https://adgully.me/post/5343/amazon-prime-ad-tier-to-generate-2bn-ad-revenue-in-2024-omdia

Amazon Prime ad tier to generate $2bn ad revenue in 2024: Omdia

Following the debut of Amazon’s ad-supported Prime Video service this week, new and exclusive analysis from Omdia reveals the streaming platform is set to generate more than $2bn in incremental ad revenue in 2024, its launch year. This will be in addition to revenue already generated by the sale of advertising slots during live sports broadcasts on the service.Amazon Prime has successfully built a strong subscriber base of over 200 million due to the range of services it offers, including an extensive shopping range, free shipping, music, and cloud services. These services allow Amazon to remain competitive and continue to attract and retain customers.The main difference between Amazon Prime’s advertising strategy compared to other players such as Netflix is the subscription model. Amazon will place all current users into the ad-supported tier of its service, giving subscribers the option to pay extra to view without advertising. Netflix users all begin in the non-ad-supported tier and have the option to pay less for a service that incorporates advertising.Commenting on Amazon Prime’s entry into the ad-supported video market, Matthew Bailey, Omdia Principal Analyst said: “The forecasted global revenue of over $2bn for Amazon's ad-supported Prime Video tier in 2024 indicates considerable growth potential for the streaming platform and reflects Amazon's efforts to diversify its revenue streams beyond subscription fees. “A significant factor contributing to Amazon's success will be their capability to provide closed-loop attribution and the inherent advantage of having all their users ad-addressable by default. Amazon has already experimented with directly shoppable ad formats, and this would enhance their ability to monetize their platform even more.”Omdia's research also considers the introduction of new services by Amazon's ad-supported Prime Video, including shoppable TV. This feature allows viewers to directly purchase products they see in shows or movies, creating a new avenue for e-commerce within the streaming platform.Concluding, Bailey said “Omdia expects more partnerships between prominent retailers, broadcasters, and online video platform owners as they look to compete with Amazon. These will range from data-sharing partnerships to enable commerce-led video advertising measurement and targeting through to direct retailer integration with video services.”
https://adgully.me/post/5031/jeremy-helfand-takes-the-helm-at-amazon-prime-video-advertising

Jeremy Helfand takes the helm at Amazon Prime Video advertising

Amazon has appointed Jeremy Helfand as the new leader of Prime Video Advertising, marking a significant move for the e-commerce giant into the integrated advertising space within its streaming platform.With a rich background in the streaming industry, Jeremy Helfand brings five years of executive experience at Disney and Hulu, where he most recently served as Executive Vice President of Advertising & Data Platforms at Disney Entertainment & ESPN Technology. Prior to that, he joined Hulu in 2018 as Vice President and Head of Advertising Platforms, contributing to the platform's success in the evolving landscape of streaming services.Starting later this year, Prime Video subscribers will experience a new dimension to their content consumption as advertisements will be seamlessly integrated into scripted films and TV shows on the platform. This move positions Amazon Prime Video as the latest participant in incorporating brand messages into its scripted content, following in the footsteps of industry leaders like Netflix and Disney+ who introduced ad-supported tiers over the past year.In an era where streaming services are exploring various revenue models, Prime Video subscribers will now encounter ads unless they choose to opt for an ad-free experience by paying an additional $3 per month. This flexible approach allows users to tailor their viewing experience based on their preferences.Jeremy Helfand officially announced his move to Amazon in a LinkedIn post, expressing his excitement for the next chapter. "In 2018, I joined Hulu to be part of the emerging streaming TV revolution, and it has been an incredible journey, ultimately leading to Disney. Now, it's time for the next chapter, and I'm excited to share that I've joined Amazon to spearhead Prime Video Advertising. Collaborating with a team of dedicated business builders, my focus is on creating something exceptional, starting with our upcoming launch!"Helfand's departure from Disney coincides with the media giant's preparations for a significant presence at the upcoming CES in Las Vegas. While the company is set to host its annual Tech and Data Showcase for advertisers, Helfand's move to Amazon underlines the dynamic shifts in the streaming and advertising landscape.
https://adgully.me/post/2496/amazonae-reveals-prime-day-deals-with-exclusive-offers

Amazon.ae reveals prime day deals with exclusive offers

Dubai: Amazon.ae has announced hundreds of thousands of deals exclusively for Prime members in the UAE this Prime Day on July 11 and 12. Starting at 00:01am (local UAE time) on July 11 and running until July 12, the sale event will offer Prime members across the Emirates exclusive savings across all product categories including electronics, grocery, Amazon Fresh, fashion, beauty, kitchen, home, health, toys, sports, and Amazon Devices. Anyone can join Prime through a free 30-day trial, followed by a membership fee of AED 16/month or an annual fee of AED 140, at www.amazon.ae/prime to participate in Prime Day, get access to the full set of benefits including unlimited fast and free shipping benefits, and enjoy entertainment with Prime Video and Prime Gaming.Throughout the 48-hour sale event, Prime members can enjoy savings across top local and international brands such as Bose, Samsung, Microsoft, PlayStation, Black+Decker, Philips, Nespresso, Nivea, Calvin Klein, Hugo Boss, Revlon, Guess, Skechers, Tommy Hilfiger, and Amazon Devices. Additionally, members can support local businesses by exploring a specially curated ‘Shop Local’ collection available at www.amazon.ae/shoplocal which connects millions of customers with local small and medium-sized businesses. Prime members can discover Prime Day deals from local businesses by category or directly explore featured local brand owners such as Emirati Coffee, Elegant, Royal Malaki, and Nappy Time, on the page. Prime members can also shop select Prime Day deals from Amazon US and UK via the Amazon.ae Global Store, with Free International Shipping with no minimum purchase required. Throughout Prime Day, Prime members in eligible locations across the UAE will also be able to enjoy deals on hundreds of grocery products from Amazon Fresh, including fruits and vegetables and everyday essentials, with free and fast two-hour scheduled delivery options available.Stefano Martinelli, GCC Retail Director, said: “Prime Day is the most exciting time of the year for Amazon Prime members around the world. This year, we are once again celebrating Prime and all it has to offer, ensuring members in the UAE get the most value from their membership with greater savings and more promotional offers than ever before. This Prime Day will not only feature deals across every category on Amazon.ae, including recently rolled out categories such as Amazon Fresh, but also deliver additional discounts from select banks, and benefits including unlimited free and fast shipping. This 48-hour sale serves as a true testament to our continued commitment to make Prime members’ lives more valuable, easier, convenient, and fun.”Prime Day Deals on Amazon.ae PreviewPrime Day 2023 will feature incredible savings exclusive for Prime members, with a continuous release of new deals across various categories throughout July 11 and 12. Here is a glimpse of some of this year’s best Amazon Prime Day deals that members can expect during the sale event on Amazon.ae:ElectronicsSave up to 62% on speakers and headphones from brands including Anker, Bose, and SonySave up to 46% on mobile phones and smart watches from brands including Samsung and Xiaomi Save up to 24% on laptops from brands including Microsoft and Asus Save up to 23% on TVs from brands including HiSense and PanasonicGaming Save up to 43% on video games and gaming gear from brands including SteelSeries, PlayStation, Xbox, Sony, and Cougar GamingSave up to 59% on gaming headphones and speakers from brands including Redragon, SteelSeries and SonySave up to 31% on gaming laptops from brands including AsusAmazon Devices Save up to 41% on Ring devicesSave up to 43% on Echo Show and Echo Dot devicesSave up to 35% on the Eero WiFi RouterSave up to 31% on Kindle devicesThe All-New Echo, just launched in the UAE this month, will also be on offer exclusively for Prime members during Prime DayHome Save up to 38% on home appliances from Black+Decker and BluSave up to 35% on vacuum cleaners from brands including Roborock and EcovacsSave up to 30% on Amazon Home Services including massage, car rental, moving, house cleaning, house painting, and pest control servicesKitchenSave up to 43% on mixers, air fryers, coffee machines, and other kitchen appliances from brands including De’Longhi, Nespresso, Panasonic, and TefalSave up to 31% on major cooking appliances from brands including SiemensGrocery and Amazon Fresh Save up to 83% on fresh fruits and vegetables, such as bananas, blueberries, cucumbers, and tomatoes, from Amazon FreshSave up to 23% on every day essentials from brands including Nescafe, L’Or, and Red BullBeauty and Personal Care Save up to 62% on skin care items from brands including QV, Neutrogena, and EucerinSave up to 50% on self-care and beauty items, as well as skin care routine packs, from NiveaSave up to 24% on perfumes from brands including Davidoff, Calvin Klein, and Hugo BossSave up to 23% on personal care appliances, such as hair dryers and beard groomers, from brands including Revlon, Philips, and Braun Fashion Save up to 82% on watches from brands including Michael Kors, Anne Klein, Citizen, Tommy Hilfiger and CasioSave up to 52% on bags from brands including Tommy Hilfiger, Kenneth Cole, and GuessSave up to 31% on apparel from brands including Columbia, Crocs, Skechers, Puma, and Champion
https://adgully.me/post/2495/amazoneg-reveals-amazon-prime-day-deals-and-savings

Amazon.eg reveals Amazon Prime day deals and savings

CAIRO: Amazon.eg is planning to launch hundreds of thousands of deals exclusively for Amazon Prime members this Amazon Prime Day in Egypt on July 11 and 12. Kicking off at midnight on July 11th and running until July 12th, the sale event will offer members of Amazon Prime across Egypt with exclusive deals across all product categories with savings benefits of up to 70% on fashion, 40% on electronics and accessories, 20% on TVs, and 50% on beauty and perfumes. Anyone can join Prime and become a member through a free 30-day trial, followed by a membership fee of EGP 29/month or EGP 249/year, at www.amazon.eg/prime to participate in Amazon Prime Day. This membership will give access to unlimited fast and free shipping benefits, and enjoy entertainment with Prime Video and Prime Gaming. Amazon Prime Day 2023 will feature incredible savings to Amazon Prime members across top international brands including Samsung, Panasonic, Adidas, and Guess, and tens of thousands of deals from selling partners including Nabtah, Healthy Spread, Shana, and Verde, with a continuous release of new deals across various product categories throughout July 11 and 12. Amazon Prime members on Amazon.eg using MasterCard debit or credit cards for Amazon Prime Day orders can enjoy an additional discount of 15% off, with a maximum discount up to EGP 200. Banque Misr MasterCard debit or credit cards will enjoy a discount of 15% off, with a maximum discount up to EGP 300. This is in addition to installment plans with 0% interest with CIB for a period of six months and 0% interest with Banque Misr for a period of 12 months. Omar Elsahy, Amazon Egypt General Manager, said: “Amazon Prime Day is the most exciting time of the year for Amazon Prime members around the world. Last year when we launched the Prime program, we wanted to make sure we provide our Amazon Prime members with greater saving benefits and a premier shopping experience. From deals across every category available on Amazon.eg, to additional discounts from select banks, and benefits including unlimited free and fast shipping, Amazon Prime Day serves as a testament to our continued commitment to make Prime members’ lives in Egypt easier, more convenient, and fun.” Amazon Prime members across Egypt can make their shopping experience even easier by downloading the Amazon App to browse, shop, and ensure they never miss a deal or by shopping directly on the website on https://www.amazon.eg/.  Amazon Prime members can rely on Amazon for fast, free delivery on hundreds of thousands of eligible items to make their lives easier. Amazon Prime Day orders are made possible thanks to Amazon’s world-class last-mile operations and delivery station technologies. Amazon’s advanced capacity management systems, enhanced tracking, and global routing solutions will ensure a faster, more reliable, and more convenient customer experience. Today, the Amazon network across Egypt includes 22 delivery stations across cities like Cairo, Alexandria, Tanta, Ismailia, and Assiut, and several established corporate and customer service offices.  Amazon Prime Day deals include:  ElectronicsSave up to 40% discount on JBL, BOSE, and Anker accessories Save up to 20% on Samsung & LG TVsSave up to 15% on Samsung phonesSave up to 20% on Dell laptops Home and Kitchen AppliancesSave up to 10% on Samsung appliances including refrigerators and washing machines Save up to 15% on ElAraby, Fresh, and Panasonic appliancesFashionSave up to 60% off Adidas and AndoraSave up to 40% off Levi’s, Ravin and PumaSave up to 25% off all New Balance and Cottonil.Save more with Buy 1, Get 1 Free on fashion items from select brands including Adidas, Andora, Ravin, and mantra.Save more with Buy 1, Get 1 with 50% discount off from select brands including Levi’s and Skechers Beauty, Health, and Self-CareSave up to 50% off on select perfumes from Guess, Jaguar, Euphoria, Yves Saint Lauren, Armani, and Dior  BabySave up to 50% off baby products from Sanosan and Johnson.Get EGP 60 off when you buy a worth of EGP 600 or more from Pampers and extra 20% off Huggies products.Get EGP 50 off when you buy a worth of EGP 500 from Molfix
https://adgully.me/post/1814/amazoneg-announces-eid-sale-with-savings-up-to-50

Amazon.eg announces Eid sale with savings up to 50%

CAIRO : Today, Amazon.eg announced its Eid Sale, offering customers tens of thousands of deals across over 30 product categories. The sale will run from April 12 to 18, and features discounts of up to 50% off on a wide range of products including fashion, beauty and perfumes, electronics, home and kitchen appliances, toys, groceries, including Kahk (Egyptian Eid cookies), and more.Amazon.eg Prime members will have exclusive early access to the sale starting from midnight on April 11, a full day before the sale opens to all customers. Prime members will also benefit from exclusive deals and extra savings, including fast and free shipping, early access to deals, Prime Video, and Prime Gaming. Customers who are not yet Amazon Prime members can sign up for a free 30-day trial on www.amazon.eg/prime and enjoy all the benefits of being a Prime member, including early access to the Eid Sale. After the trial period, membership will be available for EGP 29 per month. For ease of payment and convenience, Amazon.eg customers can pay online using their debit or credit cards, and Orange customers can also subscribe to Prime with their Orange bundle package. Commenting on the upcoming sale, Omar Elsahy, Amazon Egypt General Manager, said, “We are thrilled to launch our Eid Sale event for our customers and provide them with a range of products and discounts of up to 50%, allowing them to save big ahead of the festive occasion. As we know customers love to purchase new clothes for Eid, we are offering special fashion discounts of up to 70%, meeting their needs this Eid, along with Eid’s all-time favorite Kahk. Amazon.eg Prime members can take full advantage of the sale, benefitting from their membership perks and exclusive deals that are tailored to their shopping preferences.”Amazon.eg also provides customers with more ways to save this Eid. Amazon.eg customers who are Banque Misr credit card holders can get 20% discount up to EGP 150, with an additional 10% up to EGP 50 for Amazon.eg Prime members, and have the opportunity to pay in installments up to 12 months with 0% interest rate. In addition, ALEXBANK credit card holders buying on Amazon.eg can also pay in installments up to 12 months with 0% interest rate. For Vodafone Cash customers, Amazon.eg customers can get an extra 20% discount up to EGP 40 on their order when they pay EGP 100 or more using Vodafone Cash as a payment method.Customers shopping the Eid Sale on Amazon.eg can also support local businesses by exploring the ‘Support Egyptian Products’ storefront featuring a curated collection of products connecting local businesses, with customers throughout the sale.Eid Sale DeliveriesThe increased demand through the deals season is met by Amazon’s world-class last-mile operations and delivery station technologies. The company’s advanced capacity management systems, enhanced tracking, and global routing solutions will ensure a faster, more reliable, and more convenient customer experience. Today, Amazon’s network across Egypt includes 22 delivery stations across cities like Cairo, Alexandria, Tanta, Ismailia, and Assiut, and several established corporate and customer service offices.Customers can make their shopping experience even easier by downloading the Amazon app to browse and shop the best Eid sale deals or shop directly on the website on www.amazon.eg. All Amazon.eg deliveries can be paid through online payment options including credit and debit cards.