https://adgully.me/post/6128/e-launches-mobile-version-of-wider-web-extension-for-autistic-individuals

E& launches mobile version of wider web extension for autistic individuals

e&, a global technology leader, has launched the mobile version of its Wider Web Extension, specially tailored for autistic individuals. This innovative AI-led tool aims to provide a more user-friendly web browsing experience for individuals on the autism spectrum, ensuring access anytime, anywhere, directly from their smartphones.The initiative was done in partnership with Saatchi & Saatchi MEAutism, affecting 1% of the world's population, often presents unique challenges in navigating the web due to sensory and processing differences. Recognizing this need, e& embarked on a journey three years ago to develop the e& Wider Web Extension for desktop browsers. This desktop version has since revolutionized accessibility, empowering autistic users to browse the internet with personalized support.This is evidenced by a new research study led by Dr. Shereen Sharaan at the University of Birmingham Dubai, in collaboration with Emirates College for Advanced Education and UAE Special Olympics. A significant research finding is that ‘Wider Web’ made the web “a better place” for autistic users.Demonstrating e&’s dedication to continuous improvement and collaboration, e& decided to expand the Wider Web project further by ensuring its availability on mobile devices since there is more than a 96% smartphone penetration rate in the UAE.The mobile extension, featuring a new AI capability, incorporates cutting-edge technology to summarize bulk paragraphs into shorter, simpler texts. This advancement ensures a user-friendly platform accessible on both desktop and mobile devices.e& invites individuals, organisations, and stakeholders to join them in their pledge to make the web more accessible to everyone, driven by the belief that technology is of no use if it’s not accessible to all. Through the power of AI technology, they aim to expand the reach of the e& Wider Web Extension, ensuring that no one is left behind in the digital age so that all individuals, including those with autism can navigate the online world with ease and confidence. Commenting on the partnership, Samer El Khansa, Business Lead for Saatchi & Saatchi ME, said: “Through creativity and innovation, our collaboration with e& exemplifies our commitment to inclusivity. Together, we’ve harnessed the power of storytelling to ensure every individual, regardless of ability, can engage fully in the digital realm."
https://adgully.me/post/5865/rodrigo-leal-rodrigues-has-executive-creative-director-for-emerging-markets

Rodrigo Leal Rodrigues joins Publicis One Touch as Executive Creative Director

Rodrigo Leal Rodrigues, an applauded name in the creative industry, has joined Publicis One Touch as its new Executive Creative Director. Integrated within Saatchi & Saatchi in the region, Publicis One Touch is a bespoke “Power of One” agency solution, jointly developed by Publicis Groupe and Beiersdorf for NIVEA. The agency is dedicated to the next digital transformation and interdisciplinary design for the Emerging Global Markets of NIVEA. In this new role, Rodrigo will be responsible for driving the creative vision and cultural impact of this iconic brand.“The beauty and skincare industry like most other sectors are embracing the latest technology to give their customers a more tailor-made approach to beauty and NIVEA is at the centre of it all, we are so glad to have someone like Rodrigo, a visionary creative whose expertise will help us drive growth for the brand’s key emerging markets and continue growing their legacy”, said Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey.  “The beauty and skincare industry like most other sectors are embracing the latest technology to give their customers a more tailor-made approach to beauty and NIVEA is at the centre of it all, we are so glad to have someone like Rodrigo, a visionary creative whose expertise will help us drive growth for the brand’s key emerging markets and continue growing their legacy”, said Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey.  Before joining Publicis Groupe ME, Rodrigo served as Executive Creative Director at Horizon FCB Dubai, collaborating with major brands such as Clorox, VISA, DHL, Coca-Cola ARENA, Citibank. His work has garnered numerous prestigious awards, including Cannes Lions, D&AD, One Show, Clio, LIA, Effie, and Dubai Lynx. In 2023, Rodrigo served as a Cannes Lions Festival Juror in the Industry Craft category.Rodrigo said: “NIVEA is an incredible, iconic brand with a rich legacy. I feel privileged to be leading the creatives for Publicis One Touch - Emerging Markets where we create work for over 70 markets. With a team and client that is diverse, agile, and passionate, I know together we are creating a new chapter in NIVEA’s legacy — one that touches more hearts than ever before. Over the past few months I’ve learned that diversity and a collective spirit of ambition allows us to elevate our work and create new standards in global communication with strong cultural nuances. Leading creative teams in Dubai and Budapest with hubs around the world allows me to gain enriching perspectives that will drive us to break new grounds with NIVEA”.