Sharjah Media City receives a delegation from South Korea

His Excellency Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), discussed cooperation with a delegation from South Korea, which included Guan Wang, CEO of the “Geng G” E-Sports Academy, and Heesuk Kang, Business Director. At Never-Z.The visit comes following the signing of Memorandums of Understanding between “Shams” and the Korean companies, which were witnessed at the time by His Highness Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of Sharjah Media Council.H.E Dr. Al Midfa welcomed the guest delegation, highlighting the role of Sharjah Media City “Shams” in developing Media and E-sports, making it a Hub of creativity that will nurture new generations of media professionals and E-sports enthusiasts who will be equipped with the necessary skills and expertise to compete in the labour market.Al Midfa accompanied the visiting delegation on a field visit to Shams, where they learned about its institutional experiences, smart media developments, ambitious expansion, sustainable success stories, available capabilities, and progressive opportunities for future generations.The delegation met with several officials at “Shams” who presented the various tasks undertaken by their departments, which helped the media improve the level of service and media performance. The two parties discussed the work mechanism intending to implement several joint projects during the current year in the fields of training and artificial intelligence.For its part, the Korean delegation praised the level of balanced services provided by “Shams” and the great media, technological, and training role it provides in the local arena, stressing that the future will witness fruitful cooperation between the Republic of South Korea and the United Arab Emirates.The delegation also participated in presenting several workshops at the Sharjah Entrepreneurship Festival, supported by Shams as a partner in media, creativity, and startup competitions, within the course of promoting growth within the field of entrepreneurship.

Sharjah Media City participates in the Global Media Congress

Sharjah Media City ‘Shams’ is set to participate in the second edition of the Global Media Congress. The three-day congress, graciously held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, at the Abu Dhabi National Exhibition Center ‘ADNEC’ will take place between November 14th - 16th, 2023.HE Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City ‘Shams’, expressed the City's commitment to participating in the 2023 Global Media Congress, as an adjunct to its strategic initiatives that have a significant impact on shaping the future of the global media sector, in line with the efforts of the United Arab Emirates.HE Al Midfa continues to emphasise that the City’s participation provides an opportunity for integration into the Global Media Congress, collaboration with organising entities, and achieving significant media gains. It also will foster knowledge and novel ideas as well as collaboration with experts and various professional institutions, in addition to contributing to the extensive efforts made by national institutions to prepare and ensure success of this global event.Talent DevelopmentHE Dr. Khalid Omar Al Midfa will take part in a key dialogue session titled ‘Nurturing Talent to Stimulate Creativity and Increased Opportunities in an Enhanced Media Ecosystem’. In this session, he will discuss the role of cities and media centres, such as ‘Shams’, in creating an environment that fosters talent and encourages innovation within the media ecosystem. He will also discuss the central role of cooperation between media cities and educational institutions in nurturing young talents and preparing them for the media industry.He expressed hope that participants will share the essence of their production and experiences to achieve the congress’ goals. He also encourages specialists contributing in this global conference to share their valuable and practical recommendations to enhance international efforts in developing the media sector, and continue to provide reliable and diverse content that keeps pace with the rapid technological advancements in the world. This includes ongoing efforts to address climate challenges and contribute effectively to creating a more sustainable future for all.Artificial IntelligenceAbdullah Al Sharhan, Director of Creativity and Corporate Identity at Sharjah Media City ‘Shams’, will participate in a session titled "Future of Content in the Age of Generative AI”. During this session, he will introduce the "Create with Shams" platform and discuss the future of media content in the age of artificial intelligence, as well as generative artificial intelligence technologies, which have shown abilities to independently generate content at times. Al Sharhan will present potential trends and developments in content creation, including customisation and personalisation, automated content creation, multimedia creation, quality control, and fact-checking, as well as strategies for addressing these exciting developments."Shams Talks"‘Shams’ will launch "Shams Talks" as part of its dedicated pavilion at the global exhibition; this interactive and digital initiative will focus on a series of meetings through podcasts, YouTube, and other promising media outlets, reinforcing an open communication and transparency approach, promoting emerging media content, developing media skills, providing a space for experimentation and learning for content creators and journalists, and enriching interest in a series of growth-capable media publishing sessions.‘Shams’ invites all those interested in the media sector to visit its pavilion, which offers an overview of the city’s services across multiple sectors, including the media industry, business, and artificial intelligence.The second edition of the Global Media Congress 2023, organised by the ‘ADNEC’ group and the Emirates News Agency ‘WAM’, explores the latest developments in the media sector and its future prospects, building on the great success achieved in its first edition. The event features a selection of leading figures in the media industry, specialists, and global influencers, as well as academics, youth, and university students.The international event discusses various key topics over three days, focusing on environmental and sustainability media, media education, challenges, opportunities and innovations, as well as sports media and the role of new technologies and artificial intelligence.

Sharjah Media City participates in MIPCOM 2023

Sharjah Media City ‘Shams’ announced its participation at the upcoming International Television and Entertainment Content Exhibition (MIPCOM 2023), to be held in Cannes, France between October 16th to 19th, 2023.‘Shams’s delegation joins the largest global gathering for the television and entertainment production market, with the aim of attracting significant projects to Sharjah. The focus will be to showcase Sharjah's journey and achievements in the creation and development of media content, highlighting current and future successful projects.Rashid Abdullah Al Obad, Managing Director of Sharjah Media City ‘Shams’, stated, "We are delighted to participate in MIPCOM 2023 to shed light on Sharjah's media efforts. Our goal is to attract projects to the Emirate by highlighting advantages of our company licensure and office spaces, along with our outstanding production services, future studios, wide range of media companies, content distributors and highly skilled workforce, all of which streamline the production process under one roof."He added, "Our participation is in line with ‘Shams’ vision to present and support successful and advanced media content. It is an opportunity to engage with the world's leading companies specialised in the media, television and entertainment content industry and establishing strategic relationships, thereby enhancing cooperation opportunities and discovering new projects in Sharjah."‘Shams’ aims to support unique creative industries capable of driving progress and enhancing community well-being, ultimately boosting the economic performance and competitiveness of the Emirate of Sharjah.MIPCOM 2023 brings together a selection of the largest companies across various media fields, specialising in the production of various content such as films, series, and programs. The exhibition provides a comprehensive platform for showcasing, buying and selling, in addition to facilitating international partnerships, contracts, and deals in the production and business development sector. Participants have the opportunity to explore and finance production projects, and develop media content, television and entertainment programs.???

Sharjah Media City and Smartt. Studio forge strategic partnership

Dubai: Sharjah Media City (Shams) and Smartt. Studio have joined forces in a strategic partnership to revolutionise and dominate the global e-commerce landscape in the MENA region. This groundbreaking collaboration aims to deliver an all-encompassing solution for global conglomerates, retailers, and entrepreneurs, offering a seamless one-stop-shop for direct-to-consumer (D2C) platforms and marketplaces in the Middle East.The strategic partnership between Shams and Smartt. Studio empowers businesses within the Shams community, enabling them to elevate their online presence, amplify revenue streams, and expand their customer base exponentially. Leveraging Smartt. Studio's unparalleled expertise in global e-commerce solutions, businesses will benefit from captivating and user-friendly e-commerce websites, meticulous product listing optimisation, highly effective marketing strategies, and an unrivaled online shopping experience."This strategic partnership between Shams and Smartt. Studio perfectly aligns with our vision to establish an unrivaled digital commerce landscape on a global scale. We are committed to equipping the business community with the essential digital tools and resources necessary for their triumph," said HE Shihab Alhammadi, Managing Director of Sharjah Media City ‘’Shams’’. "By uniting with Smartt. Studio, we can effectively empower businesses to flourish in an exceedingly competitive market, offering them best-in-class product photography and unparalleled global e-commerce services. Our ultimate goal is to drive sustained economic growth and foster innovation throughout the region." Concluded.Setting this collaboration apart is Smartt. Studio's world-class team of skilled photographers, equipped with cutting-edge technology to capture breathtaking images that showcase the distinctive features and compelling benefits of each product. These visually striking images will seamlessly integrate into online retailers' platforms through Smartt. Studio's state-of-the-art, AI-driven tailor-made content management system.Kartik Jobanputra, a well-accoladed and published serial entrepreneur, a member of the Forbes Business Council, and a part of the Entrepreneur Leadership Network, and Founder & CEO of Smartt. Studio, added, "The pivotal factor for the success of small business owners and entrepreneurs lies in presenting their products to customers in the most extraordinary manner. We are thrilled to collaborate with the Sharjah Government, as our shared objective is to fuel economic growth in the region. Through our streamlined one-window approach to online selling in the MENA region, Smartt. Studio's dedicated team will seamlessly support global brands and retailers seeking market entry."The Memorandum of Understanding (MoU) formalising this partnership was signed by His Excellency Shihab Alhammadi, Managing Director of Shams, and Kartik Jobanputra, Founder & CEO of Smartt. Studio in the presence of Dr Khalid Omar Almidfaa, Chairman of Sharjah Media City “Shams”.Shams and Smartt. Studio will jointly spearhead targeted marketing initiatives to generate substantial interest among global retailers, brand owners, homegrown entrepreneurs, e-commerce platforms, marketplaces, and communities.

Sharjah Media City "Shams" wraps up the first edition of "Shams Creative Fest"

Dubai: Sharjah Media City "Shams" successfully concluded the inaugural edition of the "Shams Creative Fest," a three-day event held at Shams Business Center. The festival witnessed extensive participation from startup owners, craftsmen, and creative artists who showcased their projects and artistic innovations to festival-goers.Sharjah Media City aims to establish a fresh approach to entrepreneurship by embracing innovative ideas that enhance creative industries. The city enables small and medium-sized companies, along with entrepreneurs, to engage in various creative sectors. It promotes the spirit of creative entrepreneurship, stimulates business growth, and fosters a vibrant ecosystem for innovators to thrive, learn, and collaborate.Shihab Alhamadi, Managing Director of Sharjah Media City "Shams," expressed, "The first edition of the Shams Creative Fest achieved remarkable success, embracing numerous local talents and creations. It provided them with an opportunity to connect and interact with community members, showcase their innovative projects, and inspire them to pursue their creative passions. This further supports their exposure to a wider audience."Alhamadi further stated, "Sharjah Media City is committed to organizing more events and festivals that cater to this segment of the community. We aim to expand our coverage to include additional fields and new categories, promoting creativity and offering opportunities for success. These efforts strengthen Sharjah's position as a thriving hub for innovation and entrepreneurship. Shams is dedicated to creating opportunities for investing in talented individuals, aspiring entrepreneurs, and fostering an environment that supports startups in developing and growing their projects, providing them with the necessary support for success."The festival attracted a notable turnout from diverse nationalities and age groups who enjoyed numerous entertainment activities, creative workshops, live musical performances, and engaging competitions. Attendees also relished a variety of Arab and Western cuisine available at the festival's food stalls.Sharjah Media City (Shams) upholds the Sharjah work system, which revolves around people and its noble mission of empowering individuals through unique creative industries. This mission aims to drive progress, enhance societal well-being, and bolster the Emirate of Sharjah's economic performance, diversity, and competitiveness.With the conclusion of the "Shams Creative Fest," Sharjah Media City reinforces its unwavering commitment to enhancing creativity and nurturing local talents. It underscores its pivotal role in providing platforms and essential opportunities for creators and startup owners to realize their aspirations and achieve success.

Sharjah Media City launches ‘Shams Valley’

Sharjah Media City (Shams) has launched a new venture builder called Shams Valley to launch startups in the media and technology sectors, create new opportunities for the growing economy of the Emirate of Sharjah, and play an active role in enhancing its diversity and competitiveness.Launched in collaboration with leading UAE-based venture building studio Grow Valley, the initiative builds on Shams’ pioneering role in supporting entrepreneurship and driving innovation and development in the media sector. The partnership allows Shams to tap into Grow Valley’s extensive expertise in the field, which covers everything from experimenting with startup ideas to developing them into viable businesses that cater to market requirement, in addition to ensuring their longevity and growth in the future.A launch ceremony for Shams Valley was held at the Shams Business Centre in Sharjah, attended by Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams); Hussain Al Mahmoudi, CEO of Sharjah Research, Technology, and Innovation (SRTI) Park ; Tariq Saeed Allay, Director-General, Sharjah Government Media Bureau; Ahmed Obaid Al Qaseer, Acting Chief Executive Officer of the Sharjah Investment and Development Authority (Shurooq); Mohammed Juma Al Musharrakh, CEO of the Sharjah Foreign Direct Investment (FDI) Office (Invest in Sharjah) : Reem Bin Karam, Director of NAMA Women Advancement Establishment H.E Alya Alsuwaidi, Director, Sharjah Government Media Bureau;b Dr. Mona Al Ali, Manager of Badiri Education and Development Academy.Speaking at the event, Dr. Al Midfa said, “Since its inception, Sharjah Media City has been working to help fulfil the visions and directives of H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, to strengthen the emirate’s position as a global centre for culture, civilisation, and innovation. Shams is committing to positioning itself as an international hub for media and creative industries in the region, opening the doors for talented and qualified professionals to transform their ideas into pioneering and inspiring media, innovation, and advanced technology projects.”“Shams Valley was launched in collaboration with our partners at Grow Valley to build and establish start-ups in the media sector, in accordance with the highest international standards,” added. “We strive to guarantee the continuity and prosperity of these businesses in the future, establishing a dynamic market for them to operate in – one that brings together innovators with creative idea, or projects that embrace advanced technologies.”“Our goal is to build an integrated system to launch a new generation of media companies, and play our part in shaping the future of media in Sharjah and the region. Shams Valley will be another step in our journey to establish a media industry that is rooted in advanced technology and innovation in Sharjah, the UAE, and the region,” Al Midfa concluded.Shams Valley aims to build an integrated system to launch a new generation of media companies and help shape the future of media in Sharjah and the region. The company will serve as an integrated platform that brings together media talents, entrepreneurs, and experts to establish ambitious media projects supported by advanced technology.The mission of Shams Valley is to evaluate ideas for startups in the media and technology sectors, making all necessary arrangements to launch these companies, in line with market trends and with the vision of Shams and the Emirate of Sharjah for the media industry. The idea is to ultimately establish a promising media sector with progressive ideas that keep pace with the rapid developments of our time.The agenda for the launch event included a panel discussion titled ‘Venture Building - The way to create winning startups’, This was followed by a workshop titled ‘Media Industry Challenges & Solutions Workshop’, that shed light on key challenges in the media industry and then proposed innovative solutions for them.