services in the Smart corner of the center, as well as allowing them to use the building and marketing facilities of the centre. Dubai SME also provided special devices for entrepreneurs to register and receive its services. They can also benefit from the gaming hall space on the ground floor to organise some events and hold specialised exhibitions. They can also use the space allocated for the preparatory kitchen to support entrepreneurs, and others.Through financial and technical support, Dubai SME has contributed to several Hatta success stories, including projects related to construction and contracting enterprises; blacksmithing, carpentry and aluminium; food; tourism and leisure establishments; productive farms; hotels and vacation homes; restaurants and cafes; fitness centres; services; domestic projects, and more.
https://adgully.me/post/1962/big-data-is-transforming-hospitality-for-the-better-but-human-intervention

Big data is transforming hospitality for the better but human intervention

Dubai: Big data is having a transformative effect on hospitality across the Middle East and beyond. However, leading hoteliers speaking on the opening day of Arabian Travel Market (ATM) 2023, which will run at Dubai World Trade Centre (DWTC) until Thursday 4 May, emphasised that human intervention remains essential if owners and operators wish to derive genuine value from the information being gathered.‘Hospitality Debate: What More Can Big Data Unlock?’ featured a range of expert insights into the power of data to improve guest experiences within the Middle East’s hospitality sector. Moderated by Paul Clifford, Group Editor – Hospitality & Design at ITP Media Group, the session saw Chris Hartley, CEO of Global Hotel Alliance; Tommy Lai, Chief Executive Officer at General Hotel Management Pte Ltd; Sandeep Walia, Chief Operations Officer – Middle East at Marriott; and Nicolas Huss, CEO of Hotelbeds, take to the ATM Global Stage to share their views.Commenting on advancements in the hospitality sector’s data capabilities over the past decade, General Hotel Management Pte Ltd’s Lai said: “It used to be you’d need a lot of people for analysis, but now, you can collect data and AI will decipher it for you. Big data and AI are evening the playing field between small groups and larger brands.”Speaking on the importance of interpretation, Marriott’s Walia said: “This technology can help guests to narrow down the hotels they would like to stay in,” noting that big data – when used in combination with AI – can help to identify the best options for customers. “But ultimately, guests have to connect with us to make the booking, so the balance between AI and the human touch is equally important and can’t be forgotten.”Reiterating the importance of quality over quantity, Global Hotel Alliance’s Hartley said: “Acquiring data is one thing but that isn’t ‘big data’. It’s what you do with the data that’s critical. We’ve known for years, for example, that credit card companies have a huge amount of data on spend – way beyond the hotel. This tells you a lot more about the customer than they might reveal to you during a one-off stay.”Hotelbeds’ Huss agreed but warned that an ethical approach is essential in order to realise the full potential of this information. “I think there are several rules,” he said. “The first is that everything has to be anonymous. The second is that we must ensure that the data we have adds value to the guest experience. And finally, we must acknowledge that the way we behave when we’re staying at a hotel doesn’t always reflect what we do when we leave that environment. We will only thrive if we have the best data and some form of human care.”Day one of ATM 2023 featured 20 sessions across the Global Stage, Travel Tech Stage and Sustainability Hub. Other highlights from the day included the Technology: The Enabler of Sustainable Travel session, the funding of sustainability and Enhancing the Customer Experience Through AI. The Sustainable Hospitality Alliance also touched on the importance of protecting the locations, livelihoods and communities in which hotels are based, in the Achieving Net Positive Hospitality session.The 30th edition of ATM is taking place as part of Arabian Travel Week (1-10 May 2023), a festival of events dedicated to enabling industry professionals from all over the world to collaborate and capitalise on market opportunities through exhibitions, conferences, breakfast briefings, awards, product launches and networking events.Those attending ATM 2023 in person can get involved in the conversation online by using the hashtag #ATMDubai when posting on social media channels.ATM 2023 is being held in conjunction with Dubai World Trade Centre, and its strategic partners include Dubai’s Department of Economy and Tourism (DET) as the Destination Partner, Emirates as the Official Airline Partner, IHG Hotels & Resorts as the Official Hotel Partner, and Al Rais Travel as the Official DMC Partner.The latest ATM news stories are available at https://hub.wtm.com/category/press/atm-press-releases/.
https://adgully.me/post/1127/det-launches-the-annual-dubai-tourism-summit

DET launches the annual Dubai Tourism Summit

Dubai’s Department of Economy and Tourism (DET) has announced the launch of the annual Dubai Tourism Summit, a first-of-its-kind travel forum in the region which will lay the foundation for a home-grown world-class thought leadership programme to boost the city’s resurgent tourism industry and support regional and global tourism.The DET announced the forum today at its bi-annual ‘City Briefing’ event held during the Skift Global Forum East, the first-ever MENA extension of the Skift Global Forum. The Dubai Tourism Summit will provide a networking platform for industry stakeholders to share their vision, ideas, strategies and best practices, as well as insights on leveraging the latest innovations and trends to create a more resilient, inclusive and sustainable future for global tourism.The DET also shared the latest tourism report for the first ten months of 2022. Data showed that Dubai welcomed 11.4 million international overnight visitors between January and October, an impressive year-on-year increase of 134%, taking the city further on its journey to becoming the world’s most visited destination.The DET’s ‘City Briefing’ was presided over by His Excellency Helal Saeed Al Marri, Director General of DET, and attended by more than 1,000 executives from across the tourism ecosystem, including aviation, travel, hospitality and retail sectors. The meeting provided an update and outlook on the industry. It explored ways to continue accelerating the momentum to reinforce Dubai’s position as a global hub for business, investment, talent and tourism.Helal Al Marri said: “We are grateful to His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for his visionary leadership, inspiration and guidance that has led to several milestones in 2022. Dubai has always been an international icon of innovation and excellence. The Dubai Tourism Summit will see us working even more closely with our domestic and global stakeholders and partners as we focus on pushing the boundaries further to highlight Dubai’s position as the top international destination and the best city in the world to live in, work and invest. With the Dubai Tourism Summit, we will elevate our blueprint for sustainable growth, contributing towards our industry’s continued success and supporting the recovery of regional and global tourism.”Al Marri added: “Our performance in the first ten months of 2022 indicates that we are on target to achieving our tourism goals, which dovetail with the UAE Tourism Strategy 2031 announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum to attract AED100billion as additional tourism investments and 40 million hotel guests by 2031. It is also a testament to our city’s resilience, robust and diversified market strategy, solid collaboration model between the government and private sectors, and the strength of the city’s diverse destination proposition. We are well-placed to end this year on a resounding note and perform even better in 2023 and beyond, steadfastly supported by our aviation, travel and hospitality partners, who continue to champion Dubai’s position as the first-choice destination for global travellers.”Key markets continue to deliver on tourism volumesThe 11.4 million international overnight visitors who arrived in Dubai between January and October 2022 represented a quantum leap over the 4.88 million visitors that the city welcomed for the same period in 2021. The numbers are close to the pre-pandemic record of 13.50 million international visitors in the first ten months of 2019. Dubai’s international tourism arrivals significantly outperformed other major global destinations, giving Dubai a head start on post-pandemic recovery.Hospitality sector shines across many metricsParticipants were also briefed on the hospitality sector’s outstanding success, as it played a significant part in Dubai’s impressive rebound. Dubai’s growing popularity among global travellers is evident in the fact that there were 54 million online searches for Dubai per month during Q3 2022, which was close to pre-pandemic levels, with bookings in the last few months surpassing pre-pandemic levels.Dubai shares limelight with other global cities with 71% occupancyAverage hotel occupancy in Dubai between January-October 2022 stood at 71%, one of the highest hotel occupancies in the world. This compares to 64% in the corresponding period of last year and just short of the 74% during the pre-pandemic period of 2019. Dubai’s occupancy continues to closely trail the top benchmark cities: Istanbul (75%), New York (74%), Paris (73%), London (73%) and Los Angeles (72%).Hotels register strong growth; supply up by 18% over pre-pandemic levelsDubai’s hotel inventory in October 2022 comprised 144,737 rooms at 790 hotel establishments compared with 122,185 rooms available at the end of October 2019 across 724 establishments. The total number of hotels in the first ten months of 2022 saw an 8% growth over the same period in 2021, highlighting strong investor confidence in Dubai’s tourism sector.The hotel sector outperformed pre-pandemic levels across all other key measurements: Occupied Room Nights, Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR). Despite the significant 18% increase in supply compared with pre-pandemic levels, Dubai hotels achieved strong growth across ADR and REVPAR over 2019 levels. Dubai hotel establishments delivered a combined 30.40 million occupied room nights during the first ten months of the year, a 23% YTD growth and a 17% increase over the corresponding pre-pandemic period of 2019, which yielded 26.01 million occupied room nights.The ADR of AED506 in the first ten months of 2022 surpassed the ADRs for the first ten months of 2021 (AED384) and 2019 (AED400), with a 32% increase in ADR in YTD October 2022 vs YTD October 2021 and a 27% increase vs YTD October 2019. The stellar performance of the hotel sector is also demonstrated in RevPAR growth: a 48% increase in RevPAR in YTD October 2022 vs YTD October 2021 (AED362 vs AED245) and 23% vs pre-pandemic YTD October 2019.Taking Dubai to the worldThe stakeholders and partners were also briefed on the creative global campaigns that Dubai has consistently launched across multiple traditional, digital and social media platforms to highlight the city’s multi-faceted appeal to audiences in international markets. For instance, the highly successful Dubai Presents campaign comprises a series of movie-style trailers featuring Hollywood stars Jessica Alba and Zac Efron and Bollywood star Shah Rukh Khan. Most recently, the ‘Where the World Celebrates’ global campaign features French football star Karim Benzema coinciding with the FIFA World Cup in Qatar.His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Inspired by our visionary leadership, 2022 has been a transformative year for developing and broadening Dubai’s global appeal, designed to keep thedestination top-of-mind and to cater to the varied needs and tastes of international travellers. With the world on the move again, our ability to quickly react, adapt, evolve and tap into existing and new segments of travellers is key to Dubai’s efforts to leverage and benefit from a rapidly and radically evolving global tourism landscape. We have ensured a steady influx of international visitors by offering more value than any comparable destination. We will maintain our competitive edge through our strong public-private partnerships, expansion of the diverse destination offering and constant launching of innovative initiatives and international campaigns to showcase Dubai as a ‘must-visit’ destination, as well as cement its position as one of the most accessible and liveable cities in the world.”Dubai, a family destination and global liveability hubThe briefing highlighted the results of the DET’s International Visitor Survey. The survey revealed that, in H1 2022, Dubai gained significant ground as it consolidated its position as a destination of choice for families and couples (79%) and that international visitors stayed longer in Dubai during their visits in H1 2022 (+0.8 days vs H1 2019). With this, Dubai has seen positive performance across all tourism pillars, from culture to cuisine, adventure, entertainment to shopping. The survey also highlighted that young travellers in the under-35 age group constituted a significant proportion (40%) of travellers to Dubai in H1.A Skift trends report published for the Skift Global Forum East in collaboration with the DET shed more light on Dubai’s emergence as a global destination. The report titled ‘Livable, agile, resilient – Dubai’s blueprint for a 21st-century tourism destination’ highlights the experiences and lessons learned by the city’s leaders, tourism partners, and global industry leaders as they navigate numerous challenges together.Dubai ranks highest among the region’s most liveable citiesThe report highlights that Dubai annually ranks highest among the most liveable cities in the Middle East according to the Economist Intelligence Unit report, a leading provider of global insights and market intelligence. The report underscores the city’s focus on improving the quality of life and its efforts on building a well-rounded and sustainable community, noting that Dubai was ranked No. 2 in 2021 in the Euromonitor International Top 100 City Destinations Index. It also shows that Dubai was the only city with four Top-10 rankings out of sixcategories: Tourism Policy and Attractiveness, Health and Safety, Economic and Business Performance, and Tourism Performance.The Skift report also shared DET data that ranked Dubai highly on tourism-specific pillars. More than 80% of visitors gave “general entertainment” and “hotels/accommodation” at least a nine out of 10 rating in 2021, with several other key areas — outdoor adventure and sports, family entertainment, and shopping and retail — earning such high marks from more than 75% of visitors to the emirate. Each of these areas saw anywhere from four to 12 percentage-point gains in visitor satisfaction.Attractions, achievements and accoladesBuilding upon the city’s drive to diversify its offerings to ensure a broad choice for travellers of all ages, 2022 saw the opening of new attractions and leisure landmarks, including the Museum of the Future and the Mohammed Bin Rashid Library. Dubai continued to be honoured with awards and recognition from the industry. Dubai ranked as the No.1 global destination, the No.1 destination for ‘City Lovers’ and the No.4 destination for ‘Food Lovers’ in the Tripadvisor Travellers’ Choice Awards 2022. The accolades speak volumes about the city’s appeal to a diverse global audience.The biggest success story of the past year was Expo 2020 Dubai, which played a pivotal role in driving worldwide interest in Dubai and accelerating momentum across several sectors, including tourism. Expo attracted 192 participating nations and more than 24 million visits by residents and global travellers, placing Dubai at the heart of a dynamic international agenda and positioning it as a leading global city for trade, investment and tourism. A game-changer in this direction is Expo City Dubai, the dynamic legacy of Expo 2020 that will be a futuristic destination driven by sustainability, innovation, education and entertainment and a model city of the future.A global gastronomy hubDuring the briefing, DET shared the initiatives contributing to these successful tourism figures. The city’s Gastronomy Always On (GAON) campaign has worked tirelessly to bolster Dubai’s position as a global gastronomy hub. The GAON campaign championed Dubai’s array of home-grown dining destinations and street food eateries through a series of events, including the Dubai Food Festival.Dubai’s reputation for serving diverse culinary experiences was further enhanced by the launch of MICHELIN Guide Dubai in June and the arrival of the renowned fine dining food critique brand Gault&Millau. Further, the inaugural edition of Middle East & North Africa’s 50 Best Restaurants recognised 16 Dubai restaurants in February 2022. Dubai is home to more than 13,000 restaurants and cafés serving food and beverage from the cultures of over 200 nationalities residing in the city. This year, the DET also launched the region’s first-ever Gastronomy Industry Report, a comprehensive study of the city and region’s gastronomy scene, reinforcing Dubai’s position as a sought-after global destination for food tourism.A year-round destination for international eventsDuring the briefing, the DET presented the city’s year-round calendar of events, which has been a driving factor behind Dubai’s thriving tourism sector. With an impressive line-up of even more citywide events, activations and experiences led by the iconic Dubai Shopping Festival, the annual Retail Calendar is being unveiled on a large scale throughout 2023, featuring festivals, events, celebrations and promotions.Dubai is also celebrating the FIFA World Cup in Qatar with several pop-ups, alfresco experiences and fan zones, which broadcast live the FIFA World Cup games. These fan zones include BudX FIFA Fan Festival at Dubai Harbour, with Dubai being one of only six cities around the world designated to host official BudX fan zones.This year, Dubai also hosted the first edition of the inaugural Dubai Esports Festival, experiencing great success with attendance by global audiences and celebrity appearances. It reaffirmed Dubai’s position as a global pioneer in technology and sports and further reinforced its international reputation as a leading city for year-round events.The briefing explored Dubai’s position as a key destination for global business events, with 370 bids submitted for international events with 283 international business events in the pipeline and set for future hosting in Dubai. In addition to Expo 2020, the city has hosted globallyrecognised business events and activities throughout the year, including Gulfood, Arabian Travel Market, Gitex Global and now the Skift Global Forum East. These international events have helped amplify Dubai’s position as a tourist destination and welcome an array of ‘bleisure’ travellers.His Excellency Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DRFE), said: “As a multi-faceted destination that offers visitors a multitude of experiences, events form a key element of Dubai’s tourism strategy. Our reputation as a pioneering year-round international events destination has been bolstered considerably this year, thanks to a roster of quality international leisure and business events. As we reach the end of a landmark year for Dubai in terms of festivals, events and entertainment, we are already looking ahead to 2023 and beyond to cater for the evolving needs of a diversified visitor profile. In preparing for such an outlook, sustained cross-industry partnerships will be even more crucial to retaining Dubai’s status as a leading global events destination.”Cruise hub of the region set to welcome 900,000 cruise touristsCruise tourism also played a pivotal role in the success of Dubai’s tourism sector, with the new season kicking off with the arrival of the cruise liner TUI Cruises (Mein Schiff 6) at the Hamdan bin Mohammed Cruise Terminal, Mina Rashid in October. The 2022-2023 season will see 166 ship calls between Mina Rashid and Dubai Harbour, bringing in an estimated 900,000 cruise passengers and crew.New initiatives to spur growthDubai’s ambition to become the city of the future will be primarily driven by the Dubai 2040 Urban Master Plan, which aims to expand Dubai’s offering and place a reimagined focus on enhancing the quality of life for residents and visitors, with sustainability at the core of these developments. Dubai continues to launch bold regulatory citywide initiatives to promote accelerated growth across the tourism sector, including streamlining access to the city by establishing hassle-free entry procedures for business and leisure travellers and long-term engagement with the city. Such initiatives include the introduction of the 60-day tourist visa from September 2022 and the Five-Year Multi-Entry Visa for employees of multinational companies. These were in addition to other previously announced initiatives – including theGolden Visa initiative targeting investors, entrepreneurs and specialised talents, and Virtual working and Retire in Dubai programmes.During the last year, Dubai has built momentum in business tourism with more flexibility for talent to visit and stay back in Dubai. The new era of flexible working means that people can work from anywhere and at the same time enjoy the diverse offering of that particular destination. Remote workers favour Dubai due to its vast array of co-working spaces, attractive hotel packages, and growing popularity as a global liveability hub.
https://adgully.me/post/1126/det-announces-launch-of-annual-dubai-tourism-summit

DET announces launch of annual Dubai Tourism Summit

Dubai’s Department of Economy and Tourism (DET) has announced the launch of the annual Dubai Tourism Summit, a first-of-its-kind travel forum in the region, which will lay the foundation for a home-grown world-class thought leadership programme to boost the city’s resurgent tourism industry and support regional and global tourism.The DET announced the forum today at its bi-annual ‘City Briefing’ event held during the Skift Global Forum East, the first-ever MENA extension of the Skift Global Forum. The Dubai Tourism Summit will provide a networking platform for industry stakeholders to share their vision, ideas, strategies and best practices, as well as insights on leveraging the latest innovations and trends to create a more resilient, inclusive and sustainable future for global tourism.The DET also shared the latest tourism report for the first ten months of 2022. Data showed that Dubai welcomed 11.4 million international overnight visitors between January and October, an impressive year-on-year increase of 134 percent, taking the city further on its journey to becoming the world’s most visited destination.The DET’s ‘City Briefing’ was presided over by Helal Saeed Al Marri, Director-General of DET, and attended by more than 1,000 executives from across the tourism ecosystem, including aviation, travel, hospitality and retail sectors. The meeting provided an update and outlook on the industry. It explored ways to continue accelerating the momentum to reinforce Dubai’s position as a global hub for business, investment, talent and tourism.Helal Al Marri said, “We are grateful to His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, for his visionary leadership, inspiration and guidance that has led to several milestones in 2022. Dubai has always been an international icon of innovation and excellence. The Dubai Tourism Summit will see us working even more closely with our domestic and global stakeholders and partners as we focus on pushing the boundaries further to highlight Dubai’s position as the top international destination and the best city in the world to live in, work and invest. With the Dubai Tourism Summit, we will elevate our blueprint for sustainable growth, contributing towards our industry’s continued success and supporting the recovery of regional and global tourism.”Al Marri added, “Our performance in the first ten months of 2022 indicates that we are on target to achieving our tourism goals, which dovetail with the UAE Tourism Strategy 2031 announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum to attract AED100 billion as additional tourism investments and 40 million hotel guests by 2031. It is also a testament to our city’s resilience, robust and diversified market strategy, solid collaboration model between the government and private sectors, and the strength of the city’s diverse destination proposition. We are well-placed to end this year on a resounding note and perform even better in 2023 and beyond, steadfastly supported by our aviation, travel and hospitality partners, who continue to champion Dubai’s position as the first-choice destination for global travellers.”Key markets continue to deliver on tourism volumesThe 11.4 million international overnight visitors who arrived in Dubai between January and October 2022 represented a quantum leap over the 4.88 million visitors that the city welcomed for the same period in 2021. The numbers are close to the pre-pandemic record of 13.50 million international visitors in the first ten months of 2019. Dubai’s international tourism arrivals significantly outperformed other major global destinations, giving Dubai a head start on post-pandemic recovery.Hospitality sector shines across many metricsParticipants were also briefed on the hospitality sector’s outstanding success, as it played a significant part in Dubai’s impressive rebound. Dubai’s growing popularity among global travellers is evident in the fact that there were 54 million online searches for Dubai per month during Q3 2022, which was close to pre-pandemic levels, with bookings in the last few months surpassing pre-pandemic levels.Dubai shares limelight with other global cities with 71 percent occupancyAverage hotel occupancy in Dubai between January-October 2022 stood at 71 percent, one of the highest hotel occupancies in the world. This compares to 64 percent in the corresponding period of last year and just short of the 74 percent during the pre-pandemic period of 2019. Dubai’s occupancy continues to closely trail the top benchmark cities: Istanbul (75 percent), New York (74 percent), Paris (73 percent), London (73 percent) and Los Angeles (72 percent).Hotels register strong growth; supply up by 18 percent over pre-pandemic levelsDubai’s hotel inventory in October 2022 comprised 144,737 rooms at 790 hotel establishments compared with 122,185 rooms available at the end of October 2019 across 724 establishments. The total number of hotels in the first ten months of 2022 saw an 8 percent growth over the same period in 2021, highlighting strong investor confidence in Dubai’s tourism sector.The hotel sector outperformed pre-pandemic levels across all other key measurements: Occupied Room Nights, Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR). Despite the significant 18 percent increase in supply compared with pre-pandemic levels, Dubai hotels achieved strong growth across ADR and REVPAR over 2019 levels. Dubai hotel establishments delivered a combined 30.40 million occupied room nights during the first ten months of the year, a 23 percent YTD growth and a 17 percent increase over the corresponding pre-pandemic period of 2019, which yielded 26.01 million occupied room nights.The ADR of AED506 in the first ten months of 2022 surpassed the ADRs for the first ten months of 2021 (AED384) and 2019 (AED400), with a 32 percent increase in ADR in YTD October 2022 vs YTD October 2021 and a 27 percent increase vs YTD October 2019. The stellar performance of the hotel sector is also demonstrated in RevPAR growth: a 48 percent increase in RevPAR in YTD October 2022 vs YTD October 2021 (AED362 vs AED245) and 23 percent vs pre-pandemic YTD October 2019.