E& launches mobile version of wider web extension for autistic individuals

e&, a global technology leader, has launched the mobile version of its Wider Web Extension, specially tailored for autistic individuals. This innovative AI-led tool aims to provide a more user-friendly web browsing experience for individuals on the autism spectrum, ensuring access anytime, anywhere, directly from their smartphones.The initiative was done in partnership with Saatchi & Saatchi MEAutism, affecting 1% of the world's population, often presents unique challenges in navigating the web due to sensory and processing differences. Recognizing this need, e& embarked on a journey three years ago to develop the e& Wider Web Extension for desktop browsers. This desktop version has since revolutionized accessibility, empowering autistic users to browse the internet with personalized support.This is evidenced by a new research study led by Dr. Shereen Sharaan at the University of Birmingham Dubai, in collaboration with Emirates College for Advanced Education and UAE Special Olympics. A significant research finding is that ‘Wider Web’ made the web “a better place” for autistic users.Demonstrating e&’s dedication to continuous improvement and collaboration, e& decided to expand the Wider Web project further by ensuring its availability on mobile devices since there is more than a 96% smartphone penetration rate in the UAE.The mobile extension, featuring a new AI capability, incorporates cutting-edge technology to summarize bulk paragraphs into shorter, simpler texts. This advancement ensures a user-friendly platform accessible on both desktop and mobile devices.e& invites individuals, organisations, and stakeholders to join them in their pledge to make the web more accessible to everyone, driven by the belief that technology is of no use if it’s not accessible to all. Through the power of AI technology, they aim to expand the reach of the e& Wider Web Extension, ensuring that no one is left behind in the digital age so that all individuals, including those with autism can navigate the online world with ease and confidence. Commenting on the partnership, Samer El Khansa, Business Lead for Saatchi & Saatchi ME, said: “Through creativity and innovation, our collaboration with e& exemplifies our commitment to inclusivity. Together, we’ve harnessed the power of storytelling to ensure every individual, regardless of ability, can engage fully in the digital realm."